Lomit Patel

Chief Marketing & Growth Officer | Author | Startup Advisor | ex Roku, IMVU, Texture

I help startups turn community into a durable growth engine — not a marketing channel.I’m a growth and marketing executive with 20+ years of experience helping category-defining companies scale revenue efficiently — without losing trust, focus, or signal. I’ve led growth across consumer and emerging platforms, including Roku, IMVU, Texture, TrustedID, Tynker — and now serve as CMO of TYB.At TYB, I focus on community-led growth, customer participation loops, and systems that compound trust, revenue, and retention over time. My work sits at the intersection of community, growth, and AI — using automation and disciplined experimentation to reduce noise and build systems that scale.I’m also the author of Lean AI, a bestselling AI growth marketing playbook in Eric Ries’s The Lean Startup series.Career highlights• Scaled revenue from $1M → $100M+, driving hypergrowth with efficient CAC &amp; ROI• Delivered 5 consecutive years of record-breaking growth at IMVU (#2 highest-grossing gaming app)• Played a key role in 4 startup exits: Roku (IPO), Texture (Apple), TrustedID (Equifax), Tynker (BYJU’S)• Managed $50M+ in annual marketing spend across acquisition, retention, and monetization• Led GTM strategy &amp; launches across emerging tech, including Web3, NFTs, and digital currencies• Built and led high-performing hybrid &amp; remote growth/marketing teams of 20+I believe the next era of growth won’t be won by louder marketing — but by earned trust, strong communities, and systems that quietly compound over time.Always happy to connect with founders and growth teams exploring community-led growth.Views are my own.

Chief Marketing & Growth Officer

Manage the growth and marketing teams (user acquisition, engagement, retention, monetization), including budgets, strategy, channels, branding, PR, research, and data analytics.

The strongest beauty brands don’t sell skincare.

They sell restraint.

rhode skin didn’t launch with 40 SKUs.

They launched with discipline.

Fewer products. Clear positioning. Cohesive aesthetic.

In a world of overstimulation, simplicity became the differentiator.

You don’t buy Rhode for options.
You buy it because it removes friction.

For founders, the takeaway.
Curation is a growth strategy.

When your brand edits aggressively, consumers trust more deeply.

At what point does “more choice” start eroding brand power instead of expanding it?

CMO @ TYB | Scaling Community-Powered Brands with AI | 4x Exits | Author, Lean AI

One of the best parts of working at TYB is partnering with founders who are building brands with real community at the center.

Many of the brands on TYB today were founded by women who get something important about modern growth.

The strongest brands are built with their communities, not just marketed to them.

It’s amazing to see communities forming around brands like:

✨ Emily Weiss – Glossier, Inc.
✨ Selena Gomez – Rare Beauty
✨ Laney Crowell – Saie
✨ Shai Eisenman – Bubble
✨ Jen Atkin – OUAI
✨ Lindsey Carter – SET ACTIVE
✨ Elizabeth Stein – Purely Elizabeth
✨ Amy Liu – Tower 28 Beauty, Inc.
✨ Shakira – isima
✨Olamide Olowe - Topicals 
✨Siffat Haider - Arrae 
✨Babba (Canales) Rivera - Ceremonia
✨Sofie Pavitt - Sofie Pavitt Face
✨Julie Schott - Starface World

And of course, Ty Haney, who created Try Your Best (TYB) after building Outdoor Voices and is now also the founder of Joggy.

These founders and so many more on TYB aren’t just launching products. They’re building brands people genuinely want to be part of.

Grateful to support so many incredible female founders in the TYB ecosystem and excited to see what you build next.

Who are some other female founders building brands with strong communities that we should all be paying attention to?

Celebrating the Female Founders Building the Future of Community Commerce.

Clicks are dead. Community is alive.


In my first 150 days as CMO at Try Your Best (TYB), I realized something big: growth doesn’t come from paid media. It comes from trust, participation, and community.

We built a community-led, content-powered GTM system that:

- Measured zero-click attribution
- Created compounding growth loops
- Delivered 330% YoY growth

Here’s the truth: B2B and B2C buyers don’t convert through clicks. They convert through familiarity, engagement, and social proof, often in dark social channels like DMs, group chats, and feeds.

I captured everything in a playbook: how we uncovered our organic baseline, stopped mistaking retargeting for growth, and built a system that scales without relying on paid media.

If you’re a CMO or growth leader, this is how modern GTM really works.

How are you building growth through community and content, not just clicks?

Read the full article below👇

Clicks are dead, and dark social is alive. As CMO at TYB, I built a community-led, content-powered GTM system that scales without relying on paid medi

Open article: Community Over Clicks: A CMO’s 150-Day GTM Playbook for B2B & B2C by Lomit Patel • 4 min read

Community Over Clicks: A CMO’s 150-Day GTM Playbook for B2B & B2C

The strongest accessories brands don’t sell bags.

