Brian Lischer

Ignyte

Everything you need to build a brand that’s impossible to ignore: Services, Training, Coaching

Founder & CEO

Entrepreneurs'​ Organization

Made learning fun again with educational programs that fueled growth for early-stage entrepreneurs (and tripled turnout in the process).

Board Member

BusinessOnLine

Supercharged growth for a host of brands with slightly unconventional (but wildly effective) strategies at a B2B digital marketing powerhouse.

Strategy Director

San Diego Instruments

Led a global neuroscience manufacturer out of the marketing dark ages, transforming print materials into future-proof digital assets that ignited business growth.

Marketing Director

Lischer Media

Ditched the rat race and went out on my own to help a range of clients achieve uncommon results with disruptive digital marketing strategies.

Marketing Consultant

Geary Interactive

Cut my teeth helping businesses navigate the wild west of early digital marketing, with search campaigns that minted internet gold.

Marketing Strategist

Follow me for daily tips on branding | Founder of Ignyte | Helping businesses grow with branding services, training & coaching

I studied in psychology in college, but being a shrink wasn’t for me.

So I became a marketer instead.

After a decade of working with nearly every type of business, I noticed a pattern…

Most of their problems weren't about marketing.

They were about positioning.

→ Slow growth
→ Hiring struggles
→ Price sensitivity
→ Investor skepticism
→ High customer churn
→ Low conversion rates
→ No real differentiation

Every single one of these stems from poor positioning.

Once I saw that, I couldn't unsee it.

So, I made the leap from marketing to branding.

I interviewed at every branding agency I could find.

But they all said the same thing: "You don’t have the right experience." 

So, I said screw it—and started my own.

Since then, I’ve built that agency into a multi-million-dollar business, spoken to thousands about the power of branding, and written for publications like Forbes, Inc., and Entrepreneur. 

Here's what I've learned: 

A better business starts with better positioning.

And improving your positioning? It's easier than you think.

You don’t need a huge budget. 

You don't need an MBA.

You simply need the right framework—and a little guidance.

Want to position your business for growth?

Here’s how I can help:

𝟭. 𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗺𝘆 𝗳𝗿𝗲𝗲 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿.

Get actionable tips for building a better brand and deep dives on improving your positioning.

🔗 Subscribe → https://ignytebrands.com/better-branding

𝟮. 𝗚𝗲𝘁 𝘂𝗻𝘀𝘁𝘂𝗰𝗸 𝗱𝘂𝗿𝗶𝗻𝗴 𝗮 𝟭:𝟭 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗰𝗮𝗹𝗹

Gain the clarity you need to sharpen your positioning and move your brand forward—fast. Limited spots available.

🔗 Schedule → https://www.ignytebrands.com/brand-coaching

𝟯. 𝗪𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝘆 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝗴𝗲𝗻𝗰𝘆.

Find out how Ignyte can help you grow—whether you need a brand audit, a rebrand, or something in between.

🔗 Explore → https://ignytebrands.com

Everything you need to build a brand that’s impossible to ignore: 

• Brand Services
• Brand Training
• Brand Coaching

Saffron & Sage

+ leading a 20+ employee team
+designing innovative holistic healthcare offerings for individual and corporate clients
+ creating multi-sensory experiences 
+ developing products for back-bar patient use and retail for at-home patient use
+ developing relationships and partnerships with local businesses and national brands
+ developing relationships with corporate clients 
+ creating educational materials
+ providing oversight, training and support to concierges, practitioners and additional staff
+ facilitate consultations, appointments, workshops and events
+ speaking and writing 
+ provide training to community leaders
+ provide peer-based mentoring for community members
+ hire and train new staff members
+ create community outreach and marketing campaigns
+ relationship building with community stakeholders

Founder + CEO

+ developing relationships and partnerships with practitioners and places in the States and Mexico
+ developing relationships with corporate clients and providing training and ongoing support
+ creating educational materials
+ providing training and support to concierges and practitioners teaching educational material
+ facilitate community educational classes + workshops
+ provide training to community leaders
+ provide peer-based mentoring for community members
+ curate new practitioners and conduct practitioner interviews and introductions
+ create community outreach and marketing campaigns
+ relationship building with community stakeholders

Founder/CEO + Spiritual Director

Cristin D. Smith

+ providing mentorship to leaders in the areas of personal development and spiritual formation
+ providing coaching to leaders, teams, and organizations in the following areas: leadership development, spiritual formation, designing and implementing leadership development programs, strengths-based team design and development
+ consulting to organizations on event design and development, fundraising campaigns and sales and marketing strategies

