Logan Lyles

DemandShift

Is your team running webinars that don't drive sales?

If so, let's talk about our Webinar Fast Track framework that helps B2B brands book 5x more sales calls from webinar registrations than the industry average.

Let's talk.

Founder

Business Builders

📊 5x increased conversion rate (MQL 👉 booked sales call) by implementing 2-Step-Sign-Up Lead Magnets

📊  120% sales goal attainment in Q1 2025 through effective, multi-channel strategies including webinars, podcasting, community engagement, video courses, automated outreach, social media ads & new lead magnets

📊 109% increase in monthly consulting revenue

📊  Developed marketing influencer partnership leading to 216 new leads, 7 opportunities, $50K in pipeline & 1 closed won deal in 60 days

📊  582% increase in monthly email list growth

📊  82% increase in website traffic across all sources

Director of Growth

Agency Builders

📈 40% increase in Agency Builders community sponsorship sales (including introduction of new sponsor package types; $51K in 2025, $36.5K in 2024)

📈 210% community growth in 180 days (200 - 620 members across Slack/Circle/Email List)

Teamwork.com

Launched, hosted & produced top ranked, biweekly Agency Life podcast to increase brand awareness

Increased Agency Life podcast audience through organic & paid social media, influencer collaborations, display ad campaigns & in-person events, achieving top show rankings:

 - Buzzsprout: Top 25% podcast (2023)
 - Apple Podcasts: Top 40 Podcast in US, Top 5 in US: Business & #1 in US: Marketing (2024)

Drove 272% private event registration at industry conference in 2023

Successfully engaged & recruited external influencers to engage in content collaborations (including podcast episodes, live webinars, product integration launches & industry reports)

Planned, hosted & produced "Becoming a LinkedIn Legend" social selling course for the Teamwork.com Sales team

Accelerated the creation of ICP-relevant testimonial videos by developing & implementing a new Customer Testimonial acquisition process.

Evangelism & Content Marketing

Built new Solution Partner program from the ground up (including partner acquisition, partner enablement materials, program guidelines & tech stack)

Successfully recruited 40 new reseller partners in the first 3 months

Drove 113% of partner pipeline quarter in 2nd quarter of program existence

Head of Partnerships

Sweet Fish

2021: Oversaw both Sales & Customer Experience landing Sweet Fish #560 on the 2021 Inc. 5000 list (859% 3-Year growth)

Reduced monthly churn by 12% in less than 12 months

Maintained 80% lower monthly churn YoY (2021 vs 2020)

Developed, implemented & standardized Quarterly Business Review process across entire CX team

Increased use of video messaging for improved customer communication

VP of Sales & Customer Experience

Consistently drove YoY revenue growth:

* 2020: 65% annual revenue growth as player-coach, overseeing 1-2 sales reps

* 2019: 105% annual revenue growth as player-coach, overseeing 1-2 sales reps

* 2018: 170% annual revenue growth in just 6 months after joining as 1st full-time sales hire

Featured as one of the Top 3 contributors to Finding Sales Success on LinkedIn

Increased company visibility & drove inbound leads through LinkedIn content creation & engagement:

* 1455.56% increase in personal followers

* 2.2 MM views of personal LinkedIn content

Director of Sales

B2B Growth Show

Managed outreach, interview planning & hosting for 500+ episodes of this daily marketing podcast.

Interviewed CMOs, Founders, CEOs, VPs of Sales/Marketing & other revenue leaders on all things B2B sales & marketing

Built strategic relationships with decision-makers at target accounts, directly leading to new pipeline creation

B2BGrowthShow.com

Co-Host

The B2B Sales Show

The B2B Sales Show is a podcast dedicated to helping B2B sales professionals engage their target accounts, successfully navigate the sales process, and ultimately become more effective sellers.


Each episode features an interview with a B2B sales thought leader, executive, or individual contributor, discussing topics like: social selling, sales technology, negotiating and closing strategies, sales engagement, prospecting, pipeline management, sales enablement, leadership, presentation skills, proposal writing, navigating a sales career, and more.

Frontier Business Products

Managed all software sales, proof of concepts (POCs), implementation & support as internal SME for integrated software solutions.

