Lona Alia

SafetyWing

Build & Scale Revenue channels. 

• Built our B2B SaaS sales team from Zero to One by defining the appropriate growth strategy. Recruited 
   the team at all levels (SDR to VP of sales). Grew the team from 0 - 13 members in 9 months. 
• Helped Scale our revenue from $5M ARR to $45M ARR. 
• Built Partnerships team from 0 to 110 partners and over $1.5M in Revenue Attribution.

Head of Revenue

500 Startups

Mentor startup founders on: 
1. Building & Scaling Revenue Channels. 
2. Go to Market Strategy.
3. Build and scale direct B2B sales teams.
4. Set up Demand Generation
5. New Business Verticals
6. Talent (attract & retain top talent) 
7.  Y combinator application

Mentor

Swiss EP - Swiss Entrepreneurship Program

Supported the startup ecosystem in the Balkans as part of a global Expert-in-Residence capacity 
Built programs for emerging startup ecosystems. 
Focus included: investment readiness, internationalisation, ecosystem building, corporate involvement, business angel activity, and supporting female founders in the region.

Entrepreneur In Residence

Style Lend

•	Conceived and launched the world’s first Peer to Peer luxury fashion rental platform
•	Developed robust proprietary technology comprised of a website, mobile app, interactive styling bot and CRM platform to scale the business online, all the whilst providing a unique client experience and accruing invaluable data 
•	Powered a San Francisco & New York showroom rental / retail experience as well as over dozens of global pop-up experiences, with partners such as The Kooples, Farfetch and more.  
•	Leveraged and built vast network of targeted influencers, luxury brand ambassadors, to produce meaningful content that enriched the offline and online experience and added cache to rental as a luxury service offering 
•	Formulated a five-year plan with financial goals, developing mid and long-term strategic objectives, plans and budgets
•	Hired, trained and led a team of 10 full time and 15+ freelance employees and created an environment which fostered the growth and retention of high-caliber talent 
•	Raised more than $2m from VCs, in Silicon Valley, NY, Europe, Middle East and Asia

Founder

EU for Innovation

Help Strengthen the innovation ecosystem and boost startup creation in Albania. 

• Built linkages within the Albanian innovation ecosystem and internationally

• Mentor innovative startups

Advisor

Rendia, Inc.

HealthTech SaaS - Acquired by PatientPoint

•	Right hand manager to the Director of Sales and key advisor to the VP of international sales.  
•	Formulated sales goals, sales budgets, by evolving marketing strategies in response to market needs.   
•	Maintained the #1 sales producer ranking for the duration at company by continuously exceeding monthly targets by 125% to 150% even during challenging economic times..
•	Personally responsible for generating over $2M in sales (i.e. 50% of software revenue in a year) by successfully selling our SaaS platform to large private practices, C-Level Executives and MDs, Universities and Hospitals.
•	Chosen consistently by senior management to represent the company at all domestic and international trade shows/medical conferences in all markets (ophthalmology, optometry, and ENT [ear, nose & throat]) due to guaranteed high performance and strong networking abilities. 
•	Led team in reaching 99% of their quota each year. 
•	Sold to Hospitals, Universities and Private Practices in EMEA, North America, South America and Asia.

Regional Sales Director

Procter & Gamble

-Developed Successful Street Marketing Campaigns 
-Identified and reached idea target audiences for various brands under Procter & Gamble 
-Conducted effective market research 
-Increased brand awareness and sales
-Collaborated with cross-functional teams to achieve business goals.

Marketing Specialist

Revenue Leader | Y combinator Founder | Remote Work Expert | Digital Nomad Family

Venture Backed Y combinator founder YC W14.  I’m a top-performing revenue leader with a background in startup  marketing, sales & demand generation. 

I’m a founder that has build products, companies and revenue channels from $0 to $45M ARR. 

Advisor to Startups and EU for Innovation.  Future of Work Thought Leader.

Build & Scale Revenue channels. 

• Built our B2B SaaS sales team from Zero to One by defining the appropriate growth strategy. Recruited 
   the team at all levels (SDR to VP of sales). Grew the team from 0 - 13 members in 9 months. 
• Helped Scale our revenue from $5M ARR to $25M ARR. 
• Built Partnerships team from 0 to 110 partners and over $1.5M in Revenue Attribution.

American Express Global Business Travel

Responsible for assisting in the creation, set-up, and execution of events that Amex Global Business Travel Supports as well as the internal incentive events for the organization

Global Industry Events Manager

Commodities People

Working with global clients to get them involved in attendance and sponsorship at our various Commodity Trading Week and Energy Trading Week events across the globe.

