Logan Lyles

Book 5x More Sales Calls with the Webinar Fast Track | Christ Follower | Founder of DemandShift

Is your team running webinars that don't drive sales?

If so, this might sound familiar...
❌ Promoting for weeks only to present to an empty room
❌ Watching attendees drop off as soon as you make your pitch
❌ Checking your CRM to see no booked sales calls & ZERO pipeline

I was an in-house marketer who felt the same frustration of Dead End Webinars.

Back in 2022, I was running webinars for a B2B SaaS company. After 12 months of effort, we booked less than 10 sales calls & closed just 1 deal. 😬

Since then, I’ve pulled from everything I’ve learned in years of running podcasts, webinars, virtual events, and content strategy....and I rebuilt a new approach from the ground up.

The results?

✅ I booked 5x more sales calls than the industry average.
✅ I increased our agency's monthly email list growth by over 500%.
✅ Webinars became our 2nd-highest source of new leads.

Now, I'm teaching (& executing) the Webinar Fast Track framework for other B2B brands.

Need a webinar strategy that build an audience AND converts leads?

Let's talk.

Head of Partnerships

That’s a wrap!

I’m out of coffee. My water bottle is bone dry, but…

We just pulled off the 1st DemandShift Summit with 12 speakers and 6 hours straight of live content!

If you joined us, THANK YOU!  Your questions & comments added to the energy & quality of each session. 

If you signed up but couldn’t make it, the recordings will be in your inbox soon!

If you missed it, DM me and I’ll get you on-demand access. 

And…

If you wanna know what I learned in running my first all- day virtual event, hit Follow and the 🔔 icon on my profile. 

(I’ll be sharing lessons learned real soon)

For now, I’m gonna go take a breather before I jump into #DadMode for the evening in a bit. 

✌️😎

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In 2018, I started podcasting & never looked back. 

Now…

I can’t get enough of recording in front of a live audience. 

So, I’m pumped to do just that for 6 HOURS on Thursday. 

(Time will tell if it’ll betoo much of a good thing or not, LOL!)

If you love this kind of live engagement (plus, amazing content from the 12 marketing channel experts we’ve got lined up), come join us on the 22nd for the first ever DemandShift Summit. 

Registration link, full agenda & speaker list are in the 1st comment. 

See you then! 

(As long as I survive the day! 😅)

Since 2018, 

I’ve been saying it over-and-again: 

The podcasting and webinar tools that win will cover all three phases of production: Record, Edit, Distribute.

But most haven’t done it well.

Some added features too fast. Others got bloated.

Very few have nailed it across the board.

I think Riverside  just did.

Quick behind the scenes: I recorded a 60 minute webinar with a guest and used Riverside to turn that one recording into a month of daily LinkedIn posts in under an hour.

What started as the first high-quality remote recording tool I trusted for audio & video is now:

👉 A smart editor: Magic Audio, Magic Clips, Magic Edits, Scenes, Templates

👉 A distribution engine: podcast hosting, live streaming, and end-to-end webinar workflows

👉 Still best-in-class for recording quality
One platform, full capabilities, a marketer’s best friend.

Comment "Riverside" and I will DM you the prompt I use to turn one hour of webinar content into a month’s worth of daily LinkedIn posts.

#riversidepartner

Thousands of B2B marketers run webinars.  VERY few turn them into pipeline.

Here's the proof:

Last year, I surveyed 250+ B2B marketers...

📈  Over half of them are actively running webinars.

📉  Only FOUR PERCENT of them have a conversion rate of 10% or more (from webinar sign up to booked sales call)

They're hitting the Conversion Cliff (just like I did before trying a different webinar playbook).

I wanna help change that.

So, on January 14th, I’m joining Paul Slack on the B2B Growth Show to break down the 5 Webinar Mistakes that quietly kill pipeline.

We’ll cover:

👉 Where to place your CTAs during your live show (for max impact)
👉 Why Dead End "thank you" pages destroy conversion rates
👉 How to capture 1st party data from registrants (for better segmentation)
👉 How to repurpose one webinar into weeks of content (really quickly)

Fast. 
Practical. 
No fluff.

(I promise)

Register to join us live right here 👉 https://lnkd.in/gEvQFuKp

It starts in 10 minutes...