Coach + Consultant

Cristin D. Smith Consulting

+ helping practitioners and entrepreneurs connect to their community and target customer
+ assisting companies in defining and designing their brand, vision, values, mission and ethos
+ aiding practitioners, entrepreneurs and their places of business with branding and marketing
+ spatial design and staging for clinical and/or retail space (brick & mortar and pop-up's) 
+ practitioner and/or entrepreneur coaching and consulting

Consultant

Urban Expression

+ creating educational events
+ developing content and curriculum for trainings, conferences, + courses
+ speaking + facilitating classes, trainings, conferences, courses
+ coach leaders on culture change, leadership development + community engagement
+ creating spaces + processes that facilitate spiritual formation
+ designing physical spaces that facilitate rest, renewal and development

Consultant + Coach + Spiritual Director

The American Capital Group

+ facilitated the hiring and training process for new sales representatives
+ providing management and sales support to regional sales representatives

Director of Sales + Marketing | Co-Founder

World Vision

+ developed + implemented fundraising campaigns with local congregations + organizations to support local and international community development projects
+ developed partnerships with community leaders + organizations to enhance giving + growth locally (California) and internationally (Mexico, El Salvador, + Uganda)
+ developed + implemented cross-cultural educational programs that included community development projects, personal enrichment and spiritual development programs
+ created + executed multi-sensory educational experiences to enhance learning, growing + giving

Consultant + 3rd Party Advisor

Sandals Church

+ provided leadership to local ministry efforts
   - developed and sustained partnerships with local organizations such as international student    ministry, homeless shelters and programs, TURN (Today's Urban Renewal Network), and more.
+ provided leadership to global ministry efforts
   - developed relationships and partnerships with non-profits in Uganda (such as World Vision Intl. and FOG Ministries) and Mexico (World Vision Intl., Baja Bible School, Caravan Ministries, Lo Mejor del Trigo).
   - developed support structures and trainings for existing and new cross-cultural workers and church planters in various countries.
  - coordinated and facilitated cross-cultural trips and trainings
+ developed and executed fundraising and experiential awareness campaigns for local and global projects and partners
+ developed leadership cultivation classes, retreats, and trainings for department and for congregation at large
+ created experiential educational events to enhance growth + giving
+ created a multi-generational spiritual formation training program that served the entire congregation
+ engaged in regular speaking + training engagments
+ provided spiritual leadership and support to congregation at large

Mobilization Director + Minister

+ provided weekly training to regional sales representatives
+ provided management support to regional sales representatives
+ provided support to clients in the areas of life, health, disability insurance

Sales Manager + Representative

Cristin D. Smith is a serial Entrepreneur with her current focus on disrupting the healthcare industry. Smith started her career in the Financial & Insurance Services Industry after being recruited right after graduating high school. After having excelled as a top producer, manager, and the V.P. of Sales & Marketing for other firms, Cristin co-founded a boutique brokerage house. 

Her success and passion lead her into community development and social enterprise. After years of community work and running her own business she relocated to Mexico for a six-month sabbatical. During this time Smith battled a health crisis which led Cristin to seek out holistic health care providers, non-toxic products, therapeutic practices and healing places. This grew into the social enterprise she runs today, Saffron & Sage. 

As Saffron & Sage was unfolding Cristin began her journey to become a Spiritual Director with Loyola Marymount University. Later going on to become trained as a 3rd Degree Reiki Practitioner and Breathwork Instructor. 

Cristin currently serves as Saffron & Sage's CEO overseeing their three current verticals; healthcare clinic, corporate offerings (whose roster includes clients like Google and Lululemon), CPG (with products that range from holistic skincare to herbal teas). 

When she isn't at the office you will find Cristin working with the clinic's patients in her capacity of a Coach and Spiritual Director holding space for individuals to explore their sacred pilgrimage, pressing into their pain while cultivating deeper discernment. 

Both in individual sessions and orchestrating the methodology that supports Saffron & Sage's holistic healthcare offerings Cristin is focused around incorporating ancient traditions with modern medicine bringing balance to the mind, body and spirit. 

Cristin has been featured in numerous publications from Forbes to Modern Luxury Magazine. Recently named Top 22 most Influential Leaders in San Diego and Top 40 under 40 by San Diego Business Journal. Saffron & Sage has won countless awards including being named Top 10 Spa's by Conde Nast Traveler Magazine and is recognized as one of the emerging start-ups in San Diego.

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The Battle

Brian Lischer

Cristin D. Smith

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