Logan Lyles

DemandShift

Is your team running webinars that don't drive sales?

If so, let's talk about our Webinar Fast Track framework that helps B2B brands book 5x more sales calls from webinar registrations than the industry average.

Let's talk.

Founder

Business Builders

📊 5x increased conversion rate (MQL 👉 booked sales call) by implementing 2-Step-Sign-Up Lead Magnets

📊  120% sales goal attainment in Q1 2025 through effective, multi-channel strategies including webinars, podcasting, community engagement, video courses, automated outreach, social media ads & new lead magnets

📊 109% increase in monthly consulting revenue

📊  Developed marketing influencer partnership leading to 216 new leads, 7 opportunities, $50K in pipeline & 1 closed won deal in 60 days

📊  582% increase in monthly email list growth

📊  82% increase in website traffic across all sources

Director of Growth

Agency Builders

📈 40% increase in Agency Builders community sponsorship sales (including introduction of new sponsor package types; $51K in 2025, $36.5K in 2024)

📈 210% community growth in 180 days (200 - 620 members across Slack/Circle/Email List)

Teamwork.com

Launched, hosted & produced top ranked, biweekly Agency Life podcast to increase brand awareness

Increased Agency Life podcast audience through organic & paid social media, influencer collaborations, display ad campaigns & in-person events, achieving top show rankings:

 - Buzzsprout: Top 25% podcast (2023)
 - Apple Podcasts: Top 40 Podcast in US, Top 5 in US: Business & #1 in US: Marketing (2024)

Drove 272% private event registration at industry conference in 2023

Successfully engaged & recruited external influencers to engage in content collaborations (including podcast episodes, live webinars, product integration launches & industry reports)

Planned, hosted & produced "Becoming a LinkedIn Legend" social selling course for the Teamwork.com Sales team

Accelerated the creation of ICP-relevant testimonial videos by developing & implementing a new Customer Testimonial acquisition process.

Evangelism & Content Marketing

Built new Solution Partner program from the ground up (including partner acquisition, partner enablement materials, program guidelines & tech stack)

Successfully recruited 40 new reseller partners in the first 3 months

Drove 113% of partner pipeline quarter in 2nd quarter of program existence

Head of Partnerships

Sweet Fish

2021: Oversaw both Sales & Customer Experience landing Sweet Fish #560 on the 2021 Inc. 5000 list (859% 3-Year growth)

Reduced monthly churn by 12% in less than 12 months

Maintained 80% lower monthly churn YoY (2021 vs 2020)

Developed, implemented & standardized Quarterly Business Review process across entire CX team

Increased use of video messaging for improved customer communication

VP of Sales & Customer Experience

Consistently drove YoY revenue growth:

* 2020: 65% annual revenue growth as player-coach, overseeing 1-2 sales reps

* 2019: 105% annual revenue growth as player-coach, overseeing 1-2 sales reps

* 2018: 170% annual revenue growth in just 6 months after joining as 1st full-time sales hire

Featured as one of the Top 3 contributors to Finding Sales Success on LinkedIn

Increased company visibility & drove inbound leads through LinkedIn content creation & engagement:

* 1455.56% increase in personal followers

* 2.2 MM views of personal LinkedIn content

Director of Sales

B2B Growth Show

Managed outreach, interview planning & hosting for 500+ episodes of this daily marketing podcast.

Interviewed CMOs, Founders, CEOs, VPs of Sales/Marketing & other revenue leaders on all things B2B sales & marketing

Built strategic relationships with decision-makers at target accounts, directly leading to new pipeline creation

B2BGrowthShow.com

Co-Host

The B2B Sales Show

The B2B Sales Show is a podcast dedicated to helping B2B sales professionals engage their target accounts, successfully navigate the sales process, and ultimately become more effective sellers.


Each episode features an interview with a B2B sales thought leader, executive, or individual contributor, discussing topics like: social selling, sales technology, negotiating and closing strategies, sales engagement, prospecting, pipeline management, sales enablement, leadership, presentation skills, proposal writing, navigating a sales career, and more.

Frontier Business Products

Managed all software sales, proof of concepts (POCs), implementation & support as internal SME for integrated software solutions.

