Lona Alia

SafetyWing

Build & Scale Revenue channels. 

• Built our B2B SaaS sales team from Zero to One by defining the appropriate growth strategy. Recruited 
   the team at all levels (SDR to VP of sales). Grew the team from 0 - 13 members in 9 months. 
• Helped Scale our revenue from $5M ARR to $45M ARR. 
• Built Partnerships team from 0 to 110 partners and over $1.5M in Revenue Attribution.

Head of Revenue

500 Startups

Mentor startup founders on: 
1. Building & Scaling Revenue Channels. 
2. Go to Market Strategy.
3. Build and scale direct B2B sales teams.
4. Set up Demand Generation
5. New Business Verticals
6. Talent (attract & retain top talent) 
7.  Y combinator application

Mentor

Swiss EP - Swiss Entrepreneurship Program

Supported the startup ecosystem in the Balkans as part of a global Expert-in-Residence capacity 
Built programs for emerging startup ecosystems. 
Focus included: investment readiness, internationalisation, ecosystem building, corporate involvement, business angel activity, and supporting female founders in the region.

Entrepreneur In Residence

Style Lend

•	Conceived and launched the world’s first Peer to Peer luxury fashion rental platform
•	Developed robust proprietary technology comprised of a website, mobile app, interactive styling bot and CRM platform to scale the business online, all the whilst providing a unique client experience and accruing invaluable data 
•	Powered a San Francisco & New York showroom rental / retail experience as well as over dozens of global pop-up experiences, with partners such as The Kooples, Farfetch and more.  
•	Leveraged and built vast network of targeted influencers, luxury brand ambassadors, to produce meaningful content that enriched the offline and online experience and added cache to rental as a luxury service offering 
•	Formulated a five-year plan with financial goals, developing mid and long-term strategic objectives, plans and budgets
•	Hired, trained and led a team of 10 full time and 15+ freelance employees and created an environment which fostered the growth and retention of high-caliber talent 
•	Raised more than $2m from VCs, in Silicon Valley, NY, Europe, Middle East and Asia

Founder

EU for Innovation

Help Strengthen the innovation ecosystem and boost startup creation in Albania. 

• Built linkages within the Albanian innovation ecosystem and internationally

• Mentor innovative startups

Advisor

Rendia, Inc.

HealthTech SaaS - Acquired by PatientPoint

•	Right hand manager to the Director of Sales and key advisor to the VP of international sales.  
•	Formulated sales goals, sales budgets, by evolving marketing strategies in response to market needs.   
•	Maintained the #1 sales producer ranking for the duration at company by continuously exceeding monthly targets by 125% to 150% even during challenging economic times..
•	Personally responsible for generating over $2M in sales (i.e. 50% of software revenue in a year) by successfully selling our SaaS platform to large private practices, C-Level Executives and MDs, Universities and Hospitals.
•	Chosen consistently by senior management to represent the company at all domestic and international trade shows/medical conferences in all markets (ophthalmology, optometry, and ENT [ear, nose & throat]) due to guaranteed high performance and strong networking abilities. 
•	Led team in reaching 99% of their quota each year. 
•	Sold to Hospitals, Universities and Private Practices in EMEA, North America, South America and Asia.

Regional Sales Director

Procter & Gamble

-Developed Successful Street Marketing Campaigns 
-Identified and reached idea target audiences for various brands under Procter & Gamble 
-Conducted effective market research 
-Increased brand awareness and sales
-Collaborated with cross-functional teams to achieve business goals.

Marketing Specialist

Revenue Leader | Y combinator Founder | Remote Work Expert | Digital Nomad Family

Venture Backed Y combinator founder YC W14.  I’m a top-performing revenue leader with a background in startup  marketing, sales & demand generation. 

I’m a founder that has build products, companies and revenue channels from $0 to $45M ARR. 

Advisor to Startups and EU for Innovation.  Future of Work Thought Leader.

Build & Scale Revenue channels. 

• Built our B2B SaaS sales team from Zero to One by defining the appropriate growth strategy. Recruited 
   the team at all levels (SDR to VP of sales). Grew the team from 0 - 13 members in 9 months. 
• Helped Scale our revenue from $5M ARR to $25M ARR. 
• Built Partnerships team from 0 to 110 partners and over $1.5M in Revenue Attribution.

