Lois McKenzie

Up Club

In May, I’ll finally be opening the doors to a course which will be a live teaching & coaching of a curriculum I’ve been developing for, literally, 5 years (not one to rush things 🤣).

My deepest desire is that this will be the least wanky and most practical course you could ever possibly take for your writing. Yes, it will be a copywriting course. But more than that, I want to help you really rebuild your relationship to writing and the written word.

The curriculum has been developing for 5 years, yes. But it’s also based on an almost 17 year (!!) career flinging ink for everyone from Fortune 500s to best selling authors. From writing taglines for $500 hairbrushes to defining the most important thought leadership of industry-shifting personal brands. We going deep (we just will not be diving). 

We’re going to activate fresh thinking, cultivate your breakthrough ideas and learn how to express them, all through your writing.

Sweet Talk is an 8 week copywriting, messaging & writing course that will teach you how to write copy so good that brands, clients and customers will be tripping over themselves to sell their ideas TO YOU.

Because when you know how to write really, really good copy it feels less like selling people and more like offering an invitation into a world they already want to be a part of.

This course is perfect for you if

❤️‍🔥 You're a creative, entrepreneur, founder, service pro, coach, marketer who wants to master copywriting for your own business...

❤️‍🔥 You love writing but struggle with wrangling that creative energy for long enough to write copy that you really cannot wait to share.

I’m not claiming to be some gate-keeping, untold-secret-holding, answer-to-all-of-your-prayers, genius word guru (although that does have a ring to it). But I will teach you the tools I've learned to generate $10m in sales & $4m in capital as a top conversion copywriter over a decade.

Send me a DM if this tickles your fancy. Spaces are extremely limited.

Copy & Messaging Consultant & Copywriter

Elaina Ray International

Content Coach

Marketing Director

Do It Marketing

Sales Director

Copywriter

Various

I didn't always want to be a copywriter. I just wanted to write.

I would be nose-deep in books, fantasising about one day toiling away at a desk in dungarees with a pencil in my hair (I was an Enid Blyton fan, OK) and writing things that people would be utterly enamoured by. 

Life happened. 

And over the years, I heard things like, 'starving artist', 'nobody makes any money writing books anymore' and 'you can write, but you also need to make money'. 

So, I did what any self-respecting creative would do. I went into advertising 😬

I started writing headlines for a daily print news cycle, moved on to writing website copy for restaurants at a local 'digital marketing' agency, when nobody even really knew what that word meant. 

Then I started writing taglines and headlines and product names for startups for an agency in New York. From $500 hairbrushes to Beef Jerky, my job was making things sound good. 

I honestly thought I'd hit peak career and imagined myself moving to New York and swanning about in cafes, this time the vision was a little more refined. Perhaps a pencil behind the ear. 

But, life happened again. 

When I got pregnant with my daughter I knew I didn't want to live as a slave to fast-paced advertising agency life... so I set out on my own (lol why did nobody tell me that would be even worse).

Since then, I've ghostwritten two best-selling books, I've written sales pages that have sold 7 figures. I once wrote an email that got a 66.2% Click Through Rate and generated 6 figures in revenue overnight (true story).

In all of this time I've done everything possible to only work with brands who's values I can get behind. While, I am aware copywriting is hardly the Lord's work, I try to make an honest living. 

Now, I spend most of my time educating business owners on how to do these kinds of things with their own words. Through coaching & workshops, and now a new course I'm launching in May 2024.

If you read all of this, come say hi.

Freelance Writer

Bolt Digital Agency

From working with every possible different brand as a freelance writer to becoming the Head Copywriter at Bolt Digital Agency, my career evolved significantly over the years. 

With Bolt I had the pleasure of being back in real, fast-moving, digital agency life. It was exciting. Every brand something new and different. 

My role was to write high-converting stories for our high profile clients -- lots of VC backed start ups that secured multi-millions in funding after we were done: dating apps, luxury hotels, global fintech startups, and even granola bars. 

Each assignment was a masterclass in articulating unique brand messages, appealing to diverse audiences, and launching or scaling businesses effectively. 