Drove upsell opportunities by creating training materials & customer enablement videos: https://www.youtube.com/channel/UCRQs79QB_xuj3KePGuJ-sHg

Initiated rollout of new scanning software with enterprise account by connecting customer stakeholders to development team to fast-track feature requests

Lead regular sales enablement training sessions with regional sales teams to drive lead generation for new products

Director of Integrated Solutions

UBEO Business Services

Delivered 170% of revenue quota over Q1 & Q2 in 2016

Generated $300K in net-new business in first 5 months of 2016

Produced $541K in equipment sales, delivering 180% of quota in 2015

#1 contributor of net-new business in 2015

First in company to sell new, high-end product, increasing service revenue stream

Delivered 50% faster turnaround time for national account with over 300 branches nationwide, by streamlining order submission process & managing client-specific inventory program with Regional VP

Increased strategic CRM utilization with ongoing, best practice training

Developed new communication streams to prospects, leveraging new analytics & outreach methods implemented by Marketing Director, such as HubSpot Marketing platform, e-mail tracking, website analytics & landing pages

Successfully cultivated new relationships through multiple avenues, including phone/email prospecting, social media, blog writing & Chamber events

Major Account Manager

Exceeded $900K annual Northern Colorado team revenue goal in 2013

Developed & executed plan to increase Northern Colorado sales by 100%

Produced over $30K per month in net-new business for 2 consecutive years

Created $450K in annual revenue by selling to commercial, non-profit & government clients

First in company to sell Square 9 SmartSearch document management solution

Gained, managed & grew new national account relationships

Maintained broad understanding of equipment & software portfolio to increase new sales opportunities

Supervised account executives by reviewing individual performance, prospecting activity, team quota & product knowledge

Designed & implemented go-to-market strategy for new products, including SaaS offerings.

Sales Supervisor / Major Account Manager

Delivered 150% of quarterly quota 3 out of 4 times in 2012

Hit 140% of new account acquisition goal by building new relationships 

Broke into new vertical market, with untapped program—driving $170K in new revenue

Promoted to Sales Supervisor after less than 2 years with company

Top-ranked company sales producer for 3 consecutive years

Setup, planned & conducted hardware & software demonstrations

Monitored market conditions, product innovations & competitor activity, adjusting account sales approach to address latest market developments

Effectively negotiated contract terms & handled objections from decision-makers

Communicated clearly with clients on multiple levels (Operations, C-Level & IT), ensuring complete understanding of needs & expectations to effectively progress sales cycles

Business Development Manager

Book 5x More Sales Calls with the Webinar Fast Track | Christ Follower | Founder of DemandShift

Is your team running webinars that don't drive sales?

If so, this might sound familiar...
❌ Promoting for weeks only to present to an empty room
❌ Watching attendees drop off as soon as you make your pitch
❌ Checking your CRM to see no booked sales calls & ZERO pipeline

I was an in-house marketer who felt the same frustration of Dead End Webinars.

Back in 2022, I was running webinars for a B2B SaaS company. After 12 months of effort, we booked less than 10 sales calls & closed just 1 deal. 😬

Since then, I’ve pulled from everything I’ve learned in years of running podcasts, webinars, virtual events, and content strategy....and I rebuilt a new approach from the ground up.

The results?

✅ I booked 5x more sales calls than the industry average.
✅ I increased our agency's monthly email list growth by over 500%.
✅ Webinars became our 2nd-highest source of new leads.

Now, I'm teaching (& executing) the Webinar Fast Track framework for other B2B brands.

Need a webinar strategy that build an audience AND converts leads?

Let's talk.

Want more webinar sign ups?

Swap the typical B2B webinar graphic for a YouTube-style thumbnail.

Seriously.

Those boring speaker bubbles on a grey background don’t do much, but...

A bold, visual thumbnail with a hook grabs attention,

That increases conversion.

We create them for every client, then reuse them for the landnig page, LinkedIn event listing, social posts, ads, and the on-demand replay.

And yes, when you repurpose for YouTube, it fits right in.

This was just 1 tip of many I shared that'll help you increase webinar sign ups during the All-In Agency Summit.

My session replay has it all. Link is in the first comment below.

This one little thing could be killing your webinar attendance rate (by as much as 20%). 

😳😳😳

Not sending an .ics file. 

What’s that?  I’m glad you asked. 

Most webinar platforms allow you to create “Add to Calendar” links for your confirmation emails. 

(Labeled Number 1 below)

But, people rarely click those. And if they don’t have your webinar on their calendar, their chances of attending live go way down. 

