Lona Alia

SafetyWing

Build & Scale Revenue channels. 

• Built our B2B SaaS sales team from Zero to One by defining the appropriate growth strategy. Recruited 
   the team at all levels (SDR to VP of sales). Grew the team from 0 - 13 members in 9 months. 
• Helped Scale our revenue from $5M ARR to $45M ARR. 
• Built Partnerships team from 0 to 110 partners and over $1.5M in Revenue Attribution.

Head of Revenue

500 Startups

Mentor startup founders on: 
1. Building & Scaling Revenue Channels. 
2. Go to Market Strategy.
3. Build and scale direct B2B sales teams.
4. Set up Demand Generation
5. New Business Verticals
6. Talent (attract & retain top talent) 
7.  Y combinator application

Mentor

Swiss EP - Swiss Entrepreneurship Program

Supported the startup ecosystem in the Balkans as part of a global Expert-in-Residence capacity 
Built programs for emerging startup ecosystems. 
Focus included: investment readiness, internationalisation, ecosystem building, corporate involvement, business angel activity, and supporting female founders in the region.

Entrepreneur In Residence

Style Lend

•	Conceived and launched the world’s first Peer to Peer luxury fashion rental platform
•	Developed robust proprietary technology comprised of a website, mobile app, interactive styling bot and CRM platform to scale the business online, all the whilst providing a unique client experience and accruing invaluable data 
•	Powered a San Francisco & New York showroom rental / retail experience as well as over dozens of global pop-up experiences, with partners such as The Kooples, Farfetch and more.  
•	Leveraged and built vast network of targeted influencers, luxury brand ambassadors, to produce meaningful content that enriched the offline and online experience and added cache to rental as a luxury service offering 
•	Formulated a five-year plan with financial goals, developing mid and long-term strategic objectives, plans and budgets
•	Hired, trained and led a team of 10 full time and 15+ freelance employees and created an environment which fostered the growth and retention of high-caliber talent 
•	Raised more than $2m from VCs, in Silicon Valley, NY, Europe, Middle East and Asia

Founder

EU for Innovation

Help Strengthen the innovation ecosystem and boost startup creation in Albania. 

• Built linkages within the Albanian innovation ecosystem and internationally

• Mentor innovative startups

Advisor

Rendia, Inc.

HealthTech SaaS - Acquired by PatientPoint

•	Right hand manager to the Director of Sales and key advisor to the VP of international sales.  
•	Formulated sales goals, sales budgets, by evolving marketing strategies in response to market needs.   
•	Maintained the #1 sales producer ranking for the duration at company by continuously exceeding monthly targets by 125% to 150% even during challenging economic times..
•	Personally responsible for generating over $2M in sales (i.e. 50% of software revenue in a year) by successfully selling our SaaS platform to large private practices, C-Level Executives and MDs, Universities and Hospitals.
•	Chosen consistently by senior management to represent the company at all domestic and international trade shows/medical conferences in all markets (ophthalmology, optometry, and ENT [ear, nose & throat]) due to guaranteed high performance and strong networking abilities. 
•	Led team in reaching 99% of their quota each year. 
•	Sold to Hospitals, Universities and Private Practices in EMEA, North America, South America and Asia.

Regional Sales Director

Procter & Gamble

-Developed Successful Street Marketing Campaigns 
-Identified and reached idea target audiences for various brands under Procter & Gamble 
-Conducted effective market research 
-Increased brand awareness and sales
-Collaborated with cross-functional teams to achieve business goals.

Marketing Specialist

Revenue Leader | Y combinator Founder | Remote Work Expert | Digital Nomad Family

Venture Backed Y combinator founder YC W14.  I’m a top-performing revenue leader with a background in startup  marketing, sales & demand generation. 

I’m a founder that has build products, companies and revenue channels from $0 to $45M ARR. 

Advisor to Startups and EU for Innovation.  Future of Work Thought Leader.

Build & Scale Revenue channels. 

• Built our B2B SaaS sales team from Zero to One by defining the appropriate growth strategy. Recruited 
   the team at all levels (SDR to VP of sales). Grew the team from 0 - 13 members in 9 months. 
• Helped Scale our revenue from $5M ARR to $25M ARR. 
• Built Partnerships team from 0 to 110 partners and over $1.5M in Revenue Attribution.

