Lissa Appiah

Certified Career Transition & Job Promotion Coach | Career & Leadership Development Workshop Facilitator | Speaker & Trainer | Canada's Top 100 Black Women to Watch of 2022

Are you an introverted leader or founder who is delivering results yet still not getting the recognition, opportunities, or visibility you deserve? You are not alone.

Research shows introverts with a bachelor’s degree earn $290K less over their careers than extroverted peers, and $760K less with advanced degrees. Workplaces often reward visibility over quiet impact.

It is no surprise that 65% of senior executives view introversion as a barrier to leadership, and only 6% believe introverts have the people skills to lead teams. Without an intentional personal brand, introverted leaders and founders are often overlooked.

I know this struggle firsthand. As an introvert, I once believed I had to act extroverted to succeed. Everything changed when I built a personal brand rooted in my strengths. I earned five promotions in under eight years, and later, as a founder, went from avoiding visibility to becoming a LinkedIn Top Voice with a profitable personal brand.

Now, I help introverted leaders and founders do the same through The Introvert Leadership Method and The Brand Visibility Accelerator. These proven systems help you be seen, attract opportunities, and earn more without acting out of character.

💡 With these systems, you will learn how to:
✔ Position your résumé, LinkedIn, and personal brand so your value is clear and compelling
✔ Build influence and visibility without draining your energy
✔ Communicate your strengths in interviews, negotiations, client conversations, and stakeholder meetings
✔ Attract opportunities and step into roles or business growth where your quiet expertise is recognized and rewarded

📈 Client Results:

“Shortly after working with Lissa, I received a job offer exactly aligned with the role I was seeking.” — Anna Savelyeva, Director of Programs

“Lissa’s program gave me the tools to land new roles, negotiate better salaries, and not sell myself short.” — Linda Adwoa Aidoo, Certified Finance Professional

“Her coaching gave me clarity, confidence, and opened doors to new opportunities I never thought possible.” — Grace Udodong, Founder, Oasis Youth Care

🏆 Featured in: The Globe and Mail • Fortune Magazine • LinkedIn News • CTV News

👉🏽 Ready to turn introversion into your advantage and claim the opportunities you deserve, in your career or your business?
📩 Message me here on LinkedIn or book a discovery call at weapply.ca

Founder, Career & Leadership Development Workshop Facilitator

We help organizations develop and retain talent through career and leadership development workshops or programs. As a Workshop Facilitator & Keynote Speaker, my signature presentations are: 

"Building with LinkedIn: Mastering LinkedIn for Career Success"
"Brand You: Unlocking the Power of Personal Branding to Stand Out in Your Career"

All our workshops and coaching programs are customized based on your organizational needs.

I spent $2,500 trying to fix my LinkedIn.  
The problem wasn’t LinkedIn.
 
Years ago, I hired a copywriter to write 8 posts for me.
 
Result: barely any engagement, no visibility, 0 clients.
 
After investing in so many things, I came to a hard realization.
I wasn’t lacking strategy.  
I was hiding.
 
I didn’t think my stories had much value. 
As an introvert, visibility felt uncomfortable, so I tried to outsource it instead of owning it.
 
That’s what most coaching programs don’t teach you.
Visibility only works when you’re willing to be seen.
 
The shift I needed wasn’t better copy or hacks. 
It was deciding my story mattered and learning how to show up in a way that felt natural to me.
 
That shift helped me build a personal brand, grow to 65K+ followers, become a LinkedIn Top Voice, and build a 6-figure business.
 
Not by being louder.  
But by being intentional.
 
If you want growth but visibility feels overwhelming, this masterclass is for you.
 
February 28 at 12 PM ET.  
How to Overcome Fear & Show Up on LinkedIn as an Introvert.
 
Register here: https://lnkd.in/gR5hn48S

I help introverted leaders land $150K+ roles & attract their 1st client on LinkedIn | Bilingual (EN/FR) Executive Coach & Personal Branding Consultant | Top 20 Career Coach & Top 20 LinkedIn Top Voice in Canada

I’m tired.
Every year, it's the same story. 

Around International Women’s Day, invitations from women-supporting organizations land in my inbox.   
  
They often share a common goal: advancing equity and closing the gender pay gap.
  
Yet, paradoxically, when it comes to compensating the speakers, panelists, and mentors they recruit ... there’s silence.   
  
