Logan Lyles

Book 5x More Sales Calls with the Webinar Fast Track | Christ Follower | Founder of DemandShift

Is your team running webinars that don't drive sales?

If so, this might sound familiar...
❌ Promoting for weeks only to present to an empty room
❌ Watching attendees drop off as soon as you make your pitch
❌ Checking your CRM to see no booked sales calls & ZERO pipeline

I was an in-house marketer who felt the same frustration of Dead End Webinars.

Back in 2022, I was running webinars for a B2B SaaS company. After 12 months of effort, we booked less than 10 sales calls & closed just 1 deal. 😬

Since then, I’ve pulled from everything I’ve learned in years of running podcasts, webinars, virtual events, and content strategy....and I rebuilt a new approach from the ground up.

The results?

✅ I booked 5x more sales calls than the industry average.
✅ I increased our agency's monthly email list growth by over 500%.
✅ Webinars became our 2nd-highest source of new leads.

Now, I'm teaching (& executing) the Webinar Fast Track framework for other B2B brands.

Need a webinar strategy that build an audience AND converts leads?

Let's talk.

Head of Partnerships

That’s a wrap!

I’m out of coffee. My water bottle is bone dry, but…

We just pulled off the 1st DemandShift Summit with 12 speakers and 6 hours straight of live content!

If you joined us, THANK YOU!  Your questions & comments added to the energy & quality of each session. 

If you signed up but couldn’t make it, the recordings will be in your inbox soon!

If you missed it, DM me and I’ll get you on-demand access. 

And…

If you wanna know what I learned in running my first all- day virtual event, hit Follow and the 🔔 icon on my profile. 

(I’ll be sharing lessons learned real soon)

For now, I’m gonna go take a breather before I jump into #DadMode for the evening in a bit. 

✌️😎

No alternative text description for this image

In 2018, I started podcasting & never looked back. 

Now…

I can’t get enough of recording in front of a live audience. 

So, I’m pumped to do just that for 6 HOURS on Thursday. 

(Time will tell if it’ll betoo much of a good thing or not, LOL!)

If you love this kind of live engagement (plus, amazing content from the 12 marketing channel experts we’ve got lined up), come join us on the 22nd for the first ever DemandShift Summit. 

Registration link, full agenda & speaker list are in the 1st comment. 

See you then! 

(As long as I survive the day! 😅)

Since 2018, 

I’ve been saying it over-and-again: 

The podcasting and webinar tools that win will cover all three phases of production: Record, Edit, Distribute.

But most haven’t done it well.

Some added features too fast. Others got bloated.

Very few have nailed it across the board.

I think Riverside  just did.

Quick behind the scenes: I recorded a 60 minute webinar with a guest and used Riverside to turn that one recording into a month of daily LinkedIn posts in under an hour.

What started as the first high-quality remote recording tool I trusted for audio & video is now:

👉 A smart editor: Magic Audio, Magic Clips, Magic Edits, Scenes, Templates

👉 A distribution engine: podcast hosting, live streaming, and end-to-end webinar workflows

👉 Still best-in-class for recording quality
One platform, full capabilities, a marketer’s best friend.

Comment "Riverside" and I will DM you the prompt I use to turn one hour of webinar content into a month’s worth of daily LinkedIn posts.

#riversidepartner

Thousands of B2B marketers run webinars.  VERY few turn them into pipeline.

Here's the proof:

Last year, I surveyed 250+ B2B marketers...

📈  Over half of them are actively running webinars.

📉  Only FOUR PERCENT of them have a conversion rate of 10% or more (from webinar sign up to booked sales call)

They're hitting the Conversion Cliff (just like I did before trying a different webinar playbook).

I wanna help change that.

So, on January 14th, I’m joining Paul Slack on the B2B Growth Show to break down the 5 Webinar Mistakes that quietly kill pipeline.

We’ll cover:

👉 Where to place your CTAs during your live show (for max impact)
👉 Why Dead End "thank you" pages destroy conversion rates
👉 How to capture 1st party data from registrants (for better segmentation)
👉 How to repurpose one webinar into weeks of content (really quickly)

Fast. 
Practical. 
No fluff.

(I promise)

Register to join us live right here 👉 https://lnkd.in/gEvQFuKp

It starts in 10 minutes...

