Brian Lischer

Ignyte

Everything you need to build a brand that’s impossible to ignore: Services, Training, Coaching

Founder & CEO

Entrepreneurs'​ Organization

Made learning fun again with educational programs that fueled growth for early-stage entrepreneurs (and tripled turnout in the process).

Board Member

BusinessOnLine

Supercharged growth for a host of brands with slightly unconventional (but wildly effective) strategies at a B2B digital marketing powerhouse.

Strategy Director

San Diego Instruments

Led a global neuroscience manufacturer out of the marketing dark ages, transforming print materials into future-proof digital assets that ignited business growth.

Marketing Director

Lischer Media

Ditched the rat race and went out on my own to help a range of clients achieve uncommon results with disruptive digital marketing strategies.

Marketing Consultant

Geary Interactive

Cut my teeth helping businesses navigate the wild west of early digital marketing, with search campaigns that minted internet gold.

Marketing Strategist

Follow me for daily tips on branding | Founder of Ignyte | Helping businesses grow with branding services, training & coaching

I studied in psychology in college, but being a shrink wasn’t for me.

So I became a marketer instead.

After a decade of working with nearly every type of business, I noticed a pattern…

Most of their problems weren't about marketing.

They were about positioning.

→ Slow growth
→ Hiring struggles
→ Price sensitivity
→ Investor skepticism
→ High customer churn
→ Low conversion rates
→ No real differentiation

Every single one of these stems from poor positioning.

Once I saw that, I couldn't unsee it.

So, I made the leap from marketing to branding.

I interviewed at every branding agency I could find.

But they all said the same thing: "You don’t have the right experience." 

So, I said screw it—and started my own.

Since then, I’ve built that agency into a multi-million-dollar business, spoken to thousands about the power of branding, and written for publications like Forbes, Inc., and Entrepreneur. 

Here's what I've learned: 

A better business starts with better positioning.

And improving your positioning? It's easier than you think.

You don’t need a huge budget. 

You don't need an MBA.

You simply need the right framework—and a little guidance.

Want to position your business for growth?

Here’s how I can help:

𝟭. 𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗺𝘆 𝗳𝗿𝗲𝗲 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿.

Get actionable tips for building a better brand and deep dives on improving your positioning.

🔗 Subscribe → https://ignytebrands.com/better-branding

𝟮. 𝗚𝗲𝘁 𝘂𝗻𝘀𝘁𝘂𝗰𝗸 𝗱𝘂𝗿𝗶𝗻𝗴 𝗮 𝟭:𝟭 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗰𝗮𝗹𝗹

Gain the clarity you need to sharpen your positioning and move your brand forward—fast. Limited spots available.

🔗 Schedule → https://www.ignytebrands.com/brand-coaching

𝟯. 𝗪𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝘆 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝗴𝗲𝗻𝗰𝘆.

Find out how Ignyte can help you grow—whether you need a brand audit, a rebrand, or something in between.

🔗 Explore → https://ignytebrands.com

Everything you need to build a brand that’s impossible to ignore: 

• Brand Services
• Brand Training
• Brand Coaching

Count On Sheep

Count On Sheep is a leading Crypto Tax Preparation service. We have coined the term “Digital Asset Reconciliation” (“DAR”), which is an all-encompassing process in which our experts reconcile crypto portfolios through the use of technical forensic blockchain analysis to accurately track cost basis across the blockchain. The DAR process is the only effective way to confidently and accurately report our clients’ crypto activities while optimizing tax treatment compliant with the IRS. This process is comprehensive and includes reconciling NFTs, DeFi, mining, liquidity pools, and all other transactions within the cryptosphere.

Co-Founder | COO/CMO

Supermind

Supermind is building trusted access points to psychedelic medicine, starting with Psychedelics.com (launching Q4 2022), to massively scale consumer education and patient enrollment in psychedelic-assisted therapy. We support consumers through a lifetime of wellness while enabling professionals to attract an abundance of patients.

