AMAKA Studio

SaaS Content Strategist

Lisa Steingold

I've always been obsessed with behavior change and unlocking human potential! This is my personal contribution to the world as I write on all things resilience and performance in a constantly changing world.

Books authored include 
- "Cut the Crap: The Power of Brand Authencticy" 
- "El Amor de Lisa"
- "Change for Good""

I also spent 2 years creating, producing and hosting "Velo Dulce" - a podcast featuring the world's leading women in their respective fields to yield 'the secret' behind high performance.

I've been privileged to speak on the subject of human behaviour and wellness
- Key Note speaker at GIBS Women in Leadership Conference 2013
- Presenter at the GIBS Accelerate Programme for high performance individuals 2013 & 2014 
- Chosen speaker for 2013 Innovation Summit 
- Speaker for 2014 Association of Change Management Professionals Conference 2014 
- Deloitte Women's Day Key Note Speaker 2012

Wellness expert, resilience specialist and writer

Whale (usewhale.io)

Whale (SaaS) is an online knowledge-sharing and training software solution that replaces outdated learning methods, enabling teams to unlock their next level of growth. 

My role is designing a strategy that attracts, delights, and inspires our audience. This involves partnership marketing, digital and content, including social media, email communications, our podcast, thought leadership, and sales-specific content.

Key Results
Successful partnerships with Hubspot, EOS and G2.
25% of all leads generated from organic content
Organic traffic increased 1900% over 3 years
26% average email open rate with 5.9% click-through rate
Creation of the Unlocking Growth podcast featured on Spotify's top 30% of business podcasts
Increased Google Authority from 14 to 51
Gated content and webinars to drive MQL's

We're excited to continue to deliver value content to the world's entrepreneurs and Google thinks we're doing something right as we saw our Google authority ranking double in just one year.

I am grateful to work with the best.

Head of Content Marketing

10x for Brands

I've always been passionate about growing world-changing brands and I founded 10x4 Brands to translate the vision of entrepreneurs into reality through authentic brand narratives combined with growth hacking tools.
10x4 Brands was my growth agency where I utilized a specific framework to help grow brands. My work included strategy, marketing campaigns, paid marketing, social media marketing and growth campaigns. 
Clients have included
BIA Cycling
Novus Global
Teams & Beyond
ASSECO
LaForma
Curtains2Fit
Discovery Limited

Chief Growth Officer

METACO 

A globally connected consultancy, Metaco is the recognised leader in Systemic Leadership Team solutions in Africa with a strong track record for delivering transformational results across a range of industries and contexts.

My responsibility includes
● Development of the growth strategy with integrated brand and digital strategy
● Google, LinkedIn and Facebook campaigns to deliver content and generate leads with development of CPA on digital channels.
● Development and management of events to press, partners and potential clients
● Development of corporate identity in line with strategy requirements
● Alignment of stakeholders from Comair and external agencies to ensure brand and business consistency in communications
● Writing and publishing of relevant articles in the media
● Development of Metrics and Reporting dashboard to ensure delivery of relevant metrics including revenue, traffic, proposals and ROAS for both Google and LinkedIn campaigns
● Mentorship of junior team members

Head Of Marketing

ChewyMoon

ChewyMoon is an eCommerce brand powering a future generation of super heroes through convenient healthy nutrition for kids.

With a belief that nutrition is fundamental to powering healthy happy growing humans and that producing great products that kids love instils healthy eating habits early on, ChewyMoon is giving more traditional kids food brands a run for their money. 

As Marketing Director, my role was to deliver on the brand mission, ensure growth and ensure LTV.

Marketing Director

Popimedia

Global Ad-tech platform and Facebook Marketing Partner #BuildingBusinessOnSocial

Using their proprietary platform, meedee8, Popimedia offers brands maximised and scalable social media exposure through targeted campaigns that offer campaign management, lead generation and reporting through Facebook, Instagram and the Facebook Audience network.

As Head of Marketing at Popimedia, my role included the brand and marketing strategy leveraging PR, sales collateral, cross channel digital campaigns, events, thought leadership (in the form of downloads, blogs and mailers), product and partner marketing to deliver of client acquisition and retention across a range of territories. This included all communication and measurement platforms including the website, MailChimp, Google Analytics, Google Data Studio and our own CRM system. As an essential part of brand I was additionally responsible for internal culture.

I was fortunate to oversee the marketing department including two direct reports and a number of agencies including the PR agency, web and social.

In my time with Popimedia I founded the CMO2020, Ad-tech Academy and SHiFT initiatives which were indicative of brand thinking and acted as PR and lead generation platforms.

The team at Popimedia were incredible and it was a blessed two years that I was able to spend with them.

Head Of Marketing, EMEA

Vega School

Responsibilities included
Development of marketing plans including objectives, brand positioning, channels, SWOT, calendar and budget in line with business and brand objectives
Spearheading market research to ensure that marketing decisions are aligned with the market and support the business objectives
Monitoring of field information and trends in and trends in the markets, customers, prices, channels and competition
Preparation of competitor pricing analysis reports
Identification of value enhancing opportunities for the brand
Employee and internal communications initiatives
Agency management to ensure delivery of tactical projects; PR agency, digital agency and ATL agency
Development of copy for all marketing material including the website, presentations and sales collateral for the student relationship team
Promotional planning (ATL & BTL) and development of promotional items (including collateral) and creative concepts. This included website, collateral for student relationship centers, presentations, school expos and external events presentations
Partnership marketing including maintaining inclusion at various awards including The Loeries and other prominent South African awards
Direction of marketing and recruitment team and processes to support the marketing function
Budget preparation and management to ensure ROI of marketing spend and achievement of weekly targets including preparation of weekly sales reports
Analysis of the business, evaluation of competitive challenges and identifies opportunities for growth
Management of marketing staff to ensure that the marketing function delivered on objectives at events 
Served on national marketing committee across other company brands within the master group
Presentations to Exco and (internal and external) stakeholders
Monitoring of field information and market trends
Reporting including sales reports, digital analytics and budgets into Exco

