Lois McKenzie

Million-dollar verbal carpentry | Copywriting & messaging strategy that has earned our clients $8M+ in sales and $4M+ in capital.

I still regret not trusting myself earlier in my career.

Let me explain...

I’ve been writing my whole life.

Not in the ‘fell out of the womb clutching a Moleskine’ kind of way — just in the obsessive, all-consuming, borderline embarrassing kind of way.

Poems. Fan fiction. Blog posts I still pray never resurface. Song lyrics. Letters to my parents, my best friend, and yes… the Queen. (She replied).

But when it came time to choose a career, I didn’t call myself a writer.

I called myself an advertising exec.
Then a digital marketer.
Then a social media strategist.
Eventually, a copy & contentwriter — but only in lowercase and only if someone asked directly.

Because somewhere along the way, I absorbed a story that shaped everything: 
Writing wasn’t real work.
It wasn’t safe.
It wasn’t serious.
It wasn’t something you could trust with your future.

I was scared of being the “starving artist”
Scared of being too soft. Too much. Too honest.
Scared that if I actually told the truth — about what I saw, what I felt, what I believed — people would stop listening.

So I built an entire career writing every single day, while hiding behind more "acceptable" titles.

And I didn’t even realise I was doing it.

Because that’s how self-censorship works.
It’s quiet. Familiar. It sounds like professionalism.
It looks like strategy.

And yet it leaves you disconnected from the very thing that makes your work powerful: your voice.

Most people that think they have a copy problem actually have a truth problem.

They’ve been told to write for the algorithm, not for their audience
To say the thing that sells, not the thing that matters
To be consistent, polished, “on-brand” — but never real

They’ve built whole businesses, brilliant offers, visionary work — while diluting their sharpest ideas.
Editing out their actual opinions.
Trimming their voice to fit what’s palatable, digestible, marketable.

That’s where I come in.

I help people say the thing they’ve been scared to say —
in a way that moves, matters... and sells.

I work with entrepreneurs, creative teams, writers and founders who are ready to stop performing and start communicating with clarity, conviction and actual creative power.

When we work together, you’ll:

Reclaim the parts of your voice you’ve been taught to tone down.
Share ideas that make people stop scrolling — and start trusting.
Build a strategy around self-expression, not self-censorship.
Take the things that make you weird / brilliant / niche / intense — and turn them into your advantage.

This is where your most powerful work begins.

Founder

We’re known for creating content that looks, feels and sounds like you. Content that builds authority, brings more eyes to your work and shines a light on your mission. Content that positions you as the expert that you are and gives you the platform you need to drive change.

In short: content that positions you as the obvious choice.
 
We're the secret ingredient to leveraging your expertise so that you can increase your impact, visibility and authority without needing to increase the time you spend online.
 
...and without your message losing its authenticity and integrity.

What we do: ghostwritten authority and thought leadership content, web copy, copywriting & strategy and LinkedIn VIP days.

John Harrison ⚛

👀 LAST DAY to get 30% off Penfriend

Are you struggling to persuade people to give you their hard earned cash?

Are sales psychology and copywriting still mysteries?  

Are you facing:

1/ Low conversions that limit revenue?
2/ Poor copy that costs you sales?
3/ Messages that fail to convince your audience?

There's a logical reason for it, and it's not your fault. 

School taught you the exact opposite of what you need to succeed in business.

Here’s how school failed you:  

1/ Never taught persuasion—leaving your pitches ignored
2/ Pushed word count over clarity—bloating your copy
3/ Offered vague feedback—leaving your edits aimless
4/ Skipped editing skills—cluttering your message
5/ Framed writing as art—missing business goals
6/ Ignored writing’s purpose—rendering your words ineffective

You’re battling years of flawed training.  

Reputation, damaged.
Opportunity, hindered.
Ideas, muted.  

Everything's at risk.  

Because words are everything when it comes to sales.

They’re how we make things happen.

But if you don’t learn how to write well:  

1/ You’re relying on guesses and luck  
2/ And other people will out-write you

They’ll get your client  

They’ll make your money  
They’ll have your freedom  
They’ll land your dream job  
They’ll enjoy your pay rise  
They’ll launch your business  
They’ll become the authority  
They’ll secure your investment  
They’ll convince your customers  
They’ll persuade your prospects

They'll dictate your future by better controlling the tools of communication. Words.  

It's as simple as this...

You get cash when your reader can make decisions, because they understand, because you made it clear and compelling.

The better the copy, the more money you'll make.  

I can help you control words.

With 10,000+ hours of copywriting, I’ve delivered transformative results.  

As Penfriend’s co-founder, I delivered $41,674 in 24 hours with a 77% conversion rate.

At Wayhome, I shaped product-market fit for a startup backed by £500M, convincing customers to entrust their life savings with us. I crafted emails with 65%+ OR and 7%+ CTR.

My copy launched a pet insurance startup (Napo), driving crucial early sales and product market fit that led to a £15M+ funding round.

At Springer Nature, I led a content maturity overhaul, while also crafting in-app copy and sales funnels for a pivotal new product.

If you're not a professional copywriter but want results like these, let's chat! john@copywriting.io

Freelance Copywriter

I use my battle tested writing frameworks to help businesses launch and sell their products.

* I write high converting web copy, landing pages, sales funnels, and emails
* I help businesses work out how best to present their value proposition
* I write user focused copy

Clients include:

* napo.pet
* smarterrent.com
* red-on-line.com
* zerodown.lease
* boltenergyservices.com

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The Battle

Lois McKenzie

John Harrison

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