Lona Alia

SafetyWing

Build & Scale Revenue channels. 

• Built our B2B SaaS sales team from Zero to One by defining the appropriate growth strategy. Recruited 
   the team at all levels (SDR to VP of sales). Grew the team from 0 - 13 members in 9 months. 
• Helped Scale our revenue from $5M ARR to $45M ARR. 
• Built Partnerships team from 0 to 110 partners and over $1.5M in Revenue Attribution.

Head of Revenue

500 Startups

Mentor startup founders on: 
1. Building & Scaling Revenue Channels. 
2. Go to Market Strategy.
3. Build and scale direct B2B sales teams.
4. Set up Demand Generation
5. New Business Verticals
6. Talent (attract & retain top talent) 
7.  Y combinator application

Mentor

Swiss EP - Swiss Entrepreneurship Program

Supported the startup ecosystem in the Balkans as part of a global Expert-in-Residence capacity 
Built programs for emerging startup ecosystems. 
Focus included: investment readiness, internationalisation, ecosystem building, corporate involvement, business angel activity, and supporting female founders in the region.

Entrepreneur In Residence

Style Lend

•	Conceived and launched the world’s first Peer to Peer luxury fashion rental platform
•	Developed robust proprietary technology comprised of a website, mobile app, interactive styling bot and CRM platform to scale the business online, all the whilst providing a unique client experience and accruing invaluable data 
•	Powered a San Francisco & New York showroom rental / retail experience as well as over dozens of global pop-up experiences, with partners such as The Kooples, Farfetch and more.  
•	Leveraged and built vast network of targeted influencers, luxury brand ambassadors, to produce meaningful content that enriched the offline and online experience and added cache to rental as a luxury service offering 
•	Formulated a five-year plan with financial goals, developing mid and long-term strategic objectives, plans and budgets
•	Hired, trained and led a team of 10 full time and 15+ freelance employees and created an environment which fostered the growth and retention of high-caliber talent 
•	Raised more than $2m from VCs, in Silicon Valley, NY, Europe, Middle East and Asia

Founder

EU for Innovation

Help Strengthen the innovation ecosystem and boost startup creation in Albania. 

• Built linkages within the Albanian innovation ecosystem and internationally

• Mentor innovative startups

Advisor

Rendia, Inc.

HealthTech SaaS - Acquired by PatientPoint

•	Right hand manager to the Director of Sales and key advisor to the VP of international sales.  
•	Formulated sales goals, sales budgets, by evolving marketing strategies in response to market needs.   
•	Maintained the #1 sales producer ranking for the duration at company by continuously exceeding monthly targets by 125% to 150% even during challenging economic times..
•	Personally responsible for generating over $2M in sales (i.e. 50% of software revenue in a year) by successfully selling our SaaS platform to large private practices, C-Level Executives and MDs, Universities and Hospitals.
•	Chosen consistently by senior management to represent the company at all domestic and international trade shows/medical conferences in all markets (ophthalmology, optometry, and ENT [ear, nose & throat]) due to guaranteed high performance and strong networking abilities. 
•	Led team in reaching 99% of their quota each year. 
•	Sold to Hospitals, Universities and Private Practices in EMEA, North America, South America and Asia.

Regional Sales Director

Procter & Gamble

-Developed Successful Street Marketing Campaigns 
-Identified and reached idea target audiences for various brands under Procter & Gamble 
-Conducted effective market research 
-Increased brand awareness and sales
-Collaborated with cross-functional teams to achieve business goals.

Marketing Specialist

Revenue Leader | Y combinator Founder | Remote Work Expert | Digital Nomad Family

Venture Backed Y combinator founder YC W14.  I’m a top-performing revenue leader with a background in startup  marketing, sales & demand generation. 

I’m a founder that has build products, companies and revenue channels from $0 to $45M ARR. 

Advisor to Startups and EU for Innovation.  Future of Work Thought Leader.

Build & Scale Revenue channels. 

• Built our B2B SaaS sales team from Zero to One by defining the appropriate growth strategy. Recruited 
   the team at all levels (SDR to VP of sales). Grew the team from 0 - 13 members in 9 months. 
• Helped Scale our revenue from $5M ARR to $25M ARR. 
• Built Partnerships team from 0 to 110 partners and over $1.5M in Revenue Attribution.

Radancy

I convert marketing data into visual stories, helping talent acquisition teams at Fortune 100 companies make informed recruitment decisions.

