Logan Mallory

Force for Good | VP of Marketing | Keynote Speaker | 40 Under 40 | Adjunct Professor | MBA | CMO Next

This is where I tell you all the things I've done that make me a great marketing leader. All the reasons you should want me to be your CMO, the Chief Marketing Officer on your executive team. 

It's where I'm supposed to tell you about why I'm a Go-To-Market expert within B2B SaaS and how I've improved LTV/CAC by 127% (1.5 to 3.4) while driving 15% YoY subscriber growth. You're reading my "about" section, so you'll expect me to mention that I scaled marketing-sourced pipeline by 78% YoY and managed a $14M+ digital marketing budget. Or how I led a comprehensive rebrand strategy. Or created and captured enough demand to grow a team of sales reps from 10 over 100 reps in less than 30 months. 

Aren't those some pretty impressive stats? I'm proud to say they're also real and accurate - which is even more important than impressive.

Sheesh...I haven't even talked about the extra responsibilities my employers have asked me to take on: I've been a thought leader, speaking to audiences of 20-3,000+, a site leader for a 400-person facility, an executive culture interviewer for director+ candidates, key participant in M&A due diligence during a $340M acquisition. 

Maybe I should mention that I've been an adjunct professor at BYU's Marriott School of Business with a 4.9/5 rating and taught hundreds of students about marketing and business strategy. That I was a Board Member for the Silicon Slopes Marketing chapter. A 40 Under 40 honoree and cited as a "Top Marketer in the State of Utah."

Those are great additions to my resume I suppose. Sure - all of that's probably pretty compelling. It's almost certainly enough for a first round interview for the CMO role you're trying to fill.

But what can I bring to your company that you'll be hard pressed to find in someone else? Why Logan Mallory?

I create tangible and positive energy. Want engaged and happy team members? I find them, attract them, and know how to get them to work together in wonderful ways. We create internal partnerships and drive massive growth.

Can I share one final insight I think is really important? It's a bit weird.

When I leave an organization, I hope they feel the impact of my absence. Here's what I mean: While I'm part of the company, I'm engaging, empowering, and results-driven. If that impact isn't missed when I'm gone, then I haven't been successful as a leader.

I haven't failed in making that impact yet and I won't miss it going forward.

Vice President Marketing

Please excuse a little arrogance...but as long as you're on my LinkedIn profile, mind if I brag about what's going well in my role at Motivosity? I run marketing and we are winning left and right. And if it were a thing we'd be winning front and back too. I think we're winning for three reasons. 

First, we've found a really wonderful intersection between our product and what the market is looking for. Our GTM strategy is sound and the "job to be done" is very clear. That's led us to powerful messaging. Second, the marketing team at Motivosity is exceptional. They are kind, capable, and willing. We've found talent that wants to contribute and collaborate, which makes all the difference. And third, we don't focus on normal marketing metrics. Sure, we care about SEO, email marketing, and content, but we try to align deep in the funnel...the closer we align with sales, the better. And the best place to align with sales is on revenue so that's where we focus. 

What has that led to? It's led marketing to having a powerful organizational impact. The marketing portion of our strategy has led to 319% growth. We've experienced the 1st, 2nd, and 3rd best revenue quarters in company history. We've reduced the sales cycle significantly with new messaging based on market research. We've created powerful case studies that feel so much better than normal case studies. We've improved the SDR set rate by optimizing sequences and processes. We've driven our onsite conversion rate through the roof with a more impactful CTA and by doing everything we can to reduce friction in the user experience. We're successfully launching products, executing GTMs on product releases and our new UX/UI. 

We, as a team, keep winning and it feels really good.

Vice President of Marketing and Revenue | Force for Good on LinkedIn

I got fired. 

I asked a question at lunch with the two owners that implied I thought they were making sketchy decisions. 

I was young. Super ignorant and sincerely trying to understand. But it didn’t come off that way. 

It was very much a miscommunication on both sides. Emotions were high. At the end of the day they handed me a box for my belongings. 

I was devestated and hurt. (They probably were too). These were my friends and mentors…I had spent years with them helping build. 

But I didn’t get angry. I didn’t blame. I didn’t flare up. 