Fractional Head of Marketing | Top 10 Remote Work Creator (Favikon) | I help marketers turn their skills into a story hiring managers want to buy + early-stage startups drive pipeline with content-led branding.

💥The Career Rebrand Founding Cohort is open for enrollment:
https://theremotemarketer-62mznir.gamma.site/the-career-rebrand-accelerator

Hi! I'm Gina, Mexican-born and living in Taiwan since 2018.

After 3 years in corporate, I pursued an MBA in Taiwan and landed my first role at a startup.

I went from Sales → Community → Operations → Marketing.

I've worked with VC-backed startups (Techstars, 500 Global, YC) across mobile apps, EdTech, and HRTech industries.

I'm a startup marketer, hands-on strategist, and deep generalist. I've done everything, from growth to brand strategy, and I know there's no one-size-fits-all approach.

My strengths:

→ B2B SaaS Marketing
→ Social Media Strategy
→ Employer Branding
→ Product Marketing

After a few years of helping people worldwide find remote jobs at Arc and hiring for our internal team, I discovered my passion for helping others build careers they love.

That's why I started creating content on LinkedIn (1K → 45K followers in 12 months) reaching millions (10M+ impressions) and coaching marketers into the remote roles they deserve.

I've built my dream career, fully remote, and I believe everyone can do the same done with a bit of intention and a strong personal brand.

***

How I can help you:

1️⃣ The Career Rebrand Accelerator
2️⃣ Career Power Hour 
3️⃣ Resume and LinkedIn Makeover
4️⃣ My free content on LinkedIn and the Brand Yourself Hired newsletter

📩 Questions? Send me a DM, and let's chat.

Brand collaborations: gina@theremotemarketer.com

Gina Sapién

I've hired remote marketing teams across 3 continents. Never once did I find my best people on job boards.

My best hires came from:

- A referral from someone I met at a virtual event
- Someone who commented on my LinkedIn posts for months
- A creator who made content about the problems we were solving

This week, I made an offer to join The Remote Marketer team. She said yes immediately 🎉

I didn't post on job boards, I tapped into trusted communities and shared the role on LinkedIn.

The pattern? They showed up before I was hiring.

Here's what I learned building remote teams:

Job boards attract people looking for any job.

Communities attract people who care about the work.

The difference is massive.

When you apply cold through a portal, you're competing with 500+ people. When you're already known, you're competing with maybe 3.

This works both ways:

If you're hiring:

- Engage in communities.
- Stop posting and praying.
- Go where your ideal people already are.

If you're job hunting:

- Stop mass applying.
- Comment, create and contribute.
- Show up where your dream companies are.

The best opportunities (almost) never make it to job boards.

They go to people who've already earned attention, trust, and presence.

You don't need to be everywhere, but you need to be somewhere consistently.

That's how you get hired and that's how you hire great people.

If you felt that, you're ready for what comes next.

I'm opening spots for the first group cohort of The Career Rebrand Accelerator. 

It's for marketers who want to stop mass applying and start positioning themselves strategically to land remote jobs.

Inside, you'll learn exactly how to:

- Build visibility before you need it
- Get noticed by hiring managers
- Position yourself as the obvious choice

Join the waitlist to be first to know when we open:

https://lnkd.in/eiqWMv_p

💥 Remote Career & Job Search Coach | Helping marketers in tech use personal branding + networking to land remote roles in 12 weeks | 40+ clients across 10+ countries | Ex-Startup Marketing Lead

14 companies hiring remote marketers this week.

✅ Hiring globally
✅ Posted in the last 7 days
✅ Zero hybrid requirements

Here's the list:

