Plan A

Plan A supports through data mapping and automated scenario planning over 1500 companies in decarbonisation and policy alignment.

Founder & CEO

Greentech Alliance

The Greentech Alliance is a community connecting over 5000 Greentech member companies to 700+ top tier VCs, media and experts. Apply to join on www.greentech.earth

Co-Founder

Chloé

Chloé is a French luxury fashion house founded in 1952 by Gaby Aghion. Its headquarters are located in Paris, France. The house is owned by luxury brands holding company Richemont Group.

Advisory Board Member to Sustainability Board

Bundesministerium für Bildung und Forschung

Advisory Board Member

European Investment Bank (EIB)

Learn more: https://www.eib.org/fr/projects/topics/social-sustainability/gender/wcln.htm

Advisory Member

Obama Foundation

The Leaders Europe program identifies emerging world leaders working in the private sector, government, or civil society, who demonstrate with their work a commitment to advancing the common good. The programme selects 30 individuals yearly and aims to build a network of changemakers who seek to drive change in their communities while developing and supporting one another.

Obama Leader Europe

BITKOM e.V.

Bitkom ist der Digitalverband Deutschlands. 1999 gegründet, vertreten wir heute mehr als 2.700 Unternehmen der digitalen Wirtschaft, unter ihnen gut 1.000 Mittelständler,über 500 Startups und nahezu alle Global Player.

Unsere Mitglieder bieten Software und IT-Services, Telekommunikations- oder Internetdienste an, stellen Geräte und Bauteile her, sind im Bereich der digitalen Medien oder der Netzwirtschaft tätig oder in anderer Weise Teil der digitalen Ökonomie. Immer mehr Unternehmen, die derzeit ihre gewachsenen Geschäftsmodelle digital weiterentwickeln wollen, schließen sich quer durch alle Branchen dem Bitkom an.

Bitkom setzt sich mit großem Nachdruck für die Digitalisierung von Wirtschaft, Gesellschaft und Verwaltung ein. Dabei geht es um den beschleunigten Ausbau von Gigabitnetzen und digitalen Infrastrukturen für Energie und Verkehr, für den Handel und Smart Homes, für Städte und Regionen. Es geht um die politische Flankierung datengetriebener Geschäftsmodelle, um Schutz und Sicherheit, Plattformmodelle, disruptive Technologien und die Arbeit 4.0. Und es geht um Bildung für die digitale Welt: in Schulen, Hochschulen und – immer wichtiger - neue Formen der lebenslangen Weiterbildung.

Stellvertreterin / Board Member - Digitalisierung & Nachhaltigkeit

German Marshall Fund

The Marshall Memorial Fellowship (MMF) is GMF’s flagship leadership development program. Created in 1982 to introduce a new generation of European leaders to the United States, it now prepares leaders from both sides of the Atlantic for transatlantic relations. GMF awards 75 Marshall Memorial Fellowships each year to candidates from all sectors, including business, government and civil society. The MMF alumni network numbers more than 2,500 leaders. Their transatlantic engagement continues throughout their careers with GMF alumni projects, seminars, and major events.

Marshall Memorial Fellow

BMW Foundation Herbert Quandt

The BMW Foundation Herbert Quandt promotes responsible leadership and inspires leaders worldwide to work towards a more peaceful, just and sustainable future.

This is why the Responsible Leaders Network is at the core of our work. It connects more than 1,700 Responsible Leaders across over 100 countries. Each member commits to playing an active role in shaping the network. This can include connecting with others, sharing knowledge or experiences, collaborating, and co-creating.

Read more here: https://bmw-foundation.org/en/network/

Responsible Leader

Satgana

Founding Member

Founder & CEO of Plan A. Co-Founder, Greentech Alliance. Helping businesses like BMW, Chloe, sorare, N26, Solaris, Flix, Payhawk, Mirakl, Deutsche Bank, BNP Paribas, VISA, mollie, and 1000s more to decarbonise and be ESG compliant. 
 

Lubomila Jordanova

Decision Making In Uncertain Times

Decision Making in Uncertain Times is my new 2024 book.  
You can buy it on Amazon (kindle and print)  https://www.amazon.co.uk/Decision-Making-Uncertain-Times-consequences-ebook/dp/B0CR8JDKHF

OR download a FREE PDF copy. https://www.peakparadox.com/book

Author

Housing as a Subscription

My Club Group

A professional platform which enables grass root clubs and activities to be sustainable

Co-Founder and Chief Data Officer

Institute Of Neurodiversity ION

Board Trustee

Henley Business School

Visiting Fellow in Leadership, Organisations and Behaviour
Reading University

Visiting Fellow

THE CLOSER SPEAKERS’ CONSULTANCY LTD

This is Bob Strange https://www.linkedin.com/in/bob-strange-the-closer/ who is the CEO.  You can book me via his site https://thecloser.consulting/tony-fish

Professional Speaker

Digital20

Using data to deliver improved judgement, better outcomes and informed board decisions

Chief Digital Officer (CDO)

All-Party Parliamentary Group on Artificial Intelligence  (APPG AI)

http://www.appg-ai.org/

The APPG AI will address the economic, social, and ethical implications of developing and implementing Artificial Intelligence (including machine learning, natural language understanding, automated reasoning, autonomous systems, etc). We aim: to unpack the term, to gather evidence to better understand it, to assess its impact, and, ultimately, to empower decision-makers to make policies in the sphere. Without being too technical, we will try to understand how AI will impact the lives of UK citizens and organisations, and subsequently, whether and how it should be regulated. Bringing together government, business, and academia we will share evidence and assist in setting an agenda for how the UK should address AI moving forward. There is a lot to explore and evidence is key shaping the future.