Some truly don’t have the budget at all, and I completely understand that.   
  
But others have made it a practice to expect women to offer their expertise without pay.
Perpetuating the same cycle they claim they are trying to break.   
  
If we believe women’s voices matter, we should fund them.
If we believe in closing the gap, we should stop recreating it.   
  
I’m at a crossroads because this isn’t about saying no to purpose.
It’s about saying yes to alignment.   
  
Pay women for their work.

I used to think visibility was for “louder” people.

 The ones who always knew what to say.
 The ones who never overthought a post before hitting publish.

Turns out… that’s not true.

Most of the introverted leaders I work with don’t lack ideas.
They lack permission—to be seen, to be heard, to take up space without feeling fake or forced.

And honestly? I’ve been there too.

That’s why I’m hosting a free live masterclass on February 28 at 12 PM ET:
Brand Refresh: How to Overcome Fear and Show Up on LinkedIn as an Introvert.

This isn’t about becoming louder.
It’s about becoming clearer, more intentional, and more confident—in a way that actually feels like you.

We’ll talk about:
 • How to stop letting fear and overthinking run your visibility
 • How to shape a personal brand that feels authentic (not performative)
 • How to use LinkedIn to attract opportunities without burning out or pretending to be someone you’re not

If you’ve ever thought:
 “I have something to say, but I don’t know how to show up…”
 This is for you.

You don’t need to be fearless to be visible.
You just need a strategy that fits who you are.

Join me on February 28 at 12 PM ET for my free masterclass, where I’ll share more of my story and the exact strategies I used to build my personal brand on LinkedIn as an introvert. 

Register here >>> https://lnkd.in/gR5hn48S

View event: Brand Refresh: How to Overcome Fear and Show Up on LinkedIn as an Introvert

Brand Refresh: How to Overcome Fear and Show Up on LinkedIn as an Introvert

AnaGoehner.com (Digital Butterfly Communications, LLC)

Hi, I’m Ana! 👋
A 3x Certified Career Coach, LinkedIn Strategist, LinkedIn Learning Instructor, and Speaker. I bring over 15 years of experience in corporate and HR roles in Brazil and the U.S.

𝐈 𝐡𝐞𝐥𝐩 𝐢𝐧𝐭𝐫𝐨𝐯𝐞𝐫𝐭𝐬 (𝐥𝐢𝐤𝐞 𝐲𝐨𝐮) 𝐭𝐚𝐤𝐞 𝐜𝐨𝐧𝐭𝐫𝐨𝐥 𝐨𝐟 𝐭𝐡𝐞𝐢𝐫 𝐣𝐨𝐛 𝐬𝐞𝐚𝐫𝐜𝐡 𝐚𝐧𝐝 𝐜𝐚𝐫𝐞𝐞𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲—𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐭𝐡𝐞 𝐜𝐨𝐧𝐬𝐭𝐚𝐧𝐭 𝐩𝐫𝐞𝐬𝐬𝐮𝐫𝐞 𝐨𝐟 𝐬𝐞𝐥𝐟-𝐩𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧.
You don’t have to be the loudest person in the room to stand out. You just need a LinkedIn profile and strategy that work—and that’s exactly what I help my clients create. 


🟣 𝐌𝐘 𝐒𝐄𝐑𝐕𝐈𝐂𝐄𝐒

🔹 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐀𝐮𝐝𝐢𝐭
A 20-30 minute recorded video review of your entire LinkedIn profile. Step-by-step guidance on what’s working, what’s missing, and what to improve. Includes bonus templates and videos for easy implementation.

🔹 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧
I handle 100% of your LinkedIn profile optimization based on your resume, career goals, and a 60-minute strategy call. Includes bonus templates and videos to help you maintain your profile long-term.

🔹 𝐂𝐚𝐫𝐞𝐞𝐫 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠 
A targeted discussion on one or two key areas (resume, LinkedIn, job search, interviews, career clarity) with expert feedback, strategic insights, and step-by-step recommendations. Includes a post-session action plan so you know exactly what to do next.