- Marketing Manager, Marcus & Millichap Company 
https://lnkd.in/eaDbrVhw

- Marketing & Communications Manager, Found 
https://lnkd.in/eBHu3Wup

- Marketing Associate, Espresa 
https://lnkd.in/emAR3EWX

- Marketing Manager, K1X, Inc. 
https://lnkd.in/exhKTW7i

- Marketing Operations Specialist,  Empowerly 
https://lnkd.in/er_Shyhq

- Marketing Lead, Boldr 
https://lnkd.in/enQ9wjxY

- Product Marketing Manager, WMT Digital 
https://lnkd.in/eBtQRn2n

- Email Marketing Manager, United Tech 
https://lnkd.in/eDadHRbn

- Product Marketing Manager, United Tech 
https://lnkd.in/eUD7A-Au 

- VP of Growth Marketing, Sundays for Dogs
https://lnkd.in/eVasBuuu

- Brand & Community Lead, Automattic 
https://lnkd.in/e_bx2NW6

- Institutional Growth Lead, Lido Finance 
https://lnkd.in/eAxu_EnF

- Product Marketing Manager, beehiiv 
https://lnkd.in/eXAzhR8X

- VP of Growth Marketing, beehiiv 
https://lnkd.in/eyJmTgXk

How to use this list:

1. Apply on the career website
2. Identify at least 5 people in the company
3. Reach out with a personal DM to open a convo

Most people stop at step 1.

The ones who get hired? They do all three.

These roles typically fill in 48-72 hours.

Want them in your inbox before they hit job boards?

💌 Join 4,800+ marketers getting early access: https://lnkd.in/eFTdY2p5

Hiring for a fully remote role? Drop the link in the comments.

💥 The Career Rebrand Cohort is open until 2/5! | Remote Career & Job Search Coach | Helping marketers in tech use personal branding + networking to land remote roles in 12 weeks | 40+ clients across 10+ countries

I left PepsiCo for a startup nobody heard of.

Everyone thought I was crazy.

I had the "dream life" in Mexico:

- Big salary
- Pepsi and Unilever on my resume
- The corporate ladder people kill for

But I felt completely drained.

So I moved to Taiwan for an MBA.

Then I joined PicCollage, a scrappy photo app no one knew and it changed my relationship with work.

 After that, I moved through startup roles:

- Community -> Operations at Compose.ly
- Growth -> Social at Arc.dev 

Last year there, I grew my LinkedIn from 0 to 59K followers in 12 months teaching people how to land remote jobs.

When I got laid off, I already had a business I'd built while working full time.

3 things that made these pivots possible:

1. Building your LinkedIn presence while employed creates opportunities before you need them.

2. Strategic networking in startups opens more doors than perfect resumes.

3. Position yourself around what only you can do and companies come to you.

All my roles were fully remote.

The same positioning that changed my career worked for my client too.

Here's what happened with Faith (ex-TikTok brand manager) in 8 weeks:

1. She sent 87 applications over 3 months with zero interviews.

2. We rebuilt her LinkedIn positioning and reframed her story.

3. She landed 3 offers at VC-backed startups.

If you're thinking about pivoting your career, don't wait for the perfect moment.

Start building your LinkedIn presence now.
Start connecting with people in the roles you want.
Start positioning yourself for the roles you want.

Because the scariest career move might be the one that finally makes sense.

👋🏻 I'm Gina, founder of The Remote Marketer, I help marketers turn their story into a brand that gets them hired remotely.

The best part of remote work isn't the lack of commute.

Not the flexibility.
Not the money I save on gas and lunch.
Not even stepping away on my schedule.

It's watching my puppy grow up because I'm finally home.

World, meet PUDDING! 🍮🐶

Last week, my partner and I adopted this tiny ball of energy. She's 7 months old and has completely taken over our lives.

It's been a crazy ride. We're teaching her how life works, and she's teaching us too.

But I wouldn't trade any of it:

- Taking breaks to train her
- Her lying next to me while I work
- Stepping out for midday walks
- 4 AM barking that interrupts my sleep (okay, maybe I'd trade that one)

Remote work isn't just good for companies and employees.

It's good for the environment.
For our furry friends.
For the random people on the street who stop us every single day to tell me how cute she is.

Pudding is making the world a little happier, one walk at a time.

If you have a pet, show me in the comments. I need to see them all!

👋🏻 I'm Gina, founder of The Remote Marketer, I help marketers turn their story into a brand that gets them hired remotely.

Your LinkedIn headline is killing your job search.

Recruiters aren't ignoring you because you're unqualified.

They're scrolling past because your headline signals "generic employee #47."

Here's what most people write:

- Marketing Professional | Digital Strategy | Team Player
- Experienced Sales Manager Seeking New Opportunities
- Passionate About Growth | Open to Work

Forgettable.

I've reviewed 500+ LinkedIn profiles in the past year.