(Seems like I’m not the only one who does what my calendar tells me to! 😅)

On the other hand, if your webinar platform attaches an ICS file to your confirmation emails (like Sequel.io did with Number 2 below)…

Your webinar *automatically* shows up on their calendars (like a meeting invite from their boss). 

I’ve seen this little tweak equal a 20% difference in attendance rate for clients in the past. 


Have you ever tested webinar attendance with/without a calendar invite file?

(I’d love to hear if your experience has been similar)

Beyond the Chaos

Beyond the Chaos aims to empower business owners by providing end-to-end fractional operational support to help them run their businesses effectively and efficiently, get their lives back, and maybe take that elusive three-week unplugged vacation.

As the owner, my passion is helping overwhelmed small business owners control their growing businesses through process development, organization, and structuring of business operations and projects. Beyond the Chaos can help you feel less overwhelmed, more effective, and more productive at the end of your day, by developing processes to establishing the right SaaS technology stack to managing the day-to-day.

While we have worked with numerous different industries, we excel particularly in rapid and scalable growth for:

→ Software development companies
→ Advertising and marketing agencies
→ Boutique accounting firms
→ Specialty professional services businesses 
→ Trade services 

Our hands-on experience with the unique needs these industries face in terms of competition and challenges has enabled us to consistently deliver quick wins and transformative results.

Want to see if we are the right fit to partner with your company? Please send me a message here on LinkedIn or request a no-pressure, pitch-free consultation here: https://calendly.com/sales-btc/new-client-consultation

Chaos Eradicating Officer (CEO)

Beyond the Chaos was originally founded as a side hustle personal organizing business. It evolved into full-time, serving small business in May 2016.

Art of Value

As Dean of Success, I was a consultant to customers trying to implement operations for business model changes. Created and implemented processes for this virtual company. Managed tactics and budgets for marketing strategies, working directly with the company's owner.

Selected areas of responsibility:
• Project management and planning
• Executive producer of weekly podcasts
• Executive Administration
• Sales Coordinator

Dean of Success

MightyData, LLC

As Dean of Success, I formally served as Director of Operations, creating and implementing processes for this virtual company. Managed tactics and budget for marketing strategy, including planning and logistics. Worked with team developers, subcontractors and customers to complete projects on time and on budget. Assisted with sales process, including training sales associates. Additional responsibilities included: executive administration, event planning and human resource functions.

Selected Achievements
• Lead redesign of company branding
• Managed developers, customer priorities and customer relations for >$1M retainer project
• Wrote and published company wiki to share processes and procedures for virtual office, including ongoing maintenance
• Write monthly blog postings on project management/customer service/operations topics

Williams Labadie

Promoted through management roles from overseeing creative and account services to leading day-to-day operations for publicly traded, full-service advertising agency. Hired, supervised and trained over 70 direct / indirect reports supporting 1,500+ projects, generating $100+ million in annual billings. Defined and aligned agency processes to meet client goals. Hired and staffed more than 20 freelancers to maintain project schedules and profit margins in response to shortages in personnel.

Selected Achievements
• Generated significant revenue growth by setting up and managing a department to efficiently monitor traffic and project requirements, ensuring high levels of efficiency and quality across creative and interactive departments
• Developed, implemented and maintained an agency-wide, digital, FileMaker-based system to manage project requirements which included establishing timelines, estimates, budgets, purchase orders, traffic management, etc.
• Successfully prepared SOPs and communicated best practices to maintain and increase quality, effectiveness and efficiency across agency projects and workflow systems
• Boosted billable hours by tracking and managing operations for entire agency including the oversight of all aspects of project management, print production, studio, copy editing and art buying personnel
• Averaged 75% or more billable hours annually by guiding and mentoring a high-performance team of associates and management professionals to deliver projects on time and per client requirements

ABOUT WILLIAMS-LABADIE
Williams-Labadie was a mid-size, full-service pharmaceutical, medical and healthcare marketing, branding and advertising agency located in downtown Chicago. Williams-Labadie provided award-winning creativity and strategy to build brands with Seduction and Substance for both consumers and professionals. It was purchased by Publicis Healthcare and has since been absorbed into Discovery Worldwide.