Fractional Head of Marketing | Top 10 Remote Work Creator (Favikon) | I help marketers turn their skills into a story hiring managers want to buy + early-stage startups drive pipeline with content-led branding.

Hi!👋 I'm Gina, Mexican-born and living in Taiwan since 2018.

After 3 years in corporate, I pursued an MBA in Taiwan and landed my first role at a startup.

I went from Sales → Community → Operations → Marketing.

I've worked with VC-backed startups (Techstars, 500 Global, YC) across mobile apps, EdTech, and HRTech industries.

I'm a startup marketer, hands-on strategist, and deep generalist. I've done everything, from growth to brand strategy, and I know there's no one-size-fits-all approach.

My strengths:

→ B2B SaaS Marketing
→ Social Media Strategy
→ Employer Branding
→ Product Marketing

After a few years of helping people worldwide find remote jobs at Arc and hiring for our internal team, I discovered my passion for helping others build careers they love.

That's why I started creating content on LinkedIn (1K → 45K followers in 12 months) reaching millions (10M+ impressions) and coaching marketers into the remote roles they deserve.

I've built my dream career, fully remote, and I believe everyone can do the same done with a bit of intention and a strong personal brand.

***

How I can help you:

1️⃣ The Career Rebrand Accelerator
2️⃣ Career Power Hour 
3️⃣ Resume and LinkedIn Makeover
4️⃣ My free content on LinkedIn and The Remote Marketer newsletter

📩 Questions? Send me a DM, and let's chat.

Brand collaborations: https://www.passionfroot.me/gina-sapien

Gina Sapién

13 companies hiring remote marketers this week. 

✅ Hiring globally
✅ Posted in the last 7 days
✅ Zero hybrid requirements

Here's the list:

- Campaign Manager, Verbatim 
https://lnkd.in/evsekHPm

- Community & Events Manager, Chili Piper 
https://lnkd.in/eAc3RNM2

- Senior Product Marketing Manager, Chili Piper 
https://lnkd.in/eeuuuRNw

- Customer Success Manager, Chili Piper 
https://lnkd.in/egtgycKh

- Sr. Content Marketer, Animalz 
https://lnkd.in/eKe57-Pr

- SEO & Content Optimization Manager, Teramind 
https://lnkd.in/ewUnj3fK

- Marketing Events Manager, Axiad 
https://lnkd.in/edvz-nYJ

- Social Media Manager, Espresso
https://lnkd.in/eFwEC4qb

- Content Manager, DexCare 
https://lnkd.in/eWVc6jXa

- Senior Social Media Manager, RemoFirst 
https://lnkd.in/eD_PqGQX

- Channel Partnerships Director, Alpaca
https://lnkd.in/evxiVd9S

- Marketing Operations Coordinator, Instrumentl 
https://lnkd.in/e25uGMjC

- Sr. SEO & AI Content Specialist, Superside 
https://lnkd.in/eeZRETWW

How to use this list:

1. Apply on the career website
2. Identify at least 5 people in the company
3. Reach out with a personal DM to open a convo

Most people stop at step 1.

That's why their applications get lost.

The ones who get hired? They do all three.

Hiring for a fully remote role? Drop the link in the comments.

👋🏻 I'm Gina, founder of The Remote Marketer, I help marketers turn their story into a brand that gets them hired remotely.

💥 #1 Remote Work Creator on LinkedIn Taiwan (Favikon) | Career Coach and Brand Marketer | Helping marketers turn their personal brand into remote offers | 10M+ organic views, 40+ marketers in 10+ countries mentored

5 reasons I'll never take an in-office job again:

After 6+ years working remotely across 3 continents, going back to an office feels like downgrading my entire life.

Here's why:

- I've saved thousands on commuting. No gas, no overpriced lunch near the office, no "team drinks" that drain my wallet every Friday. That money? Invested in my business and travel.

- I'm way more productive at home. Open offices are productivity killers, I'd rather knock out deep work in 3 focused hours than in watercooler chat.

- I get to work from anywhere. I've run meetings from Taiwan, Mexico, and other countries, which lets me visit family without burning PTO.

