Lona Alia

SafetyWing

Build & Scale Revenue channels. 

• Built our B2B SaaS sales team from Zero to One by defining the appropriate growth strategy. Recruited 
   the team at all levels (SDR to VP of sales). Grew the team from 0 - 13 members in 9 months. 
• Helped Scale our revenue from $5M ARR to $45M ARR. 
• Built Partnerships team from 0 to 110 partners and over $1.5M in Revenue Attribution.

Head of Revenue

500 Startups

Mentor startup founders on: 
1. Building & Scaling Revenue Channels. 
2. Go to Market Strategy.
3. Build and scale direct B2B sales teams.
4. Set up Demand Generation
5. New Business Verticals
6. Talent (attract & retain top talent) 
7.  Y combinator application

Mentor

Swiss EP - Swiss Entrepreneurship Program

Supported the startup ecosystem in the Balkans as part of a global Expert-in-Residence capacity 
Built programs for emerging startup ecosystems. 
Focus included: investment readiness, internationalisation, ecosystem building, corporate involvement, business angel activity, and supporting female founders in the region.

Entrepreneur In Residence

Style Lend

•	Conceived and launched the world’s first Peer to Peer luxury fashion rental platform
•	Developed robust proprietary technology comprised of a website, mobile app, interactive styling bot and CRM platform to scale the business online, all the whilst providing a unique client experience and accruing invaluable data 
•	Powered a San Francisco & New York showroom rental / retail experience as well as over dozens of global pop-up experiences, with partners such as The Kooples, Farfetch and more.  
•	Leveraged and built vast network of targeted influencers, luxury brand ambassadors, to produce meaningful content that enriched the offline and online experience and added cache to rental as a luxury service offering 
•	Formulated a five-year plan with financial goals, developing mid and long-term strategic objectives, plans and budgets
•	Hired, trained and led a team of 10 full time and 15+ freelance employees and created an environment which fostered the growth and retention of high-caliber talent 
•	Raised more than $2m from VCs, in Silicon Valley, NY, Europe, Middle East and Asia

Founder

EU for Innovation

Help Strengthen the innovation ecosystem and boost startup creation in Albania. 

• Built linkages within the Albanian innovation ecosystem and internationally

• Mentor innovative startups

Advisor

Rendia, Inc.

HealthTech SaaS - Acquired by PatientPoint

•	Right hand manager to the Director of Sales and key advisor to the VP of international sales.  
•	Formulated sales goals, sales budgets, by evolving marketing strategies in response to market needs.   
•	Maintained the #1 sales producer ranking for the duration at company by continuously exceeding monthly targets by 125% to 150% even during challenging economic times..
•	Personally responsible for generating over $2M in sales (i.e. 50% of software revenue in a year) by successfully selling our SaaS platform to large private practices, C-Level Executives and MDs, Universities and Hospitals.
•	Chosen consistently by senior management to represent the company at all domestic and international trade shows/medical conferences in all markets (ophthalmology, optometry, and ENT [ear, nose & throat]) due to guaranteed high performance and strong networking abilities. 
•	Led team in reaching 99% of their quota each year. 
•	Sold to Hospitals, Universities and Private Practices in EMEA, North America, South America and Asia.

Regional Sales Director

Procter & Gamble

-Developed Successful Street Marketing Campaigns 
-Identified and reached idea target audiences for various brands under Procter & Gamble 
-Conducted effective market research 
-Increased brand awareness and sales
-Collaborated with cross-functional teams to achieve business goals.

Marketing Specialist

Revenue Leader | Y combinator Founder | Remote Work Expert | Digital Nomad Family

Venture Backed Y combinator founder YC W14.  I’m a top-performing revenue leader with a background in startup  marketing, sales & demand generation. 

I’m a founder that has build products, companies and revenue channels from $0 to $45M ARR. 

Advisor to Startups and EU for Innovation.  Future of Work Thought Leader.

Build & Scale Revenue channels. 

• Built our B2B SaaS sales team from Zero to One by defining the appropriate growth strategy. Recruited 
   the team at all levels (SDR to VP of sales). Grew the team from 0 - 13 members in 9 months. 
• Helped Scale our revenue from $5M ARR to $25M ARR. 
• Built Partnerships team from 0 to 110 partners and over $1.5M in Revenue Attribution.

Designed by life

Designed by life provides Fractional COO/CXO services to businesses ready to improve their operations and customer experience. In addition, we provide Online Business Management, Integration and Implementation services and Strategy Consulting on a project basis. 

We believe conscious leadership leads to better operations and subsequently more growth in the ‘right way’ – where people, profit and planet are considered. We partner with businesses for sustainable long term success. 

Previous clients included SAAS companies, service-based businesses, NGOs, tech startups and scaleups, Universities and ecommerce companies. B2B and B2C.

Growth isn’t just an arbitrary expression but rather a series of intentional and conscious decisions made by leaders who are invested in the company’s success. We partner with these leaders to expand their horizons on what’s possible, devise and implement strategies, operational changes and upgrades and review/refine/build team processes. 

If you need help through any of these services, please reach out by sending an email to: jarka@designedbylife.com.au

Founder & Director

mCare Digital Pty Ltd

mCare Digital is a leading provider of assistive technology for the elderly, people with disability and for personal safety of individuals both at home and work. The Connective Care platform (SaaS) enables tele-health capabilities for individuals caring for their loved ones and for care providers managing their patients and clients.

As a Fractional CXO, I operationalise the customer and digital strategy and support the business by continuously improving the customer journey for B2C and B2B clients.

I am a part owner of this medtech company. Our technology and software solution have been developed with marginalised people in mind, such as the elderly, people with disabilities and those subject to domestic and family violence. Where simplifying and adapting to the needs of those our society often forgets is part of our mission. I feel very fortunate to be part of this incredible team and grow and nurture the business to greater heights each year reaching thousands of subscribers in the process.