🎯 𝐘𝐎𝐔𝐑 𝐑𝐄𝐒𝐔𝐋𝐓𝐒

✅ A LinkedIn profile that attracts recruiters (without the awkward self-promotion) 
✅ A job search strategy that works for YOU—not the other way around 
✅ More profile views, more connections, and more job opportunities 
✅ Increased confidence in your job search (finally stop second-guessing yourself!) 
✅ A faster, more efficient job search that gets real results


🟡 𝐅𝐫𝐞𝐞 𝐫𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬:
https://anagoehner.com/resources

➡️ 𝐋𝐞𝐭❜𝐬 𝐰𝐨𝐫𝐤 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫: 
https://anagoehner.com/services

📩

Career Coach | LinkedIn Strategist | Founder

🔹 Some topics I write and speak about include Career Development, Career Well-being, Targeted Job Search, Job Searching on LinkedIn, LinkedIn Optimization, and Self-Advocacy in the Workplace. My audience is introverted professionals.

🏆 My work has been featured in Time Magazine, Fast Company (3x), Huff Post (8x), LinkedIn News (9x), Fortune, JobScan, Business Insider, and more. I've also been a guest speaker in multiple podcasts and live events.

As 3x Certified Career Coach, LinkedIn Strategist, LinkedIn Learning Instructor, and Speaker, I help introverts (like you) take control of their job search and career strategy—without the constant pressure of self-promotion. I bring over 15 years of experience in corporate and HR roles in Brazil and the U.S.

You don’t have to be the loudest person in the room to stand out. You just need a LinkedIn profile and strategy that work—and that’s exactly what I help my clients create. 

For speaking engagements, partnerships, guest appearances, training, and features, connect with me here on LinkedIn or send me a message at ana@anagoehner.com

🔹Previous article features/speaking events: https://anagoehner.com/about

Or, read the articles below.

🟣

Guest Speaker | Career & Job Search Subject Matter Expert | Course Instructor

Madecraft

• Developed and presented 2 e-learning courses about career development, helping the learner advocate for promotions and foster a sense of belonging at work.

• Created course concepts, content, scripts, glossary, and exercise files.

• Wrote 20 scripts/lessons while following guidelines and a timeline.

• Built table of contents, chapter and lesson titles, and learning objectives.

• Filmed 2 courses (scripted/unscripted) at Madecraft studios in Santa Barbara, California. Course published on LinkedIn Learning in August 2024.

Selected by Madecraft’s content acquisition team to develop next-generation learning courses as a subject matter expert in career development and work environment. 
Madecraft develops premium off-the-shelf learning libraries for the world’s most admired brands.

LinkedIn Learning Instructor | Course Developer

Indeed.com

• Reviewed 60+ resumes monthly with a 10-minute screen-share video recording review critique.

• Coached job seekers on the WHO method to show impact while explaining resume bullet points.

• Guided job seekers on resume writing, ATS format, gaps in employment, and career change.

• Taught job seekers about job descriptions, keyword optimization, and job search strategies.

➤ Technologies: Google Workspace, Zoom, JIRA, Google Drive, UpWork, Erecruit timekeeping, Vimeo.

Career Coach | Resume Writer & Reviewer

IQVIA

IQVIA (NYSE: IQV) is a leading global provider of clinical research services, commercial insights, and healthcare intelligence to the life sciences and healthcare industries, with 88,000+ employees worldwide.

• Managed the timekeeping system for 700+ employees (IQVIA Laboratories), resolved 30+ troubleshooting emails daily, performed 52 pay code audits yearly, and trained 10+ new hires weekly.

•  Coordinated the implementation of employee health and well-being programs with vendors.

• Facilitated 6 HRIS projects in collaboration with the global IT team, scheduled project timelines, performed tests, created user guides, and trained managers, contractors, and employees.

• Drafted and distributed 5+ benefits/HR communications for 1,600+ employees monthly (IQVIA Laboratories) and facilitated virtual benefits orientation presentations for 20+ new hires monthly.

• Assisted 6 HRBPs with weekly new hire orientations and trained and onboarded 3 HR employees remote and onsite.

• Built and managed content for 3 SharePoint sites (US HR, Benefits & Handbook).

➤ Technologies: Workday, PeopleSoft, ADP, SharePoint, Kronos Timekeeping, ServiceNow, Excel, 
 Microsoft Teams, Zoom, Outlook, Ceridian Dayforce, Adobe Acrobat PDF Editor, SAP Concur.

➤ Expertise: Onboarding & Orientation, HRIS Administration, HR Communications, Employee Handbook, HR Policies, Compliance, Process Improvement, Vendor Management, Training Development, Employee Benefits, Wellness, Hiring Process, and Candidate Interviews.