As Head Copywriter at Bolt, I also hired and mentored other writers, and if you've ever taught a subject, you'll know that's the real key to deepening your expertise. Figuring out how to help someone else articulate something, and then letting go of the reins was a whole new education in copywriting. 

It was also amazing to be hiring writers from earlier on in my career -- I have such a good idea of the market on both sides of the coin that has helped me serve clients immensely.

Head Copywriter

Blackpool Gazette, Johnston Press

As a fresh-faced 17 year old who had life-long dreams of becoming a writer, a decidedly green idea of what that might actually take but filled with ambition, I found my start at the Blackpool Gazette as a junior advertising copywriter. 

I caught two buses to get to their head office and asked to speak to the editor -- if I could go back and speak to myself now! The receptionist was a little amused and didn't expect her to let me in. But, for some reason, she did. She appreciated my tenacity and instead of giving me some spicy hot story to get out and report on (which is how I'd imagined it would go in my head) she suggested I join the advertising team writing headlines. 

It wasn't quite my Vogue fantasy, but it was a start. So I took it and jumped in. 

Turns out coming up with headlines under 10 words for high-pressure advertising sales reps is a good education – a proper crash course in advertising and copywriting and I was fortunately quite good at it. 

Learning the art of writing sticky 10-word headlines for high-stake clients, I discovered the heart-thumping pressure and invaluable advertising lessons of a daily print news cycle. These experiences sparked my lifelong love for concise, persuasive copy that remains both my arch nemesis and my best friend.

Junior advertising copywriter

Million-dollar verbal carpentry | Copywriting & messaging strategy that has earned our clients $8M+ in sales and $4M+ in capital.

Growing up my Mum had books everywhere.

All over the house.

Instead of a bedside table she had a leaning tower of books.

Cups of half-drunk tea perched perilously on the edge of whichever one had landed on top.

One slight wrong move or sharp turn with the bedcovers, and cold, long-forgotten tea would spill everywhere.

Which, of course, happened often.

Because she was always lost in one of three or four or five books she was reading at any given moment (she likes to start a few at once, so "you never finish one too soon").

We had two huge bookshelves that still weren’t even enough to house all of the books

-- and of all of the furniture we bought and sold and lost and broke over the years, those two, gargantuan wooden beasts survived until the day she moved to live on a boat (that’s a whole other story but thankfully the Kindle was invented).

There were piles of books on top of the shelves, beside the shelves, next to the couch.

Even in the kitchen.

My childhood friends still to this day remember our book-furniture house.

This all-consuming love-of-stories is something I got from her. I never realised it at the time. But, this is one of the greatest gifts my Mum ever gave me.

We didn’t have loads of money growing up. But we had stories.

We had whole other worlds to escape to.

The perfect medicine for any kind of affliction of the soul.

And this is what stories do.

This is what good narrative has the power to do. They are medicine. A literary apothecary.

You can transform someone's life, heartache, dreams.
You can help people change their mind about love, about pain, about money, about potential.

All with a well told story.

How does the world ever change?
How do you get people to pay attention?
How do you connect with the right people?

It starts with stories. It always starts with stories.

Storytelling has become such a huge part of my life and my work and my way of thinking. I've helped people & brands make millions of dollars telling stories.

No matter what your business is, if you can get better at one thing -- let it be telling stories. Let the most important conversations you were put here to lead be the thing that everyone loves about you.

If you need help, I can do that in 3 ways:

🔥 1:1 copy coaching
🔥 Hire me to write your web copy
🔥 Copy Club: like a private members lounge for creative founders & storytellers
🔥 Sweet Talk: a copywriting course that will teach you to write in a way that feels like art and sells like hot cakes

If you love stories as much as I do, drop me a DM and share one with me :)

Founder

We’re known for creating content that looks, feels and sounds like you. Content that builds authority, brings more eyes to your work and shines a light on your mission. Content that positions you as the expert that you are and gives you the platform you need to drive change.

In short: content that positions you as the obvious choice.
 