We can deliver compliant patient enrollment at scale through comprehensive digital properties, trusted treatment marketplaces, and extensive data and audience tools. 

Our leadership and advisors bring over a decade of experience producing value within the addiction treatment, mental health, and behavioral health industries. What we’ve done in the past:

* Serving more than 200M visitors with credible, medically-reviewed health content and treatment resources at critical points in their lives

* $100M+ Revenue Generated for Behavioral Health Facilities

* $220M M&A as Founders and C-Suite Executives

* $100M+ Annual Organic Traffic Value (SEO/Earned Media)

* $120M+ Annual Paid Media Marketing

* 250K+ Annual Referrals Generated for Clinics, Therapists, and Treatment Centers


We’re hiring growth-mindset, solutions-oriented talent who like to make a difference in the world. Join us, and bring more great vibes to our team!

Partner | Advisor | Head of User Experience Optimization (UXO)

Absolute.co

UXOstudio

We are a boutique performance marketing firm that specializes in growth through User Experience Optimization.

Founder | Head of User Experience Optimization

SpikeUp

Advisor | Head of User Experience Optimization (UXO)

ScalableGroup

Scalable is a startup studio focused on growth capabilities. We invest in, advise, co-found, or independently launch and operate startups. With more than 60 investments and nearly a dozen successful exits, we are continuing to develop exciting opportunities and grow startups we believe in.We are primarily focused in the influencer marketing, e-commerce, gaming, health and beauty, marketplace, delivery, fashion, music and adtech markets. We also support a wide array of nonprofit causes

Partner | Head Of User Experience Optimization (UXO)

byte®

I came in as part of the initial outside angel investment when the team consisted of 12 people. I built out their entire conversion optimization program and a team that helped them generate over nine figures a year. I stayed on post-acquisition for the handoff to the new C-level executives who took over.

Acquired by Dentsply Sirona (Nasdaq: XRAY)
💰$1.05 Billion (all cash)

Partner | Advisor | Head of User Experience Optimization

CreateTribe

We empower influencers to create professional and scalable brands while making a positive social impact through supporting causes they’re passionate about.

We believe that behind every amazing brand is a Tribe of amazing, passionate people, and that includes the team, the customers, and the leadership.

Our full 360-degree approach to being true business partners to the influencers and celebrities, with mutually-aligned goals and interests, enables us to take the headache out of building meaningful, and purposeful brands, that are fun, profitable and impactful.

TALENTLESS

I helped build and scale a large basics apparel brand until it was privately acquired.

Partner | Head of User Experience Optimization

GMW Consulting, Inc. 

Founder | Head of Experimentation

Experienced Operations & Performance Marketing Executive | Proven Track Record in Building and Scaling Companies with 15 years of experience, I specialize in building successful companies in challenging verticals, particularly through conversion optimization, growth hacking, and operational leadership. I’ve played key roles in the success of several companies, with four being acquired for major exits.

Career Highlights:
Recovery Brands: Part of the core initial team, helping scale the company to 175 employees within five years. My departments generated over $40 million in revenue during my last 20 months. Acquired for nearly $100 million.

Byte: As part of the only angel investment deal, I built performance marketing and optimization teams from 5 to 300 employees. Generated $100 million in annual revenue. Acquired for $1.04 billion.

Talentless Apparel: Built this apparel brand for a celebrity, overseeing operations and digital strategy. Generated over $25 million in net revenue before its acquisition (details under NDA).

Key Strengths:
Building and leading high-performance teams in operations and marketing.
Scaling businesses and driving substantial revenue growth.
Expert in conversion optimization, user experience, and revenue generation strategies.

I’m passionate about continually optimizing and refining business processes to deliver measurable growth. Let’s connect if you’re looking for someone to help scale your business or drive operational efficiency.

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The Battle

Brian Lischer

Greyson Waller

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