Human Resources Specialist | Benefits Specialist

ICON plc

• Managed 25+ complex clinical translation projects monthly in multiple languages.

• Created and posted job ads, and recruited global linguists for quick turnaround projects.

• Trained and developed 7 new team members on company SOPs, ISO guidelines, project processes, time management, quality control, document editing, and vendor management.

• Coordinated project budgets, scope, and guidelines among 30-50 global contractors.

➤ Technologies: Adobe InDesign, memoQ, Audacity, Adobe After Effects, PDF Editor, Word, Publisher, PowerPoint, company proprietary project and vendor management software.

Project Manager

• Managed 20+ translation projects monthly from English into global languages for clinical trial documents from phases I through IV.

Project Analyst

• Managed 15+ monthly translation projects for clinical Study Start-Up (SSU) and regulatory affairs documentation from global languages into English.

Translation Coordinator

Loma Translations, LLC

• Freelance translator, voice-over, localization, and language consultant from English into Portuguese Brazil (EN > ptBR) with in-depth knowledge of the Brazilian culture and lifestyle. 

• Editor and proofreader for environmental, business, human resources, marketing, and clinical trial study start-up documents.

• Voice-over talent for Portuguese clinical trial interactive voice response systems (IVRS).

Translation Project Manager | Translator | Voiceover Talent

Stand Together

• Supported a team of 7 HR generalists, 5 recruiters, HR director, benefits manager, and educated employees on company policies.

• Created offer letters, and assisted recruiters with background checks and LinkedIn job ads for 10+ positions.

• Managed and audited 500+ employee hard copy files and entered employee data in the new HR system (UltiPro).

• Prepared dozens of documents for weekly new hire orientation and participated in onboarding activities.

➤ Technologies: Ultimate Software (UltiPro), Excel, Taleo, LinkedIn, Microsoft Office 365.

Human Resources Assistant

Quake Global

• Scheduled 10+ executive meetings weekly, managed CFO calendar, and coordinated domestic and international travel and accommodations.

• Assisted with product quality checks, and edited documents and website articles.

• Managed front office with a friendly demeanor and provided effective customer service via phone and onsite to ~20+ guests weekly.

Office Administrator

Ruddy Gregory, PLLC

• Managed office operations for 4 attorneys: prepared correspondence, managed accounts payable, scheduled meetings, and coordinated travel.

Administrative Assistant

Bilingual Career Strategist | Career Development Instructor | I help you advocate for your career well-being and become your Chief Career Officer 🦋| Resume, LinkedIn, Coaching, Courses, Work Environment Speaker

Introvert, job searching, and feeling invisible on LinkedIn? 😞 How do you stand out among hundreds of candidates for one job? 
𝐓𝐡𝐞 𝐭𝐫𝐮𝐭𝐡: Creating content alone doesn’t guarantee visibility, but an optimized profile with the right keywords for your desired job 𝐃𝐎𝐄𝐒!

𝐇𝐢, 𝐈’𝐦 𝐀𝐧𝐚! 👋
A 𝟑𝐱 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝 𝐂𝐚𝐫𝐞𝐞𝐫 𝐂𝐨𝐚𝐜𝐡, 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭, 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐈𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐨𝐫, and 𝐒𝐩𝐞𝐚𝐤𝐞𝐫. I bring over 15 years of corporate and HR experience in Brazil and the U.S.

I help introverts (like you) take control of their job search and career strategy—𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐭𝐡𝐞 𝐜𝐨𝐧𝐬𝐭𝐚𝐧𝐭 𝐩𝐫𝐞𝐬𝐬𝐮𝐫𝐞 𝐨𝐟 𝐬𝐞𝐥𝐟-𝐩𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧.

You 𝐝𝐨𝐧’𝐭 have to be the loudest person in the room to stand out. You just need a 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐩𝐫𝐨𝐟𝐢𝐥𝐞 𝐚𝐧𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐭𝐡𝐚𝐭 𝐰𝐨𝐫𝐤—and that’s exactly what I help my clients create. 


🟣 𝐌𝐘 𝐒𝐄𝐑𝐕𝐈𝐂𝐄𝐒

🔹 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐀𝐮𝐝𝐢𝐭
A 20-30 minute recorded video review of your entire LinkedIn profile. Step-by-step guidance on what’s working, what’s missing, and what to improve. Includes bonus templates and videos for easy implementation.

