Logan Lyles

Book 5x More Sales Calls with the Webinar Fast Track | Christ Follower | Founder of DemandShift

Is your team running webinars that don't drive sales?

If so, this might sound familiar...
❌ Promoting for weeks only to present to an empty room
❌ Watching attendees drop off as soon as you make your pitch
❌ Checking your CRM to see no booked sales calls & ZERO pipeline

I was an in-house marketer who felt the same frustration of Dead End Webinars.

Back in 2022, I was running webinars for a B2B SaaS company. After 12 months of effort, we booked less than 10 sales calls & closed just 1 deal. 😬

Since then, I’ve pulled from everything I’ve learned in years of running podcasts, webinars, virtual events, and content strategy....and I rebuilt a new approach from the ground up.

The results?

✅ I booked 5x more sales calls than the industry average.
✅ I increased our agency's monthly email list growth by over 500%.
✅ Webinars became our 2nd-highest source of new leads.

Now, I'm teaching (& executing) the Webinar Fast Track framework for other B2B brands.

Need a webinar strategy that build an audience AND converts leads?

Let's talk.

Head of Partnerships

If you're recording videos, podcasts, or webinars, 

You might be making this common audio mistake.


Using a mic that's NOT made for YOUR environment.


I see a lot of marketers & executives recording content with a condenser microphone (like the Blue Yeti that got really popular during the pandemic).

While those aren't bad mics, they're best used in a controlled environment (read: sound studio).  And if you're recording in your home office or coworking space, your space probably isn't "controlled."

A better option?

Get a dynamic microphone that's better at picking up your voice & eliminating the background junk.

My top choice?

Shure MV7.

Sounds about as good as the (more expensive) SM7B that all the big podcasters use.

Has some kits with boom arm or stand to fit your space.

And can connect to any modern Macbook easily with USB-C.


What's your favorite microphone?

MediaSync

MediaSync is the only CRM native platform that gives you detailed company level insight into your LinkedIn campaigns directly into your CRM.

- Developed end‑to‑end prototype and conducted user tests with 5 paid pilot clients, validating core value proposition
- lead product roadmap - collecting features and determining the rollout of those features for the product growth

- product market research - interviewing customers and and prospects, getting feedback and refining messaging
- sales & biz dev - reached out to prospects that led to partnerships and new business for MediaSync
- marketing - manage social media and content

- marketing automation - defined workflows and built the CRM
- Established early partnerships for content integration pilots

Founder & CEO

GrowthMentor

Mentor

MazeBolt 

A pre-product market fit DDoS testing Cybersecurity SaaS solution.

I lead MazeBolt’s global demand generation, managing paid and organic media strategies. My role involves hands-on direction of internal and external marketing teams, with a focus on efficiency and measurable outcomes - building brand and sustainable pipeline.

Highlights:

- Directed organic and paid demand generation team, overseeing $300k annual paid media budget 

- Increased the SQL-to-Opportunity Rate by 62% and MQL-to-Opportunities by 54% by focusing on meaningful brand engagement, demand generation and re-engagement

- Doubled organic search and increased the CTR by 2.5x, becoming the top pipeline source

- increased onsite demo requests by 9% MoM using CRO techniques and a/b testing

- Built a full timeline and funnel analysis of the opportunities for channel contribution insights and budget adjustment

- Pioneered video-based marketing, automated with AI and conducted conversion rate testing to streamline funnel

Senior Demand Generation Manager

Geffen Resources

Consulting in the B2B SaaS, IT and Manufacturing Sector

I provided strategic marketing and RevOps consulting, implementing demand generation strategies for my B2B clients. My role focused on streamlining user journeys, driving sustainable pipeline, and enhancing lead quality and conversion efficiency.

Highlights:
- Improved demo booking rates by 40% through funnel optimisation.
- Reduced unqualified leads by 27% via targeted campaign improvements.
- Delivered full-funnel Demand Gen and RevOps strategy for B2B SaaS, It and manufacturing clients
- Managed and optimised client ad budgets totalling $300k monthly (Google Ads, YouTube, LinkedIn, Bing, Meta).
- Managed MarTech stack for clients (HubSpot, Salesforce, GA4, ZoomInfo, etc)

Fractional Marketing Director

floLIVE

An IoT B2B Telecommunications Infrastructure & SaaS Company

I directed global marketing operations and full funnel demand generation, creating and executing multi-channel ABM campaigns. I fostered collaboration between sales, marketing, and product teams to enhance overall pipeline performance.

Highlights:

- Triple marketing-sourced meeting rate and increased win rate to 37% by implementing an ABM plan
- Led a full-funnel content engine, boosting engagement from 3% to 19% and increased return rates.
- Directed $100k global media budget across Google, LinkedIn and X with in-house and external talent
- Onboarded and led internal and external teams across Paid Media, SEO, CRO, Content and Marketing Ops
- Built lead engagement tracking processes and a partner program
- restructured Salesforce to Account/Contact structure that better reflected the companies sales processes
- Built and governed a unified MarTech stack (HubSpot, Salesforce, etc) for integrated lead and pipeline tracking

I ran market research before entering into new verticals, using that information as the basis for the full GTM strategy. This led to the first major customers in those verticals.