- My work-life integration is actually real. I can take a midday walk, cook lunch, or squeeze in a workout without guilt about "leaving early" when I've got things done.

- I built a business while employed. Remote work gave me the space to start The Remote Marketer as a side hustle which changed my career trajectory.

Remote work isn't just about comfort. It's about designing a life that works for you, not around you.

Not everyone wants this. 

But for those who do? It's worth fighting for.

P.S. If you're trying to land a remote role, stop applying like it's 2019. Rules aren't the same.

👋🏻 I'm Gina, founder of The Remote Marketer, I help marketers turn their story into a brand that gets them hired remotely.

I'm thankful for being laid off from Arc.

It forced me to ask: 

Was I building the life I actually wanted, or just the one that looked good on paper?

I'm thankful for having my "dream offer" withdrawn at the last minute.

Working with a team that wasn't aligned would've been worse than not getting the job at all.

I'm thankful for the hiring managers who dismissed me because of my accent.

Now I build spaces where my team and clients feel safe to show up as themselves, no matter where they're from.

I’m thankful for my miserable corporate job at Pepsi in Mexico.

It pushed me to Taiwan, to startups, to working remotely, and to building something of my own.

I'm thankful for every rejection, every doubt, every "you're not enough."

They taught me that my worth isn't tied to a location, a title, or someone else's approval.

I'm grateful for a life I don't need to escape from.

For helping 60,000+ marketers land remote jobs and build careers they love.

For doing it from anywhere, on my terms.

Happy belated Thanksgiving to everyone out there building a life that's actually yours.

👋🏻 I'm Gina, founder of The Remote Marketer, I help marketers turn their story into a brand that gets them hired remotely.

The best time to look for a remote job isn't January.

It's happening RIGHT NOW.

Here's what December looks like while others "wait for the new year":

Recruiters are building pipelines for January.
Hiring managers are identifying their biggest gaps.
Companies are finalizing Q1 budgets and headcount.

They're not waiting until January to look.

They're reviewing applications NOW. 
They're scheduling interviews for early January. 
They're shortlisting candidates before the flood hits.

When you start in December, you're competing against 10 people.

When you start in January, you're competing against 1,000.

I've coached hundreds of remote job seekers, and the pattern is clear:

The ones who land offers the fastest started preparing before everyone else.

What "preparing" actually means:

- Update your resume and LinkedIn
- Build your portfolio or case studies
- Research companies hiring remotely
- Start networking conversations
- Practice your interview stories

You don't need to apply to 50 jobs today.

You need to be READY when January roles drop.

Because when everyone else is scrambling to update their resume, you'll already be in final interviews.

December isn't downtime.

It's your unfair advantage.

👋🏻 I'm Gina, founder of The Remote Marketer, I help marketers turn their story into a brand that gets them hired remotely.

I was rejected from my dream role before I could even apply.

I had a networking call with a founder I admire.

We were just exploring fit.

Perfect match on paper.

✅ 10+ years of experience
✅ Remote team leadership
✅ Growth marketing expertise
✅ Proven results in HR tech

But the conversation ended before it could start.

The reason?

"We're concerned about the timezone difference."

I'm legally hirable.

I've worked remotely for years with US companies.

I've built async systems that crush it.

But none of that mattered.

One arbitrary concern and I'm out.

Sitting there after that call, I felt it all.

The heaviness.
The frustration.
The exhaustion of proving yourself over and over.

And I thought about everyone else searching for remote jobs right now.

You're showing up every single day.

- Tailoring resumes for ATS systems.
- Writing cover letters no one reads.
- Networking across timezones.
- Interviewing on Zoom at odd hours.
- Following up and getting ghosted

All while dealing with rejection, silence, and people who still don't understand remote work in 2025.

The mental load is real.

When you're searching for remote roles, it gets worse.

Your laptop is always there.
The job boards never close.
LinkedIn never sleeps.

But taking one day to reset isn't lazy.

It's strategic.

You can't show up as your best self when you're burned out.

Remote work requires energy, clear communication, and self-management.

You can't bring that running on empty.

So give yourself permission to step back.

Close your laptop.
Watch something mindless.
Sleep in.

The job search will be there tomorrow.

