Logan Mallory

Force for Good | VP of Marketing | Keynote Speaker | 40 Under 40 | Adjunct Professor | MBA | CMO Next

This is where I tell you all the things I've done that make me a great marketing leader. All the reasons you should want me to be your CMO, the Chief Marketing Officer on your executive team. 

It's where I'm supposed to tell you about why I'm a Go-To-Market expert within B2B SaaS and how I've improved LTV/CAC by 127% (1.5 to 3.4) while driving 15% YoY subscriber growth. You're reading my "about" section, so you'll expect me to mention that I scaled marketing-sourced pipeline by 78% YoY and managed a $14M+ digital marketing budget. Or how I led a comprehensive rebrand strategy. Or created and captured enough demand to grow a team of sales reps from 10 over 100 reps in less than 30 months. 

Aren't those some pretty impressive stats? I'm proud to say they're also real and accurate - which is even more important than impressive.

Sheesh...I haven't even talked about the extra responsibilities my employers have asked me to take on: I've been a thought leader, speaking to audiences of 20-3,000+, a site leader for a 400-person facility, an executive culture interviewer for director+ candidates, key participant in M&A due diligence during a $340M acquisition. 

Maybe I should mention that I've been an adjunct professor at BYU's Marriott School of Business with a 4.9/5 rating and taught hundreds of students about marketing and business strategy. That I was a Board Member for the Silicon Slopes Marketing chapter. A 40 Under 40 honoree and cited as a "Top Marketer in the State of Utah."

Those are great additions to my resume I suppose. Sure - all of that's probably pretty compelling. It's almost certainly enough for a first round interview for the CMO role you're trying to fill.

But what can I bring to your company that you'll be hard pressed to find in someone else? Why Logan Mallory?

I create tangible and positive energy. Want engaged and happy team members? I find them, attract them, and know how to get them to work together in wonderful ways. We create internal partnerships and drive massive growth.

Can I share one final insight I think is really important? It's a bit weird.

When I leave an organization, I hope they feel the impact of my absence. Here's what I mean: While I'm part of the company, I'm engaging, empowering, and results-driven. If that impact isn't missed when I'm gone, then I haven't been successful as a leader.

I haven't failed in making that impact yet and I won't miss it going forward.

Vice President Marketing

Please excuse a little arrogance...but as long as you're on my LinkedIn profile, mind if I brag about what's going well in my role at Motivosity? I run marketing and we are winning left and right. And if it were a thing we'd be winning front and back too. I think we're winning for three reasons. 

First, we've found a really wonderful intersection between our product and what the market is looking for. Our GTM strategy is sound and the "job to be done" is very clear. That's led us to powerful messaging. Second, the marketing team at Motivosity is exceptional. They are kind, capable, and willing. We've found talent that wants to contribute and collaborate, which makes all the difference. And third, we don't focus on normal marketing metrics. Sure, we care about SEO, email marketing, and content, but we try to align deep in the funnel...the closer we align with sales, the better. And the best place to align with sales is on revenue so that's where we focus. 

What has that led to? It's led marketing to having a powerful organizational impact. The marketing portion of our strategy has led to 319% growth. We've experienced the 1st, 2nd, and 3rd best revenue quarters in company history. We've reduced the sales cycle significantly with new messaging based on market research. We've created powerful case studies that feel so much better than normal case studies. We've improved the SDR set rate by optimizing sequences and processes. We've driven our onsite conversion rate through the roof with a more impactful CTA and by doing everything we can to reduce friction in the user experience. We're successfully launching products, executing GTMs on product releases and our new UX/UI. 

We, as a team, keep winning and it feels really good.

Curana Health

Senior Data Engineer

Business-driven problem solving by gathering, cleansing, and analyzing data

Use programmatic and quantitative methods to identify patterns and relationships in large data sets, as well as apply mathematical, statistical, and other data-driven analysis to address intelligence questions.
    
Collect, create, and maintain data mapping documents, and data dictionaries for key workflows and process points 
    
Responsible for performing quantitative analysis of complex business situations, such as strategies, performance, and solutions involving sales and customer performance.
    