300 fellow marketers,
6 hours of FREE content,
12 (amazing) speakers,
Top channels to master in 2026,

All live on Zoom at the DemandShift Summit starting at 10:30am Eastern.

Join us live as we kick off (or at any point in the day for one of these killer sessions):

10:30am - The 7 Video Mistakes B2B Brands Make (All. The. Time.) w/ James Carbary

11:00am - Why Real Positioning Can't Stop at Messaging w/ Chris DuBois

11:30am - Stripe, Ramp, & Lyra: 3 A/B Tests That Surprise Marketing Teams w/ Casey Hill

12:00pm - How to Get 100 Qualified Leads A Week with a Simple Newsletter w/ @MarketingMax

12:30pm - Steal These 3 Direct Mail Examples That Build Brand Trust w/ Mike Gunderson

1:00pm - 5 Steps to Build Pipeline with B2B Influencers w/ Nick Bennett

1:30pm - The 2-Step LinkedIn Ad Strategy That Books Hundreds of Meetings w/ Justin Rowe

2:00pm - How We Booked 5x More Sales Calls with this Webinar Funnel w/ Yours Truly

2:30pm - Why Customer Proof Beats Persuasion Tactics Every Time w/ Dustin Tysick

3:00pm - 5 AI Workflows That Multiply Your Unique Expertise w/ Dan Sanchez

3:30pm - How B2B Brands Win on YouTube (Even with a Small Team) w/ Daniel Borba

4:00pm - We Surveyed 100+ Marketers About AI SEO (Here's What They Said) w/ Will Rico

Wiehan Britz

Leaking cash through your email, SMS, direct mail and subscription channels? We've turbocharged repeat sales for 100+ DTC brands | Podcast Host at Inbox Invaders | CEO at MagnetMonster.co.uk

I’m Wiehan, a surfing enthusiast, proud father of two, passionate foodie, occasional golfer, and CEO of Magnet Monster.  

At Magnet Monster, we empower 7- to 9-figure DTC brands to scale through high-impact email, SMS, and retention marketing strategies. My expertise lies in crafting powerful email designs, compelling copy, data-driven performance analysis, and customer loyalty and subscription programs that drive measurable growth.  

When I’m not collaborating with my team or helping clients achieve ambitious goals, you’ll find me spending time with my kids, testing innovative digital tools, or recharging in the sun.  

If you manage a DTC or eCommerce brand, I understand your world. You may have dealt with agencies that overpromise and underdeliver, experienced communication breakdowns, or struggled with inconsistent results. My mission is to rewrite that story.  

At Magnet Monster, we take a personalized, holistic approach to retention marketing—focusing on results, transparency, and genuine partnerships. No shortcuts, no empty promises—just real growth through strategy and execution that works.  

I’ve had the privilege of collaborating with outstanding brands such as Duradry, Carved, Wild, Spotlight Oral Care, Releaf, Renova Worldwide, and Waterdrop, among many others.  

If you’re ready to discover what true email and SMS growth can look like for your brand, reach out.  

DM me on LinkedIn or email me at wiehan@magnetmonster.co.uk.  

Let’s connect and take your brand to the next level. 

DTC Retention Marketing Specialist & COO

🧲 Wiehan Britz

Magnet Monster is HIRING!

We’re looking for 3 remote superstars to join the team.

- Account Manager / Campaign Owner 

- Klaviyo Flow Strategist & Technical Owner 

- Email Designer

🔴 IMPORTANT!!
Roles 1 & 2 require direct client communication. If you aren't comfortable leading client calls, these aren't the roles for you.

DM me for the application links.

See you in my inbox ;-)

CEO @ Magnet Monster 🧲 - Klaviyo Elite Partner & Retention Marketing Agency for D2C brands --​> Send unlimited emails & SMS each month for one flat fee

(Get my FREE Checklist Guide) 👇
200+ Point Email Design Checklist

Like + comment "DESIGN" and I'll DM it to ya.

-----------------

Great email design isn’t just about looks.

This comprehensive checklist ensures:
↳ Clean, conversion-focused layouts
↳ Accessibility and mobile optimization
↳ Compliance with email best practices

P.S. Repost and I'll give it to you first.

35+ eCommerce Email Marketing Guides In 1
(277-page FREE playbook) 🤯

No need to comment to get it, haha.

We've just bundled 20 of our BEST playbooks into one MONSTER swipe file, and we're giving it away.

