Logan Mallory

Force for Good | VP of Marketing | Keynote Speaker | 40 Under 40 | Adjunct Professor | MBA | CMO Next

This is where I tell you all the things I've done that make me a great marketing leader. All the reasons you should want me to be your CMO, the Chief Marketing Officer on your executive team. 

It's where I'm supposed to tell you about why I'm a Go-To-Market expert within B2B SaaS and how I've improved LTV/CAC by 127% (1.5 to 3.4) while driving 15% YoY subscriber growth. You're reading my "about" section, so you'll expect me to mention that I scaled marketing-sourced pipeline by 78% YoY and managed a $14M+ digital marketing budget. Or how I led a comprehensive rebrand strategy. Or created and captured enough demand to grow a team of sales reps from 10 over 100 reps in less than 30 months. 

Aren't those some pretty impressive stats? I'm proud to say they're also real and accurate - which is even more important than impressive.

Sheesh...I haven't even talked about the extra responsibilities my employers have asked me to take on: I've been a thought leader, speaking to audiences of 20-3,000+, a site leader for a 400-person facility, an executive culture interviewer for director+ candidates, key participant in M&A due diligence during a $340M acquisition. 

Maybe I should mention that I've been an adjunct professor at BYU's Marriott School of Business with a 4.9/5 rating and taught hundreds of students about marketing and business strategy. That I was a Board Member for the Silicon Slopes Marketing chapter. A 40 Under 40 honoree and cited as a "Top Marketer in the State of Utah."

Those are great additions to my resume I suppose. Sure - all of that's probably pretty compelling. It's almost certainly enough for a first round interview for the CMO role you're trying to fill.

But what can I bring to your company that you'll be hard pressed to find in someone else? Why Logan Mallory?

I create tangible and positive energy. Want engaged and happy team members? I find them, attract them, and know how to get them to work together in wonderful ways. We create internal partnerships and drive massive growth.

Can I share one final insight I think is really important? It's a bit weird.

When I leave an organization, I hope they feel the impact of my absence. Here's what I mean: While I'm part of the company, I'm engaging, empowering, and results-driven. If that impact isn't missed when I'm gone, then I haven't been successful as a leader.

I haven't failed in making that impact yet and I won't miss it going forward.

Vice President Marketing

Please excuse a little arrogance...but as long as you're on my LinkedIn profile, mind if I brag about what's going well in my role at Motivosity? I run marketing and we are winning left and right. And if it were a thing we'd be winning front and back too. I think we're winning for three reasons. 

First, we've found a really wonderful intersection between our product and what the market is looking for. Our GTM strategy is sound and the "job to be done" is very clear. That's led us to powerful messaging. Second, the marketing team at Motivosity is exceptional. They are kind, capable, and willing. We've found talent that wants to contribute and collaborate, which makes all the difference. And third, we don't focus on normal marketing metrics. Sure, we care about SEO, email marketing, and content, but we try to align deep in the funnel...the closer we align with sales, the better. And the best place to align with sales is on revenue so that's where we focus. 

What has that led to? It's led marketing to having a powerful organizational impact. The marketing portion of our strategy has led to 319% growth. We've experienced the 1st, 2nd, and 3rd best revenue quarters in company history. We've reduced the sales cycle significantly with new messaging based on market research. We've created powerful case studies that feel so much better than normal case studies. We've improved the SDR set rate by optimizing sequences and processes. We've driven our onsite conversion rate through the roof with a more impactful CTA and by doing everything we can to reduce friction in the user experience. We're successfully launching products, executing GTMs on product releases and our new UX/UI. 

We, as a team, keep winning and it feels really good.

Motivosity

As a Customer Success Manager at Motivosity, I handle a book of business of 500+ companies. I find myself at the forefront of a revolution in employee engagement. I've had the privilege of working with a talented team to redefine the way organizations nurture their most valuable assets—their people. My role is all about unlocking the potential of teams and creating a culture of enthusiasm and productivity.

Customer Success Manager

In this pivotal role, I served as your tech ally, working tirelessly to resolve issues, answer questions, and provide unwavering support. Whether it was tackling technical hiccups or guiding customers through the intricacies of our solutions, I was there, making sure their dreams of hassle-free tech experiences came true.

Technology Specialist

Salt Lake Community College Institute of Public Safety

My adventure as an Assistant Program Coordinator at Salt Lake Community College Institute of Public Safety was a true voyage into the world of education. I collaborated closely with program managers, guiding the ship towards academic excellence. From optimizing processes to enhancing the student experience, I ensured our education offerings were not just competitive but irresistible.

Assistant Program Coordinator

Carao Ventures

At Carao Ventures, I oversaw portfolio companies' compliance while providing essential support to startups and entrepreneurs in areas like accounting, tax, legal, and labor matters. I closely collaborated with entrepreneurs to refine work processes. Additionally, I managed operations, contributed to strategy development, conducted research, and oversaw new market opportunities. I'm passionate about optimizing operations to drive innovation and excellence. If you're in search of a dedicated Operations Leader who can streamline processes and contribute to strategic growth, let's connect. Together, we can create a future where operational excellence is the key to success.