300 fellow marketers,
6 hours of FREE content,
12 (amazing) speakers,
Top channels to master in 2026,

All live on Zoom at the DemandShift Summit starting at 10:30am Eastern.

Join us live as we kick off (or at any point in the day for one of these killer sessions):

10:30am - The 7 Video Mistakes B2B Brands Make (All. The. Time.) w/ James Carbary

11:00am - Why Real Positioning Can't Stop at Messaging w/ Chris DuBois

11:30am - Stripe, Ramp, & Lyra: 3 A/B Tests That Surprise Marketing Teams w/ Casey Hill

12:00pm - How to Get 100 Qualified Leads A Week with a Simple Newsletter w/ @MarketingMax

12:30pm - Steal These 3 Direct Mail Examples That Build Brand Trust w/ Mike Gunderson

1:00pm - 5 Steps to Build Pipeline with B2B Influencers w/ Nick Bennett

1:30pm - The 2-Step LinkedIn Ad Strategy That Books Hundreds of Meetings w/ Justin Rowe

2:00pm - How We Booked 5x More Sales Calls with this Webinar Funnel w/ Yours Truly

2:30pm - Why Customer Proof Beats Persuasion Tactics Every Time w/ Dustin Tysick

3:00pm - 5 AI Workflows That Multiply Your Unique Expertise w/ Dan Sanchez

3:30pm - How B2B Brands Win on YouTube (Even with a Small Team) w/ Daniel Borba

4:00pm - We Surveyed 100+ Marketers About AI SEO (Here's What They Said) w/ Will Rico

Faheem Moosa

You started a consulting business and easily grew to 6 figures in annual revenue. But growth has now plateaued.

You rely on referrals but they’re not predictable.

You offer various services to different types of clients and aren’t clear who your ideal client is.

Your clients want more of YOU so you’re personally involved in most engagements. Work is piling up, so finding new clients takes a backseat.

If any of the above is you, I know exactly how you feel.

Because I’ve been there.

I started my management consulting business in 2009. Countless hours of trial and error and 150+ clients later, I can say this:

Without the right sales and marketing systems, running a consulting business only gets harder.

As a consulting business owner, create sales and marketing systems to drive growth while saving your most precious resource: your time.

Let me show you how.

✅ WHAT I DO: I help consulting business owners add $100k - $500k in revenue in 12 months or less without burning out. As long as they have a transformative service that helps solve major business problems for their market.

✅ WHO I HELP: B2B consulting business owners (Management consulting, IT, HR, Operations, etc.) who generate 6-figures in revenue and who are committed to building sales and marketing systems & structure to drive growth.

✅ HOW I DO IT: I teach you the exact steps to promote and sell big ticket consulting services using new media. I then show you how to create the right structure, systems and team to keep your growth engine running.

✅ IMAGINE THIS:

👉 No more relying on referrals; create an active pipeline of ideal clients at will.
👉 Have ideal clients approach you instead of chasing them down.
👉 Build a thriving consulting business that builds wealth for you both by way of cash and free time.

🗣 WHAT OTHERS SAY: “Since we began working together, I’ve been able to sell $350K in just a few months! Your coaching program was critical in my ability to grow my business!” - Client in the US

►►► WHEN YOU’RE READY: Let’s chat for 15 mins to see if there’s a fit. Book a call: www.calendly.com/faheemmoosa/chat

Founder | I Help Consultants Add $100k-$500k in New Revenue in 12 Months or Less Without Burning Out

You started a consulting business and easily grew to 6 figures in annual revenue. But growth has now plateaued.

You rely on referrals but they’re not predictable.

You offer various services to different types of clients and aren’t clear who your ideal client is.

Your clients want more of YOU so you’re personally involved in most engagements. Work is piling up, so finding new clients takes a backseat.

If any of the above is you, I know exactly how you feel.

Because I’ve been there.

I started my management consulting business in 2009. Countless hours of trial and error and 150+ clients later, I can say this:

Without the right sales and marketing systems, running a consulting business only gets harder.

As a consulting business owner, create sales and marketing systems to drive growth while saving your most precious resource: your time.

Let me show you how.