🔹 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧
I handle 100% of your LinkedIn profile optimization based on your resume, career goals, and a 60-minute strategy call. Includes bonus templates and videos to help you maintain your profile long-term.

🔹 𝐂𝐚𝐫𝐞𝐞𝐫 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠 
A targeted discussion on one or two key areas (resume, LinkedIn, job search, interviews, career clarity) with expert feedback, strategic insights, and step-by-step recommendations. Includes a post-session action plan so you know exactly what to do next.


🎯 𝐘𝐎𝐔𝐑 𝐑𝐄𝐒𝐔𝐋𝐓𝐒

✅ A LinkedIn profile that attracts recruiters (𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐭𝐡𝐞 𝐚𝐰𝐤𝐰𝐚𝐫𝐝 𝐬𝐞𝐥𝐟-𝐩𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧)
✅ A job search strategy that works for 𝐘𝐎𝐔—not the other way around 
✅ More profile views, more connections, and 𝐦𝐨𝐫𝐞 𝐣𝐨𝐛 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 
✅ Increased confidence in your job search (𝐟𝐢𝐧𝐚𝐥𝐥𝐲 𝐬𝐭𝐨𝐩 𝐬𝐞𝐜𝐨𝐧𝐝-𝐠𝐮𝐞𝐬𝐬𝐢𝐧𝐠 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟!) 
✅ A faster, more efficient job search that 𝐠𝐞𝐭𝐬 𝐫𝐞𝐚𝐥 𝐫𝐞𝐬𝐮𝐥𝐭𝐬


If you’re tired of guessing and ready for real strategies that bring real results, I’m here to help.

💡 Let’s make LinkedIn your silent ally, not your second job.


📩 𝐍𝐞𝐞𝐝 𝐡𝐞𝐥𝐩 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐩𝐫𝐨𝐟𝐢𝐥𝐞? 𝐋𝐞𝐭’𝐬 𝐜𝐡𝐚𝐭!
DM me or send me an email: 𝐚𝐧𝐚@𝐚𝐧𝐚𝐠𝐨𝐞𝐡𝐧𝐞𝐫.𝐜𝐨𝐦

Ana Goehner, aPHR

Stop treating LinkedIn like a digital resume. Your resume is a private document tailored for a specific job application. 

Your LinkedIn profile is a public, dynamic story of your career.


If you are an introvert who struggles to write this section, try these strategies to make it easier:

- Craft a Narrative: Don't just list duties. Tell the story of your contribution.

- Use Social Proof: Lean on endorsements and recommendations. It takes the pressure off you to "sell" yourself when others do it for you.

- Format for Skimmers: I share exactly how to use symbols and spacing to make your profile stand out to busy recruiters.


This article has everything you need to help you improve your experience section today.

Ana Goehner

LinkedIn Profile Optimization for Managers & Directors. Attract the right recruiters without posting daily ▶ 3x Certified Career Coach & Job Search Strategist for Introverts | LinkedIn Learning Instructor 🎤Guest Speaker

Open article: How to Optimize Your LinkedIn Experience Section to Stand Out by anagoehner.com

A happy woman at her desk after learning how to write the LinkedIn experience section.

How to Optimize Your LinkedIn Experience Section to Stand Out

Are you using "Open to Work" wrong? 
There is a big difference between the green banner on your profile picture and an "Open to Work" post. 

One is a passive signal; the other is a proactive announcement.

If you are ready to tap into your network but dread the idea of "self-promotion," my article is for you.

I share how to:

- Write a post that sounds like you, not a desperate candidate.

- Rally your inner circle to boost the post’s reach without spamming.

- Decide when NOT to post (yes, there are times you should stay quiet).

Open article: How to Write a LinkedIn Open to Work Post That Feels Authentic (and Gets Results) by anagoehner.com

LinkedIn open to work post - a happy woman opening an office door

How to Write a LinkedIn Open to Work Post That Feels Authentic (and Gets Results)

You can have a perfect resume and 10 years of experience, but if your LinkedIn job title is wrong, you are effectively invisible.

💡 Recruiters use LinkedIn like a search engine.
💡 Recruiters don’t search for metaphors. They search for job titles.

They type specific terms into the search bar to find their next hire. 

If your headline says "Senior Professional," "Creative Problem Solver," or "Marketing Ninja," you are likely buried on page 15 of their results.


