AMAKA Studio

SaaS Content Strategist

Lisa Steingold

I've always been obsessed with behavior change and unlocking human potential! This is my personal contribution to the world as I write on all things resilience and performance in a constantly changing world.

Books authored include 
- "Cut the Crap: The Power of Brand Authencticy" 
- "El Amor de Lisa"
- "Change for Good""

I also spent 2 years creating, producing and hosting "Velo Dulce" - a podcast featuring the world's leading women in their respective fields to yield 'the secret' behind high performance.

I've been privileged to speak on the subject of human behaviour and wellness
- Key Note speaker at GIBS Women in Leadership Conference 2013
- Presenter at the GIBS Accelerate Programme for high performance individuals 2013 & 2014 
- Chosen speaker for 2013 Innovation Summit 
- Speaker for 2014 Association of Change Management Professionals Conference 2014 
- Deloitte Women's Day Key Note Speaker 2012

Wellness expert, resilience specialist and writer

Whale (usewhale.io)

Whale (SaaS) is an online knowledge-sharing and training software solution that replaces outdated learning methods, enabling teams to unlock their next level of growth. 

My role is designing a strategy that attracts, delights, and inspires our audience. This involves partnership marketing, digital and content, including social media, email communications, our podcast, thought leadership, and sales-specific content.

Key Results
Successful partnerships with Hubspot, EOS and G2.
25% of all leads generated from organic content
Organic traffic increased 1900% over 3 years
26% average email open rate with 5.9% click-through rate
Creation of the Unlocking Growth podcast featured on Spotify's top 30% of business podcasts
Increased Google Authority from 14 to 51
Gated content and webinars to drive MQL's

We're excited to continue to deliver value content to the world's entrepreneurs and Google thinks we're doing something right as we saw our Google authority ranking double in just one year.

I am grateful to work with the best.

Head of Content Marketing

10x for Brands

I've always been passionate about growing world-changing brands and I founded 10x4 Brands to translate the vision of entrepreneurs into reality through authentic brand narratives combined with growth hacking tools.
10x4 Brands was my growth agency where I utilized a specific framework to help grow brands. My work included strategy, marketing campaigns, paid marketing, social media marketing and growth campaigns. 
Clients have included
BIA Cycling
Novus Global
Teams & Beyond
ASSECO
LaForma
Curtains2Fit
Discovery Limited

Chief Growth Officer

METACO 

A globally connected consultancy, Metaco is the recognised leader in Systemic Leadership Team solutions in Africa with a strong track record for delivering transformational results across a range of industries and contexts.

My responsibility includes
● Development of the growth strategy with integrated brand and digital strategy
● Google, LinkedIn and Facebook campaigns to deliver content and generate leads with development of CPA on digital channels.
● Development and management of events to press, partners and potential clients
● Development of corporate identity in line with strategy requirements
● Alignment of stakeholders from Comair and external agencies to ensure brand and business consistency in communications
● Writing and publishing of relevant articles in the media
● Development of Metrics and Reporting dashboard to ensure delivery of relevant metrics including revenue, traffic, proposals and ROAS for both Google and LinkedIn campaigns
● Mentorship of junior team members

Head Of Marketing

ChewyMoon

ChewyMoon is an eCommerce brand powering a future generation of super heroes through convenient healthy nutrition for kids.

With a belief that nutrition is fundamental to powering healthy happy growing humans and that producing great products that kids love instils healthy eating habits early on, ChewyMoon is giving more traditional kids food brands a run for their money. 

As Marketing Director, my role was to deliver on the brand mission, ensure growth and ensure LTV.

Marketing Director

Popimedia

Global Ad-tech platform and Facebook Marketing Partner #BuildingBusinessOnSocial

Using their proprietary platform, meedee8, Popimedia offers brands maximised and scalable social media exposure through targeted campaigns that offer campaign management, lead generation and reporting through Facebook, Instagram and the Facebook Audience network.

As Head of Marketing at Popimedia, my role included the brand and marketing strategy leveraging PR, sales collateral, cross channel digital campaigns, events, thought leadership (in the form of downloads, blogs and mailers), product and partner marketing to deliver of client acquisition and retention across a range of territories. This included all communication and measurement platforms including the website, MailChimp, Google Analytics, Google Data Studio and our own CRM system. As an essential part of brand I was additionally responsible for internal culture.

I was fortunate to oversee the marketing department including two direct reports and a number of agencies including the PR agency, web and social.

In my time with Popimedia I founded the CMO2020, Ad-tech Academy and SHiFT initiatives which were indicative of brand thinking and acted as PR and lead generation platforms.