Drove upsell opportunities by creating training materials & customer enablement videos: https://www.youtube.com/channel/UCRQs79QB_xuj3KePGuJ-sHg

Initiated rollout of new scanning software with enterprise account by connecting customer stakeholders to development team to fast-track feature requests

Lead regular sales enablement training sessions with regional sales teams to drive lead generation for new products

Director of Integrated Solutions

UBEO Business Services

Delivered 170% of revenue quota over Q1 & Q2 in 2016

Generated $300K in net-new business in first 5 months of 2016

Produced $541K in equipment sales, delivering 180% of quota in 2015

#1 contributor of net-new business in 2015

First in company to sell new, high-end product, increasing service revenue stream

Delivered 50% faster turnaround time for national account with over 300 branches nationwide, by streamlining order submission process & managing client-specific inventory program with Regional VP

Increased strategic CRM utilization with ongoing, best practice training

Developed new communication streams to prospects, leveraging new analytics & outreach methods implemented by Marketing Director, such as HubSpot Marketing platform, e-mail tracking, website analytics & landing pages

Successfully cultivated new relationships through multiple avenues, including phone/email prospecting, social media, blog writing & Chamber events

Major Account Manager

Exceeded $900K annual Northern Colorado team revenue goal in 2013

Developed & executed plan to increase Northern Colorado sales by 100%

Produced over $30K per month in net-new business for 2 consecutive years

Created $450K in annual revenue by selling to commercial, non-profit & government clients

First in company to sell Square 9 SmartSearch document management solution

Gained, managed & grew new national account relationships

Maintained broad understanding of equipment & software portfolio to increase new sales opportunities

Supervised account executives by reviewing individual performance, prospecting activity, team quota & product knowledge

Designed & implemented go-to-market strategy for new products, including SaaS offerings.

Sales Supervisor / Major Account Manager

Delivered 150% of quarterly quota 3 out of 4 times in 2012

Hit 140% of new account acquisition goal by building new relationships 

Broke into new vertical market, with untapped program—driving $170K in new revenue

Promoted to Sales Supervisor after less than 2 years with company

Top-ranked company sales producer for 3 consecutive years

Setup, planned & conducted hardware & software demonstrations

Monitored market conditions, product innovations & competitor activity, adjusting account sales approach to address latest market developments

Effectively negotiated contract terms & handled objections from decision-makers

Communicated clearly with clients on multiple levels (Operations, C-Level & IT), ensuring complete understanding of needs & expectations to effectively progress sales cycles

Business Development Manager

Book 5x More Sales Calls with the Webinar Fast Track | Christ Follower | Founder of DemandShift

Is your team running webinars that don't drive sales?

If so, this might sound familiar...
❌ Promoting for weeks only to present to an empty room
❌ Watching attendees drop off as soon as you make your pitch
❌ Checking your CRM to see no booked sales calls & ZERO pipeline

I was an in-house marketer who felt the same frustration of Dead End Webinars.

Back in 2022, I was running webinars for a B2B SaaS company. After 12 months of effort, we booked less than 10 sales calls & closed just 1 deal. 😬

Since then, I’ve pulled from everything I’ve learned in years of running podcasts, webinars, virtual events, and content strategy....and I rebuilt a new approach from the ground up.

The results?

✅ I booked 5x more sales calls than the industry average.
✅ I increased our agency's monthly email list growth by over 500%.
✅ Webinars became our 2nd-highest source of new leads.

Now, I'm teaching (& executing) the Webinar Fast Track framework for other B2B brands.

Need a webinar strategy that build an audience AND converts leads?

Let's talk.

Want more webinar sign ups?

Swap the typical B2B webinar graphic for a YouTube-style thumbnail.

Seriously.

Those boring speaker bubbles on a grey background don’t do much, but...

A bold, visual thumbnail with a hook grabs attention,

That increases conversion.

We create them for every client, then reuse them for the landnig page, LinkedIn event listing, social posts, ads, and the on-demand replay.

And yes, when you repurpose for YouTube, it fits right in.

This was just 1 tip of many I shared that'll help you increase webinar sign ups during the All-In Agency Summit.

My session replay has it all. Link is in the first comment below.

This one little thing could be killing your webinar attendance rate (by as much as 20%). 

😳😳😳

Not sending an .ics file. 

What’s that?  I’m glad you asked. 