We're the secret ingredient to leveraging your expertise so that you can increase your impact, visibility and authority without needing to increase the time you spend online.
 
...and without your message losing its authenticity and integrity.

What we do: ghostwritten authority and thought leadership content, web copy, copywriting & strategy and LinkedIn VIP days.

Twofeetin Ventures

Portfolio Career-ist: Venture Builder, Fractional C-Suite Executive, Board Advisor, Investor

The Portfolio Career Club

The Portfolio Career Club is a Pro-Passion, Anti-Hustle approach to career + life.

Founder & CEO

More Happi

Angel Investor

Alma Angels

Angel Investor (Female Founders Only)

Egg is on a mission to crack clean energy.

Chief Product & Marketing Officer (Fractional Executive)

Women in Cable Telecommunications

Board Member - Head of Strategic Partnerships

Liberty Global

We find, build and activate new revenue across our portfolio companies.

Vice President of New Revenue Activation | Venture Builder (Venture + Private Equity)

ohne

Antler

Advisor

Venture Partner

WARRIOR WOMEN NETWORK

Resident Coach (with a twist ♾)

Over the past fifteen years, I've honed my expertise in executive leadership, venture scouting, and cultivating new income streams for leading European startups in sectors like HealthTech, ClimateTech, and Media.

In parallel, I have launched my own one-person business business offering the following services:

🤝 Personalised mentoring for women aspiring to create multiple income sources.
🪢 Group programs aimed at women forging their next professional phase (details in bio).
🗣️ Engaging keynotes on the Future of Work and the innovative application of Human Design in traditional corporate environments.
🚀 Strategic visioning workshops for founders and their teams.

Beyond my professional pursuits, I am an Angel Investor, an avid writer, and a mother. My core mission is empowering women to develop various income streams and shape careers that are rich in purpose, flexibility, and choice.

I also curate a widely-read weekly newsletter. In it, I share insights from my personal journey of reinvention, how uncoventional tools have profoundly influenced my life, and my belief that we are all founders of start ups: our careers, which we continuously evolve and expand.

Get off the traditional career ladder and join me in weaving a lattice of opportunities instead.

Julie Fedele

Over the past 8 years, I’ve been collecting expanders, people who didn’t just cheer me on, but cracked open entirely new ways of seeing work, identity, and possibility.

This week, as Melbourne’s grey skies had me yearning for my old life in London, I found myself feeling nostalgic, not just for the place, but for the people.

These humans shaped how I think about work, freedom, and building a life that actually fits.

Andy Ayim MBE showed me how access creates power. Being part of his first Angel Investing School cohort helped me see money, equity, and career-building through an entirely different lens.

Ellen Donnelly gave language to what it means to build as a founder with sovereignty, not for scale at all costs, but for self-alignment. Her Substack is one of the few spaces I read with a full-body yes.

Ben Legg didn't just promote portfolio careers, he architected the frameworks that helped me understand this path as a real, viable model. The Portfolio Collective changed the game for so many of us.

Tim Leberecht taught me that business can be beautiful. The House of Beautiful Business showed me that strategy and softness aren’t mutually exclusive.

Hannah Maude is living proof that reinvention doesn’t come with a deadline. Her transition into AI and her LinkedIn thought leadership have made the future of work feel both accessible and human.

Each of them has been an expander in my life, professionally and personally. 
So today, from across the other side of the world, I just want to say thank you (and that I wish this shitty weather would go away…).

Curious…who’s been your expander? Who changed the way you think about work?

#PortfolioCareer #FutureOfWork #Expanders #GratitudePost #CareerReinvention

The Future of Work is Portfolio Shaped | Founder, The Portfolio Career Operating System™ | Supporting women to monetise their skillset and launch their one person business

Maybe it’s not about money troubles. Maybe it’s about waking up.

I read an article today that says 55% of Aussies are turning to side hustles due to the cost of living. The headline talks about money, but here’s what jumped out at me is that 83% of women are saying 'enough' to the one-job, one-ladder model.

Is it an inflation story, or is this about re-evaluation?