Main Dashboards:
executive scorecard, paid media, website, social media, email marketing, resume database, overall recruitment funnel

Sample Ad Hoc Reports:
Qualtrics survey data, EMSI Lightcast labor market

Top KPIs Tracked:
cost per hire, app:hire ratio, apps:req ratio, time to fill

Sources: 
Google Analytics, Sprinklr, GCM, Google Campaign Manager, ATS, Workday

Tech/Tools: 
Tableau, Excel, Looker, AirTable, Zapier, Jira, Figma

Business Intelligence Analyst

Exclusive Metrics Analyst and Campaign Manager for Radancy's 3rd largest client.

Reports:
performance marketing, web, SEO, candidate application funnel, job analytics, ERP employee referral program

Sources:
DoubleClick, DV360, Applicant Tracking System, Google Analytics, Taleo

Technology: 
Excel, Raven Tools, Data Studio, SEO Rank

Metrics Analyst

I create digital bridges that allow job seekers to find their next dream career and companies to find their greatest assets.

Campaigns Tracked:
job postings, banners, recruiting ads, company profiles, email marketing, native ads, online radio, YouTube, traditional media using vanity URLs, QR codes

Monitored:
7 Figure media buys, dropped pixels, website traffic, decrease of high-performing placements, launch of new placements

Source:
Google Analytics, Google Campaign Manager, proprietary company systems

Digital Campaign Manager

Travel Spike

This role was created by me recognizing the gaps in process and efficiency. I helped the sales team focus on creating connections by removing the most time-consuming tasks. I onboarded clients and presented results, as well as managed the ad ops team.

Created for Sales:
proposals, RFPs, media decks, case studies, insertion orders, specs sheets, screenshots of live ads

Technology/Tools:
PowerPoint, PhotoShop, InDesign, SalesForce, AppNexus, Excel, Adobe PDF, Kanban

Custom SalesForce Fields and Pages:
client discovery, proposal, insertion order, DocuSign plugin to get IOs signed, pipeline project tracker, kick-off call, launch, reporting, wrap-up call, lessons learned

Onboarding of New Clients:
creative requirements, deadlines, pixels, reporting needs, objectives and goals documentation

Manager, Strategic Planning

Ad Ops is where you find all the fun! Nothing is more satisfying than driving a campaign to success.

Top KPIs:
ROI, CTR, CPL, CPCV, CPE, CPA, open rate, conversion rate

Media:
mobile, display, in-image (GumGum), lead gen, email, video, textlinks, native, programmatic

Targeting / Optimization:
retargeting, behavioral, content, contextual, look-alike, audience extension, geo/IP, destination, origin-destination, day/time parting, white lists, black lists, 3rd Party data partners, Grapeshot

Ad Servers/DSPs:
Atlas, DoubleClick, FlashTalking, Sizmek, AppNexus, AdTech, MediaPlex, PointRoll, Turn

Verification:
DoubleVerify, Integral Ad Science

Email Servers:
SilverPop, 1Point

Other Duties:
created Co-Op emails to increase revenue and reach using HTML, created a dynamic textlink banner, built landing pages using javascript, managed publisher relations, trained new ad op team members

Manager, Ad Operations

Generated revenue for both my travel clients and TravelSpike, while helping travelers discover their next destination.

Clients:
CVBs, tourism boards, airlines, OTAs, car rentals, tour operators, cruise lines, hotels, hospitality groups, agency of record

Outreach Methods:
cold calling, conferences, networking events

Services Sold:
SEO, SEM, social media, email, display

Digital Account Manager, Digital Media Sales

Georgia State University

Student newspaper and magazine online editor, publishing articles from print edition. 

Added value:
▫ Increased web traffic by 400% by publishing editions consistently on time and upgrading the look of the website using CSS.

▫ Increased time on site by 60%, by adding new polls and slideshows every week.

▫ Generated new revenue stream, by adding online banners and monitored CTR for the client.

The Signal Online Editor

Generated sales from both local and national businesses and added ads to the print layout.

Tech:
Photoshop, InDesign, QuarkXpress

Documents:
invoices, tearsheets

Extra:
Published 2 articles in Urbanite Magazine, including Maroon 5 cover story

Advertising Account Executive

I’ve worn multiple hats in the digital landscape. My journey began in sales, where I honed my active listening and people skills. Transitioning to ad ops, I delved into the art and science of optimizing digital campaigns for the best ROI.

My curiosity led me to analytics, where I thrive on pattern recognition, extracting insights, investigating, and data-driven decisions.

My hunger for growth persists—I’m now eyeing an operations role. I envision streamlining workflows, enhancing efficiency, and collaborating with cross-functional teams to increase revenue and reduce costs.

In my free time, I enjoy traveling, ballroom dancing, improv, Formula 1, and creating tea concoctions.

Let’s connect! 🤝

taplio

The Battle

Lona Alia

Clarisa Ampié, MBA

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