Lois McKenzie

Million-dollar verbal carpentry | Copywriting & messaging strategy that has earned our clients $8M+ in sales and $4M+ in capital.

I still regret not trusting myself earlier in my career.

Let me explain...

I’ve been writing my whole life.

Not in the ‘fell out of the womb clutching a Moleskine’ kind of way — just in the obsessive, all-consuming, borderline embarrassing kind of way.

Poems. Fan fiction. Blog posts I still pray never resurface. Song lyrics. Letters to my parents, my best friend, and yes… the Queen. (She replied).

But when it came time to choose a career, I didn’t call myself a writer.

I called myself an advertising exec.
Then a digital marketer.
Then a social media strategist.
Eventually, a copy & contentwriter — but only in lowercase and only if someone asked directly.

Because somewhere along the way, I absorbed a story that shaped everything: 
Writing wasn’t real work.
It wasn’t safe.
It wasn’t serious.
It wasn’t something you could trust with your future.

I was scared of being the “starving artist”
Scared of being too soft. Too much. Too honest.
Scared that if I actually told the truth — about what I saw, what I felt, what I believed — people would stop listening.

So I built an entire career writing every single day, while hiding behind more "acceptable" titles.

And I didn’t even realise I was doing it.

Because that’s how self-censorship works.
It’s quiet. Familiar. It sounds like professionalism.
It looks like strategy.

And yet it leaves you disconnected from the very thing that makes your work powerful: your voice.

Most people that think they have a copy problem actually have a truth problem.

They’ve been told to write for the algorithm, not for their audience
To say the thing that sells, not the thing that matters
To be consistent, polished, “on-brand” — but never real

They’ve built whole businesses, brilliant offers, visionary work — while diluting their sharpest ideas.
Editing out their actual opinions.
Trimming their voice to fit what’s palatable, digestible, marketable.

That’s where I come in.

I help people say the thing they’ve been scared to say —
in a way that moves, matters... and sells.

I work with entrepreneurs, creative teams, writers and founders who are ready to stop performing and start communicating with clarity, conviction and actual creative power.

When we work together, you’ll:

Reclaim the parts of your voice you’ve been taught to tone down.
Share ideas that make people stop scrolling — and start trusting.
Build a strategy around self-expression, not self-censorship.
Take the things that make you weird / brilliant / niche / intense — and turn them into your advantage.

This is where your most powerful work begins.

Founder

We’re known for creating content that looks, feels and sounds like you. Content that builds authority, brings more eyes to your work and shines a light on your mission. Content that positions you as the expert that you are and gives you the platform you need to drive change.

In short: content that positions you as the obvious choice.
 
We're the secret ingredient to leveraging your expertise so that you can increase your impact, visibility and authority without needing to increase the time you spend online.
 
...and without your message losing its authenticity and integrity.

What we do: ghostwritten authority and thought leadership content, web copy, copywriting & strategy and LinkedIn VIP days.

Upwork

Social Media Manager

QuakeCinch

Planning and executing social media strategies, creating and publishing content to all the Quakecinch social media profiles. 

Duties: Analyzing engagement data, identifying trends in customer interactions, and planning social media campaigns to build community online.

Johnston Media

I worked as Social Media Manager at Johnston Media, a Social Media Marketing Agency. I worked with 35+ different niche brands and published over 3000+ posts on all the major social networks.

Duties: Setting the strategy, creating graphics, analyzing data across platforms, designing viral GIFs, coordinating messaging with PR & Communications, and running different campaigns.

Responsible for planning, implementing, managing, and monitoring the company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales.

Social Media Management for Small Businesses & Service Providers

Hi there, I can efficiently manage your brand's social media accounts and create eye-catching, graphics Social Media Posts.

▪️ Content Strategy: Help you devise a holistic content strategy to get the best results.

▪️ Content Creation: Social media post creation including design and captions relevant to your brand and objectives.

▪️ Hashtag Research: Research hashtags that will help you in more reach of your account.

▪️ Post Scheduling: Schedule the posts on all the platforms at the best time of the day.

▪️ Approvals Before Posting: Take approvals before the posts are scheduled for publishing.

▪️ Support: 24/7 Support / Full-Time Engagement With the Client

PLATFORMS:
Facebook
Instagram
LinkedIn
Twitter

taplio

The Battle

Lois McKenzie

Muhammad Faizan

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