And you'll tackle it with a clearer mind.

You deserve grace, especially from yourself.

I'm right there with you.

👋🏻 I'm Gina, founder of The Remote Marketer, I help marketers turn their story into a brand that gets them hired remotely.

600+ people worldwide applied for the Digital Nomad Nagasaki program 🇯🇵

I was one of the few selected.

Not because of my resume or follower count.

When we asked why we were chosen, they said:

We all had powerful stories to tell.

And they were right.

This group blew me away.

People from all over the world, different paths, but one thing in common:

They all broke free from the traditional 9-5 to build something for themselves.

I always thought digital nomads were people traveling full-time.

So I felt weird calling myself one.

But now I see it differently.

A digital nomad is someone with:

- Full ownership of how they work
- The power to decide where they work
- The freedom to decide when they work

That's it.

When you bring brilliant people together, you leave inspired.

In March in Osaka, I felt compelled to leap into entrepreneurship, and so I did.

Now in Nagasaki, I'm compelled to push further.

Your story has power and from a story, you can build a platform that amplifies a message.

We helped put Nagasaki on the map as a digital nomad hub beyond Tokyo, Kyoto, and Osaka.

🤍 I'm deeply grateful to Ryo Osera, Tâm Trinh and Shelley Mcguigan at Co-Nest for the invitation and their care in showing us the real Japan.

💥 Join the final cohort of The Career Rebrand Accelerator in 2025 with a special offer | 10M+ organic views, 38+ marketers in 10+ countries mentored | Clients landed roles at: Microsoft, TikTok, and worldwide startups.

Spent 6 months applying to jobs with no response?

Here's what's probably happening.

Most job seekers make the same 3 mistakes:

- They blast generic applications.
- They focus on qualifications vs value.
- They wait to be found instead of being seen.

The difference between candidates who get offers and those who don't?

It's not always experience.

It's knowing how to position yourself in a way that makes recruiters actually notice you.

If you're in Taipei and want to go deeper on these strategies, TUTEEMI is hosting a panel where I'll be speaking alongside Alan McIvor, senior headhunter with over a decade of executive recruitment experience in Asia.

We're breaking down:

- What recruiters actually look for
- How to build a brand that gets noticed
- Exact mistakes that kill most job searches

Your next career move starts with showing up.

📅 December 6th, 7:00 PM - 9:00 PM
📌 Nanjing Fuxing Station
💰 NTD 150 at the door

Secure your spot: https://tr.ee/oSaKxf

👋🏻 I'm Gina, founder of The Remote Marketer, I help marketers turn their story into a brand that gets them hired remotely.

I saw myself 7 years ago last Saturday.

50+ job seekers spent their evening in Taipei with me, Alan McIvor, and Camila Sáenz from TUTEEMI to talk about landing jobs in Taiwan.

Back then, I moved my entire life here for my MBA with no idea what to do next.

Because classrooms don't teach reality.

Alan is a headhunter for senior marketing roles in Taiwan.
↳ He knows what it takes to land local roles.

I've worked as a marketer hiring teams for global startups and now coach job seekers worldwide to land remote roles.
↳ I know what it takes to go global.

Different perspectives.

But one thing we agreed on:

Your network and personal brand are your highest leverage.

Many recent grads think applying blindly is the best approach.

But 70% of tech roles are filled through connections.

Half through personal contacts (friends, colleagues).

Half through professional networks (LinkedIn).

My career in Taiwan proves it:

- Role 1: Local job board 
- Role 2: Job fair → kept in touch with the hiring manager
- Role 3: Rejected → the hiring manager referred me to my boss 6 months later
- Offer 4: LinkedIn and personal branding alone

If I could tell my 7-years-ago self anything, it'd be this:

Stop waiting for the perfect company to validate you.

Show up online.
Build your network.
Let people know what you're capable of.

Your next opportunity won't come from a job board, it'll come from someone who already knows your work.

That room of 50+ job seekers last Saturday? 

They're not just looking for jobs anymore.

They're building the networks that'll carry their careers forward.

👋🏻 I'm Gina, founder of The Remote Marketer, I help marketers turn their story into a brand that gets them hired remotely.

My Creator Rewind 2025 is here and it's making me emotional.