The people who land remote roles fast have headlines that do 3 things:

1. Lead with results, not job titles
2. Speak directly to who they help
3. Show what makes them different

Instead of "Marketing Manager," try:
"Helped 3 SaaS companies grow from 0 to 50K users | Content & Community"

Instead of "Sales Professional," try:
"Closed $2M in enterprise deals for remote teams | B2B Sales"

I see people agonize over their resume for hours, then throw together a headline in 30 seconds.

Then they wonder why nobody's reaching out.

Your headline is the first thing recruiters see before they even click your profile.

Sometimes it's the only thing they see.

If it doesn't stop them, nothing else matters.

👋🏻 I'm Gina, founder of The Remote Marketer, I help marketers turn their story into a brand that gets them hired remotely.

"Job seekers don't need coaching, advice is free online."

A creator I look up to left this comment on my post last week.

And I get it, on the surface, they're right.

But here's what they got wrong:

The problem isn't lack of information.

It's too much of it.

Job seekers are drowning in advice from people with wildly different backgrounds.

Some worked at FAANG.
Others at recruiting agencies.
Some never hired anyone.

The signal-to-noise ratio is brutal.

And yet, no one questions business coaching.

Or life coaching. Or fitness coaching.

So why the double standard for job seekers?

Here's when coaching makes sense:

- You lack structure.
- You want accountability.
- You're overwhelmed by conflicting advice.
- You've tried everything and nothing worked.

I was stubborn my first year as a solopreneur.

I can't tell you how much I wish I'd had guidance instead of burning months trying to save money on what turned out to be an investment.

Now, not all coaching is equal.

Do your due diligence.

- Check credentials.
- Ask for testimonials.
- Hop on exploratory calls.

Does the vibe feel right? Do you believe in their approach?

When people work with me, we're clear on a few things:

1/ My approach isn't "use personal branding to land a job." It's "use personal branding and networking to build a reputation" that opens doors to remote roles, freelance contracts, or entrepreneurship, your choice.

2/ I'm not your typical coach. I'm practical and I run coaching like I run a team: clear goals, check-ins, feedback, and we iterate fast when something's not working.

3/ My background isn't recruiting, it's marketing as a hiring manager who's built remote teams and interviewed hundreds of candidates for our clients.

4/ I can't guarantee results because you're the one showing up to interviews and doing the work. My success stories come from people who treated their job search like their actual job and refused to quit until they won.

The Career Rebrand Accelerator came from 100+ private coaching calls with 40+ clients worldwide.

It's the system that helped people land remote roles at global companies and VC-backed startups.

I made it a cohort to make it accessible worldwide.

Yes, the advice is free online.

But are you willing to spend 6 more months figuring it out alone?

👋🏻 I'm Gina, founder of The Remote Marketer, I help marketers turn their story into a brand that gets them hired remotely.

Most people wait until they're laid off to start looking.

My client IL didn't.

8 years as an executive-level marketer at a tech company that went from Series B to IPO, sensing change coming, but no idea how to position himself for what came next.

He knew it was time to move, but didn't know how to position himself at his level.

We started by sharpening his senior-level narrative.

1/ 8 years of experience condensed into a clear, high-impact story that showed scope and results.

2/ Reworked his resume and LinkedIn to reflect readiness for bigger responsibility.

3/ Activated his dormant network.

Intentional conversations with clarity and purpose.

His profile started attracting the right opportunities.

3 weeks after updating LinkedIn, a Microsoft recruiter reached out inbound.

Several interview rounds later:

- $250K base salary
- 15% annual bonus
- Moved from managing a team to an IC role generating 5× revenue

More ownership.
More compensation.
At his dream company.

All because he moved proactively, not reactively.

He didn't wait for layoffs.

He didn't job hop blindly.

He positioned himself as the obvious choice before the market forced his hand.

Senior-level job searches aren't about applying more.

They're about positioning better and activating your network smarter.

That's when the right doors open for you.

👋🏻 I'm Gina, founder of The Remote Marketer, I help marketers turn their story into a brand that gets them hired remotely.

taplio

The Battle

Lona Alia

Gina Sapién

Followers

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taplio

The Battle

Lona Alia

Gina Sapién

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gina Sapién's LinkedIn Performance

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