This represents over 150+ hours of deep strategy, copy, and design work, all compiled for you.

It's the guide I wish I had when I started my career (no jokes).

Share it with your team.

Share it with your clients.

Repost to spread the value.

We appreciate the support.

Monster Playbook - 35 eCommerce Email Marketing Guides in 1.pdf

We've done 1000s of email designs for eCommerce brands over the last 7+ years.

They are 🔥

Showcase Email Design By Brand + Testimonial.pdf

Bliss is one of our best examples of what eCommerce email and SMS can really do.

My team helped them with:

🔥 Qualitative research collection via newsletter popups

🔥 High-converting email campaigns

🔥 Low-inventory alert flows

🔥 Cross-sell flows for increased AOV/LTV

We can't stop. We won't stop.

Bliss - Email Marketing Case Study.pdf

$67 → $155 LTV in 6 months.

Here’s how we did it with email and SMS

How we helped one DTC health store more than double their LTV.

🟢 The Goal:
Every DTC brand wants to increase LTV through email and SMS marketing.

But let’s be real, not all achieve it.

🔴 The Problem:
The truth? Only 2 out of 10 brands will realistically achieve significant LTV growth.

Here’s how one of our client partners in the health niche is breaking through with their email strategy supporting this ambitious goal:

Product & Model:
↳ Highly sticky/replenishable product
↳ Subscription model

'Yeah but Wiehan, is email still required if the above is true?' Yes, trust me, email is needed to keep the buyers encouraged to use the product daily.


Newsletter Popup (Getting them to make the first purchase):
↳ Highly appealing incentive offered
↳ Addressing their prospects' pain points
↳ Visually impactful
↳ Mobile-optimized
↳ Collecting both email and SMS opt-ins
↳ Auto-apply discount code after signup, not restricting it to the first email to deliver it


Email Campaigns (focused on both first and repeat purchase):
(Monthly cadence = 20 emails + 8 SMS)
↳ 8 emails focused on product bundles for higher AOV
↳ 4 emails focused on educational content
↳ 2 emails that go beyond revenue (e.g. surveys)
↳ The rest will be product launches, promos, churn win back, etc.

*** they also do some super exciting co-marketing email campaigns


Flows:
↳ Higly optimized money-maker flows (welcome + cart abandonment)
↳ Retention flows (upselling + cross-selling)
↳ Order notifications via Wonderment
↳ Post-purchase nurturing (product adoption)
↳ Subscription flows (onboarding, surprise-and-delight and churn winback)


Tech Stack:
↳ Shopify
↳ Klaviyo
↳ Okendo
↳ Blotout
↳ Rebuy Engine
↳ Recharge
↳ Wonderment


This is how they’re winning BIG time with their email strategy.

The key thing is consistency.

The Email Marketing ‘Hot Sauce’ Framework 🌶️

It’s simple, and it works.

🔥 HOT buying triggers = high likelihood of conversion

🥶 MILD triggers = low likelihood of conversion

Most brands?

They’re sending MILD emails and wondering why sales are flat.

This framework cuts through the noise and helps you instantly assess whether your message actually makes someone want to buy.

And it’s not just for email.

Use it across your:
→ Paid ads
→ Visuals
→ Social captions
→ Product pages
→ Video scripts

If your message doesn’t tap into real motivation, urgency, or desire, it’s MILD.

And MILD doesn’t convert.

Want to see how it works?

Watch the explainer video below.

25+ Klaviyo audit findings from this week (for 4 eCommerce stores)

Here’s how these eCommerce brands are hitting their growth targets (in a BIG way) 👇

We ran retention audits across multiple accounts.

Here are a few standouts:

🟢 FMCG brand: 58% of revenue now comes from flows, after we reworked replenishment + winbacks

🟢 Health supplement brand: SMS subscriber growth up 42% after revamping opt-in strategy

🟢 Beauty brand: Open rates jumped from 22% → 39% with strategic send-time testing

Other high-impact wins:

→ Sending “share your story” emails (authenticity drives replies)

→ Monitoring bounce rates by country

→ Understanding what triggers spam complaints, not just reacting to them

→ Prioritizing strong hero imagery (yes, it still matters)

→ Automating direct mail from within Klaviyo flows

→ Splitting checkout flows by region (domestic vs. international)

→ Connecting your tool stack properly, and actually using it

These aren't hacks.