The team at Popimedia were incredible and it was a blessed two years that I was able to spend with them.

Head Of Marketing, EMEA

Vega School

Responsibilities included
Development of marketing plans including objectives, brand positioning, channels, SWOT, calendar and budget in line with business and brand objectives
Spearheading market research to ensure that marketing decisions are aligned with the market and support the business objectives
Monitoring of field information and trends in and trends in the markets, customers, prices, channels and competition
Preparation of competitor pricing analysis reports
Identification of value enhancing opportunities for the brand
Employee and internal communications initiatives
Agency management to ensure delivery of tactical projects; PR agency, digital agency and ATL agency
Development of copy for all marketing material including the website, presentations and sales collateral for the student relationship team
Promotional planning (ATL & BTL) and development of promotional items (including collateral) and creative concepts. This included website, collateral for student relationship centers, presentations, school expos and external events presentations
Partnership marketing including maintaining inclusion at various awards including The Loeries and other prominent South African awards
Direction of marketing and recruitment team and processes to support the marketing function
Budget preparation and management to ensure ROI of marketing spend and achievement of weekly targets including preparation of weekly sales reports
Analysis of the business, evaluation of competitive challenges and identifies opportunities for growth
Management of marketing staff to ensure that the marketing function delivered on objectives at events 
Served on national marketing committee across other company brands within the master group
Presentations to Exco and (internal and external) stakeholders
Monitoring of field information and market trends
Reporting including sales reports, digital analytics and budgets into Exco

National marketing manager

Zodiac Pool Deutschland GmbH

•	Strategic brand plan incorporating market analysis, brand proposition, promotions plan, budget & time plan.  
•	Promotional planning incl. ATL & BTL (packaging, POS, CRM, direct marketing, relationship marketing) project implementation.
•	Corporate social investment program. 
•	Communications with external agencies (ATL, BTL, activation and media)  and internal business units e.g. sales. 
•	Trade marketing including implementation of loyalty program, trade road show and joint advertising.
•	Competitor analysis & tracking
•	Product packaging and new product launches.
•	New product development with R&D
•	Pricing analysis & and margin management.

Brand Manager

Growth obsessed • Strategic Thinker • People Focused • Girl on Wheels • Collaborator • Results-Driven  • Learner for life • Investor in people & brands • Reslience

What else?
I've authored three books, 
I'm the podcast host of 3 podcasts
I once wrote for Oprah Magazine, 
And I spend my weekends on 2 wheels 🏍️

Lisa Steingold 🇿🇦 🇪🇸

Custify

I am one of the few remaining who can say “I love my job!” even when my manager is not around me to hear it 😎, and this is what I do:

-  Forge deep connections with customers, understanding their unique needs, goals, and challenges. Develop trust and become their go-to resource for guidance and support.
- Facilitating smooth onboarding and adoption: I guide customers through a smooth onboarding process, ensuring they fully understand and adopt your product or service. Offer training, resources, and personalized assistance to maximize their success
- Maintaining proactive communication.
-  Developing success plans aligned with customer objectives.
-  Troubleshooting and resolving issues: I act as a troubleshooter, swiftly addressing any challenges or issues customers may encounter. Proactively identify potential roadblocks and provide creative solutions to ensure their continued success.
- Identifying upselling and expansion opportunities.
- Gathering customer feedback and advocating for their needs.
-  Analyzing data and reporting customer success metrics: Learned to utilize customer data and analytics to track adoption, usage patterns, and overall customer health. Prepare regular reports and dashboards to showcase customer success metrics to internal stakeholders.
- Staying updated with industry trends and innovations. Stay up to date with industry trends, competitor offerings, and emerging technologies.
- Collaborating and sharing knowledge with internal teams. Share customer insights and best practices with internal teams to enhance overall customer success strategies.

