Brian Lischer

Ignyte

Everything you need to build a brand that’s impossible to ignore: Services, Training, Coaching

Founder & CEO

Entrepreneurs'​ Organization

Made learning fun again with educational programs that fueled growth for early-stage entrepreneurs (and tripled turnout in the process).

Board Member

BusinessOnLine

Supercharged growth for a host of brands with slightly unconventional (but wildly effective) strategies at a B2B digital marketing powerhouse.

Strategy Director

San Diego Instruments

Led a global neuroscience manufacturer out of the marketing dark ages, transforming print materials into future-proof digital assets that ignited business growth.

Marketing Director

Lischer Media

Ditched the rat race and went out on my own to help a range of clients achieve uncommon results with disruptive digital marketing strategies.

Marketing Consultant

Geary Interactive

Cut my teeth helping businesses navigate the wild west of early digital marketing, with search campaigns that minted internet gold.

Marketing Strategist

Follow me for daily tips on branding | Founder of Ignyte | Helping businesses grow with branding services, training & coaching

I studied in psychology in college, but being a shrink wasn’t for me.

So I became a marketer instead.

After a decade of working with nearly every type of business, I noticed a pattern…

Most of their problems weren't about marketing.

They were about positioning.

→ Slow growth
→ Hiring struggles
→ Price sensitivity
→ Investor skepticism
→ High customer churn
→ Low conversion rates
→ No real differentiation

Every single one of these stems from poor positioning.

Once I saw that, I couldn't unsee it.

So, I made the leap from marketing to branding.

I interviewed at every branding agency I could find.

But they all said the same thing: "You don’t have the right experience." 

So, I said screw it—and started my own.

Since then, I’ve built that agency into a multi-million-dollar business, spoken to thousands about the power of branding, and written for publications like Forbes, Inc., and Entrepreneur. 

Here's what I've learned: 

A better business starts with better positioning.

And improving your positioning? It's easier than you think.

You don’t need a huge budget. 

You don't need an MBA.

You simply need the right framework—and a little guidance.

Want to position your business for growth?

Here’s how I can help:

𝟭. 𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗺𝘆 𝗳𝗿𝗲𝗲 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿.

Get actionable tips for building a better brand and deep dives on improving your positioning.

🔗 Subscribe → https://ignytebrands.com/better-branding

𝟮. 𝗚𝗲𝘁 𝘂𝗻𝘀𝘁𝘂𝗰𝗸 𝗱𝘂𝗿𝗶𝗻𝗴 𝗮 𝟭:𝟭 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗰𝗮𝗹𝗹

Gain the clarity you need to sharpen your positioning and move your brand forward—fast. Limited spots available.

🔗 Schedule → https://www.ignytebrands.com/brand-coaching

𝟯. 𝗪𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝘆 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝗴𝗲𝗻𝗰𝘆.

Find out how Ignyte can help you grow—whether you need a brand audit, a rebrand, or something in between.

🔗 Explore → https://ignytebrands.com

Everything you need to build a brand that’s impossible to ignore: 

• Brand Services
• Brand Training
• Brand Coaching

DO NOT DISTURB

DO NOT DISTURB is a spirited full-service agency based in San Diego. We solve business problems with strategic thinking, creativity and plenty of soul.

The work we create aims to be respectful, relevant and entertaining. The kind people actively seek out and engage with.

And never shut the door on.

Our unique approach (Talent to Task) and network enable us to build stellar teams based on client needs without the heavy structure and waste incurred by larger, slower, traditional agencies. 

Past and present clients: WD-40, Alliant International University, Burger Lounge, Gibson Guitars, Caesars Palace, Qdoba, Luna Grill, JewelryThis, Allett Wallets, Matter Commercial Real Estate Group and ACME Smoked Fish.

Founder and Chief Creative Officer

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Strategic Creative Lead

Andreani & Friends

Unleash your creative leadership. That's right. No more hesitation. Just straight up knowledge and the faith in your ability to take decisive actions when it comes to creativity.

As a marketing leader, you’re tasked with doing it all:
Driving data-backed strategies
Delivering bold, breakthrough ideas
Hitting ambitious growth targets
Managing internal teams and external agencies
Putting out daily fires
Staying ahead of trends and market shifts

Balancing your day to day while with budisness outcomes while staying creative isn’t easy.

I help CMOs, VPs of Marketing, and brand leaders become stronger creative partners to their teams and agency partners. Unlocking your ability to recognize great ideas, give relevant feedback, and inspire transformative creativity all around you.

Creative Coaching to CMOs

GDX Studios

Strategic and Creative Collaborator

Read, Glam & Shine

A book club designed to encourage women entrepreneurs or in leadership roles cultivate consistent reading habits. 

http://www.readglamandshine.com

62ΛBOVE

Implemented new work standards propelling the agency into a new era of stellar creativity.

Built and nurtured the creative team while leading all agency strategic and creative work on Caesars Entertainment, Qualcomm, Eddie Bauer Apparel, Burger Lounge, Harrah's SoCal Resort, Scripps Health, National University, Pentel Writing Instruments, Hilton Curio, Supra Footwear, MLB All-Star, USA Ski & Snowboard Association. Formerly known as I.d.e.a.

SVP and Executive Creative Director

McKee Wallwork & Company

Southwest’s Best Small Agency. Partnered with planner, stellar author and Bloomberg Businessweek columnist Steve McKee. 

Led all agency-wide creative efforts on Fred Meyer Jewelers, St. Louis Children's Hospital, Blinds.com, Boone Hospital, OnPointe Healthcare, Presbyterian Healthcare, Passare Funeral Planning, International Paper, Maglite Instruments, Mr. Rooter, Dion's Pizza, Fluidmaster, Mariposa Rio Rancho, French Funeral, Kirtland Credit Union, Pimentel Guitars, Sunport Airport, Albuquerque Convention and Visitors Bureau, Affordable Solar, Stay Solar, New Mexico University and Santa Fe University of Art and Design.

Executive Creative Director

Andreani & Friends Inc.

Offered strategic and creative consulting services to agencies and brands.

Branding and Advertising Consultant

BBDO Worldwide

The world's most successful global advertising network. 

Led all agency-wide creative efforts on Budweiser, Labatt's Blue, Alexander Keith's Beer, Pepsi, Chrysler, Mercedes Benz, Smart Cars, Bombardier Business Aircrafts, Harvey's Burger, M&Ms, Mars Chocolate, Campbell Soup Company, XM Radio and Milk Producers.

EVP and Executive Creative Director

SID LEE

Canada's most successful independent agency. 

Led all agency-wide creative efforts on Red Bull, Lotto 6/49, Reno Depot, Sleeman's Brewery, Old Milwaukee Beer, Guru Cycling, Coppertone Sunscreen, Deep Woods Bug Repellant, Birks Jewelry, Bula Hats, Belair Insurance, Suzuki Motors, Plaisirs Gastronomiques and Laurentian Bank of Canada.

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The Battle

Brian Lischer

Daniel Andréani

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