✅ WHAT I DO: I help consulting business owners add $100k-$500k in revenue in 12 months or less without burning out. As long as they have a transformative service that helps solve major business problems for their market.

✅ WHO I HELP: B2B consulting business owners (Management consulting, IT, HR, Ops, etc.) who generate 6-figs in revenue and who are committed to building sales and marketing systems to drive growth.

✅ HOW I DO IT: I teach you the exact steps to promote and sell big ticket consulting services. I then show you how to create the right structure and systems to keep your growth engine running.

✅ IMAGINE THIS:

👉 No more relying on referrals; create an active pipeline of ideal clients at will.
👉 Have ideal clients approach you instead of chasing them down.
👉 Build a thriving consulting business that builds wealth for you both by way of cash and free time

🗣 WHAT OTHERS SAY: “Since we began working together, I’ve been able to sell $350K in just a few months!” - Client in the US

►►► WHEN YOU’RE READY: Book a 15-min call to see if there’s a fit: www.calendly.com/faheemmoosa/chat

What a great session we had yesterday with David Brock on mindsets and behaviors for sales excellence in consulting. Here are some absolute gems from the talk: 

💎 "Imagine you walked into a first meeting with a potential client or a customer and you had one rule: you can't talk about your product or your services even if the customer asks you. So when I stand in front of groups of salespeople and do that they say "What the hell do we talk about? You know all we know how to talk about is our product and our services. What do we talk about?" And I said "Well then you're forced to talk about what the customer wants to talk about."

💎 "I held everybody in my (consulting) team accountable for a certain number of prospecting, a certain amount of prospecting, and so we put in place this metric that says number of high impact conversations a week and we have a very specific definition to the high impact conversations, we have a very narrowly defined ICP so it has to be conversations within that ICP with the right personas".

💎 "What you end up doing when you aren't purposeful and focused on what you're trying to achieve is you end up doing more work. And then the other thing is, you now have- you have to spend more time with your manager justifying why your win rate's so low, why your pipeline sucks, and all those kinds of things. And so mediocrity takes so much more time because of all the mistakes you're making and all the things you're trying to do to recover from it, or all the excuses you're making when you're sitting with your managers to do things."

If you'd like to watch the replay, join Consulting Growth Hub, my free community for consultants. Details in the comments.

Howard Berkowitz Bob Britton Dave Barr (MCIPS) Lori O'Grady Shahram Shafie Jonathan Fleck John Skitt Katie Karlovitz

Founder, Consulting Growth Hour | I Help Consultants Add $100k-$500k in New Revenue in 12 Months or Less Without Burning Out | Former Management Consultant

We had a great Consulting Growth Hour yesterday on Turning Your IP Into Interactive Tools Using AI. Here’s what we did.

I shared a new meta AI tool I built called Consulting IP Builder. It takes all the latent IP most consultants already have. One-off workshops, client frameworks, models, diagnostics, white papers. And turns them into interactive AI tools or lightweight HTML apps.

I walked through two live examples.

👉 First, how I turned an Excel-based goal planning model my clients already use into a simple, interactive planning app.

👉 Second, how I converted a white paper I wrote into a mini course that now works as both a lead generation asset and a way to improve my client delivery and overall client experience.

This is why I like AI in consulting.

Not because I think AI will replace consultants. Far from it.

I see AI as a powerful thinking partner. Consultants are creative and analytical problem solvers. A tool that expands your thinking, surfaces new angles, and works with your own frameworks and methodologies can meaningfully stretch how you approach problems.

The second reason is time. 

For consulting founders, time is the real constraint. You are delivering work and expected to grow the business at the same time. Purposeful AI and light automation can reduce the time spent on admin, marketing, and even parts of delivery. That creates space for growth activities. Better planning, better conversations, stronger thought leadership, and improved client experience.

Saving even a few hours a week compounds quickly.

I will be running sessions like this regularly and bringing in others to show how AI can be used to build a profitable, defensible, and durable consulting business that offers more freedom and flexibility.

If you want the replay from yesterday’s session, you can join my private consultant community, Consulting Growth Hub. You will also get access to 75+ masterclasses focused on consulting growth and connect with other consultants building their practices intentionally.