Operations Lead

McKinsey & Company

In my role, I provided indispensable support to a dynamic functional organization specializing in delivering portfolio and product management expertise to product teams, with a broad scope encompassing personal productivity, teamwork, knowledge management, client relationship development, and external engagement, as well as assisting the Firm's Finance management team and Analytics. Notably, I actively engaged in pilot programs for innovative software tools, generating vital feedback reports for development teams. Additionally, I demonstrated my expertise in coordinating corporate events remotely from Costa Rica for gatherings exceeding 50 attendees in the US, overseeing vendor coordination, agenda alignment, preparation, and staff management. A standout achievement involved leading a team of 10 individuals to establish a local experiment group dedicated to enhancing software capabilities, reporting directly to the Digital Strategy team and director. Driven by a passion for innovation and collaboration, I'm eager to connect and explore how my diverse skills can drive remarkable outcomes together.

Executive Administrative Assistant

Findasense

My role revolved around crafting creative strategies and customer service solutions in the realm of social digital platforms. My clients included private universities, regional recruiting teams for a multinational company, and one of Costa Rica's largest hardware stores.

CX Innovation Leader

I played a pivotal role in supporting the founding members (CEO and President) of the company, facilitating potential client research, handling administrative tasks, organizing international events, generating reports, translating documents, and delivering presentations to the global corporate team. My passion lies in driving innovation and seamless coordination across diverse domains.

Corporate Administrative Coordinator

During my 1 year and 2 months as an Executive Assistant at IBM, I had the privilege of supporting key leaders in various roles, including IBM's US Human Resources Leader, technology Directors, Business Manager for Healthcare, and Distinguished Engineers. My role was instrumental in helping these teams achieve their organizational objectives.

Notable Achievements:

I took the lead as Coordinator of the Standard Operation Procedures Team, overseeing a process documentation team tasked with creating a comprehensive manual for all new employees of Global Administration. Our exceptional results led to the adoption of these process manuals in IBM's operations in Malaysia and Japan.

Recognized for my outstanding performance, I was entrusted with delivering training to more than 80 new employees, also taking on the role of a mentoring coordinator. This experience reinforced my commitment to knowledge sharing and team development.

Executive Assistant

L.L.Bean

I delved into the intricate realm of international vendor and supplier management. My responsibilities spanned critical areas like costing, logistics, inventory buying, and invoicing procedures. I was instrumental in developing metrics to pinpoint inefficiencies and identify areas for improvement. Furthermore, I played a key role in ensuring compliance with legal international trade agreements, collaborating closely with the United States Customs and Border Protection, particularly concerning CAFTA and PTPA.

Notable Achievements:

I consistently achieved Top Performer status for three consecutive semesters, earning recognition in both mid-year and year-end reviews, a testament to my dedication and contribution.

My commitment to excellence led to my nomination for the prestigious Bean's Best award, the company's highest annual recognition for employees worldwide.

As part of a groundbreaking project, I proposed and developed a cutting-edge Vendor Contact List, a user-friendly Excel tool. This innovation streamlined vendor information management, with over 3000 vendors efficiently managed and updated. The tool was not only implemented locally in Costa Rica but also at the headquarters in the United States, contributing to enhanced operations within the Sourcing team.

Sourcing Specialist

Amazon

I was driven by a passion for providing exceptional customer service. I became a trusted ally to our valued customers, expertly addressing inquiries, resolving concerns, and exceeding expectations. This experience instilled in me a deep appreciation for Amazon's customer-centric philosophy and the importance of creating positive, memorable experiences in every interaction. My dedication to customer advocacy makes me a valuable asset in delivering outstanding support and enhancing customer experiences. If you're in search of a professional who understands the essence of customer-centricity, let's connect and continue our journey of putting customers first.

Customer Support Representative

Hola! I'm Damian, a seasoned professional known for my strengths in operations optimization, innovation, and exceptional customer experiences. With a dynamic background that spans various roles and industries, I thrive on transforming challenges into opportunities and pushing the boundaries of what's possible.

💡 Strengths and Achievements: I'm passionate about crafting innovative solutions, fine-tuning operational processes, and exceeding expectations. My track record includes successfully elevating compliance to a strategic advantage, mastering technology to make tech dreams a reality, and delivering prompt, effective solutions to uphold a reputation for exceptional service.

🌍 My Professional Profile: I'm a dedicated advocate for driving innovation, fostering collaboration, and putting customers at the forefront. My journey is defined by a commitment to excellence, a thirst for knowledge, and an unwavering curiosity that propels me toward new challenges and opportunities.

Let's connect and explore how my diverse skills and expertise can help create remarkable outcomes for you and your organization.

taplio

The Battle

Logan Mallory

Damian Barrios Saavedra

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