Director, Operations

General Growth Properties/Center Ad

Managed traffic for an internal profit center advertising agency (Center Advertising) supporting a large leasing company. Assisted in developing and implementing agency processes during office relocation from Minneapolis to Chicago.

Selected Achievements
• Supervised two traffic coordinators to plan and schedule the delivery of all advertising materials for 136 malls and 10 corporate departments employing more than 5,000 employees
• Achieved goals for executing projects on time and within budget by working closely with account, print production, and creative teams to prioritize and troubleshoot issues for all agency projects

ABOUT GENERAL GROWTH PROPERTIES
General Growth Properties is a fully integrated, self-managed and self-administered real estate investment trust focused exclusively on owning, managing, leasing, and redeveloping high-quality regional malls throughout the United States. GGP’s portfolio is comprised of 123 regional malls in the United States totaling approximately 124 million square feet. GGP is headquartered in Chicago, Illinois, and publicly traded on the NYSE under the symbol GGP. General Growth is the second-largest retail property REIT in the U.S.

Center Ad was GGP's internal ad agency, dissolving and outsourcing its services in December 2000.

Traffic Manager

Great American Business Products

Directed operations supporting a creative service division for a mail order company with three direct reports. Managed paper companies, printers and creative vendors to complete jobs within budget.

Selected Achievements
• Maintained 20% in company growth per year by leading a graphics team to develop new products and promotional advertising with marketing and purchasing teams
• Planned and coordinated with marketing team and vendors to schedule and complete 6 catalogs from design through press check on time and within annual budget
• Reduced project turnaround from five days to less than eight hours by streamlining and enhancing processes across a customization division
• Organized and coordinated all products, models, props and locations for traditional and digital photo shoots, achieving project deliverables within established timelines and budget

ABOUT GREAT AMERICAN BUSINESS PRODUCTS
Great American Business Products is a business-to-business direct marketing company serving the property management, automotive and real estate industries.

Manager, Creative Services

Dixie USA, Inc.

Oversaw all studio photography, design, and Mac production for a mail order company selling nursing and EMS equipment and healthy foods. Led one direct report.

Selected Achievements
• Coordinated with a marketing team and printers for three annual catalogs, including creation of Dixie Diners' Club's first catalog, and corporate collateral material
• Added $40,000 in sales per year by initiating a profit-sharing venture to identify and secure outside clients, including all marketing, sales and staff to acquire and manage creative and consulting jobs

ABOUT DIXIE USA
Dixie USA Inc. was founded in Houston in 1975 and is the home of the Dixie Diners' Club, developing, producing, and marketing "health food that tastes like junk food®."  Diabetic and Heart Health friendly! Low carb and vegan.

Studio Manager

Patriot Group/Desktop Publishing Center

Served as a Production Artist responsible for desktop publishing of advertisements, books, flyers, mail-outs, newsletters, etc. for clients.  Accountable for training clients and introducing Macintosh programs to new users. Identified and resolved hardware and software problems on Macintosh and PC, providing technical support for laser printer sales, consulting and desktop publishing divisions.

ABOUT PATRIOT GROUP
Patriot Group offers digital copiers, color copiers, printers, color printers, fax machines, scanners, wide format, digital duplicators and document management software. Onsite copier service and printer repair is our specialty. Desktop Publishing Center was renamed Patriot Group before those services were discontinued.

Production Artist

Do you feel like you can't get a minute to think proactively about your business? Is the day-to-day becoming overwhelming? Do you feel a lack of control over your schedule? Are you able to hold your team members accountable? When was the last time you took an unplugged vacation?

If these struggles sound familiar, then we should talk. Beyond the Chaos helps small business owners feel less overwhelmed and more effective, productive, and successful. We help passionate business owners gain control of their businesses through the effective use of software, process development, and structure so they can make more money—and time—to do what they love.

Here’s how:

✓ Implementing software tools and process improvements that significantly increase productivity and effectiveness.

✓ Skilled end-to-end operations management, allowing you more time to focus on growing your business.

✓ Developing a plan that works for your business' operational needs and then implementing it to ensure success. 

Send me a message here or email me (susan@beyondthechaos.biz), and we can discuss how we can help you reach your goals.

taplio

The Battle

Logan Lyles

Susan Fennema

Followers

Posts

Engagements

Likes

Performance ScoreLogan Lyles's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Logan Lyles

Susan Fennema

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Logan Lyles's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLogan Lyles's LinkedIn Performance