Most webinar platforms allow you to create “Add to Calendar” links for your confirmation emails. 

(Labeled Number 1 below)

But, people rarely click those. And if they don’t have your webinar on their calendar, their chances of attending live go way down. 

(Seems like I’m not the only one who does what my calendar tells me to! 😅)

On the other hand, if your webinar platform attaches an ICS file to your confirmation emails (like Sequel.io did with Number 2 below)…

Your webinar *automatically* shows up on their calendars (like a meeting invite from their boss). 

I’ve seen this little tweak equal a 20% difference in attendance rate for clients in the past. 


Have you ever tested webinar attendance with/without a calendar invite file?

(I’d love to hear if your experience has been similar)

Wiehan Britz

Magnet Monster

Offering 1:1 coaching, team training, courses & consulting at Magnet Monster Training Academy - www.magnetmonster.com

AI For Email Marketing

The #1 AI Blog Resource Hub for Everything Email Marketing
www.aiforemailmarketing.com

Founder & Trainer

Britz Consulting

I help eCommerce stores with 🔥 email & SMS marketing revenue growth · I've seen the inside of 100+ Klaviyo accounts · Dad of two kiddies (my highest priority)

Email & SMS Marketing Consultant

Roon Labs

Growth & Email Marketing Manager

Powered by Search

Clients: ClickFunnels, Structure Studios, Titan GPS, AutoConnect GPS, Hurdlr, FedEx Canada, Mobile Text Alerts, Philips Lifeline.

𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆 𝟭: 𝗖𝗹𝗶𝗰𝗸𝗙𝘂𝗻𝗻𝗲𝗹𝘀 𝗯𝗹𝗼𝗴𝗴𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆
How Refreshing Content for ClickFunnels Led to a 9X Traffic Increase for One of Their Posts
Link: https://bit.ly/2NtRtI1

Senior SEO Specialist

Go2Africa

ACHIEVEMENTS:

(1) Successful site migration project:
► Recovered organic traffic and increased it by 32% after 8 months
► Mobile organic traffic increased by 22%
► Enquiry form submissions increased by 28% after 8 months
► Desktop organic conversion rate increased by 43% (CY vs LY)
► 20% Increase in sales revenue due to higher organic growth (highest revenue month achieved in the 20 year history of the business) 

Tactics applied to achieve the above include 301 redirection mapping, schema structured data, website URL structuring, fetch and render to ensure that single page application (dynamic JS site) is crawlable and other technical SEO best practices.

(2) Split-test experiments (A/B tests):
► Introduced experiment process and framework to help the team prioritize tests
► 210 More phone calls generated over 60 days period (variant)  
► 126% Increase in newsletter signups with improved placement of newsletter signup form
► 21% Increase in engagement on our improved navigation menu
► 18% Increase in enquiry form submissions (68 more in total) over 28 days of test running

-------------------------------------------------------------------------

SEO Focus:
► Audience Analysis
► Crawlability & Findability 
► Indexation, Visibility & Search Traffic
► Content Optimisation
► Backlink Outreach
► Competitor Analysis
► Performance Reporting

UX & CRO Focus:
► Usability Research
► Website Engagement & Activity Analysis
► Identify Areas for Growth

Head of SEO & CRO

Sable Group

► SEO: On-page optimisation, technical site audit, technical site integration & monthly performance 

► Web Performance Analysis: Google Analytics, Moz & Google Search Console

► Google AdWords: Account audit, campaign setup, bid management, performance reporting, etc.

Head of SEO & PPC

Search Online Consulting

ACHIEVEMENTS:

CBM Training
http://www.cbmtraining.co.za/ 
► 136% Increase in organic traffic due to bunch of high search volume keywords ranking visibility
► 95% Increase in page views

EnviroServ
https://www.enviroserv.co.za/
► 76% Increase in organic traffic due to bunch of high search volume keywords ranking visibility

PRP Solution
http://www.prpsolutions.co.za/
> 162% Increase in organic traffic
► 104% Increase in returning visitors

Cash Crusaders 
https://www.cashcrusaders.co.za/
► See stats attached as media (desktop performance the better device)
► Technical site audits that has led to higher search engine visibility (see attached media)

----------------------------------------------------------

Focus areas:
► SEO (On-page, off-page and technical)
► Digital Marketing Analytics & Performance Reporting
► UX Marketing 

Client List: Cash Crusaders | The LRMG Performance Agency | DigitalCampus | CCTVSA | PRP Solutions | CBM Training | W5 Partners | Electrosonic | Videx Tanks | EnviroServ

Head of SEO

Flint Studio

My first entry-point to an exhilarating career as an avid digital marketing specialist (and it was an aggressive start). Flint Studio (back in the day) was a relatively small digital marketing studio with a keen focus on Website Development; Google Paid Advertising; Search Engine Optimisation (SEO) and Motion Video Graphics.