53,000 new followers this year.
Top #1 in remote work in Taiwan.
Top 9% worldwide across all categories.

Market value: $890 per post, $46K annually.

Three years ago I was a jobseeker myself, I had zero followers and zero clue what I was doing.

Today, I'm running The Remote Marketer full-time and helping hundreds of people land remote roles through the Career Rebrand Accelerator.

The best part? The friendships, the DMs from people who got their dream jobs, the community we've built, and the uncomfortable growth we choose.

The thing is: none of this works without YOU choosing to show up and go for it.

You know that pit-in-your-stomach feeling when you're laid off?

I turned that fear into fuel and doubled down on building my business.

Your personal brand is your insurance policy when everything else fails.

JUST📣START📣POSTING

I promise you: someone out there needs exactly what you have to share.

2026 is going to be wild!

👋🏻 I'm Gina, founder of The Remote Marketer, I help marketers turn their story into a brand that gets them hired remotely.

My Creator Rewind 2025.pdf

A recruiter reached out to my client with an opportunity after updating her LinkedIn profile.

✅ Good role
✅ Decent pay
✅ Reputable company

She wasn't sure if she should move forward.

Most people would say yes immediately.

Here's what I told her:

Don't waste time and energy on what doesn't align with your long-term plan.

Unless it's a strategic stepping stone.

Most people evaluate opportunities wrong.

They ask: "Is this a good job?"

Instead of: "Does this move me closer to my goal?"

Here's my framework for evaluating opportunities:

1/ Alignment check

- Open your career doc. 
- Write your 3-year goal at the top. 
- Does this role get you there? 

No = decline.

2/ Bridge test

- List 3 skills you need next. 
- Does this role teach them? 
- Check the team on LinkedIn.
- Will you build connections that matter? 

Yes to both = consider.

3/ Energy audit

- Set a timer for 2 minutes. 
- Talk about this role out loud. 
- Excited or forcing it? 

Your gut knows.

My client decided to pass.

She's now focusing her energy on roles that actually align with where she wants to be.

Not every opportunity is YOUR opportunity.

Your time is limited. Your energy is finite.

Spend both on what moves you forward.

Not what just sounds good on paper.

P.S. Inside the Career Rebrand Accelerator, I teach you how to evaluate opportunities and land remote roles strategically, not by applying to everything. 

Last day to join in 2025 is 12/4.

💥 https://tr.ee/Vrh3pe

Most people think landing a remote job is about applying to 100+ positions.

That's not a strategy, that's a prayer.

I've sat on 3 sides of the remote hiring table:

✅ As a hiring manager, I've screened 1,000+ applications across 3 companies in the last 3 years.

✅ As a job seeker, I've landed 4 fully remote roles at VC-backed global startups in the last 5 years.

✅ As a coach, I've helped 40+ marketers land remote roles at Microsoft, TikTok, and global startups and grow their personal brands to reach 1M+ views.

Here's the reality I keep seeing:

You need a system that covers every touchpoint of the hiring process.

One weak link kills your chances.

Here's what that system looks like:

- Your resume gets you noticed
- Your LinkedIn gets you researched
- Your portfolio gets you credibility
- Your network gets you referrals
- Your personal brand gets you inbound chances
- Your interview skills get you the offer

If you skip any of these steps, you are making the process harder.

The people who win aren't the most qualified.

They're the ones who optimize every step.

I built The Career Rebrand Accelerator to cover the full end-to-end system.

Six modules:

1. Finding remote roles (where legit jobs hide)
2. Resume and LinkedIn optimization (getting past ATS and humans)
3. Portfolio and assets (proving you can do the work)
4. Personal branding (building trust before you apply)
5. Networking (getting referrals that matter)
6. Interview practice (closing the deal)

This is what my 40+ clients use to land remote roles in competitive markets.

Stop treating job search like a numbers game.

Start treating it like a system.

This is the last round of the private program (maybe ever), so I'm giving 20% off as a Christmas gift: https://tr.ee/Vrh3pe


👋🏻 I'm Gina, founder of The Remote Marketer, I help marketers turn their story into a brand that gets them hired remotely.

I'm the employee that makes most employers nervous.