Women aren’t simply hustling harder to survive. They’re questioning the very system that told them success there was one pathway to career 'success'.

From what I see inside The Portfolio Career Club, women are not simply chasing more income. They’re redesigning how they work from the ground up. 

They’re building portfolio careers that align with their energy, values, and real-life responsibilities. Not just “add-ons” for cash, but strategic, multi-income businesses that prioritise:

> Meaning over meaningless meetings
> Autonomy over approval
> Flexibility over burnout
> Financial stability over financial illusion

Yes, the economy is tough. But the real revolution isn’t about side hustles, it’s about people reclaiming power through purpose-led, portfolio-shaped careers.
This isn’t a hustle story. It’s a liberation one.

And if you think portfolio careers are just a Plan B... what if they’re actually the future Plan A?

The future of work is portfolio-shaped.

In the past three weeks, over 1,200 women joined my free workshop series on building a portfolio career.

That’s not a marketing metric, for me it is a clear signal.

Professionals aren’t changing jobs; they are deciding to change the structure they are working in.

The corporate ladder is giving way to a lattice of opporunity: one built on flexibility, meaning, and self-trust.

That’s what we build inside The Portfolio Career Club - a 12-month ecosystem that helps experienced women design, launch, and scale aligned income streams using Human Design and business strategy.

If you’ve been feeling that quiet pull toward something more flexible, purposeful, and self-directed... this might be your moment.

Watch the 8-minute overview and apply for the February 2026 cohort [see comments]

#PortfolioCareer #FutureOfWork #WomenInLeadership #HumanDesign #CareerDesign

How people will work in 2026

I didn’t expect over 1,200 women to register for my recent Portfolio Career workshops.
But it kinda makes sense.
We’ve all outgrown the “climb the ladder” story.
No one wants to squeeze themselves into another job description.
We want to design our own.

That’s exactly what I’ll be unpacking next week inside two live “Open House” sessions for the Portfolio Career Club.

No slides. No pitch. Just an honest, ask-me-anything space to explore what it really looks like to build aligned, flexible income streams that fit your energy and expertise.

Inside the session, I’ll walk you through:
> How to know if now’s the right time to launch
> What kinds of offers work best for your Human Design
> The 6P Framework we use inside the Club to turn multi-skilled careers into clear, profitable portfolios
> Exactly what’s inside, from done-for-you templates to weekly mentoring and a community of high-performing women

If you’ve been sitting on the fence about your next chapter, this is the perfect place to get clarity, whether it’s a yes or a not yet.

I'm hosting two live sessions on Monday, 17th November
Session #1 6 AM AEDT
Session #2 8:30 PM AEDT

[see comments]

Forbes recently published an article on why millions of women are choosing entrepreneurship in 2025.

The data is compelling, but the interpretation is incomplete.
Women aren’t simply “becoming entrepreneurs.”

What’s actually happening is a structural shift in how women work.
The traditional career model: one employer, one job title, one income stream, no longer matches economic reality. Restructures are constant. Skills are cycling every few years. AI is replacing the repetitive layers of knowledge work. And companies are increasingly offloading risk back onto individuals.

Against this backdrop, it’s entirely logical that women are seeking more autonomy, more optionality, and more control over their earning power.
But this isn’t about starting a business for the sake of it.

It’s about building a career model that is flexible, diversified, and self-directed.
It’s about treating your skills, experience, and intellectual property as assets.
It’s about designing work that can evolve with your life, not against it.

This is why I describe the future of work as portfolio-shaped.
A portfolio career isn’t a trend or a side-hustle aesthetic.

It’s becoming the operating system for women who want to future-proof their careers and stop anchoring their financial security to a single employer.

The future of work is entrepreneurial by default, and the women who will thrive over the next decade are those who design their careers with autonomy and diversification built in from the start.

Thoughts? Do you agree? Disagree? No Comment?

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The Battle

Lois McKenzie

Julie Fedele

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taplio

The Battle

Lois McKenzie

Julie Fedele

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Julie Fedele's LinkedIn Performance

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