If you feel like your profile is hearing crickets, here are 3 ways to fix your "Searchable Headline":

🔹 1. Ditch the Internal Jargon 

Does your company call you a "Client Success Catalyst IV"? That sounds cool internally, but no recruiter is typing that into a search bar. 

Translate your title to the industry standard.

- Internal Title: "Happiness Hero"
- Searchable Title: "Customer Success Manager"


🔹 2. Stop Being "Creative" (Be Clear Instead) 

Introverts often try to show personality to stand out, using terms like "Guru" or "Wizard." But clarity beats cleverness every time. 

If you are a Project Manager, say "Project Manager." Save the personality for your "About" section. The Headline is for SEO.


🔹 3. Optimize for the Job You WANT 

Your headline shouldn't just be a history of what you've done; it should be a signal of where you are going. 

If you are a Generalist looking to specialize, remove the titles that no longer serve your future. Focus on the 1-2 titles that align with your next step.


👍 The Rule of Thumb: If a recruiter wouldn't type it into a search bar, it shouldn't be your headline.


Check your headline today: Is it "cute", "clever", or is it clear? 👇



-------------
👋 Hi, I’m Ana, a 3X Certified Career Coach and Job Search Strategist. I help introverted managers & directors optimize their LinkedIn profile to attract the right recruiters without posting daily.

Get the LinkedIn Guide for Introverts in my profile FEATURED section.

💜

#LinkedInTips #JobSearchTips #Introverts #CareerAdvice

I'll be speaking about "Visibility Without Vanity: How to Advocate for Your Impact!" Make sure to attend it on February 24.

This event with FlexJobs will be an excellent resource for everyone, not just remote and hybrid employees. 

If you work remotely with anyone, such as another team member or your boss in a different office, you will want to join us too! 😉 

I cannot wait to see you there.

Doing great work isn’t always enough to get ahead, especially in remote or hybrid roles. Too many professionals end up with strong results that quietly go unnoticed.

If you struggle to advocate for yourself at work, join us for this webinar where Ana Goehner will share practical, strategic approaches to self-advocacy, including how to document your impact, communicate progress without oversharing, and turn 1:1s and performance reviews into far less stressful (and more effective) conversations.

If you want your work to be visible, valued, and remembered, this one’s for you!

https://lnkd.in/e2zaGZxU

View event: Visibility Without Vanity: How to Advocate for Your Impact

Visibility Without Vanity: How to Advocate for Your Impact

"I hate writing about myself." 

I hear this constantly from introverts. 

We often feel that updating our LinkedIn Experience section requires us to be "loud," arrogant, or braggy.

So, the default move is to copy-paste dry bullet points from a resume and hope for the best.

But this creates a wall of text that recruiters skip over.


Here are 3 tweaks to write a LinkedIn Experience section that sells your skills for you, without the "ick" factor:

🔹 1. Break the "Wall of Text" with Visual Headers 

Recruiters scan; they don't read. If your experience is a block of text, you lose. Use bold, capitalized subheadings with symbols to guide their eye to your wins. Instead of a long paragraph, try: ► THE CHALLENGE: [Brief context] ► THE ACTION: [What you did] ► THE RESULT: [The outcome]


🔹 2. Let Data Do the "Bragging" 

Adjectives feel risky ("I’m a great leader"). Numbers feel safe because they are neutral facts. Shift from subjective to objective.

- Subjective: "Managed a large team and improved sales."
- Objective: "Led a team of 15 to achieve 20% YoY revenue growth." Concrete numbers aren't bragging; they are evidence.

🔹 3. Leverage Media (Show, Don't Just Tell) 

LinkedIn allows you to attach media to your experience roles. Use this!

Upload a project deck, a video of a talk you gave, or a link to a published article. This allows your work to speak for itself, taking the pressure off you to write a lengthy description.


Your Experience section isn't just a history of what you've done; it's about your impact.


When was the last time you refreshed this section of your profile? 👇



-------------
👋 Hi, I’m Ana, a 3X Certified Career Coach and Job Search Strategist. I help introverted managers & directors optimize their LinkedIn profile to attract the right recruiters without posting daily.

Get the LinkedIn Guide for Introverts in my profile FEATURED section.

💜


#LinkedInTips #IntrovertCareer #PersonalBranding #ResumeTips #CareerAdvice

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The Battle

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