Lona Alia

SafetyWing

Build & Scale Revenue channels. 

• Built our B2B SaaS sales team from Zero to One by defining the appropriate growth strategy. Recruited 
   the team at all levels (SDR to VP of sales). Grew the team from 0 - 13 members in 9 months. 
• Helped Scale our revenue from $5M ARR to $45M ARR. 
• Built Partnerships team from 0 to 110 partners and over $1.5M in Revenue Attribution.

Head of Revenue

500 Startups

Mentor startup founders on: 
1. Building & Scaling Revenue Channels. 
2. Go to Market Strategy.
3. Build and scale direct B2B sales teams.
4. Set up Demand Generation
5. New Business Verticals
6. Talent (attract & retain top talent) 
7.  Y combinator application

Mentor

Swiss EP - Swiss Entrepreneurship Program

Supported the startup ecosystem in the Balkans as part of a global Expert-in-Residence capacity 
Built programs for emerging startup ecosystems. 
Focus included: investment readiness, internationalisation, ecosystem building, corporate involvement, business angel activity, and supporting female founders in the region.

Entrepreneur In Residence

Style Lend

•	Conceived and launched the world’s first Peer to Peer luxury fashion rental platform
•	Developed robust proprietary technology comprised of a website, mobile app, interactive styling bot and CRM platform to scale the business online, all the whilst providing a unique client experience and accruing invaluable data 
•	Powered a San Francisco & New York showroom rental / retail experience as well as over dozens of global pop-up experiences, with partners such as The Kooples, Farfetch and more.  
•	Leveraged and built vast network of targeted influencers, luxury brand ambassadors, to produce meaningful content that enriched the offline and online experience and added cache to rental as a luxury service offering 
•	Formulated a five-year plan with financial goals, developing mid and long-term strategic objectives, plans and budgets
•	Hired, trained and led a team of 10 full time and 15+ freelance employees and created an environment which fostered the growth and retention of high-caliber talent 
•	Raised more than $2m from VCs, in Silicon Valley, NY, Europe, Middle East and Asia

Founder

EU for Innovation

Help Strengthen the innovation ecosystem and boost startup creation in Albania. 

• Built linkages within the Albanian innovation ecosystem and internationally

• Mentor innovative startups

Advisor

Rendia, Inc.

HealthTech SaaS - Acquired by PatientPoint

•	Right hand manager to the Director of Sales and key advisor to the VP of international sales.  
•	Formulated sales goals, sales budgets, by evolving marketing strategies in response to market needs.   
•	Maintained the #1 sales producer ranking for the duration at company by continuously exceeding monthly targets by 125% to 150% even during challenging economic times..
•	Personally responsible for generating over $2M in sales (i.e. 50% of software revenue in a year) by successfully selling our SaaS platform to large private practices, C-Level Executives and MDs, Universities and Hospitals.
•	Chosen consistently by senior management to represent the company at all domestic and international trade shows/medical conferences in all markets (ophthalmology, optometry, and ENT [ear, nose & throat]) due to guaranteed high performance and strong networking abilities. 
•	Led team in reaching 99% of their quota each year. 
•	Sold to Hospitals, Universities and Private Practices in EMEA, North America, South America and Asia.

Regional Sales Director

Procter & Gamble

-Developed Successful Street Marketing Campaigns 
-Identified and reached idea target audiences for various brands under Procter & Gamble 
-Conducted effective market research 
-Increased brand awareness and sales
-Collaborated with cross-functional teams to achieve business goals.

Marketing Specialist

Revenue Leader | Y combinator Founder | Remote Work Expert | Digital Nomad Family

Venture Backed Y combinator founder YC W14.  I’m a top-performing revenue leader with a background in startup  marketing, sales & demand generation. 

I’m a founder that has build products, companies and revenue channels from $0 to $45M ARR. 

Advisor to Startups and EU for Innovation.  Future of Work Thought Leader.

Build & Scale Revenue channels. 

• Built our B2B SaaS sales team from Zero to One by defining the appropriate growth strategy. Recruited 
   the team at all levels (SDR to VP of sales). Grew the team from 0 - 13 members in 9 months. 
• Helped Scale our revenue from $5M ARR to $25M ARR. 
• Built Partnerships team from 0 to 110 partners and over $1.5M in Revenue Attribution.

Frontall USA

- Leading a multi-channel marketing strategy aimed at client acquisition for HR and BPO sectors, with a focus on automation and ABM to drive growth.

- Built and optimized automated email and LinkedIn campaigns, resulting in a 30% improvement in engagement.

- Executed LinkedIn Ads and Google Ads to increase brand awareness and lead generation by 25%.

- Developed SEO strategies to improve organic traffic by 40% and enhance lead conversion.

- Implemented HubSpot workflows to automate client outreach and follow-ups, reducing manual workload by 40%.

- Collaborated with the sales team to target high-value prospects through ABM, increasing conversion rates by 20%.

Digital Marketing Manager

Placement International

- Spearheaded marketing and sales alignment initiatives to boost market penetration and customer acquisition in HR services.

- Developed comprehensive marketing plans that combined data analysis with targeted content, improving lead generation and customer retention by 35%.

- Created and managed omni-channel marketing campaigns (email, social media, SEO) that increased brand visibility and engagement.

- Managed key accounts and developed lasting relationships with clients, driving sustainable business growth.

Marketing Manager

Pollen

- Conducted data-driven analysis to optimize multi-channel marketing campaigns, leading to an increase in ROI by 20%.

- Provided actionable insights on consumer behavior and competitive analysis, helping fine-tune customer acquisition and retention strategies.

Marketing Analyst

Western Carolina University

Student Director for Event Planning

Canyon Kitchen at Lonesome Valley

Event and Hospitality (Internship)  

Digital Marketing Specialist with a focus on helping HR companies and BPO firms achieve sustainable growth through automation, omni-channel marketing, and account-based marketing (ABM) strategies. With over 14 years of international experience in the USA, Europe, and Brazil, I have a proven track record of creating data-driven marketing strategies that align sales and marketing efforts to drive client acquisition and candidate sourcing.

My expertise spans email marketing, LinkedIn Ads, and SEO techniques to enhance online visibility and build strong pipelines of qualified leads. Passionate about leveraging technology for efficiency, I integrate automation tools like HubSpot to streamline outreach and prospecting, ensuring maximum impact with minimal manual effort.

𝐂𝐨𝐫𝐞 𝐂𝐨𝐦𝐩𝐞𝐭𝐞𝐧𝐜𝐢𝐞𝐬:

- HR & BPO Marketing Strategies: Specializing in client and candidate acquisition.
- Automation & Workflows: Using tools like HubSpot to optimize marketing and sales processes.
- Account-Based Marketing (ABM): Tailoring campaigns for high-value prospects.
- Omni-Channel Campaigns: Mastering LinkedIn Ads, email marketing, and content marketing.
- Web Optimization & SEO: Driving traffic and conversion through on-page, off-page, and technical SEO.

taplio

The Battle

Lona Alia

Joao Bogo

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