SEO Task & Duties:

- Extensive keyword research, keyword selection, implementation and testing
- Construction of meta tags
- Formatting of keyword-rich H1-H6 tags
- Planning & refinement of URL structure
- Internal link strategy planning
- Usability and accessibility best practices
- Implementing keywords in link anchor text as part of link earning strategies
- Adding sites to relevant business directories
- Blog article submission
- Article writing for various industry blogs

Website Analytics Task & Duties:

- Monitor site performance in Google Analytics
- Setting up custom dashboards
- Create advanced segments
- Set custom alerts for traffic spikes
- Track key performance indicators to report on marketing success
- Event tracking with goals to improve conversion rate
- Monitor site performance in Google Webmaster Tools
- Construction of monthly performance reports
- Producing detailed monthly technical SEO reports (with actionable suggestions)

SEO Specialist

The Ritz-Carlton Hotel Company, L.L.C.

Worked at the elegant Manzanita restaurant that forms part of the stunning hotel at the Ritz Carlton in Lake Tahoe

Waiter

Leaking cash through your email, SMS, direct mail and subscription channels? We've turbocharged repeat sales for 100+ DTC brands | Podcast Host at Inbox Invaders | CEO at MagnetMonster.co.uk

I'm Wiehan, the surfing dad of two, food-loving, occasional golfer, and CEO of Magnet Monster.**

At Magnet Monster, we specialize in helping 7-9 figure DTC brands scale through email, SMS, and retention marketing. I'm passionate about technology, email design, copywriting, performance analysis, subscription marketing, and loyalty practices.

When I'm not assisting my team and clients in achieving growth, you can find me spending quality time with my two children, testing out the latest tools, or basking in the sun.

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𝐃𝐓𝐂/𝐄𝐜𝐨𝐦 𝐛𝐫𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐫? 𝐈 𝐤𝐧𝐨𝐰 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮'𝐫𝐞 𝐠𝐨𝐢𝐧𝐠 𝐭𝐡𝐫𝐨𝐮𝐠𝐡.

I get it. You've been burned by other agencies, flooded with cold emails, and worried about poor communication or outsourcing to inexperienced talent. I'm here to change that narrative.

We take a holistic approach to email and SMS growth, providing the attention and expertise you need to drive real results.

No overpromising, no underdelivering – just genuine growth.

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𝐒𝐨𝐦𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐛𝐫𝐚𝐧𝐝𝐬 𝐈'𝐯𝐞 𝐰𝐨𝐫𝐤𝐞𝐝 𝐰𝐢𝐭𝐡:
Duradry, Carved, Wild, Spotlight Oral Care, Releaf, Renova Worldwide, Waterdrop, and many other amazing DTC brands.

---

If you're interested in learning more:

👉🏻 DM me on LinkedIn

👉🏻 Email me at: wiehan@magnetmonster.co.uk

Or simply follow my LinkedIn profile.

Let's forge a strong connection and help your brand soar to new heights.

DTC Retention Marketing Specialist & COO

🧲 Wiehan Britz

Kids don't beg for vitamins. Until now 👇

Hiya Health cracked the code on children's supplements, and it's brilliantly simple 👇👇👇👇👇👇👇

It's a 10X play on how to increase customer LTV with email and SMS marketing.

No wonder they were acquired by USANA Health Sciences for $205 million in cash.

The challenge every kids' health brand faces:
Children will NEVER evangelize vitamins. 

No 6-year-old asks mom for "another batch of Vitamin D."

Hiya's solution? Make the kids the salespeople.

They partnered with brands kids actually obsess over.

Barbie, Lion King, Disney Princesses and Hot Wheels.

The play: Co-branded sticker packs that let kids decorate their supplement bottles.