Director Customer Experience

La Vita Sukha | Co-living, Co-working & Retreats 

A physical location for digital nomads and remote workers to colive and cowork in Italy. As a Co-Founder, I accepted the invitation to build a business at this location in Northern Puglia and test the idea of hosting the mindful kind committed to their personal and professional development. 

After a period of testing not only the concept but also being a Co-founder, I've decided to exit the 'brick-and-mortar' business model and pursue my vision of empowering people to live a location independent lifestyle through my existing businesses, which are online based.

I'll be sharing more about this experience and the nomadic lifestyle via my newsletters. You can subscribe via this link: https://subscribepage.io/soulfulnomadlife

Co-Founder

UNSW

Casual tutor at the School of Arts and Media. Guest lectures on traditional and digital media, brand cultures and psychology informed social media trends.

Casual Tutor

Macquarie Graduate School of Management

The Macquarie Graduate School of Management (MGSM) has been one of Australia’s leading business schools for 50 years. Macquarie Business School offers the acclaimed MGSM courses including the global top 100 MGSM MBA, to help you rewrite the rules of business.

Working within the Learning and Teaching department at the Macquarie Business School implementing employability into curriculum across undergraduate, postgraduate and MBA programs. Developing the ability of students to find, create and sustain meaningful work at any stage of their working lives.

Senior Career Consultant

Active Directions

Led the change management activities on a global digital transformation project with a team of independent consultants that form the Active Directions network. Project has been placed on hold due to Covid-19.

Senior Consultant

NECXUS

As a Senior Consultant, I partner with businesses to develop, design and execute effective business solutions and grow revenue by addressing customer and commercial challenges. My core engagements with businesses include: 

•	Customer experience strategy
•	Digital transformation
•	Project planning and implementation (Lean Green Belt, PMBOK, Agile and Scrum)
•	Operating model innovation
•	Business process reengineering
•	Human centred design
•	Business Improvements
•	Experience and Service design and service model implementation

General Assembly

+ Panelist speaking about digital careers, digital transformation and technology innovation

https://generalassemb.ly/instructors/jarka-kunova/10426

Instructor

Multi Channel Network

Assuming both a Senior PM and BA role, I was engaged to deliver a detailed business case in support of a technology solution that enabled MCN to establish its own data lake, warehouse and analytical tools. 

The work included: 
+ detailed project charter with clearly defined scope and deliverables
+ detailed business requirements documentation and justification of need
+ engagement, interviews and workshops with SMEs from across all teams at MCN
+ vendor management and workshops
+ high level solution design 
+ commercial analysis and financial model delivery with Cashflow, P&L, NPV and ROI views
+ management, mentoring and coaching of BAs on the team 
+ C-suite executive presentation of business case and submission to Foxtel for funding

Senior Project Manager (Contract)

News Corp Australia

Managed Projects within the Product Sales, Logistics and Production environments of News Corp Australia. As News has undergone a number of transformations in these years, I managed projects that focused on consolidation of assets, transformation of teams and roll outs of new technology. As the innovation candidate for the team, I worked closely with News Corp's innovation team and won People's Choice Award in the July 2016 Hackathon for an idea that turned into the Digital Manifest Project innovating in the space of logistics and transport.

Senior Project Manager

Managed the National Operations Function for all News Corp's newspapers (Group). Project managed a number of business transformation initiatives, such as the centralisation of publishing, customer support, call centre and business analytics. Successfully rolled out and then managed the quarterly national sales promotions in collaboration with marketing and the local sales teams.

National Operations Manager

Identified areas for improvement and successfully delivered a number of transformation projects that removed significant cost from the business. Established a centralised Insights and Analytics team and improved internal processes around data collection and reporting.

Business Improvement Manager

I am a location independent individual and currently working remotely as a Fractional CXO and Online Business Manager. I am exploring my passion for writing and conscious leadership and thinking about adding these in some shape and form to my portfolio career. 

As we come across new opportunities in life, different chapters close and others open. I never thought of myself as a boxed in talent – someone who is only defined by one distinct chapter or skill. 

I’ve had my corporate era and now exploring being an entrepreneur. Both worlds come with their unique perks and challenges but ultimately life-work integration is what makes my current evolution so incredibly enjoyable. So, what does this mean in practice? 

Great clients and interesting projects that support the way I like to work placing my health and wellbeing front and centre. 

In addition, doing things in alignment with my values where I work with companies and people practicing conscious leadership. An approach that goes beyond just profit chasing. I enjoy stepping into a role of a psychology informed consultant, mentor, educator and facilitator who guides her clients towards conscious and sustainable ways of thinking, working and operating. 

As a fractional COO and CXO, I am also here for the ride and help implement; not something consultants are known for. This enables me to fully step into being a Generator, which is my human design profile. 

Over the years, I’ve also been engaged as an advisor and also worked 1:1 with individuals and teams as a business, career and transformational coach. Roles I thoroughly enjoy and I encourage people to approach me about. 

One of the things that’s been a constant in my life is travel. My current chapter of being a digital nomad expanded my view on the future of living and the power of communities. Remote work is not working from home alone. It’s an opportunity to explore the transformative power of location independence and the lasting impact of in person interactions, such as co-living programs, workations, festivals, professional and personal development retreats amongst other gatherings.

I am curious to explore how adding in person experiences to the way I serve my audience benefits them in sustainable ways. I believe everyone deserves to work from anywhere and lead a life that supports their health and wellbeing. 

Let’s get to know each other. Please feel free to contact me at jarka@designedbylife.com.au or send me a DM. Just don’t spam me, please.

taplio

The Battle

Lona Alia

Jarka Kunova

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