In fact, I sent a sorry and thank you note the next day. 

A week later one of them called and invited me to lunch. We went. Had a nice conversation. At the end he asked “If there’s a path to come back, would you be interested in that?”

No question - I was 100% back in. 

We worked things out. Came back together and were successful. Two decades later and I still consider them friends and mentors that helped build my career. 

That kind of result is impossible if you burn bridges.

Get angry and make it personal? Say things you don’t mean? Let the moment get the best of you?

You’ll burn a bridge and limit your options. Limit your relationships. 

Now a days we’re all about being right, cutting people out of our lives, having boundaries so we don’t ever have to feel bad. 

But maybe there’s a softer way.

Here’s my vote: do everything you can to leave your bridges intact.

This is my nephew Owen. We miss him. 

He was diagnosed with cancer when he was three years old. He and his family faught for another four years. 

During that time so many people, companies and organizations did amazing things to support. I even stayed with them at the Ronald McDonald House  during some of Owens treatment.  

One organization that served Owen and his family was Aurora Day Camp . 

Aurora Day Camp gives kids with cancer (and their siblings) a chance to just be kids again through free camps, programs, and activities all year long.

They brought my family (Adrian K. Klemme, Ph.D. And Kate Mallory Klemme)  some joy and happiness in, quite literally, the darkest times.

My niece is helping fundraise so Aurora can continue to love and support kids like Owen. 

If you’re feeling generous, have a little to spare or have been impacted by cancer - this is a powerful place to donate. 

❤️

https://lnkd.in/eyYvZrgy

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Be proud of your story. 

You’ve probably screwed up a few times. Been let go or impacted by a reorg. Had some conflicts you’re not proud of. 

You’ve probably also slayed it. Delivered some amazing results. Launched something impactful. Made a coworkers life better. 

If you’ve learned from the lows in your career then they are part of what has led to your successes. 

Embrace it instead of beating yourself up. “Better” is a great goal and outcome.

International Women's Day yesterday! Lucky to have worked with AMAZING women throughout my life and career. Let me tell you about a few of them! 

Have you met my wife Emily Mallory? She can do all the things. Mom, wife, leader, CPA, teammate. The absolute gold standard of what International Women's Day should be all about. ❤️ 

Kate Mallory Klemme my sister. Has always been 5 years ahead of me and spoiled me with all the tips and tricks she learned along the way. She has taken care of me countless times personally and professionally. 

Dena Kennedy in my very first sales role. Gave me a shot. Taught me how to partner across teams. One of my earliest mentors. 

Gail Halladay makes everyone around her better. Taught me about integrated campaigns. Kind and warm. 

Alison Durant brought me under her wing after an acquisition. Taught me how to lead more assertively. Helped me finally understand that I deserved to be in the room...probably doesn't know it, but convinced me that I wasn't an imposter. So grateful. 

Lauren McCollem taught me big org marketing. Gave me room to run while still helping me navigate something that was a bit beyond me. Confident in all the right ways. 

Erica Newell helped me learn to turn opportunities into bigger opportunities. A great exec team partner. Plus, her cats can do tricks. 

Kim Albers made everyone around her shine. Worked all the magic behind the scenes to make the person in the spot light look better than they were. I benefited from that selfless generosity and approach countless times. Added value from day 1 and never stopped. 

Kate McGaughey, Audrey Johnson Narmeen Fazwani, MSc Yukari Torasaki - awesome marketers that make working at Plooto more fun! (Don't steal them from our team or I will fight you!)

Manvi Sharma Manpreet K. Monika Pattanaik🌻 Montana Foley Sam Higgins working hard and leading the way at Plooto's sales org! 

My current exec team counterparts who are working and partnering like crazy to build something awesome: Tara Janke, Ivy Luu, CTP Karen Wong Chelsea Bailey Esther Krabbe Silveira, MBA

Aren't I lucky? Awesome humans that have taught me, partnered with me and helped me be better...on the job and off the job. Filled with gratitude for these, and countless other awesome women (many of which just don't happen to be on LinkedIn.) 

Worth taking a moment to shout out the women that have made your life better!

Tire blew on the freeway. Middle of the workday. 