While working full-time at Arc, I was building The Remote Marketer on the side.

- I had coaching clients. 
- A growing LinkedIn audience. 
- My own systems and frameworks.

And I knew how rare my situation was.

Because I'd heard the tension in conversations with other employers before:

"Are you fully committed to this role?"
"We need someone all-in on our vision."
"Will you leave once your side thing takes off?"

But Arc was different.

They saw my side hustle as an asset, not a threat.

They understood that building The Remote Marketer made me better at my job:

- I showed up energized because I chose to be there.
- I brought fresh ideas from my own experiments.
- I did better work because I wasn't resentful.

I stayed for 3+ years and helped scale awareness to 10M+ impressions, drove $100K+ in revenue and contributed 20K+ user sign-ups.

The desperate employee tolerates anything. 

The employee with options? 

They only stay if you earn it.

That's the accountability most employers aren't ready for.

We've been taught loyalty means dependency. 

But dependency breeds resentment, not performance.

When I was laid off this year, I didn't panic.

I'd already built something to support me. 

My coaching business. 
My personal brand and network.
The systems I developed while working full-time.

That optionality made me choose my role every day instead of feeling trapped in it.

If you're building something on the side while working full-time, you're not disloyal. 

You're strategic.

The right companies see that as strength, not threat.

And the ones who don't? Not worth your best years.

Stop apologizing for having options and start using them to find workplaces that actually deserve your commitment.

👋🏻 I'm Gina, founder of The Remote Marketer, I help marketers turn their story into a brand that gets them hired remotely.

I grew to 60,000 followers in 1.5 years on LinkedIn.

And "just post" wasn't the strategy that got me there.

I've coached hundreds of people on personal branding, and I see the same mistakes over and over:

1/ Focusing on vanity metrics

Followers and likes feel good. 

But they don't land you clients, job offers, or partnerships.

My lowest performing posts have brought me the most clients.

A post with 30 likes and 3 meaningful comments from the right people > 5,000 likes from the wrong audience every time.

If your content isn't aligned with your actual goals, you're just creating noise.

2/ Sounding like everyone else

Most posts don't say anything new. 

They repeat the same advice in the same way.

People who stand out have a strong point of view and share personal stories that make their content unique to them.

Your story is your advantage. Own it.

3/ Posting without engaging

LinkedIn rewards interaction. 

If you only post and disappear, the algorithm won't push your content or profile in searches.

- Comment on relevant posts. 
- Send DMs to the right people.
- Build real connections.

Visibility isn't just about what you publish. 

It's about showing up consistently in conversations.

So what should you do instead?

Before your next post, ask yourself: 

- Who is this for? 
- What do I want them to do? 
- What can only I say?

Then spend 10 minutes engaging with others before you hit publish.

That's the difference between "just posting" and getting noticed.

P.S. I shared this story on The Kotodama Podcast when they asked about my LinkedIn growth strategies. Big thanks to Canem for having me.

🎙️ https://lnkd.in/e5Ztyimn

Your LinkedIn profile isn't a resume.

It's a first interview you didn't know you were having.

After reviewing 500+ profiles and coaching 40+ marketers into roles at Microsoft, TikTok, and top tech startups, here's what makes me stop scrolling:

1/ Professional headline

- Not just your job title.
- Tell me what you do and who you help.

❌ "Marketing Manager"

✅ "I help SaaS companies scale revenue (50%+) through content and community"

2/ About section that sells

- First 2 lines are your value proposition.
- The rest is your story.
- Include your top achievements.

3/ Featured section

- Your portfolio lives here.
- Case studies, campaigns, writing samples.
- Show your work, don't just list it.

4/ Experience with results

❌ "Managed social media" tells me nothing.

✅ "Grew Instagram from 5K to 50K in 6 months" gets my attention.

Numbers + context proves impact.

5/ Skills that match the role

- Top 5 skills show first.
- Align with what you're applying for.
- This is LinkedIn SEO.

6/ Recommendations

- At least 5-7 from managers or clients.
- They validate everything you claim.
- Ask for them before you need them.

One of my clients in the Career Rebrand Accelerator, Nina, updated her profile following this exact framework.

"A recruiter reached out just two days after I updated my LinkedIn profile."

