Lissa Appiah

Certified Career Transition & Job Promotion Coach | Career & Leadership Development Workshop Facilitator | Speaker & Trainer | Canada's Top 100 Black Women to Watch of 2022

Are you an introverted leader or founder who is delivering results yet still not getting the recognition, opportunities, or visibility you deserve? You are not alone.

Research shows introverts with a bachelor’s degree earn $290K less over their careers than extroverted peers, and $760K less with advanced degrees. Workplaces often reward visibility over quiet impact.

It is no surprise that 65% of senior executives view introversion as a barrier to leadership, and only 6% believe introverts have the people skills to lead teams. Without an intentional personal brand, introverted leaders and founders are often overlooked.

I know this struggle firsthand. As an introvert, I once believed I had to act extroverted to succeed. Everything changed when I built a personal brand rooted in my strengths. I earned five promotions in under eight years, and later, as a founder, went from avoiding visibility to becoming a LinkedIn Top Voice with a profitable personal brand.

Now, I help introverted leaders and founders do the same through The Introvert Leadership Method and The Brand Visibility Accelerator. These proven systems help you be seen, attract opportunities, and earn more without acting out of character.

💡 With these systems, you will learn how to:
✔ Position your résumé, LinkedIn, and personal brand so your value is clear and compelling
✔ Build influence and visibility without draining your energy
✔ Communicate your strengths in interviews, negotiations, client conversations, and stakeholder meetings
✔ Attract opportunities and step into roles or business growth where your quiet expertise is recognized and rewarded

📈 Client Results:

“Shortly after working with Lissa, I received a job offer exactly aligned with the role I was seeking.” — Anna Savelyeva, Director of Programs

“Lissa’s program gave me the tools to land new roles, negotiate better salaries, and not sell myself short.” — Linda Adwoa Aidoo, Certified Finance Professional

“Her coaching gave me clarity, confidence, and opened doors to new opportunities I never thought possible.” — Grace Udodong, Founder, Oasis Youth Care

🏆 Featured in: The Globe and Mail • Fortune Magazine • LinkedIn News • CTV News

👉🏽 Ready to turn introversion into your advantage and claim the opportunities you deserve, in your career or your business?
📩 Message me here on LinkedIn or book a discovery call at weapply.ca

Founder, Career & Leadership Development Workshop Facilitator

We help organizations develop and retain talent through career and leadership development workshops or programs. As a Workshop Facilitator & Keynote Speaker, my signature presentations are: 

"Building with LinkedIn: Mastering LinkedIn for Career Success"
"Brand You: Unlocking the Power of Personal Branding to Stand Out in Your Career"

All our workshops and coaching programs are customized based on your organizational needs.

I spent $2,500 trying to fix my LinkedIn.  
The problem wasn’t LinkedIn.
 
Years ago, I hired a copywriter to write 8 posts for me.
 
Result: barely any engagement, no visibility, 0 clients.
 
After investing in so many things, I came to a hard realization.
I wasn’t lacking strategy.  
I was hiding.
 
I didn’t think my stories had much value. 
As an introvert, visibility felt uncomfortable, so I tried to outsource it instead of owning it.
 
That’s what most coaching programs don’t teach you.
Visibility only works when you’re willing to be seen.
 
The shift I needed wasn’t better copy or hacks. 
It was deciding my story mattered and learning how to show up in a way that felt natural to me.
 
That shift helped me build a personal brand, grow to 65K+ followers, become a LinkedIn Top Voice, and build a 6-figure business.
 
Not by being louder.  
But by being intentional.
 
If you want growth but visibility feels overwhelming, this masterclass is for you.
 
February 28 at 12 PM ET.  
How to Overcome Fear & Show Up on LinkedIn as an Introvert.
 
Register here: https://lnkd.in/gR5hn48S

I help introverted leaders land $150K+ roles & attract their 1st client on LinkedIn | Bilingual (EN/FR) Executive Coach & Personal Branding Consultant | Top 20 Career Coach & Top 20 LinkedIn Top Voice in Canada

I’m tired.
Every year, it's the same story. 

Around International Women’s Day, invitations from women-supporting organizations land in my inbox.   
  
They often share a common goal: advancing equity and closing the gender pay gap.
  
Yet, paradoxically, when it comes to compensating the speakers, panelists, and mentors they recruit ... there’s silence.   
  
Some truly don’t have the budget at all, and I completely understand that.   
  
But others have made it a practice to expect women to offer their expertise without pay.
Perpetuating the same cycle they claim they are trying to break.   
  
If we believe women’s voices matter, we should fund them.
If we believe in closing the gap, we should stop recreating it.   
  
I’m at a crossroads because this isn’t about saying no to purpose.
It’s about saying yes to alignment.   
  
Pay women for their work.

I used to think visibility was for “louder” people.

 The ones who always knew what to say.
 The ones who never overthought a post before hitting publish.

Turns out… that’s not true.

Most of the introverted leaders I work with don’t lack ideas.
They lack permission—to be seen, to be heard, to take up space without feeling fake or forced.

And honestly? I’ve been there too.