They sell practicality without apology.

BAGGU made reusable bags cool before sustainability became table stakes.

Bold prints.
Affordable price.
No luxury positioning.

They made “everyday” feel designed.

The lesson:
Utility scales when it feels intentional.

If your product solves a boring problem, brand is what makes it memorable.

Are we underestimating how powerful “simple” can be?

CAC has risen 60% in the past five years.


Most Shopify brands are still spending like it hasn’t.

For years, the DTC growth playbook was simple:
Acquire → Convert → Repeat.

As long as paid social was cheap, the math worked.

But today many brands are pouring more and more budget into acquisition while ignoring the bigger lever: retention.

The result is what I call the leaky bucket problem.

You keep spending to acquire customers…
but they don’t stay long enough for CAC to pay back.

The data is clear
• A 5% increase in retention can drive 25–95% higher profits
• Repeat customers spend ~67% more than new customers

Yet most marketing budgets still skew heavily toward acquisition.

The brands winning in 2026 are changing the question.

Instead of asking

“How do we acquire more customers?”

They’re asking

“How do we turn customers into fans?”

Because fans

→ Buy more frequently
→ Stay longer
→ Bring others with them

That’s when growth starts to compound instead of reset every month.

The real shift isn’t acquisition vs retention.

It’s using retention to make acquisition more efficient.

I break this down in more detail here:
https://lnkd.in/g6zea4zh

Curious how other operators are thinking about this
Are you investing more in acquisition or retention in 2026?

#marketing #ecommerce

Open article: Shopify Retention vs. Acquisition: Where to Invest in 2026 by tyb.xyz

Shopify Retention vs. Acquisition: Where to Invest in 2026

The strongest fashion brands don’t sell trends.

They sell accountability.

Reformation made sustainability visible.

Carbon stats.
Supply chain transparency.
Clear messaging.

They turned ethics into aesthetic.

The takeaway:
When your operations are part of your story, brand feels earned.

How many brands hide the process instead of highlighting it?

Portrait Artist at pedritoart.com - Every person has a unique and authentic beauty

Visit my studio/gallery in Zurich on appointment or pass by the Permanent Solo Exhibition in Basel at the Braswell Arts Center
Opening Monday to Saturdays 10:00 to 22:00
Aeschenvorstadt 52 CH-4051 Basel Switzerland

Full time artist since 2018
Helped raise over 100K CHF for charity w/ art
Collectors and Collabs w/ Bulgari, Five Hotel, Park Hyatt, Art Dubai and more

www.pedritoart.com

Fine Art Available Collection: 
www.pedritoart.com/shop

Commission your own portrait.  Limited Slots Available Each Month
www.pedritoart.com/co

+41792180497  /   pedromartinrojo@gmail.com

Pedro Martin Rojo

Over the past months, I’ve been quietly developing a new body of work from my Underwater series:

The Mermaid Collection.

12 paintings.
Release planned for late April.

Today, I’m sharing a preview of 5 of them to show the direction this collection is taking.

The series explores a different kind of presence — strength without aggression, beauty beneath the surface, the quiet confidence that doesn’t need to prove itself. Faces emerging from water. Suspended between depth and light, playing with nature

All 12 pieces will be available at studio prices upon release.

I’m announcing this early so those who follow my work — and those who have placed it in their spaces before — can see what is coming and position themselves accordingly.

If you would like to receive the full preview once completed, feel free to reach out.
—
Pedro

Preview - Mermaid collection

Introducing the first piece of *Mermaid* — a new collection of 12 paintings exploring the threshold between worlds. Between breath and surrender. Between who we are on the surface, and everything we carry beneath it.

In this work, two betta fish trace her face like a secret. The water doesn't distort her — it reveals her.

〰️

*Mermaid* opens mid-April. All 12 pieces are available now at studio price — **2,400 CHF** — before the preview opening.

If something in this painting already feels like yours, reach out. Reservations are open.

📩 DM me or use the link in bio.

〰️

#MermaidCollection #NewWork #ContemporaryPainting #OilPainting #UnderwaterArt #FigurativePainting #ArtCollecting #StudioPrice #SwissArt #ArtPreview #NewCollection #PaintingOfTheDay

Today was special.

I delivered a painting to Johanna for her birthday. She had no idea. It was a surprise from someone who cares about her deeply.

She has been following my work for a long time, and seeing her reaction in that moment meant a lot to me. When art truly touches someone, you feel it instantly.

Grateful for this connection.

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The Battle

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