The opportunities started coming to her instead of the other way around.

Most people treat LinkedIn like a resume.

Hiring managers treat it like a first interview.

Your profile either opens doors or closes them.

Which one is yours doing?

👋🏻 I'm Gina, founder of The Remote Marketer, I help marketers turn their story into a brand that gets them hired remotely.

I talk to marketers every week who think being a generalist makes them "less hireable."

The opposite is true.

For years, the playbook was simple: 

Hire specialists.

Content marketer.
Paid ads expert.
Social media manager.

Each person owned their channel.

Then AI showed up and flipped everything.

Now a lot of that specialist work gets outsourced or automated.

But here's what AI can't do: think across channels.

Connect the dots. See the bigger picture.

That's where generalists win.

The best hires now? People who treat AI like a co-pilot and know how every channel connects to the next one.

The gap I saw wasn't a lack of specialists.

It was a lack of marketers who know how to think with AI.

I went deeper on this with Anna Nguyen on the Tea Time Tips podcast. Worth a listen if you're looking to future-proof your marketing career → https://shorturl.at/bj4jS



👋🏻 I'm Gina, founder of The Remote Marketer, I help marketers turn their story into a brand that gets them hired remotely.

Your job description is doing one of two things:

Attracting top talent or repelling them.

I just tested this with my first hire.

100+ applications.
Zero self-promotion.

Here's what actually worked (and what most job descriptions completely miss):

Your JD isn't a checklist.

It's a test for your company culture.

The moment a candidate reads it, they're deciding: 

Do I trust this place? 
Will they respect my time? 
Can I actually grow here?

So I built a JD that reflected that:

- Who I am and my journey (creator-led business context)
- What The Remote Marketer does and stands for
- Specific projects they'll support
- Expected results they can add to their resume
- Real testimonials from people I've managed
- Actual compensation numbers
- Step-by-step interview process

The feedback?

"This is the clearest job post I've ever seen."
"I know exactly what I'm getting into."
"It feels fair and respectful of my time."

I've sat on both sides of this table.

As a Marketing Manager at Arc, I reviewed job descriptions from companies hiring remote talent.

As a career coach, I help job seekers decode what employers actually want.

The gap between the two? Massive.

Most companies hide behind corporate jargon and vague requirements, then act surprised when they only attract mediocre candidates.

Your job description IS your employer brand.

It either builds trust or destroys it before the first interview.

If you can't be clear in a JD, candidates assume you can't be clear as a leader.

I'll be sharing my full hiring process over the coming weeks.

The good, the bad, and what actually worked.

Because transparent hiring isn't just good ethics.

It's good business.

👋🏻 I'm Gina, founder of The Remote Marketer, I help marketers turn their story into a brand that gets them hired remotely.

The Remote Marketer Intern.pdf

I spent years hiding the one thing that would eventually build my entire career.

My in-between identity.

I wasn't fully Mexican anymore, and I was never truly Taiwanese.

Everyone around me seemed more settled, more certain.

I felt like I was always catching up.

Then I stopped hiding it.

I started sharing my story openly on LinkedIn. 
The struggle of building a career across borders. 
The confusion of not fully belonging anywhere.

And something unexpected happened.

People reached out. Lots of them.

"I feel exactly the same way."
"I thought I was the only one."
"This is my story too."

My DMs filled with messages from people living between cultures, building careers in countries that weren't home, trying to figure out where they fit.

The vulnerability I was scared to show became the thing that connected me to my people.

Podcast invitations started coming in.

Not because I had all the answers. 

Because I was willing to talk about the questions no one else was asking.

That openness changed everything.

Your perceived weakness might be your greatest strength.

It's the exact reason your people will find you.

Own it or stay invisible.

P.S. I shared this story on The Kotodama Podcast when they asked about rebranding my identity. Big thanks to Canem for having me.

🎙️ https://lnkd.in/e5Ztyimn

taplio

The Battle

Lona Alia

Gina Sapién

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Performance ScoreGina Sapién's LinkedIn Performance

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taplio

The Battle

Lona Alia

Gina Sapién

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gina Sapién's LinkedIn Performance

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Performance ScoreGina Sapién's LinkedIn Performance