Shahram Shafie Annie Graziani Lori O'Grady Raland Hatchett Katie Karlovitz Firdaus Jahan Janet Webb German Flores Dr. Jörg Killer Catalina Valenzuela Naheed Khan Angie J. Sanders MA, PMP, CSM, SSM

Why does selling consulting feel harder than ever for boutiques and independents? Here’s what I’m seeing in the market today.

Selling consulting has never been easy, but it was different 5 to 7 years ago.

Here are four shifts I’ve been noticing, patterns that come up again and again in conversations with other consultants. These are my observations. I’m curious if they match what you’re seeing out there.

🔴 1. Choice overload is creating decision fatigue: 

Post-COVID, many executives are comfortable sourcing talent remotely. That’s led to a flood of supply: full-time hires, boutiques, independents, fractional experts. With that many options, risk-averse executives often choose the safest path - doing nothing. If your pipeline is full of “circle back next quarter” responses, you're not alone.

🔴 2. Too many voices are slowing deals: 

Gartner says most consulting decisions now involve 6–7 stakeholders. In larger organizations, it’s even more. Project sponsors often don’t have deep technical knowledge, so they bring in others for input. The result? Delays, rising uncertainty, and budget conversations that drag on for months. Unless someone takes the lead and simplifies the process, things stall.

🔴 3. “We do everything” messaging turns you into a commodity: 

Sensing market trouble, many firms widen their offerings. The thinking goes: “If strategy dries up, pitch project management. If PM slows, go after operations.” But this flexibility often comes at the cost of clarity. Buyers struggle to see where you’re strongest, and that usually means more price pressure or no deal at all. Specializing might feel like a risk, but in reality, it's the clearest way to stand out.

🔴 4. Founders stepping back from sales are starving their pipeline: 

Some boutique owners hope referrals will carry them through. Others bet on outsourced lead-gen, casual networking or partnerships instead of building their own pipeline. But in a noisy market, that’s a dangerous move. Founders need to be visible, sharing a clear point of view and leading from the front. Waiting for work to show up isn’t leadership. It’s a slow way to lose momentum.

If any of the above resonates, consider these questions to pressure-test your own strategy:

👉 Do you solve costly and urgent problems, or do you have a nice-to-have service?

👉 Out of your multiple services, which two services have driven the most revenue and profit in the past two years? What if you focused only on those?

👉 Are you, as founder, spending at least 20 percent of your week on revenue-driving activities that get you results?

You can wait for the market to settle - or shape how you respond to it. Which one are you choosing?

Consulting channel partnerships look like growth. Sometimes they are. But sometimes they can quietly box you in.

You see this a lot in IT consulting, especially with platform-focused consultants doing configuration, implementation, and managed services.

By channel partnerships, I usually mean things like:

👉  Being a partner to a software vendor and working closely with their sales, services, or customer success teams to get introduced to new clients

👉  Getting work passed to you by recruiters so you are not doing much selling yourself

👉  Subcontracting for larger consulting firms that overflow work to you

Channel partnerships can absolutely help you get going. They can fuel your first phase of growth. 

The risk shows up later.

If you do not build your own way to consistently land clients, a few things start to matter a lot more than they should.

⚠️ First, you do not own the client relationship. If a vendor changes direction, a recruiter shifts focus, or a partner loses a client, your revenue can disappear fast.

⚠️ Second, partner sourced work often comes with a real cost. Recruiters and intermediaries commonly take 20% to 25% off the top. That adds up quickly.

⚠️ Third, and this is the quiet one, you are not building the one skill that keeps firms alive long term. Selling.

Being able to sell your own work is what gives a consulting firm control. It is what allows you to respond when markets shift, partners disappear, or demand slows down.

Having some partner driven revenue is fine. Relying on it almost entirely is risky.

If more than 50% percent of your revenue comes from channel partners for the last couple of years, it is probably time to step back and ask whether you are building a firm or renting one.

✍ Curious how other consulting founders are balancing partnerships with direct sales.

taplio

The Battle

Logan Lyles

Faheem Moosa

Followers

Posts

Engagements

Likes

Performance ScoreLogan Lyles's LinkedIn Performance

Performance ScoreFaheem Moosa's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Logan Lyles

Faheem Moosa

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Logan Lyles's LinkedIn Performance

Performance ScoreFaheem Moosa's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLogan Lyles's LinkedIn Performance