Lois McKenzie

Million-dollar verbal carpentry | Copywriting & messaging strategy that has earned our clients $8M+ in sales and $4M+ in capital.

I still regret not trusting myself earlier in my career.

Let me explain...

I’ve been writing my whole life.

Not in the ‘fell out of the womb clutching a Moleskine’ kind of way — just in the obsessive, all-consuming, borderline embarrassing kind of way.

Poems. Fan fiction. Blog posts I still pray never resurface. Song lyrics. Letters to my parents, my best friend, and yes… the Queen. (She replied).

But when it came time to choose a career, I didn’t call myself a writer.

I called myself an advertising exec.
Then a digital marketer.
Then a social media strategist.
Eventually, a copy & contentwriter — but only in lowercase and only if someone asked directly.

Because somewhere along the way, I absorbed a story that shaped everything: 
Writing wasn’t real work.
It wasn’t safe.
It wasn’t serious.
It wasn’t something you could trust with your future.

I was scared of being the “starving artist”
Scared of being too soft. Too much. Too honest.
Scared that if I actually told the truth — about what I saw, what I felt, what I believed — people would stop listening.

So I built an entire career writing every single day, while hiding behind more "acceptable" titles.

And I didn’t even realise I was doing it.

Because that’s how self-censorship works.
It’s quiet. Familiar. It sounds like professionalism.
It looks like strategy.

And yet it leaves you disconnected from the very thing that makes your work powerful: your voice.

Most people that think they have a copy problem actually have a truth problem.

They’ve been told to write for the algorithm, not for their audience
To say the thing that sells, not the thing that matters
To be consistent, polished, “on-brand” — but never real

They’ve built whole businesses, brilliant offers, visionary work — while diluting their sharpest ideas.
Editing out their actual opinions.
Trimming their voice to fit what’s palatable, digestible, marketable.

That’s where I come in.

I help people say the thing they’ve been scared to say —
in a way that moves, matters... and sells.

I work with entrepreneurs, creative teams, writers and founders who are ready to stop performing and start communicating with clarity, conviction and actual creative power.

When we work together, you’ll:

Reclaim the parts of your voice you’ve been taught to tone down.
Share ideas that make people stop scrolling — and start trusting.
Build a strategy around self-expression, not self-censorship.
Take the things that make you weird / brilliant / niche / intense — and turn them into your advantage.

This is where your most powerful work begins.

Founder

We’re known for creating content that looks, feels and sounds like you. Content that builds authority, brings more eyes to your work and shines a light on your mission. Content that positions you as the expert that you are and gives you the platform you need to drive change.

In short: content that positions you as the obvious choice.
 
We're the secret ingredient to leveraging your expertise so that you can increase your impact, visibility and authority without needing to increase the time you spend online.
 
...and without your message losing its authenticity and integrity.

What we do: ghostwritten authority and thought leadership content, web copy, copywriting & strategy and LinkedIn VIP days.

Moe Choice

Their offer may be shit, but that's not the real problem

The real problem was my due diligence

Even shitter!

So here's how I fixed it:

1- Ask them what the exact outcome will be
2- Ask them how long it will take them to get you there
3- Ask them the MAXIMUM it will cost you to get you there

Then

4- Ask them to introduce you to 3 people who got there
5- And three people who did NOT

Then

6- Ask them what conditions are needed to get you there i.e. What they want/need from you

And finally

7- Ask them what happens if these conditions are met...AND the outcome is NOT achieved

If ALL answers are favourable, they are worth the "punt"


Capeesh? 🤌


PPS - Sports stadiums = worst "due diligence" ever

_______________________________

is mentoring solopreneurs to $15k+ months

For just $250 a year, I get to live ANYWHERE I choose (And you can too)

In 2020 I decided I wanted a location-independent life

As a Leadership Coach

It was important that I had access to stable internet

And the privacy to take on coaching calls

Most Digital Nomad setups didn't cut it for me

I came across a global housesitting community

Where you get to live in people's houses

While looking after their pets

Yes

I get free rent to hang out with dogs

I love dogs (and don't mind cats)
I love meeting great people
I love exploring new places
And I love travel

All I needed was a passport, a plane ticket
And the ability to fit my life into two suitcases

So 2020 was about building my reputation as a Leadership Consultant

And 2021 was about getting rid of most of my stuff

And 2022 was about building my reputation as a trusted house sitter

In 2024:

• I spent $250 on membership
• About $5,000 on airline tickets
• And less than $1,000 on other transport

I got to:

• Meet incredible people
• Live in wild places
• Experience seriously cool communities

As of today I have:

• Lived in 60+ cities
• Made life-long friends
• Added $350,000 to my wealth

It's not for everyone, but it gives me what I want


Peace ✌️


PS — This was in Switzerland on the border of France

PPS — The dog judged my French accent

Honestly? Fair
________________

Post. Wait. Pray.

That's not a Linkedin strategy. That's a lottery ticket

Then they wonder why they're still stuck at $2k months

Six-figure solopreneurs do something different

They start conversations
Lots of them

But here's the problem…
Most outreach on Linkedin is painfully awkward

Long connection notes
Fake compliments
A pitch in message #2

No wonder people hate it

So I built a simple model for my clients

CACA

Connect
Acknowledge
Compliment
Advance the conversation

No copy-paste templates
No "hope this finds you well" energy

Just a simple structure that turns conversations into clients

I break the whole thing down in the video

Watch it


Capeesh 🤌


PS — Better to break down the process than break down yourself

PPS — Yes, CACA means poop in Spanish

And yes, most people's outreach is exactly that

_______________________________

taplio

The Battle

Lois McKenzie

Moe Choice

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taplio

The Battle

Lois McKenzie

Moe Choice

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Moe Choice's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMoe Choice's LinkedIn Performance