Lomit Patel

Chief Marketing & Growth Officer | Author | Startup Advisor | ex Roku, IMVU, Texture

I help startups turn community into a durable growth engine — not a marketing channel.I’m a growth and marketing executive with 20+ years of experience helping category-defining companies scale revenue efficiently — without losing trust, focus, or signal. I’ve led growth across consumer and emerging platforms, including Roku, IMVU, Texture, TrustedID, Tynker — and now serve as CMO of TYB.At TYB, I focus on community-led growth, customer participation loops, and systems that compound trust, revenue, and retention over time. My work sits at the intersection of community, growth, and AI — using automation and disciplined experimentation to reduce noise and build systems that scale.I’m also the author of Lean AI, a bestselling AI growth marketing playbook in Eric Ries’s The Lean Startup series.Career highlights• Scaled revenue from $1M → $100M+, driving hypergrowth with efficient CAC &amp; ROI• Delivered 5 consecutive years of record-breaking growth at IMVU (#2 highest-grossing gaming app)• Played a key role in 4 startup exits: Roku (IPO), Texture (Apple), TrustedID (Equifax), Tynker (BYJU’S)• Managed $50M+ in annual marketing spend across acquisition, retention, and monetization• Led GTM strategy &amp; launches across emerging tech, including Web3, NFTs, and digital currencies• Built and led high-performing hybrid &amp; remote growth/marketing teams of 20+I believe the next era of growth won’t be won by louder marketing — but by earned trust, strong communities, and systems that quietly compound over time.Always happy to connect with founders and growth teams exploring community-led growth.Views are my own.

Chief Marketing & Growth Officer

Manage the growth and marketing teams (user acquisition, engagement, retention, monetization), including budgets, strategy, channels, branding, PR, research, and data analytics.

The strongest beauty brands don’t sell skincare.

They sell restraint.

rhode skin didn’t launch with 40 SKUs.

They launched with discipline.

Fewer products. Clear positioning. Cohesive aesthetic.

In a world of overstimulation, simplicity became the differentiator.

You don’t buy Rhode for options.
You buy it because it removes friction.

For founders, the takeaway.
Curation is a growth strategy.

When your brand edits aggressively, consumers trust more deeply.

At what point does “more choice” start eroding brand power instead of expanding it?

CMO @ TYB | Scaling Community-Powered Brands with AI | 4x Exits | Author, Lean AI

One of the best parts of working at TYB is partnering with founders who are building brands with real community at the center.

Many of the brands on TYB today were founded by women who get something important about modern growth.

The strongest brands are built with their communities, not just marketed to them.

It’s amazing to see communities forming around brands like:

✨ Emily Weiss – Glossier, Inc.
✨ Selena Gomez – Rare Beauty
✨ Laney Crowell – Saie
✨ Shai Eisenman – Bubble
✨ Jen Atkin – OUAI
✨ Lindsey Carter – SET ACTIVE
✨ Elizabeth Stein – Purely Elizabeth
✨ Amy Liu – Tower 28 Beauty, Inc.
✨ Shakira – isima
✨Olamide Olowe - Topicals 
✨Siffat Haider - Arrae 
✨Babba (Canales) Rivera - Ceremonia
✨Sofie Pavitt - Sofie Pavitt Face
✨Julie Schott - Starface World

And of course, Ty Haney, who created Try Your Best (TYB) after building Outdoor Voices and is now also the founder of Joggy.

These founders and so many more on TYB aren’t just launching products. They’re building brands people genuinely want to be part of.

Grateful to support so many incredible female founders in the TYB ecosystem and excited to see what you build next.

Who are some other female founders building brands with strong communities that we should all be paying attention to?

Celebrating the Female Founders Building the Future of Community Commerce.

Clicks are dead. Community is alive.


In my first 150 days as CMO at Try Your Best (TYB), I realized something big: growth doesn’t come from paid media. It comes from trust, participation, and community.

We built a community-led, content-powered GTM system that:

- Measured zero-click attribution
- Created compounding growth loops
- Delivered 330% YoY growth

Here’s the truth: B2B and B2C buyers don’t convert through clicks. They convert through familiarity, engagement, and social proof, often in dark social channels like DMs, group chats, and feeds.

I captured everything in a playbook: how we uncovered our organic baseline, stopped mistaking retargeting for growth, and built a system that scales without relying on paid media.

If you’re a CMO or growth leader, this is how modern GTM really works.

How are you building growth through community and content, not just clicks?

Read the full article below👇

Clicks are dead, and dark social is alive. As CMO at TYB, I built a community-led, content-powered GTM system that scales without relying on paid medi

Open article: Community Over Clicks: A CMO’s 150-Day GTM Playbook for B2B & B2C by Lomit Patel • 4 min read

Community Over Clicks: A CMO’s 150-Day GTM Playbook for B2B & B2C

The strongest accessories brands don’t sell bags.

They sell practicality without apology.

BAGGU made reusable bags cool before sustainability became table stakes.

Bold prints.
Affordable price.
No luxury positioning.

They made “everyday” feel designed.

The lesson:
Utility scales when it feels intentional.

If your product solves a boring problem, brand is what makes it memorable.

Are we underestimating how powerful “simple” can be?

CAC has risen 60% in the past five years.


Most Shopify brands are still spending like it hasn’t.

For years, the DTC growth playbook was simple:
Acquire → Convert → Repeat.

As long as paid social was cheap, the math worked.

But today many brands are pouring more and more budget into acquisition while ignoring the bigger lever: retention.