Commercial Sponsorship Manager

Various Companies - Bentley Systems, Benzinga, EUCI, ISG, KenX, The Economist, iGlobalForum, Questex

Dynamic, driven, and organized sales/marketing and events director possessing a high degree of expertise in the development of innovative event planning and marketing strategies. Demonstrated achievement in increasing sales and market share within the commercial and industrial sectors.  Energetic self-starter with the ability to lead top-producing event and project teams that provide best-in-class customer service. Exceptional communication skills with the ability to work with diverse groups while inspiring confidence at all levels. 
Have worked in a variety of Industry Verticals as well as C-Level suites including, but not limited to: Shared Services, Health Care, Life Sciences, Marketing, Energy/Utilities, Legal, Internal Comms, IT/Security, Govt & Defense, Ethics, HR, Finance, Banking/Investments, Tax, Data Centers.
•	Creative and innovative sales strategist with strong business and financial acumen, skilled in event concept and design, budget development, marketing collateral, communications, and internal communication protocol.
•	Able to provide organizations direction in determining which industry events that they should be represented at through my experience within the events landscape.
•	Develop company’s overall events’ marketing strategies to develop leads, gain clients and receive recognition as an industry leader.
•	Effective project leader with the talent and leadership skills vital to managing all phases of an event from inception through to completion.
•	Proven ability to balance priorities, meet deadlines, and produce superior results with a reputation for thriving in dynamic, high-pressure environments.
•	Skilled in the outsourcing and negotiation of vendor contracts including hotel, audiovisual, printing, graphic design, and event collateral.
•	Successful conference & event producer with ability to effectively research ideas, topics & concepts, acquire top-notch speakers for quality & innovative sessions, organize exceptional & memorable programs.

Freelance Conference Producer and Marketing, Sales & Event Consultant

Arlo Solutions

Spearheaded planning, coordination, and execution of high-impact marketing events to elevate brand visibility and promote our products or services; role demanded strategic approach to managing all aspects of event planning, from initial concept to post-event analysis, aiming to deliver successful outcomes and enhance attendee experiences. Directed planning and execution of two annual DoD OSBP events, surpassing goals for attendance and revenue. Designed and managed exhibit hall layout, optimized exhibitor and attendee engagement, and crafted comprehensive exhibitor packages.
•	Led 6-person team in managing vendor contracts, venue setup, program development, and marketing initiatives.
•	Organized and executed at least two major conferences annually, managing all facets including media creation (website, print materials, app UX, videos, photography), vendor relations, attendee experience enhancements, award ceremony design and execution, and government client consultations.
•	Utilized past event data and financial analyses (ticket sales, expense reports) to develop robust budget projections and strategic recommendations based on best practices in event and financial management. 
•	Developed and implemented project management frameworks necessary for overseeing contract terms and managing team operations.
•	Successfully resolved complex tactical challenges to enhance client satisfaction and maintain high service standards.
•	Compiled detailed progress and status reports on technical deliverables, facilitating effective communication across cross-functional teams including Finance, Human Resources, and Contracts.
•	Acted as primary communications liaison among various stakeholders, including event management team, Arlo’s executive leadership, and government client teams, ensuring seamless coordination and execution of initiatives.

Senior Event Marketing Manager

Trustly

Reported directly to Director of Demand Generation, taking charge of crafting, developing, and leading comprehensive field/event marketing strategy and roadmap for organization; strategic framework encompassed booth constructions, swag procurement, and budget management to ensure alignment with company’s long-term goals. Designed robust template for measuring success and total ROI from event/tradeshow participation, incorporating feedback from staff post-event to refine future strategies.
•	Managed $1.3M event field marketing and event budget, focusing on Demand Generation for Open Banking SaaS company. Developed 2025 Event Budget and Event Plan, delivering under budget and enabling exploration of new event opportunities. Introduced new Event ROI templates to optimize future event selections based on performance metrics. 
•	Developed and designed 2025 event marketing budget and schedule, strategically maximizing lead generation and enhancing relationships with current clients.
•	Initiated Thought Leadership Media Kit to position Trustly Executives as premier speakers and thought leaders, boosting presence in interviews, podcasts, and events.
•	Created detailed webinar plan and calendar aimed at highlighting company's thought leaders, which significantly supported lead generation efforts.
•	Collaborated extensively with stakeholders across all verticals, including Customer/Merchant Success, Marketing, Content, Product, and Demand Generation, ensuring cohesive strategy implementation and operational excellence while remaining under budget for event plans and unique Swag orders.

Events Marketing Manager

Bentley Systems

Coordinated all logistical aspects of Annual Global User Conference & Awards Gala in Singapore, overseeing event registration, hotel accommodations, and venue arrangements, ensuring high standards of execution. Coordinated visa documentation and travel arrangements for executives and attendees worldwide, ensuring seamless international participation. Ensured meticulous setup for conference spaces, Awards Gala, and networking activities, maintaining exceptional presentation and functionality standards. Mastered new event management system to enhance operational efficiency and adapt to company's existing technological framework. Engaged continuously with entire C-Suite and Executive-Level Employees as well as VIP clients and press, fostering strong professional relationships and communication. Formulated and implemented series of Standard Operating Procedures (SOPs) for future global company events to standardize practices and enhance event quality.
•	Championed delivery of comprehensive reports, dashboards, and presentations that outlined event targets, metrics, successes, failures, and areas for improvement, providing valuable insights to key stakeholders.
•	Ensured that post-event leads, professional development hours, and final attendance figures were processed accurately and communicated effectively.
•	Managed and standardized processes for corporate events, establishing best practices and branding guidelines to maintain consistency across all events.
•	Coordinated with regional marketing teams to ensure alignment and awareness of planned event programs, enhancing overall effectiveness of marketing strategy.