Demand Generation and Revenue Operations Lead

RevGenius

RevGenius is an amazing network of different types of marketers and salespeople with a dedication to growth. It's a great place to find amazing people and advice.

Member

Penguin Strategies

A full-service HubSpot B2B Inbound marketing agency serving SaaS, Semiconductors, Additive Manufacturing, Cloud Computing, Cybersecurity and more industries.

I coordinated integrated marketing strategies, leading diverse teams to execute tailored campaigns for technology-focused clients. I emphasised detailed research and client alignment to achieve ambitious marketing goals.

Highlights:

 - Successfully rebranded 2 clients which led to a 15% increase in demo requests	
 - Developed a content strategy for clients that increased their engagement rates by 35% and increased demo request rates by 25%
 - Set market research backed marketing strategies, mapping out customer journeys, for my B2B Tech clients
 - Led several 5 member matrix style project teams including paid media, SEO, content, social media and RevOps along side contractors
 - Ran ongoing analysis and tests on messaging and audiences

My hands-on analytical leadership ensured marketing efforts directly aligned with client objectives, consistently delivering strong results.

Growth Lead and Account Manager

Group 8A

An ecommerce agency.

I managed substantial client budgets on Google, LinkedIn, YouTube and Meta for performance marketing initiatives, focusing on funnel optimisation and retention. My role required rigorous analysis and strategic implementation of automation processes.

Highlights:

- Doubled ROAS from 2x to 4x on major client accounts.
- Enhanced customer retention through funnel automation.
- Optimised multi-channel marketing budgets exceeding $100k monthly
- Migrated the company to a CRM and marketing automation platform
- Helped the sales team with an outreach strategy using content, marketing automation, & ads
- Upgraded the company to a BI reporting system and managed & maintained the business intelligence
- ran company wide training on different processes and tracking systems like Google Tag Manager

My approach delivered measurable profitability and growth for clients through continuous optimisation and performance analysis.

Director of Search & Analytics

Digital Marketing Specialist

One Egg: Digital Marketing Agency

One Egg Digital is a data-driven marketing agency, providing SEM, SEO, and CRO services. Both of the founders have over 10 years of experience in the industry and they pride themselves on trickling down that experience by providing active mentoring to all of their account managers across different accounts. One Egg also engages with all of its clients to be more integrated and aligned. The CEO of LegalVision said it best with "they are not just an agency that sits in their offices managing an AdWords budget. We really think of them, frankly, as part of our team".

SEM and Marketing Automation Specialist

Telaway USA SIMS

A B2C and B2B telecommunications company focusing on the travel industry.

As Marketing Director, I oversaw strategic planning and execution across demand generation, product launches, and customer lifecycle management. I built and led cross-functional teams, aligning marketing strategies closely with organisational goals.

Highlights:

- Grew monthly recurring revenue (MRR) by 20% month-over-month.
- Improved customer lifetime value (LTV) by 15% through targeted lifecycle marketing.
- Directed successful product launches alongside R&D and customer success teams.
- Built the companies CRM and automation from scratch and managed the BI, learning SQL to do so

Marketing Director

Hi, I’m Yisrael Segall. I’m a deep generalist and growth strategist who thrives at the intersection of marketing, data, and complex B2B technology.

With over a decade of experience across demand generation, ABM, product marketing, content, SEO, and ops, I’ve helped global B2B SaaS companies grow by deeply understanding how technical buyers make decisions—and designing marketing strategies that mirror that journey. Whether I’m scaling start-ups or optimizing mature GTM engines, I specialise in simplifying complexity, aligning teams, building holistic and measurable inbound marketing engines and turning insights into action.

I'm the founder of MediaSync, a tool that brings full-funnel, company-level LinkedIn Ads data and timeline analysis into HubSpot. It’s built to give marketers true visibility into what drives enterprise demand, not just lead form conversions.

Some of my proudest growth wins include:

Driving SQL-to-opportunity growth by 62% and CTR gains from 3% to 7% at a pre-PMF cybersecurity SaaS.

Lifting inbound meeting rates from 4% to 11% and sustaining a 37%+ win rate at an IoT telecom scaleup.

Leading $300k+ monthly budgets across paid and organic, while decreasing unqualified lead volume by 27%.

I’ve worked across industries like compliance, industrial management, manufacturing tech, edutech, and telecom infrastructure. But my favorite challenges are always the most complex ones - where the buyer is smart, the product is technical, and the growth path isn’t obvious. One that requires conducting market research to understand the audience, prepare the positioning and craft the messaging.

I’m also a mentor at GrowthMentor, helping founders and marketers think through growth problems holistically.

Let’s connect if you’re trying to scale a high-consideration B2B product—and want a strategy that actually reflects how your buyers buy.

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Logan Lyles

Yisrael Segall

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taplio

The Battle

Logan Lyles

Yisrael Segall

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Logan Lyles's LinkedIn Performance

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