National marketing manager

Zodiac Pool Deutschland GmbH

•	Strategic brand plan incorporating market analysis, brand proposition, promotions plan, budget & time plan.  
•	Promotional planning incl. ATL & BTL (packaging, POS, CRM, direct marketing, relationship marketing) project implementation.
•	Corporate social investment program. 
•	Communications with external agencies (ATL, BTL, activation and media)  and internal business units e.g. sales. 
•	Trade marketing including implementation of loyalty program, trade road show and joint advertising.
•	Competitor analysis & tracking
•	Product packaging and new product launches.
•	New product development with R&D
•	Pricing analysis & and margin management.

Brand Manager

Growth obsessed • Strategic Thinker • People Focused • Girl on Wheels • Collaborator • Results-Driven  • Learner for life • Investor in people & brands • Reslience

What else?
I've authored three books, 
I'm the podcast host of 3 podcasts
I once wrote for Oprah Magazine, 
And I spend my weekends on 2 wheels 🏍️

Lisa Steingold 🇿🇦 🇪🇸

🏳️‍🌈 | Head of Customer Success @Whale 🐳 | Top 100 Strategist in Customer Success 2024🏅 | Podcast host 🎙️ @Your First... | Top 25 Creative CS Leader '23 | Biggest cheerleader you’ll ever meet 🤩 |

Hi 👋 My name is Stino! 

I’m the Head of Customer Success @Whale & host of the Customer Success Hotline & the We Fucked Up So You Don’t Have To Podcasts 🫶

Strategic CS runs in my veins & I love to help other CSM’s unlock their full potential. Only together as a community we’re one step closer to the Holy Grail! 

Welcome to my page - I hope you love the content as I love getting it all out there! Sassy, bold, and a little insane 😂

See you around 🙏

Stijn Smet 🐳

I’ve been emotionally done lately. End of year chaos, too many tabs open (mentally and literally), and that desperate need to “just hold it together” until the holidays hit.

Some mornings, I’m lying in bed, staring at the ceiling, trying to hype myself up like a motivational TikTok. But it’s dark. It’s raining. It’s cold. And not even the smell of fried chicken wings could get me out of bed. Well maybe if they come with a tub of ranch. 

Especially on those “work from home” days when my bed feels like the only coworker who understands me.

But I’ve learned something about myself, when motivation is MIA, I can trick my brain by dressing the fuck up. Outfit that says “serving Q4 realness” instead of “surviving off Slack notifications.”

And instantly? I feel different.

My body shows up. My mind follows. I’m not dragging myself to my laptop. I’m walking in like it’s a runway.

Also, can we give a slow clap for my new leather laptop clutch? Because she’s hot, she’s confident, and she carries all my emotional baggage in style.

Sometimes, that’s all it takes. Not a pep talk. Not another productivity hack. Just a reminder that you can find confidence in small things that make you happy. 

Now if you’ll excuse me, I’m going to keep pretending my kitchen is a co-working space in Paris.

#CustomerSuccess #SaaSWithSass #LeadershipEnergy #WFHButMakeItFashion #SurvivingNovember

🏳️‍🌈 | Head of Customer Success @Whale 🐳 | Award-winning Customer Success Leader | Host 🎙️ @Your First... Show & WFUSYDHT & The CS Hotline | Biggest cheerleader you’ll meet 💙

Yesterday, we welcomed 600 visitors to the very first edition of Beidehand.

On one of the coldest, rainiest days of the year… people still showed up. With smiles, curiosity, and that look of pure amazement when they discovered every piece of art, design and craftsmanship. It honestly warmed my heart.

This festival was the result of 6 months of work after hours, evenings, weekends, bank holidays. Squeezing it into any moment we had. And somehow… we pulled it off. ❤️

In a world where we’ve become a little less tolerant, where we’re pushed to have an opinion on everything, where keyboard warriors spread negativity faster than light. Yesterday I saw the opposite.

I saw people crave connection.
I saw warmth, appreciation, sparkly eyes.
I saw strangers talk to each other.
I saw makers stand proud.
It felt like one giant, soft wave of love.

And I want to take a moment for Tom.
My partner in life and now my partner in this beautiful chaos.
The creativity, the calm, the craft, the heart he poured into this festival was next level. Watching him in his element made me even prouder to stand next to him. 🫶

And behind the scenes, I’ll admit it, I put every ounce of my Customer Success brain and heart into this. Making sure our designers felt guided, supported, valued, prepared, celebrated. Proactive communication, expectation-setting, experience design… the whole thing.

Not because it’s my job but because these makers deserved the absolute best version of us.

Their mind, soul, craft and passion on display… that’s vulnerable.

But the public’s reaction?
The smiles.
The admiration.
The “wow” moments.
The quiet staring.
The goosebumps.

That gave me a piece of my heart back.

This was for them.
Always for them.

Already excited (and slightly terrified in the best way) for the second edition. 💙

#Beidehand #DesignFestival #ArtFestival #BelgianDesign #Creativity #Community #CustomerSuccess

Pictures by the amazing Brent Timmermans

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Lisa Steingold 🇿🇦 🇪🇸

Stijn Smet 🐳

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The Battle

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Stijn Smet 🐳

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stijn Smet 🐳's LinkedIn Performance

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