They’re tested plays from brands growing month-over-month.

—

Want to see what an audit could uncover for your brand?

DM for a FREE Klaviyo audit (this month only)

35 Biggest Klaviyo audit WINS this week-compressed.pdf

There are five topics you don't talk about at the dinner table 👇 

Religion, sports, politics, finance... and email segmentation.

It's as controversial as any of the above.

Why?

Because there's no blueprint you can just plug and play. 

Yup, EVERY SINGLE client we've serviced here at Magnet Monster enter with the idea that we have the recipe they've been looking for.


Send too broad? Email deliverability tanks. 

Send too narrow? Revenue growth gets capped.

Sometimes none of the above happens.


After 4+ years working with Shopify brands, I've seen this play out in five different ways:


Scenario 1: The spray and pray brand 
Sent every campaign to their entire list

🔴 Open rates dropped to 22%, inbox placement suffered, and their domain reputation tanked. Cost them six figures in lost revenue.

-----------

Scenario 2: The over-segmenter 
Created 47 segments

🔴 Most were too small to send to regularly. Revenue per email dropped 40% because they kept under-mailing their best customers.

-----------

Scenario 3: The engagement-only brand 
Only emailed their most engaged subscribers 

🔴 Left 30% of revenue on the table by ignoring customers who still bought, just needed more touchpoints.

-----------

Scenario 4: The under-segmenter 
Barely segmented at all

🔴 Sent product recommendations for men's products to women. Promotions to customers who just bought. You get the idea.

-----------

Scenario 5: The set it and forget it brand 
Built segments in 2021

🔴 Never touched them again. Customer behavior changed, segments didn't. By 2024 they were basically sending random emails to random people.


The truth? There's no perfect segmentation strategy.


It all depends on nuances like:

- Quality of your email database
- Appeal of your offers and incentives
- Stickiness of your product
- Seasonality of your business
- Business model (subscription vs. non-subscription)
- Sales cycles
- Messaging impact


What works for a $2M brand won't work for a $20M brand.

What works for a DTC skincare brand might not work for a DTC health brand. 

I've even seen two completely different segmentation strategies being used for two direct competitor brands.


What's your approach?

Analyzing Klaviyo data without pivot tables? You’re missing out!

❌ PROBLEM:
Klaviyo custom performance reports can be hard to analyze and often lead to confusion without the right tools.

✅ SOLUTION:
Using pivot tables in Google Sheets or Excel can transform the way you view your data.

Here’s what it unlocks:

► Summarizes Data: Quickly analyze large datasets by grouping and calculating totals, averages, and more.

► Customizable Reports: Easily adjust data displays for dynamic, flexible reporting tailored to your needs.

► Efficient Filtering: Filter and segment data effortlessly to zero in on the insights that matter most.

With this, pivot tables help you turn your Klaviyo reports from overwhelming to actionable in minutes.

Is your Klaviyo account leaking revenue?
(we found 15+ leaks last week) 👇

We’ve audited dozens of eCommerce accounts over the last 7 years.

Same issues. Different logos.

Here’s what we found recently:

🔴 FMCG brand: 72% of subscribers aren’t engaging

→ Better segmentation could reactivate up to 15%

🔴 Health supplement brand: 1.2% CTR on abandoned checkouts

→ Benchmarks sit around 4–6%. Needs stronger copy + urgency

🔴 Beauty brand: SMS opt-outs spiked 42% in 30 days

→ Discount fatigue. No value or product storytelling

Some of the repeat issues we spotted:
• Cart flows not split by cart value
• SMS sent outside of waking hours
• Popups firing on every URL
• No DMARC (vulnerable to spoofing)
• BIMI missing (weakened inbox visibility)
• Same form used across devices
• No country-level targeting on opt-ins

We pulled the full list into a swipe file.

—

👉 DM for a full Klaviyo audit

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The Battle

Logan Lyles

🧲 Wiehan Britz

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Performance ScoreLogan Lyles's LinkedIn Performance

Performance Score🧲 Wiehan Britz's LinkedIn Performance

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taplio

The Battle

Logan Lyles

🧲 Wiehan Britz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Logan Lyles's LinkedIn Performance

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Performance ScoreLogan Lyles's LinkedIn Performance