Busy Atlanta freeway. 

Missed some meetings. Had to take part of my day to run the truck to Costco. 

No one was mad. I didn’t have to punch in or punch out. Just solved my personal problem and then got back to work when I could. 

That’s a gift lots of people don’t have. That blown tire would’ve caused a ton of downstream problems for some…missed shifts, an angry boss, late rent, etc. 

So, blown tire and all - I’m nothing but grateful. 

Something tells me you have something to be grateful for today too. 

Find it and let me know in the comments. Id love to hear!

The most important day of my career?

The day I said yes to a project I didn’t know how to do.

I was in sales. Someone asked me to take on a digital marketing project that I was super unfamiliar with. 

I researched. Figured things out.

Suddenly I knew the concepts and the language. I realized how interested I was in marketing. I found a job opening based on work I had just done. 

Applied and got the gig. 

My entire career changed because of that project. My salary. My titles. My experiences. 

All better because I said yes to something. 

Say yes and go figure it out.

There’s value in being steady. Consistent. Reliable. 

Sure, a spark of brilliance is fun and can have an impact. 

But the person you know you can rely on is more valuable than the person that shows up every so often with a new shiny object. 

Quota around 90% month in and month out? Better than peaks and valleys. 

Customer support that responds quickly and solves problems every day? More valuable than the occasional “above and beyond” save.


Data reliable, clear and consumable? More important than a flashy new dashboard every so often. 

Countless examples regardless of your role or department. 

Show up every day and be reliable in the job you’re supposed to do. Of course bring new ideas, find ways to shine. But don’t get tricked:

Reliable is better than flashy.

New life strategy: just stalk Mitch Whiting and do whatever he does.

It's Monday. 

Solid chance that this week will look a lot like last week. 

You'll have similar meetings. 
Same responsibilities. 
Same reports. 

Most weeks follow a familiar pattern. And when the routine stays the same, the results usually do too. 

If you want something different in your career (your health or your life!) something in your routine has to change. 

A new habit, a new conversation or taking a new risk. 

No need to blow up your entire life and change everything at once. But make a small change and it's likely you'll find some new results. 

What's one thing you could do differently this week?

nick stagge 💭

I’ve come to realize that no matter my role or the company I work for, the people I work with are what really matter. I’m inspired by talented, passionate people working together to lift one another up, tackle the biggest problems, and accomplish the remarkable. 


At Grounded, we believe in the power of brand; it's why we obsess over creating cult-like followings that drive consistent, sustainable growth for world-class brands. We specialize in brand positioning, digital design, high performing ad creative, video production, product packaging, experiential design, and social media. We build brands.

At adapted, we make our clients smile (and piles of money) through efficient and innovative digital marketing. We are experts in paid ads, SEO, CRO, and email marketing. 

At Fusion we get your products on shelves and screens everywhere your customers shop. We specialize in maximizing sell in & sell through velocity in Mass, Club, and Grocery. When your growing brand is ready to break through to retail: get Fusion.

At Calle our mission is the #FreeTheGame by building neighborhood street courts across the US. Join the movement. 

At Blind Pigeon we make bespoke clothing for brands that prioritize premium products. You have to know someone to get in. #IYKYK



Founder || CEO

A performance design agency, specializing in helping brands accelerate their growth through compelling, data-driven design. The Grounded Company is a multifaceted creative agency, giving you the confidence that whatever your creative needs may be, we're here for you.

We've grown brands like Breville, Clearlink, Chirp, Dixxon Flannel, Thread Wallets, NBA Lab, June Oven (by Weber), Indoor Golf Shop, Vooray, Naboso, Pale Blue Earth, DazPak, Camofire, Benova, ettitude, and more.

nick stagge

Canva didn’t replace good designers. 
It introduced us to a lot of bad “designers”. 

AI isn’t going to replace good designers either. It will only introduce even more bad ones — putting a premium on designers that actually create designs with a soul.

I grow brands 🏴‍☠️ I’m likely the rightful heir of the Neuschwanstein Castle 🏰 I’m a friend 💭

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The Battle

Logan Mallory

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Logan Mallory's LinkedIn Performance

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