The result is what I call the leaky bucket problem.

You keep spending to acquire customers…
but they don’t stay long enough for CAC to pay back.

The data is clear
• A 5% increase in retention can drive 25–95% higher profits
• Repeat customers spend ~67% more than new customers

Yet most marketing budgets still skew heavily toward acquisition.

The brands winning in 2026 are changing the question.

Instead of asking

“How do we acquire more customers?”

They’re asking

“How do we turn customers into fans?”

Because fans

→ Buy more frequently
→ Stay longer
→ Bring others with them

That’s when growth starts to compound instead of reset every month.

The real shift isn’t acquisition vs retention.

It’s using retention to make acquisition more efficient.

I break this down in more detail here:
https://lnkd.in/g6zea4zh

Curious how other operators are thinking about this
Are you investing more in acquisition or retention in 2026?

#marketing #ecommerce

Open article: Shopify Retention vs. Acquisition: Where to Invest in 2026 by tyb.xyz

Shopify Retention vs. Acquisition: Where to Invest in 2026

The strongest fashion brands don’t sell trends.

They sell accountability.

Reformation made sustainability visible.

Carbon stats.
Supply chain transparency.
Clear messaging.

They turned ethics into aesthetic.

The takeaway:
When your operations are part of your story, brand feels earned.

How many brands hide the process instead of highlighting it?

mark young

🐱 Cat Person and AI Enthusiast | 10x Your Social Media Impact with AI Avatars: Empowering Solopreneurs & Business Pros in Personal Branding Using Advanced AI Technology / (Dogs Are Cool Too)

The AI Startup Authority Engine

You Don't Need More Noise. You Need Trust.

You've built something real. Technical depth. A differentiated approach. Early traction.

But when buyers, partners, or investors look you up — they see sporadic posts, generic AI takes, and long gaps while you're heads-down shipping.

Meanwhile, less technical founders with louder voices are getting the meetings and attention that should be coming to you.

This isn't a content problem. It's a trust problem.

**Why I'm Focusing on AI Founders**

I've spent 13 years mapping buyer psychology into LinkedIn content systems for B2B professionals building authority without becoming full-time content creators.

What I kept seeing: the best operators struggle most with visibility. They're builders, not performers.

🎯 AI founders face this at scale. Noisy market. Hard-to-communicate differentiation. Risk-averse buyers. Most visibility advice is built for consumer brands, not technical founders selling into enterprise.

So I'm bringing 13 years of psychology-mapped systems to AI startups — where trust architecture matters most.

**What We Actually Do**

Most founders are told to "just post more." So they try feature updates, commentary, bursts of activity… then silence.

⚡ We don't start with content. We start with psychology.

Before writing anything, we map:

• Your buyer's fears, objections, and doubts
• What they've tried that failed
• Questions they ask before committing

Every piece addresses one mental checkpoint. Not to sell. To remove uncertainty.

**The Outcome Isn't Content. It's Trust.**

When buyers repeatedly see their thinking articulated clearly and consistently:

✓ Sales calls start with "I've been following your content"  
✓ Price resistance drops  
✓ Conversations move faster  
✓ Opportunities open without chasing  

🎯 What we really build is familiarity, credibility, and safety at scale — without stealing time from building.

**We help AI founders earn trust before the first call — so the right opportunities come to them.**

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**About Me**

When I'm not working, you'll probably find me... working. But with cats nearby and terrible coffee.

🐱 I believe in psychology over hype, systems over hustle, and that LinkedIn would be better if everyone shared more cat memes.

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📧 mark.young@lovesocialmedia.com  
💬 DM me your biggest question, wildest idea, or spiciest AI hot take  
(Cat memes actively encouraged)

Founder

Social Selling / Modern Sales is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals. This sales technique enables better sales lead generation and sales prospecting process and eliminates the need for cold calling. Building and maintaining relationships is easier within the network that you and your customer trust.

About Us

We are passionate advocates for Social Selling and Social Media with a focus on LinkedIn and Facebook. Our vision and mission is to help you build your digital sales strategy, and most importantly, acquire new clients

B2B social selling and digital marketing is evolving. Social selling is an evolution of traditional sales techniques that enables sales professionals to engage with today's buyers. Digital marketing and Sales can align to help create great buying experiences. Social selling sales professionals need the tools and insights to enable the buyer to make a buying decision. 

HOW WE DO IT: 

Training Courses  - LinkedIn, Social Selling, Sales Navigator training, Digital sales Transformation, Social Recruiting

Content Production- Sales enablement content, blogs, articles – powerful, engaging and on-brand content is what we do

LinkedIn Profile Makeover - We turn your profile into an IMPRESSIVE digital introduction to the world!

Done For You LinkedIn Prospecting Service
Through our dedicated focus on LinkedIn marketing, we have developed best practices that go beyond your everyday results. 

Our Solution will:

...Save Time: Get results while focusing on your customers
...Save Money: Better, consistent results less than the cost of a full time employee
...Generate Leads:  Your prospects are looking for you online - be there
...Build Brand Visibility: and attract new customers
...Thought Leadership: Leaders share curated, top-quality content
...Foster Relationships: Feedback, build loyal followers

READY TO TALK?  - Connect with me on LinkedIn

taplio

The Battle

Lomit Patel

Mark Young

Followers

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Performance ScoreLomit Patel's LinkedIn Performance

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taplio

The Battle

Lomit Patel

Mark Young

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lomit Patel's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLomit Patel's LinkedIn Performance