Brian Lischer

Ignyte

Everything you need to build a brand that’s impossible to ignore: Services, Training, Coaching

Founder & CEO

Entrepreneurs'​ Organization

Made learning fun again with educational programs that fueled growth for early-stage entrepreneurs (and tripled turnout in the process).

Board Member

BusinessOnLine

Supercharged growth for a host of brands with slightly unconventional (but wildly effective) strategies at a B2B digital marketing powerhouse.

Strategy Director

San Diego Instruments

Led a global neuroscience manufacturer out of the marketing dark ages, transforming print materials into future-proof digital assets that ignited business growth.

Marketing Director

Lischer Media

Ditched the rat race and went out on my own to help a range of clients achieve uncommon results with disruptive digital marketing strategies.

Marketing Consultant

Geary Interactive

Cut my teeth helping businesses navigate the wild west of early digital marketing, with search campaigns that minted internet gold.

Marketing Strategist

Follow me for daily tips on branding | Founder of Ignyte | Helping businesses grow with branding services, training & coaching

I studied in psychology in college, but being a shrink wasn’t for me.

So I became a marketer instead.

After a decade of working with nearly every type of business, I noticed a pattern…

Most of their problems weren't about marketing.

They were about positioning.

→ Slow growth
→ Hiring struggles
→ Price sensitivity
→ Investor skepticism
→ High customer churn
→ Low conversion rates
→ No real differentiation

Every single one of these stems from poor positioning.

Once I saw that, I couldn't unsee it.

So, I made the leap from marketing to branding.

I interviewed at every branding agency I could find.

But they all said the same thing: "You don’t have the right experience." 

So, I said screw it—and started my own.

Since then, I’ve built that agency into a multi-million-dollar business, spoken to thousands about the power of branding, and written for publications like Forbes, Inc., and Entrepreneur. 

Here's what I've learned: 

A better business starts with better positioning.

And improving your positioning? It's easier than you think.

You don’t need a huge budget. 

You don't need an MBA.

You simply need the right framework—and a little guidance.

Want to position your business for growth?

Here’s how I can help:

𝟭. 𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗺𝘆 𝗳𝗿𝗲𝗲 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿.

Get actionable tips for building a better brand and deep dives on improving your positioning.

🔗 Subscribe → https://ignytebrands.com/better-branding

𝟮. 𝗚𝗲𝘁 𝘂𝗻𝘀𝘁𝘂𝗰𝗸 𝗱𝘂𝗿𝗶𝗻𝗴 𝗮 𝟭:𝟭 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗰𝗮𝗹𝗹

Gain the clarity you need to sharpen your positioning and move your brand forward—fast. Limited spots available.

🔗 Schedule → https://www.ignytebrands.com/brand-coaching

𝟯. 𝗪𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝘆 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝗴𝗲𝗻𝗰𝘆.

Find out how Ignyte can help you grow—whether you need a brand audit, a rebrand, or something in between.

🔗 Explore → https://ignytebrands.com

Everything you need to build a brand that’s impossible to ignore: 

• Brand Services
• Brand Training
• Brand Coaching

Rosebud Restaurant Group

- Leading Marketing for one of the largest family run restaurants groups in Chicago, recently expanded into Florida
-  Reopening 3 restaurant locations including the most anticipated restaurant openings of 2025
- Fin

Marketing Manager

connectedinternational

Developing startups and people across borders.
Marketing and Branding Strategy:
- Website Rebranding 
- Identifying markets and creating startup marketing plans
- Content and targeting strategies
- Optimizing content creation
- Account Manager at Forge Brandworks

Founder

Projects I've done covering Marketing and Branding Strategy for clients:
- Building Branding Guidelines 
- Location and Website Rebranding 
- Identifying markets and creating startup marketing plans
- Content and targeting strategies
- Optimizing content creation

Marketing and Branding Consultant

IES Abroad

Alumni engagement and branding through digital marketing, engaging over 20,000 new alumni and 40,000 once lost alumni. ideating historic-first Native American panel on study abroad,

Marketing Specialist – Alumni Engagement

Hannah's Bretzel

Led branding, marketing, and customer experience departments as part of Hannah's Bretzel's leadership team, expanding stores and driving a 220% revenue increase in 6 months—matching the profits previously generated by previously closed pre-pandemic locations.

Brand Manager

Envoy Global

Spearheaded data-driven marketing strategies across digital channels, improving email effectiveness, launching paid social media campaigns, creating inbound workflows and A/B tests, and ideating the company's first Slack community.

Marketing Performance Analyst

Alliance Française de Chicago

Headed the Marketing Department for the second largest French cultural center in the US. Managed strategy to increase brand awareness, audience diversity, membership + class growth. Led website redesign, influencer partnerships, and online and offline programmatic.

Learnship

Managed US Marketing and worldwide English content for German B2B startup, before they merged with Global English.
Managed sales support materials and day-to-day marketing activities, content including flyers, PR, and presentations, US event planning, lead website global rebranding, heading Global Social Media, community management, reputation management, crisis management, content curation, and managing company thought leadership

US Marketing Manager

Ennov

Led English and German marketing content strategies for leading French Pharmavigilence Startup. including website initiatives, software launches, and campaigns while managing lead generation reporting and overseeing German localization for seamless multilingual functionality. Created and published all English web and social media content, established the brand's tone of voice, and authored white papers and case studies.

Marketing Content Manager

Digimind

Did new business development for the largest socialedia and competitive intelligence company in Europe.

Providing consultation on social media monitoring, analytics, and competitive and market intelligence, prospecting new clients and closing $90K in deals with so.e of the most well known brands in the world.

Business Development Executive

With 10+ years of experience helping startups scale and hospitality brands thrive, I bridge vision and execution—turning ambitious goals into measurable growth through data-driven strategy and creative storytelling.

I’m known for revitalizing underperforming brands, sparking engagement, and building omni-channel campaigns that actually move the needle. Think: rebrands across 10+ companies, loyalty programs that convert customers into advocates, and full-funnel strategies that turn chaos into clarity (and ROI).

Along the way, I’ve led teams running digital, ABM, and multi-channel campaigns for companies generating $30M+ in revenue—driving $3M in incremental sales in six months and engaging audiences of 94K+ subscribers.

My sweet spot? Scaling businesses—from launching in new markets to optimizing customer journeys and building the operational foundations that make growth sustainable. I thrive at the intersection of strategy, creativity, and data, helping international startups enter the U.S. market, elevating hospitality groups through digital transformation, and crafting campaigns that connect both locally and globally.

If you’re looking for someone who can see the big picture, rally a team, and make it happen, let’s connect.

Core Strengths
Strategic Planning & Positioning | Demand Generation | ABM | Lifecycle Marketing
Omnichannel Campaigns | Marketing Automation | Team Leadership | P&L Management
Customer Journey Optimization | Data-Driven Growth | Global Expansion

Selected Partners & Clients
Hospitality: Rosebud Restaurant Group, Hannah’s Bretzel
Nonprofits: Alliance Française de Chicago, IES Abroad, Elmhurst University
Startups: Envoy Global, French American Chamber of Commerce, and international seed-stage ventures expanding into the U.S.

Fluent in English, German, and French, I’ve helped 15+ brands expand globally and guided 500+ people through the nuances of international business and culture. I bring global perspective, operational excellence, and a growth mindset to every project I lead—partnering with CMOs, founders, killer teams to build what’s next.

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The Battle

Brian Lischer

Tatiana Boucher ❣️

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