Customer Success Manager

Dentstore

I have developed an Export Sales Department that I currently supervise while managing EU funding projects and large equipment sales. Also, I am responsible for the dental chair units, the main part of a dentist business, handling the sales and import of said products.
Current Responsibilities:
•	Ensuring that the team maintains the existing customer base through renewals, growing sales from the existing accounts and expanding territory sales plans. 
•	Ensuring that the team maintains a resultful communication with internal departments such as product management department, finance and marketing department.
•	Coaching & training the export sales team, mentoring and improving them on a daily base ensuring performance while developing their careers by sharing my knowledge.
•	Assisting negotiations and closing of deals with export sales customers, ensuring smooth closing and driving success of the team 
•	Managing team performance against quotas and sales forecasts, executes operating plans and ensures sales objectives are met;
•	Responsible for total incident ownership, managing all high and critical incidents
•	Managing price policy according to company’s objectives (local market price analysis)
•	 Managing profitability policy (value chain and promotions coordination)
•	Work closely with Sales / Export / Marketing teams for alignment and thus optimizing product strategies
•	Provider of legal and technical documents that ensure the legal sale of said products. (CE certificates, Brochures, Usage instructions, etc.)
•	Proposing the listing of new products in the managed portfolio, while analyzing the market potential, sales development aiming for a better coverage of the market and delivering to different customer segments
•	Maintaining a close relationship with suppliers - tracking the joint turnover, stock availability, purchasing prices, profitability, business development
•	Proposing catalogs, flyers, communication campaigns for the managed portfolio

Export Sales Manager & Project Manager & Product Manager

Responsibilities as Export Sales Team Manager:

•	Identify and close new sales opportunities
•	Monitoring daily activity of sales representatives including outbound calls, prioritization of customer targets, and managing sales support activities;
•	Working closely and giving market feedback to the product team. Present sales and revenue forecasting to the management team
•	Searching out new ways to grow sales and client database. 
•	Developing and driving metrics to measure performance of the inside sales activities and correcting deficiencies where necessary;
•	Developing processes, tools, guidance and sales organization

Responsibilities as Project Manager:

•	Lead manager and coordinator of projects for major clients
•	Participating in public procurement procedures
•	Coordinate internal and external project teams, and assure communication and flow of information
•	Managing deadlines and equipment supplies for project.
•	Writing and signing contracts for said project, following payments, supervising delivery and instalment of goods. 
•	Providing aftersales experience (ensuring equipment training, handover-acceptance report, instalment-acceptance report, etc.)

Export Sales Manager & Project Manager

As a dentistry equipment supplies, Dentstore LTD had all possibilities to export dentistry products from Romania. I was in charge of all foreign customers and all exports, building a network of customers in order to expand the activity into a department.
•	Managing incoming calls and customer service inquiries coming from foreign leads
•	Managing the webstore and ensuring all products have the correct information shown online
•	Any additional task in relation with foreign customers
•	Providing services and products information for foreign customers and solving any problem that may rise in the customer's account.
•	Creating a data base of foreign customers in order to expand from a one person activity to a department.
•	Managing products portofolio in order to avoid conflicts with dealer contracts that prohibit exporting their goods from Romania. 
•	Creating newsletters and informing leads about the possibility of exporting goods. 
•	Contacting and collaborating with shipping companies such as DHL, TNT, UPS for exporting goods.
•	Doing the entire sale process, from turning a lead into a customer until creating the label to ship the goods

Export Sales Manager

•	Build sustainable relationships and trust with the customers 
•	Contributing to continuous improvement of the department: share issues across the team and propose corrective and preventative actions followed in actions plans held by the Team Leader, thereby ensuring a high level of customer service.
•	Informing customers about potential delays or issues related to the order.
•	Reviewing orders for accuracy and completion and save all received orders in program. 
•	Issuing proforma invoices and final invoices and following payments for them.
•	Ensuring safe and full delivery of goods, keeping in contact with the shipping companies. 
•	Proceeding to changes or amendments in the order when requested or if necessary.
•	Ensuring that communication with my management line is clear and focused, with customer always represented fairly and accurately;
•	Following up and keeping records of customer interactions, process customer accounts, file documents and generate sales at the same time.
•	Ensuring customer satisfaction and provide solutions: Receive, log, categorize, prioritize, diagnose and resolve customer issues / requests via email, phone or other defined communication channels (first and second level support)

Customer Service Support Specialist Romania

CGS (Computer Generated Solutions)

• Part of tech support team
• Offering on phone or email assistance to customers who needed to troubleshoot their devices (mobile phones, tablets, laptops), especially with issues that had to do with the internet usage.
• Providing support for credit related issues as the company provided outsourcing services for Sprint Corporation.

Customer Service Representative

An open-minded, hard working person that strives to continue to learn and develop new skills. 
   I believe that we are on this world to learn continuously and help those around us. I have a vast knowledge of different subjects and I can handle any topic without a problem. 
    Also, I believe that we are all to be cherished, no matter the race, gender or sexual orientation and I look to work in such environments that have the same beliefs as mine.

taplio

The Battle

Lisa Steingold 🇿🇦 🇪🇸

Theodora Alexandra C.

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