Collaborates with business leaders to validate data insights, and design strategies or recommend changes, as well as provide high level advanced triage support in managing specific issue resolution activities
    
Facilitates cross-functional teams and uses an inclusive approach to understanding current data operations
    
Develop, test, and maintain data lineage across all data platforms
    
Demonstrate good judgment and analytical skills to conduct option analysis and present recommendations
    
Ensure high quality data is collected and work with management to safeguard the integrity of the data

Senior Data Analyst

Centene Corporation

•	Work in an agile environment.
•	Gather and validate business requirements to establish scope and parameters of requirements and define project impact, outcome criteria, and metrics.
•	Analyze and verify requirements for completeness, consistency, comprehensibility, feasibility, and conformity to standards
•	Translate conceptual user requirements into functional requirements in a clear manner that is comprehensible to developers / project team
•	Create systems and business process models, diagrams and charts to provide direction to developers and/or the project team
•	Interpret and analyze data from multiple sources for various health care subject areas and develop source to target mappings. Profile data in source systems and validate data in target system post implementation
•	Develop complex sql scripts to help with integration and troubleshoot data related issues in a data warehouse setting.
•	Work collaboratively with key stakeholders to develop solutions and deliver on time and budget.
•	Analyze integrated and extensive datasets to help answer business questions and solve data related issues.
•	Identify and perform root-cause analysis of data irregularities and present findings and proposed solutions to leadership and/or customers
•	Contribute to the planning and execution of large-scale projects with limited direction from leadership
•	Partner cross-functionally at all levels of the organization and effectively, both verbally and visually, and communicate findings and insights to non-technical business partners
•	Independently engage with customers and business partners to gather requirements and validate results
•	Communicate and present data-driven insights and recommendations to both internal and external stakeholders, soliciting and incorporating feedback when required
•	Provide technical guidance to junior analysts

Business Systems Analyst II

BM Technologies, Inc. (BMTX) f/k/a BankMobile

●	  Partner with technical teams to implement data capture, ETL, validation, and test methods
●	  Extraction of data from raw JSON / XML via SQL to write to existing database
●	  SSIS package development for file moves / automated database management
●	  Utilization of Teradata SQL Explorer to develop reports, presentations, and other documents for communicating findings to business owners and management.
●	  Use data to provide insights and recommendations to business decision-makers
●	  Recommend and apply methodologies and statistical techniques where appropriate to address business issues
●	  Complete ad hoc analytical requests within agreed upon time

Data Analyst

Charter Communications

●	  Create SQL queries and reports for senior management
●	  Daily use of Benthic and Toad for reporting purposes
●	  Partner with heads of products and operational functions to use data and insights to make informed judgements
●	  Automate / translate / recreate existing queries via in house software during decommissioning of existing remote servers
●	  Assist in resolving customer service outages due to macro / automation failure
●	  Order entry into CSG environment to verify automation success
●	  Assisted in installing software across multiple teams necessary for BAU operations.

Billing Ops Data Analyst / Automation

ClubReady, Inc

Data Conversion Specialist

Bullhorn

Providing our customers with an exceptional service experience.

Tech Support Analyst

Convergys

I assisted patient care advocates find explanations regarding medications for patients from multiple different insurance providers.

Resolution Team Lead

At Curana Health, my role as a Senior Data Engineer is grounded in leveraging cloud technologies and to enhance data-driven decision-making. Our team has successfully implemented advanced data capture, ETL processes, and analytical methods, contributing to strategic insights and recommendations for business decision-makers.

My technical acumen in SQL and Snowflake Cloud complements my AWS Certified Cloud Practitioner credentials and ADF experience, enabling me to effectively manage and translate complex data sets into actionable intelligence. I firmly believe in delivering the highest quality data to my stakeholders.  Trash in trash out situations are damaging.  I make sure to use my time effectively when designing and coding and ensure my solutions are both stable and reusable.

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The Battle

Logan Mallory

Brandon Skelton

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