Logan Lyles

Book 5x More Sales Calls with the Webinar Fast Track | Christ Follower | Founder of DemandShift

Is your team running webinars that don't drive sales?

If so, this might sound familiar...
❌ Promoting for weeks only to present to an empty room
❌ Watching attendees drop off as soon as you make your pitch
❌ Checking your CRM to see no booked sales calls & ZERO pipeline

I was an in-house marketer who felt the same frustration of Dead End Webinars.

Back in 2022, I was running webinars for a B2B SaaS company. After 12 months of effort, we booked less than 10 sales calls & closed just 1 deal. 😬

Since then, I’ve pulled from everything I’ve learned in years of running podcasts, webinars, virtual events, and content strategy....and I rebuilt a new approach from the ground up.

The results?

✅ I booked 5x more sales calls than the industry average.
✅ I increased our agency's monthly email list growth by over 500%.
✅ Webinars became our 2nd-highest source of new leads.

Now, I'm teaching (& executing) the Webinar Fast Track framework for other B2B brands.

Need a webinar strategy that build an audience AND converts leads?

Let's talk.

Head of Partnerships

If you're recording videos, podcasts, or webinars, 

You might be making this common audio mistake.


Using a mic that's NOT made for YOUR environment.


I see a lot of marketers & executives recording content with a condenser microphone (like the Blue Yeti that got really popular during the pandemic).

While those aren't bad mics, they're best used in a controlled environment (read: sound studio).  And if you're recording in your home office or coworking space, your space probably isn't "controlled."

A better option?

Get a dynamic microphone that's better at picking up your voice & eliminating the background junk.

My top choice?

Shure MV7.

Sounds about as good as the (more expensive) SM7B that all the big podcasters use.

Has some kits with boom arm or stand to fit your space.

And can connect to any modern Macbook easily with USB-C.


What's your favorite microphone?

Wiehan Britz

Leaking cash through your email, SMS, direct mail and subscription channels? We've turbocharged repeat sales for 100+ DTC brands | Podcast Host at Inbox Invaders | CEO at MagnetMonster.co.uk

I’m Wiehan, a surfing enthusiast, proud father of two, passionate foodie, occasional golfer, and CEO of Magnet Monster.  

At Magnet Monster, we empower 7- to 9-figure DTC brands to scale through high-impact email, SMS, and retention marketing strategies. My expertise lies in crafting powerful email designs, compelling copy, data-driven performance analysis, and customer loyalty and subscription programs that drive measurable growth.  

When I’m not collaborating with my team or helping clients achieve ambitious goals, you’ll find me spending time with my kids, testing innovative digital tools, or recharging in the sun.  

If you manage a DTC or eCommerce brand, I understand your world. You may have dealt with agencies that overpromise and underdeliver, experienced communication breakdowns, or struggled with inconsistent results. My mission is to rewrite that story.  

At Magnet Monster, we take a personalized, holistic approach to retention marketing—focusing on results, transparency, and genuine partnerships. No shortcuts, no empty promises—just real growth through strategy and execution that works.  

I’ve had the privilege of collaborating with outstanding brands such as Duradry, Carved, Wild, Spotlight Oral Care, Releaf, Renova Worldwide, and Waterdrop, among many others.  

If you’re ready to discover what true email and SMS growth can look like for your brand, reach out.  

DM me on LinkedIn or email me at wiehan@magnetmonster.co.uk.  

Let’s connect and take your brand to the next level. 

DTC Retention Marketing Specialist & COO

🧲 Wiehan Britz

💌 Email design showcase alert 💌

My team at Magnet Monster has done some of our best email design work for waterdrop®.

Ecommerce Platform: Shopify
Email Platform: Klaviyo
Design Platform: Figma

I'm talking high-converting email designs ready for Klaviyo.

💌 Welcome flow emails
💌 Promotional campaigns
💌 Educational sequences
💌 Loyalty program emails
💌 Cart/checkout abandonment
💌 Browse abandonment
💌 Post-purchase flow automations
💌 Replenishment reminders

What a pleasure it was working with André Pavic and his team.

---------------

Want to see what we can do for your brand?
Send me a DM, let's chat.

CEO @ Magnet Monster 🧲 - Klaviyo Elite Partner & Retention Marketing Agency for D2C brands --​> Send unlimited emails & SMS each month for one flat fee

Last week we found 35+ Klaviyo wins you can copy (and packed them into a FREE 46-page swipe file) 👇

We just audited several stores & found MASSIVE wins.

Imagine these results for your store:

🟢 38% repeat buys from post-purchase flows

🟢 3X abandoned cart CTR (to 5.4%)

🟢 31% fewer SMS opt-outs

These brands are doing it.

Swipe through this carousel to see how, with wins covering gamification, social proof, opt-ins & more.

-------

👉 DM for a FREE Klaviyo audit

I LOVE ice-cream 🍦 I LOVE making Klaviyo the tastiest revenue channel in your Shopify stack | I LOVE coaching in-house teams & agencies to do the same ➟ I guess that makes me ‘The Klaviyo Scoop Master’

35 Biggest Klaviyo audit WINS this week-compressed.pdf

Shopify app of the week that deserves 
5 scoops 🍨🍨🍨🍨🍨 

Meet Alia, the hottest newsletter popup tool for Klaviyo brands.

It's the popup tool that beats Klaviyo popups every single time.

Yes, the hype is real.