The result:

- Mom orders once. Kid demands it forever.
- Repeat purchases UP
- Customer LTV 10X'd 
- Marketing budget working harder

We saw this strategy firsthand as their agency partners back in the day. 

The shift from parent-focused to kid-focused evangelism boosted their retention economics.

The lesson for DTC health & wellness brands in 2025:
Find what makes your actual user obsessed, and double-down on it.

What's your take on co-branding to unlock LTV growth?

Good job here team Hiya -- Reimagining Children's Health

I teach health & wellness DTC teams email/SMS & subscription strategies that increase LTV 💊 Klaviyo, ReCharge, Skio & Loop Subscription Agency Consultant | Follow me for tips & freebies

Most email copy sucks for one simple reason 👇

Nobody builds it on real customer psychology.

Let me make it practical.

I built an empathy map for Jones Road Beauty.

(BONUS! Comment "Empathy Map" and I’ll send you a little gift)

It’s simple.

It’s powerful.

And, it guarantees better campaign ideas, email copy and visuals.

A BIG % of agencies and eCommerce teams ignore psychology completely.

Big mistake.

Watch my full video below to see how we do it.

20.23% of this eCommerce brand’s email subscribers converted in the first 30 minutes

Most email marketers won’t tell you this 👇

We analyzed one of our eCommerce footwear clients.

→ 20.23% of subscribers converted within 30 minutes of joining

→ Only 6.66% more converted over the next 29 days

→ Total 30-day conversion: 26.89%

Here’s the hard truth:

✅ Most conversions happen in the first hour

✅ The “long tail” is real, but marginal

✅ Founders and C-suites often overestimate what automations alone can do

So what do you actually do with this insight?


1. Stop over-optimizing welcome flows

If 80% of your conversions happen on day 0, then your automation isn’t the main driver—your initial intent capture is.

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2. Run high-impact day 0 campaigns

Launch fast. Feature your bestsellers. Use urgency. Add exclusivity. Don’t wait.

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3. Support needs to be visible immediately

We’ve added “Tap to call” buttons in welcome emails. It works.


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4. Collect intent blockers

Add surveys early. What stopped them from buying? Fix that fast.

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5. Build a strong post-purchase experience

The first order is the window to drive a second. Don’t waste it.


Email success isn’t about waiting for flows to do the job.

It’s about capturing attention when it’s at its peak: day 0.

—

👉 Follow Magnet Monster for retention strategies that reflect reality

👉 DM if you want one of this month’s FREE Klaviyo audits ($3K value)

Email & SMS guy who’s helped generate $350M+ for DTC brands | Master Elite Klaviyo Partner | Worked with REEF, Duradry, Wild & Waterdrop | Dad of 2 teaching my kids that unsubscribes hurt 💔 ➜ DM for a free Klaviyo audit

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How do we help 8-figure DTC brands fix their 1st-to-2nd purchase gap?

Simple.

We stop guessing and start listening.

Most brands blast generic emails and hope for loyalty.

We take a survey-driven approach to uncover why customers aren’t coming back, and turn that into strategy.

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Here’s our 5-step playbook:

1. Survey smarter
Only target engaged customers, quality over quantity = actionable insights.

2. Incentivize wisely
Ask what actually motivates your audience. Not every discount is worth giving.

3. Engage creatively
Make surveys part of your brand story. Think: 'Help us create our next ad', like we did for Duradry.

4. Simplify the experience
One-click in-email surveys > long Typeform links.

5. Go multi-channel
Email, SMS, social… if they engage there, collect feedback there.

Bonus:
Layer these insights with scraped review analysis (via ChatGPT) to build messaging that really resonates.

The result?
Sharper campaigns. Higher repeat purchase rates. Deeper customer understanding.

—

How do you diagnose low repeat purchase rates?

Drop your thoughts below 👇

taplio

The Battle

Logan Lyles

🧲 Wiehan Britz

Followers

Posts

Engagements

Likes

Performance ScoreLogan Lyles's LinkedIn Performance

Performance Score🧲 Wiehan Britz's LinkedIn Performance

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taplio

The Battle

Logan Lyles

🧲 Wiehan Britz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Logan Lyles's LinkedIn Performance

Performance Score🧲 Wiehan Britz's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLogan Lyles's LinkedIn Performance