Logan Lyles

Book 5x More Sales Calls with the Webinar Fast Track | Christ Follower | Founder of DemandShift

Is your team running webinars that don't drive sales?

If so, this might sound familiar...
❌ Promoting for weeks only to present to an empty room
❌ Watching attendees drop off as soon as you make your pitch
❌ Checking your CRM to see no booked sales calls & ZERO pipeline

I was an in-house marketer who felt the same frustration of Dead End Webinars.

Back in 2022, I was running webinars for a B2B SaaS company. After 12 months of effort, we booked less than 10 sales calls & closed just 1 deal. 😬

Since then, I’ve pulled from everything I’ve learned in years of running podcasts, webinars, virtual events, and content strategy....and I rebuilt a new approach from the ground up.

The results?

✅ I booked 5x more sales calls than the industry average.
✅ I increased our agency's monthly email list growth by over 500%.
✅ Webinars became our 2nd-highest source of new leads.

Now, I'm teaching (& executing) the Webinar Fast Track framework for other B2B brands.

Need a webinar strategy that build an audience AND converts leads?

Let's talk.

Head of Partnerships

If you're recording videos, podcasts, or webinars, 

You might be making this common audio mistake.


Using a mic that's NOT made for YOUR environment.


I see a lot of marketers & executives recording content with a condenser microphone (like the Blue Yeti that got really popular during the pandemic).

While those aren't bad mics, they're best used in a controlled environment (read: sound studio).  And if you're recording in your home office or coworking space, your space probably isn't "controlled."

A better option?

Get a dynamic microphone that's better at picking up your voice & eliminating the background junk.

My top choice?

Shure MV7.

Sounds about as good as the (more expensive) SM7B that all the big podcasters use.

Has some kits with boom arm or stand to fit your space.

And can connect to any modern Macbook easily with USB-C.


What's your favorite microphone?

Fractional CMO/Strategic Advisor | Fast-Track Your B2B or SaaS Marketing in Just 90 Days | Brand Positioning Expert | Podcaster | TechStars Mentor

I help B2B and SaaS companies do marketing that makes sales happen faster and easier.

As a strategic advisor, I bring big-picture thinking and hands-on execution to the table. 

My expertise lies in:
- Developing clear brand positioning in ultra-competitive markets
- Developing strategic roadmaps based on what moves the needle
- Empowering sales teams to nurture and win high-value prospects
- Creating content that attracts, engages, and converts
- Revitalizing Websites to engage and drive conversions

My approach? 

Customized strategies that align with your goals and resources (aka money, people), delivering results without breaking the bank.

Ready to accelerate your growth and outpace the competition? 

Let's talk - https://tidycal.com/markevans/30-minute-discovery-call

Mark Evans

A long time ago, I was friends with a CEO  who did something that seemed odd: he put the company’s phone number in large text at the top of the homepage.
 
I asked him, “Why would you make it easy for customers to call you?”
 
His answer was intriguing: “Publicly, it shows we’re open for business. We’re here to listen, and here’s the easiest way to reach us.”
 
Then came the twist: he said that few people would use the number, but it sent a powerful signal that the company was accessible and available.
 
It was that lesson that popped up when I read that Burger King is inviting customers to call or text its president, Tom Curtis. 

For the next two weeks, he’ll spend four hours a day, including nights and weekends, taking calls and text messages about anything related to Burger King.
 
At a time when people feel disconnected from brands, believe they aren’t being heard, and see companies looking to build customer affinity, this is a smart marketing move.
 
It would be great to see Burger King disclose what customers told Curtis: the good, bad, and the ugly.

#burgerking #customers #phone #marketing

Marketing leader for SaaS Companies | Brand Positioning & Marketing Strategy | Host, Marketing Spark Podcast

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Logan Lyles

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The Battle

Logan Lyles

Mark Evans

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Logan Lyles's LinkedIn Performance

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