Kolabtree

Healthcare Data Analyst

Healthy Avid

Freelance Medical Writer

 International Clinical Research Academy

Clinical Research Analyst

CBI Home Health NS

Patient Engagement Specialist

University of Benin

Clinical Pharmacist & Informatician

Federal Teaching Hospital Abakaliki

Clinical Informatics Pharmacist

Irrua Specialist Teaching Hospital 

Clinical Pharmacist

Federal Medical Centre, Asaba

I Turn Health Author’s Unstable Sales Into Steady Growth With Bespoke Educational Email Courses | Premium Ghostwriter

Lauretta Iyamu 🎯

The Medical Copywriting Training Program

I launched the medical copywriting course back in June 2022 on a hunch.

After working as a copywriter for >15 agencies, I knew that training medical copywriters, although a crucial step, was generally deprioritized—not by design, but by necessity.

This absence of comprehensive training leaves new writers in the dark and slows the learning curve.

It’s been validating to hear from several agency folk that there is a need for a course like this and to work with agency writers who are happy to have a senior medical writer at their disposal.

► The course helps collapse the timeline from beginner to experienced writer.

With higher confidence, more industry connections, and hands-on experience owning your project from brief to layout, you will gain valuable experience you can call on in future projects.

In fast-paced agency life, there is not a lot of time for training writers. I got you.

The Medical Copywriting Training Program gives you the guidance you need to go from struggling in silence to adding heaps of value to your team.

“Been meaning to mention that I wish you had trained me at [the Agency]… You were one of the few people who took real time to help me improve.”

~Medical Copywriter

www.medcopycourse.com

Creator of The Medical Copywriting Training Program

Holly Hagan Consulting Inc.

I’ve worked with 15+ healthcare communication agencies and contributed to the success of 60+ pharma brands. 

I’m not just a medical copywriter—I’m a brand strategist and a medical creative. 

✅ PAAB and FDA experience

What Clients Say:

"Holly was a terrific help to our agency, writing an entire disease state awareness website manuscript with a quick turnaround. She's a pleasure to work with. Her personable, calm demeanor made the job easier for everyone. She's comfortable with complex subject matter and presenting to clients. I highly recommend her."

—Kurt Fried, SVP, Director of Oncology Strategy, McCann Health New Jersey

I’ve had the privilege of advancing prescription brands marketed by:

AbbVie, Alcon, Allergan, AstraZeneca, Bayer, BD, Boehringer Ingelheim, Janssen, Medtronic, Merck, Novartis, Pfizer, Roche, and many others.

Let’s Talk:

If you’re looking for a strategic medical copywriter who can blend science with story, let’s connect.
 Reach me at holly (AT) hollyhagan (DOT) ca or here on LinkedIn.

www.hollyhagan.ca

Freelance Medical Writer | Medical Copywriter | Healthcare Pharmaceutical Advertising | PAAB & FDA

University of Chicago Professional Education

Next course offering March 2025.

Developed and instructs a professional education course in writing for healthcare advertising to add to the growing offering of medical writing courses in the University of Chicago Professional Education program.

Adjunct Instructor & Curriculum Developer for the Writing for Healthcare Advertising Course

It's Personal Branding

► Do you need to make an IMPACT with your resume? Or want a LinkedIn profile that will GET NOTICED?

You’re not alone in wanting to make a great first impression and be considered for opportunities you deserve. 

And let’s face it, writing about yourself can be challenging and time consuming at best.

✦ A strategic, targeted resume and cover letter can help you LAND THE INTERVIEW. And a keyword optimized LinkedIn profile can help you get noticed – by the right people.

My clients are ready to invest in their personal branding and take their careers and businesses to the next level.

LinkedIn Profile & Resume Writer ✦ Helping Employees and Entrepreneurs Get Opportunities

Believeco

► Brightworks (now Believeco) was a creative agency, connecting the right brand message to the right audience via digital and print media. 

Here are some of the things I did as a content strategist and medical copywriter at Brightworks:

✓ Provided strategic recommendations for brand development based on analysis of advisory  board outcomes

✓ Analyzed client briefs and developed strategic presentations to advance clients’ brands

✓ Planned and developed tactical components in line with the strategic direction of the brand and targeted toward various audiences (healthcare professional, patient and consumer)

✓ Conducted background research to glean insights into patient life cycles and to support and make          strategic recommendations

✓ Applied principles of SEO, information architecture (IA), and user experience (UX) when developing copy for e-detail aids and websites

✓ Pushed the boundaries of the PAAB Code in developing patient and healthcare professional content

✓ Worked as part of a team on internal process development 

✓ Uploaded copy and linked references using Zinc and ZincMaps

➢ Find out more about Believeco at believeco.com.