Senior Events Marketing Specialist 

RTM Business Group

Responsible for researching new markets, industry sectors and topics for the company to enter into. Create new conference and event programs for attendees and assist in ensuring the right type of solutions are showcased at our events.

Spearheaded launch of innovative programs to position RTM Business Group as formidable contender across diverse industries such as Healthcare, Education, Banking, HR, and Government. Orchestrated full event lifecycle, collaborating with all internal stakeholders to ensure seamless execution. Transitioned out due to economic restructuring; endorsed by owners for professionalism and impact. 
•	Pioneered two inaugural conferences: Healthcare IT Congress and Chief Nursing Officer Congress, plus Human Capital Congress, establishing foundation for future events.
•	Formulated robust R&D Blueprint, facilitating company's entry into new market sectors and topics.
•	Instituted Continuing Credit Hours for events, enhancing legitimacy and boosting attendee numbers.
•	Elevated training programs for Delegate Sales Executives and Producers, receiving acclaim for enhancing staff capabilities.

Senior Conference Producer & Head of R&D for New Events

Benzinga

In this part-time, independent contractor role, I have been responsible for venue sourcing, contract negotiations with venues and vendors, and mentoring event operations and logistics staff. Providing consulting services to the organization to help maximize profitability within their events.

Senior Manager Event Operations & Logistics -- Consultant

Shared Services & Outsourcing Network (SSON)

	Brought back to company to redesign live events in the Future Offices/Future of Work/WorkX and Shared Services Outsourcing Network multi-million-dollar event portfolios (including events in the US and Latin America). SME in HR, Future of Work, DEI&B.
	Enhanced Portfolio Handbooks to make them timely and accessible for all stakeholders in the team.
	Assisted in training new producers and sales staff to ensure they were successful from the get-go.
	Ensured diversity was displayed prominently in our speaking faculties and CEUs were available for the return to live events.
	Effectively managed long-standing accounts to further develop relationships which improved revenue streams from these clients.

Senior Conference Producer, Large Scale Events & Market Analyst 

Opsgility 

Worked primarily with Microsoft and Microsoft Partners to create, manage, deliver their virtual training events. Ensured all client deliverables were met and clients were happy with results. Managed other event producers for a seamless integration of a virtual program in the proprietary virtual events solution OneVenue. Created marketing presentations to help gain new clients. Provided insight to the organization in terms of which events they should be involved in to gain lead generation and marketshare.

Customer Success Manager / Field Marketing Manager

Eliminating the Conference Coma! Remarkably astute, top-performing, and seasoned senior executive, equipped with years of event and conference experience in many areas. Possess stellar reputation in creating engaging live and virtual events. Effective in negotiating contracts with Fortune 1000 companies, nurturing partnerships, as well as training and developing employees to foster team unity toward achievement of corporate objectives. Proven effectiveness to work remotely while multitasking in fast-paced and quota-driven environments. 
Industries: Legal | Compliance | IT/ Emerging Tech | Cybersecurity | Utilities | Oil & Gas | Supply Chain | Healthcare | Pharma | Finance | Banking | CPG/ Retail | Marketing | Real Estate | HR | Wellness | Customer Experience | Government & Defense


•	Conference Producer / Event Planner—Strategy & Innovation: 20+ year career creating and delivering executive-level programs from concept to completion as an independent consultant, business owner, and full-time employee. Leverage sales, business, marketing, and operational expertise to build and guide teams, enter new markets, and launch commercially viable programs that generate record-breaking attendance, revenue, sponsorship, and delegate results. Utilize market insights to create fresh, live and virtual events—pivoting business development and delivery in light of COVID-19—across diverse disciplines/ industries.  

•	Client Partner & Business Developer—Unparalleled Networks & Relationships: Network with C-suite leaders and industry experts, collaborate with marketing and sales; champion mutually-beneficial speaker bureau and vendor relationships; and cultivate long-term client accounts through authentic, trusting, and transparent relations to produce top-rated events.

•	Technical Expert—Flawless Operations & Execution: Coach, develop, and train teams of up to 30+ employees remotely and/or in person, sharing trends, knowledge, and best practices to achieve organizational goals. Deliver quality programming with relentless attention to detail including site and venue selection, RFP creation, sponsorship, VIP speaker selection, contract negotiations, P/L, grassroots promotion, PR, marketing, advertising, and presentation development. 

Key Competencies: Conference & Event Production/Development | Market Analysis | Needs Assessment | Client Relations | Account Management | Operations | Staffing | P/L & Project Management | Presentations | Negotiations | Budget & Timelines

“My Name is My Brand—Let’s Partner Together to Chase Perfection and Ultimately Catch Excellence”.

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Lona Alia

Amanda Jorgensen

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