That’s why I’m hosting a free live masterclass on February 28 at 12 PM ET:
Brand Refresh: How to Overcome Fear and Show Up on LinkedIn as an Introvert.

This isn’t about becoming louder.
It’s about becoming clearer, more intentional, and more confident—in a way that actually feels like you.

We’ll talk about:
 • How to stop letting fear and overthinking run your visibility
 • How to shape a personal brand that feels authentic (not performative)
 • How to use LinkedIn to attract opportunities without burning out or pretending to be someone you’re not

If you’ve ever thought:
 “I have something to say, but I don’t know how to show up…”
 This is for you.

You don’t need to be fearless to be visible.
You just need a strategy that fits who you are.

Join me on February 28 at 12 PM ET for my free masterclass, where I’ll share more of my story and the exact strategies I used to build my personal brand on LinkedIn as an introvert. 

Register here >>> https://lnkd.in/gR5hn48S

View event: Brand Refresh: How to Overcome Fear and Show Up on LinkedIn as an Introvert

Brand Refresh: How to Overcome Fear and Show Up on LinkedIn as an Introvert

"We delight in the beauty of the butterfly, but rarely admit the changes it has gone through to achieve that beauty." Maya Angelou 

My background is primarily in higher education management, learning strategy and consulting.

I've led training programs for 4k+ professionals, performed needs analysis, created curriculum and guided leaders through change. 

On the consulting side, I've supported F100 companies with learning adoption and enablement through a series of career mobility programs for 400+ professionals. 

I was amongst the first 0.3% of OpenAI users in 2022!

I've been interviewed by the LA Times & Forbes Africa about career strategy in the age of AI.

In addition, I'm an author of two leadership books and keynote speaker. 

Recently, I was recognized by Favikon for ranking as a top creator in the career coaching niche on LinkedIn. 👑

Happy to connect for:

- Career Clarity - offering guidance to leaders
- Collaboration - share your story or idea 
- Corporate Consulting - opportunities to work towards solving your company needs 

Email me at charitysmcdonald@gmail.com

Charity S. McDonald

Happy to announce I’m an AI Research Writer for LinkedIn! This project centers LLM training evaluating responses for EQ and effectiveness.

Leadership & Career Consultant | AI Strategist | Keynote Speaker | GSDC Board Advisor | Author

“I pray you get great news this week!”

This message is for you or someone you know.

Claim it! 

A special thanks to Nimra Saeed for featuring me in Executives Diary Magazine.

Check my featured section to read my article.

Will also put details in the comments below. 

Hi👋🏽, I’m Charity! 

I partner with professionals in STEM + social impact organizations aiming for an increase in pay, peace and power in the age of AI. 

Thank you to all of you who have reached out…!

Happy to connect with high achievers ready to reach their next level as big receivers in 2026.

Let me know if the message below is for you 👇🏽

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LinkedIn just dropped their Top Skills for 2026

It’s not just about AI.

Yes, AI matters.

But so does:

✅Leading people
✅Speaking with confidence
✅Growing revenue
✅Making smart business moves
✅Managing risk
✅Running smooth operations

What does this mean?

The future belongs to leaders who can think, feel, and execute.

Not just tech 
Not just talent 

Both.

And here’s what most people are missing:

AI still needs humans who understand humans.

That’s why I train it.

I’m actively working on training AI to be more emotionally intelligent. Leaders too!

Because tools change.

Humans lead.

If you’re a founder, executive, or emerging leader who wants to grow in pay, peace + power in 2026…

Let’s work together.

DM me CROWN and share your challenges. Happy to offer solutions or refer you. 👑

“I pray you get good news this week!”

Comment if the message below is for you? 👇🏽

“I pray you get good news this week!”

Keep your crown at all costs.

Did you read my feature in Executives Diary Magazine? Check it out, details below 👇🏽

“I want to become an AI Trainer.”

If you’re a leader in STEM or education that has thought about it or had curiosity, take this poll.

Your votes are 100% confidential 

Thank you for your participation.

Are you interested in becoming an AI Trainer with the skills you already have?

The author can see how you vote. Learn more

Charity S. McDonald is speaking as a panelist for the “Voice to Value” event on Zoom on 2/26!

This event is for Leaders, content creators, coaches, consultants and SMEs.

Or anyone interested in global growth this year!

2026 is the year to get paid for being you.

Details to register are in the comments⬇️

♻️Share this post with your connections.

Kareem Rogers, MHRIR, SHRM-CP, CIPC, CCSC, Sharath Nair and 56 other attendees

View event: Voice To Value: How Experts Turn Influential Leadership Into Global Impact

Voice To Value: How Experts Turn Influential Leadership Into Global Impact

“Leading well is delegating not doing it all.”

Don’t know who this is for but…👇🏽

Charity McDonald 👑

taplio

The Battle

Lissa Appiah

Charity S. McDonald

Followers

Posts

Engagements

Likes

Performance ScoreLissa Appiah's LinkedIn Performance

Performance ScoreCharity S. McDonald's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Lissa Appiah

Charity S. McDonald

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lissa Appiah's LinkedIn Performance

Performance ScoreCharity S. McDonald's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLissa Appiah's LinkedIn Performance