Member

My Digital Footprint

Exploring the clashes of identity, open, privacy, public, trust, data, control, ownership, data, business model and futures

AMF Ventures

private investment vehicle  in Personal Data, Digital Identity, Reputation, Privacy, Trust, Intention, Analysis, AI, digital and innovative business models

Managing Director

i𝗡𝗘𝗗, 𝗕𝗼𝗮𝗿𝗱 𝗔𝗱𝘃𝗶𝘀𝗼𝗿, 𝗣𝗶𝗼𝗻𝗲𝗲𝗿, 𝗣𝗼𝗹𝘆𝗺𝗮𝘁𝗵

I bring something very different. I will help you and your team ask questions you did not know you had to ask. We all know we should ask questions, and then we realise we must ask better questions. Eventually, we realise we determine if we are asking the right questions—however, this demands we understand what is right (in this context) and whether we have asked the questions we did not know we had to ask.  

Tony Fish is neuro-minority (diverse) and is a leading expert on decision-making in uncertain environments, corporate governance and sustainability. 

He thrives in complex, ground-breaking & uncertain environments, bringing proven judgement and decision skills with cross-sectorial experience. His 30-year track record of sense-making and foresight means he has been ahead on several technical revolutions. His enthusiasm and drive are contagious & inspiring. 

In addition to speaking at over 300 events and conferences on data, innovation, entrepreneurship, digital trends and early-stage growth, he has written and published 6 books. Tony remains a visiting Fellow at Henley Business School for entrepreneurship and Innovation, EIR at Bradford School of Management, teaches at London Business School and the London School of Economics in AI and Ethics and is an EC expert for Big Data.

Having observed that it is easy for board members to become removed from the reality of life, and to remain grounded, he spends eight days a month providing hands-on practical skills (handyperson) to his local community through "help the aged",  our local hospice, directly and as a volunteer at the local repair shop.

Tony Fish

This McKinsey & Company report in my article on AI (Nov 25) celebrates "high performers" fundamentally redesigning workflows, but it fails to ask: "What capabilities are they accidentally destroying?"

Read the McKinsey report for the data.
Read my critical analysis for the questions they didn't ask. 

Because setting a hurdle doesn't help if the hurdle itself is beside the point.

Tony  Fish

𝗕𝗼𝗮𝗿𝗱 𝗔𝗱𝘃𝗶𝘀𝗼𝗿, 𝗣𝗶𝗼𝗻𝗲𝗲𝗿, 🅼🅰🆅🅴🆁🅸🅲🅺, 𝗣𝗼𝗹𝘆𝗺𝗮𝘁𝗵

You can download the Nov 2025 McKinsey Report on AI and AI agents This report is a masterclass in measuring the visible while missing what matters. Ne

Open article: The McKinsey AI Report Asks All the Wrong Questions by Tony Fish • 4 min read

The McKinsey AI Report Asks All the Wrong Questions

The new AI Safety Index dropped. No company scored above C+. Five got F's on existential safety. BUT honestly? That's not even the real problem .... 

The real problem is we're benchmarking AI companies against frameworks designed for banks and factories, then acting surprised when they can't navigate genuine uncertainty. 

The Future of Life Institute did rigorous, necessary work. The findings are damning: 
- "Foundational hypocrisy" (companies racing to AGI with no control plans)
- "Structurally unprepared for the risks they are actively creating"

Even the best performers lack credible long-term strategies, but even if every company scored A+, we still wouldn't have what we need. We're asking bonded governance questions ("Do you have oversight?") when we should be asking bridged governance questions ("How do you recognize risks you can't yet define?")  We're measuring compliance with frameworks that are fundamentally mismatched to the challenge.

Setting a hurdle doesn't help if the hurdle itself is beside the point.

The companies aren't just failing safety tests. They're operating under governance frameworks never designed for what they're building.

And we're all complicit in pretending those frameworks are adequate.

Coffee break article (including the questions we should actually be asking): https://lnkd.in/efTeXYcE

Spoiler: We have a great track record with unintended consequences from fire, steam, dynamite, and nuclear weapons. (Yes, that's irony.)

Open article: AI Safety Index Report: by opengovernance.net

The visible arms race should inform you about the invisible one.  AI is locked in an arms race, but most of it unfolds where you'll never see it. Military AI? Nation-state cyber capabilities? You'll learn about those years after they're deployed, if at all. Strategic advantage demands opacity.

However, cyber attacks and defence follow the same pattern. As targets, we are exposed to some of the surface: incremental steps, evolving threats, patched vulnerabilities. But we never see the depth, the sophisticated capabilities being developed behind closed doors as this has commercial advantage. 

Want to see where it is real? Search "remove watermarks using AI."

Suddenly, you're standing in a visible battleground. Artists deploying protection tools. Creators fighting to monetise their work. Others are engineering ways to strip those protections. Attack, defence, counter-attack ..... playing out in public, in real-time.

Now search "how can content creators defend their work in an age of AI." 

You'll see the defensive side scrambling; tech hasn't delivered the next breakthrough yet. But it's coming .... it has to. Because the offensive capabilities are already here.

It's an arms race you can actually observe and you will be one of the players.

As something you are involved in it should make you think carefully about the battles you cannot see. If this is what's happening in plain sight over watermarks, what's being built in domains where the stakes are exponentially higher?

The visible arms race isn't just about watermarks. A couple of other examples of battles being fought in plain sight include … 

- Deepfakes vs detection technology
- AI-generated spam vs email filters
- Voice cloning vs authentication systems
- Facial Recognition Evasion vs Improved Recognition

What you can see should help you think about what you cannot see.

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The Battle

Lubomila Jordanova

Tony Fish

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tony Fish's LinkedIn Performance

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