Here's why I personally love it:

🍦 Seriously high opt-in rates (for some Shopify brands, we get up to 15%, which is 5X that of what we get from Klaviyo)

🍦 Higher revenue from net new subscribers (yes, we measure more than just opt-in rates)

🍦 Aggressive A/B testing at scale to pinpoint the best performing variants

🍦 Data sync to Klaviyo AND SMS platforms (like Attentive)

🍦 Collect answer via surveys within the popup (zero-party data) and advanced reporting to go with it (see below screenshot)

🍦 Incredible time-to-value and onboarding when dealing with their team

They've also recently been acquired by Dotdigital, so the future will be interesting with them.

Have you tried it already? Thoughts?

BTW; this post is not sponsored.

Alia - Newsletter popup tool built for Shopify Stores

Alia + Hiro Analytics = The data consolidation harmony I'm jamming to right now 🤘 

Not a sponsored post, just admiring the BI tool that makes my life MUCH easier when it comes to performance reporting and monitoring.

We've got a Shopify client on the books here at Magnet Monster that had 99.3% of their orders in the last 365 days processed with a discount code applied.

99.3% my friends!!!

And here's the context that makes this even more interesting: this is a cash-flow positive business operating in the eCommerce B2B space. They are also not closing shop anytime soon.

How? Sweet AOV and LTV numbers. A healthy email database, meaning that their CAC is really low as they are not running any paid ads.

So before anyone clutches their pearls about discount dependency, maybe consider that the data tells a different story than the narrative.

The email marketing world has developed a near-religious obsession with the idea that discounting is bad. 

🔴 Discount = weakness
🔴 Discount = brand damage
🔴 Discount = you've failed

That's an incomplete take. And for a lot of DTC brands, it's genuinely harmful advice.

🔴 Discounting is bad when it's lazy. 

🟢 It's a tool when it's intentional.

There are two parties at play in every transaction:

Party 1: A consumer who is price sensitive and there is absolutely nothing wrong with that

Party 2: A DTC business that needs to move product, acquire customers, and generate cash flow to survive

The question was never 'should we discount?' 

The real question is; does this discount make economic sense given what we know about our customers?

Here's the framework I use:

Step 1: Understand your customer's price sensitivity honestly

Most brands aren't Apple. Apple has decades of brand equity, cult-like loyalty, and no meaningful competition at their price point. You probably don't. And that's fine but it means you need to meet your customer where they are, not where your ego wants them to be.

---------------

Step 2: Run the LTV math before forming an opinion

A customer acquired at 20% off who repurchases 4x at full price? That discount was one of the best investments you made. The discount didn't hurt you, it opened the door. LTV reframes the entire conversation.

---------------

Step 3: Ask whether the discount is creating a customer or just a transaction

A well-placed discount on a first purchase, a win-back, or a loyalty reward can build a long-term relationship. The goal is understanding whether the economics hold up over time, and for this client, they clearly do.

---------------

Step 4: Protect full-price buyers, but don't pretend they're everyone

Segment your list. Some customers will buy at full price and should be nurtured that way. Others won't and chasing full-price behavior from a price-sensitive customer is a losing game. Know which is which.


The 99.3% stat above tells me this brand has a price-sensitive customer base. 

That's not a character flaw. It's data. 

And a cash-flow positive business with that discount usage isn't a cautionary tale. 

It's proof that the framework matters more than the dogma.

Stop letting blanket 'discounting is bad' advice override what your own numbers are telling you.

2 email campaign metrics that are chronically ignored 🤯

Metric 1. Audience reach 
Metric 2. Campaigns sent

Both directly tied to revenue. 

Here's why they matter.

1. AUDIENCE REACH

How many of your active profiles are actually seeing your campaigns?

Most brands leave thousands of reachable people on the table every single send. 

That's direct revenue walking out the door.

Get as close to your active profile volume as possible without wrecking deliverability.

Every percentage point matters.

------------

2. CAMPAIGNS SENT

Simple logic: if every send drives revenue, more sends equals more revenue.

It's the case for 90% of Shopify brands. The other 10% need to be more strategic with their messaging/incentives, etc.

Match or beat last year's total. Especially if you're being measured on YoY growth. 

Volume is a lever most people forget to pull.

------

Two metrics.

Massive impact.

Chronically undertracked.

Product variant data + DTC email marketing?

FIRE (if you use it to your advantage) 🔥

I'm talking about product colors, sizes, flavors, quantities in packs, etc.

Attached is the sales by colors for one of our clients here at Magnet Monster.

↳ Promote the most popular color(s).

↳ Promote the color(s) that are not selling well and are only incurring warehousing fees.

↳ Incorporate colors into seasonal campaigns.

↳ Associate colors with personality types (e.g., Black = the fast cleaner, Red = the energetic cleaner).

↳ Utilize product imagery featuring the most popular colors.

There are numerous ways to drive strategy and develop email creative concepts; it's incredible!

-------

👉 Follow me for more like this
👉 DM for a FREE Klaviyo audit

No alternative text description for this image

taplio

The Battle

Logan Lyles

🧲 Wiehan Britz

Followers

Posts

Engagements

Likes

Performance ScoreLogan Lyles's LinkedIn Performance

Performance Score🧲 Wiehan Britz's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Logan Lyles

🧲 Wiehan Britz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Logan Lyles's LinkedIn Performance

Performance Score🧲 Wiehan Britz's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLogan Lyles's LinkedIn Performance