Healthcare Content Strategist & Medical Copywriter for HCP and Patient Communications

Incipit

► Incipit is an integrated communications agency that develops healthcare and consumer brands.

Here are some of the things I did as a medical copywriter at Incipit:

• Medical writer, content strategist and PAAB consultant for pharmaceutical and medical device communications for targeted audiences

• Trained and mentored junior staff in the areas of medical copywriting (including editing and proofreading) and agency quality control

• Provided regulatory guidance and strategic recommendations to internal and external clients based on in-depth knowledge of the PAAB requirements, Innovative Medicines Canada, and Health Canada regulations

Medical Copywriter for Pharmaceutical and Medical Device Advertising

McMaster University

Conducted clinical research in accordance to ethical and regulatory standards and guidelines including all aspects of obtaining informed consent.

Conducted study visits: collected measurements, performed DEXA (dual-energy x-ray absorptiometry) scans

Analysed DEXA scan data.

Diabetes Care. 2012 Apr; 35(4): 711–716.

Clinical Research Data Analyst for a Longitudinal Research Study in Childhood Obesity

Conducted clinical research in accordance to ethical and regulatory standards and guidelines including all aspects of obtaining informed consent.

Conducted study visits: collected measurements, performed venipuncture, provided nutritional counselling and exercise instruction.

J Nutr. 2011 Sep; 141(9): 1626–1634.

Clinical Research Coordinator for an Exercise and Nutritional Intervention Study in Women

Designed and conducted experiments using RT-PCR, western blot, DNA sequencing and enzyme assays.

Trained graduate and undergraduate students in the areas of experimental/study design, protocol execution using scientific instrumentation, and statistical analysis.

Oversee laboratory health and safety, shipping and receiving, and preventative maintenance on scientific instrumentation.

Appl Physiol Nutr Metab. 2012 Aug;37(4):724-35. doi: 10.1139/h2012-059. Epub 2012 Jun 5.

Senior Laboratory Technician in an Exercise Physiology Wet Lab

St. John Ambulance Canada | Ambulance Saint-Jean

Taught Standard First Aid and CPR level C to community members and the volunteer patient care divisions (youth and adult) in Guelph and Hamilton, Ontario. Used adult-learning style teaching techniques.

First Aid Instructor | Standard First Aid and CPR Level C (adult, child and infant)

Supported nursing students during human anatomy labs. Facilitated seminars in human physiology. Marked assignments and quizzes.

Graduate Teaching Assistant | Human Anatomy and Physiology | Mohawk-McMaster Nursing Program

I got hired as a copywriter and didn’t know it.

Don’t get me wrong, I knew I got hired. I just didn’t know that it was for copywriting. In fact, I didn’t even know what copywriting was. 😳

I was panicking. There must have been some mistake. Had I misrepresented myself as a copywriter?? I thought I was hired to be a medical writer.

Close—

I was hired as a MEDICAL copywriter. And as the weeks and months went on, I began to learn exactly what medical copywriting was all about.

It was intense. The learning curve was steep. I doubted myself and my abilities almost every day. 😩

I wondered if I would get fired. I wondered if I should just quit. I felt completely misplaced. 

But then I would get positive feedback… 😁

“The client loved it!”

“This looks really good!”

“Great catch/good idea/nice fix”

Those compliments would get me through the self-doubt and second guessing. And I would think maybe, just maybe, I can do this after all.

13 years later as a medical copywriter, I’ve seen a lot. I remember what it’s like to be BRAND NEW at a job and have to learn about an entire industry that I had only just found out existed.

That’s why I created the Top Medical Writer™ brand. 

It's a coaching program and training course, designed for medical writers in the pharmaceutical industry, so you can propel your career forward by achieving your goals under the guidance of a seasoned medical copywriter.

"I feel more confident and knowledgable about medical copywriting, especially with identifying key messages for prescription products. Holly is a knowledgable and supportive instructor."

~Lauretta I., PharmD, CCRP

Visit www.medcopycourse.com.

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Lauretta Iyamu 🎯

Holly Hagan

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