Lona Alia

SafetyWing

Build & Scale Revenue channels. 

• Built our B2B SaaS sales team from Zero to One by defining the appropriate growth strategy. Recruited 
   the team at all levels (SDR to VP of sales). Grew the team from 0 - 13 members in 9 months. 
• Helped Scale our revenue from $5M ARR to $45M ARR. 
• Built Partnerships team from 0 to 110 partners and over $1.5M in Revenue Attribution.

Head of Revenue

500 Startups

Mentor startup founders on: 
1. Building & Scaling Revenue Channels. 
2. Go to Market Strategy.
3. Build and scale direct B2B sales teams.
4. Set up Demand Generation
5. New Business Verticals
6. Talent (attract & retain top talent) 
7.  Y combinator application

Mentor

Swiss EP - Swiss Entrepreneurship Program

Supported the startup ecosystem in the Balkans as part of a global Expert-in-Residence capacity 
Built programs for emerging startup ecosystems. 
Focus included: investment readiness, internationalisation, ecosystem building, corporate involvement, business angel activity, and supporting female founders in the region.

Entrepreneur In Residence

Style Lend

•	Conceived and launched the world’s first Peer to Peer luxury fashion rental platform
•	Developed robust proprietary technology comprised of a website, mobile app, interactive styling bot and CRM platform to scale the business online, all the whilst providing a unique client experience and accruing invaluable data 
•	Powered a San Francisco & New York showroom rental / retail experience as well as over dozens of global pop-up experiences, with partners such as The Kooples, Farfetch and more.  
•	Leveraged and built vast network of targeted influencers, luxury brand ambassadors, to produce meaningful content that enriched the offline and online experience and added cache to rental as a luxury service offering 
•	Formulated a five-year plan with financial goals, developing mid and long-term strategic objectives, plans and budgets
•	Hired, trained and led a team of 10 full time and 15+ freelance employees and created an environment which fostered the growth and retention of high-caliber talent 
•	Raised more than $2m from VCs, in Silicon Valley, NY, Europe, Middle East and Asia

Founder

EU for Innovation

Help Strengthen the innovation ecosystem and boost startup creation in Albania. 

• Built linkages within the Albanian innovation ecosystem and internationally

• Mentor innovative startups

Advisor

Rendia, Inc.

HealthTech SaaS - Acquired by PatientPoint

•	Right hand manager to the Director of Sales and key advisor to the VP of international sales.  
•	Formulated sales goals, sales budgets, by evolving marketing strategies in response to market needs.   
•	Maintained the #1 sales producer ranking for the duration at company by continuously exceeding monthly targets by 125% to 150% even during challenging economic times..
•	Personally responsible for generating over $2M in sales (i.e. 50% of software revenue in a year) by successfully selling our SaaS platform to large private practices, C-Level Executives and MDs, Universities and Hospitals.
•	Chosen consistently by senior management to represent the company at all domestic and international trade shows/medical conferences in all markets (ophthalmology, optometry, and ENT [ear, nose & throat]) due to guaranteed high performance and strong networking abilities. 
•	Led team in reaching 99% of their quota each year. 
•	Sold to Hospitals, Universities and Private Practices in EMEA, North America, South America and Asia.

Regional Sales Director

Procter & Gamble

-Developed Successful Street Marketing Campaigns 
-Identified and reached idea target audiences for various brands under Procter & Gamble 
-Conducted effective market research 
-Increased brand awareness and sales
-Collaborated with cross-functional teams to achieve business goals.

Marketing Specialist

Revenue Leader | Y combinator Founder | Remote Work Expert | Digital Nomad Family

Venture Backed Y combinator founder YC W14.  I’m a top-performing revenue leader with a background in startup  marketing, sales & demand generation. 

I’m a founder that has build products, companies and revenue channels from $0 to $45M ARR. 

Advisor to Startups and EU for Innovation.  Future of Work Thought Leader.

Build & Scale Revenue channels. 

• Built our B2B SaaS sales team from Zero to One by defining the appropriate growth strategy. Recruited 
   the team at all levels (SDR to VP of sales). Grew the team from 0 - 13 members in 9 months. 
• Helped Scale our revenue from $5M ARR to $25M ARR. 
• Built Partnerships team from 0 to 110 partners and over $1.5M in Revenue Attribution.

Kate Nina Coaching

𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗻𝗴 𝟭:𝟭 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴
- IC roles I've coached include; SDR, Business Development Manager, AE, Account Director.
- Leadership roles I've coached include, Sales Director, Head of People, Head of Content Marketing, Associate Director, Head of Science, Head of Business Operations & Head of Communications.

𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗙𝗮𝗰𝗶𝗹𝗶𝘁𝗮𝘁𝗶𝗻𝗴 𝗧𝗲𝗮𝗺 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀

Full details in my about section 👆🏼

I'd love to connect - you can reach me at:
EMAIL: hello@katenina.com
IG: iamkatenina

Coach, Facilitator & Trainer

Unmind

Strategic Account Executive

Enterprise Account Executive

Braze

Account Executive, EMEA

Enterprise Account Manager EMEA

makepositive

Account Executive

Salesforce

Manager - Commercial Business Development

Hays

Team Manager - Senior Finance

Senior Recruitment Consultant - Senior Finance

Recruitment Consultant - Senior Finance

Venn Group

Associate Recruitment Consultant - Interim Finance

𝗛𝗲𝘆, 𝗜’𝗺 𝗞𝗮𝘁𝗲! I’m a Mindset Coach for commercial teams and driven sales individuals, here to help you unlock your potential and feel more fulfilled—both at work and in life. 🌟

After spending 13 years in the commercial world (including two years in workplace wellbeing), I realised that what truly lights me up is helping other people thrive. So, I pivoted into coaching to do just that—helping individuals find more meaning, and guiding companies to create happier, more successful workplaces. 

I’m a Co-Active trained coach and an NLP Practitioner, which means I bring a toolbox full of techniques to the table to help you break through challenges, boost your confidence, and spark real, positive change.

**𝗙𝗢𝗥 𝗜𝗡𝗗𝗜𝗩𝗜𝗗𝗨𝗔𝗟𝗦:** I’m here to help you reconnect with what really drives you, grow your confidence, and feel that deep sense of satisfaction in both life and work. Think of me as your guide to finding clarity and motivation when the going gets tough.

**𝗙𝗢𝗥 𝗖𝗢𝗠𝗣𝗔𝗡𝗜𝗘𝗦:** I coach managers and commercial teams to build better communication, confidence, and resilience. Whether it’s 1:1 management coaching or running team workshops, my goal is to help you build a people-first culture where everyone thrives.

My coaching style? Fun, playful, and definitely down-to-earth. But make no mistake—I’m all about creating a space where you can be real, vulnerable, and ready to grow. Trust and safety are at the heart of everything I do. 💫

I care deeply about crafting workplaces that prioritise wellbeing, give people room to grow, and let employees walk away each day feeling accomplished and fulfilled.

Ready to get started? Send me an email at hello@katenina.com and let’s make things happen! 🚀

Also, if mindset coaching, wellbeing or flexible/remote working are your jam—hit that follow button! I post regularly on these topics. ✌️

taplio

The Battle

Lona Alia

Kate Nina Jones

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