AMAKA Studio

SaaS Content Strategist

Lisa Steingold

I've always been obsessed with behavior change and unlocking human potential! This is my personal contribution to the world as I write on all things resilience and performance in a constantly changing world.

Books authored include 
- "Cut the Crap: The Power of Brand Authencticy" 
- "El Amor de Lisa"
- "Change for Good""

I also spent 2 years creating, producing and hosting "Velo Dulce" - a podcast featuring the world's leading women in their respective fields to yield 'the secret' behind high performance.

I've been privileged to speak on the subject of human behaviour and wellness
- Key Note speaker at GIBS Women in Leadership Conference 2013
- Presenter at the GIBS Accelerate Programme for high performance individuals 2013 & 2014 
- Chosen speaker for 2013 Innovation Summit 
- Speaker for 2014 Association of Change Management Professionals Conference 2014 
- Deloitte Women's Day Key Note Speaker 2012

Wellness expert, resilience specialist and writer

Whale (usewhale.io)

Whale (SaaS) is an online knowledge-sharing and training software solution that replaces outdated learning methods, enabling teams to unlock their next level of growth. 

My role is designing a strategy that attracts, delights, and inspires our audience. This involves partnership marketing, digital and content, including social media, email communications, our podcast, thought leadership, and sales-specific content.

Key Results
Successful partnerships with Hubspot, EOS and G2.
25% of all leads generated from organic content
Organic traffic increased 1900% over 3 years
26% average email open rate with 5.9% click-through rate
Creation of the Unlocking Growth podcast featured on Spotify's top 30% of business podcasts
Increased Google Authority from 14 to 51
Gated content and webinars to drive MQL's

We're excited to continue to deliver value content to the world's entrepreneurs and Google thinks we're doing something right as we saw our Google authority ranking double in just one year.

I am grateful to work with the best.

Head of Content Marketing

10x for Brands

I've always been passionate about growing world-changing brands and I founded 10x4 Brands to translate the vision of entrepreneurs into reality through authentic brand narratives combined with growth hacking tools.
10x4 Brands was my growth agency where I utilized a specific framework to help grow brands. My work included strategy, marketing campaigns, paid marketing, social media marketing and growth campaigns. 
Clients have included
BIA Cycling
Novus Global
Teams & Beyond
ASSECO
LaForma
Curtains2Fit
Discovery Limited

Chief Growth Officer

METACO 

A globally connected consultancy, Metaco is the recognised leader in Systemic Leadership Team solutions in Africa with a strong track record for delivering transformational results across a range of industries and contexts.

My responsibility includes
● Development of the growth strategy with integrated brand and digital strategy
● Google, LinkedIn and Facebook campaigns to deliver content and generate leads with development of CPA on digital channels.
● Development and management of events to press, partners and potential clients
● Development of corporate identity in line with strategy requirements
● Alignment of stakeholders from Comair and external agencies to ensure brand and business consistency in communications
● Writing and publishing of relevant articles in the media
● Development of Metrics and Reporting dashboard to ensure delivery of relevant metrics including revenue, traffic, proposals and ROAS for both Google and LinkedIn campaigns
● Mentorship of junior team members

Head Of Marketing

ChewyMoon

ChewyMoon is an eCommerce brand powering a future generation of super heroes through convenient healthy nutrition for kids.

With a belief that nutrition is fundamental to powering healthy happy growing humans and that producing great products that kids love instils healthy eating habits early on, ChewyMoon is giving more traditional kids food brands a run for their money. 

As Marketing Director, my role was to deliver on the brand mission, ensure growth and ensure LTV.

Marketing Director

Popimedia

Global Ad-tech platform and Facebook Marketing Partner #BuildingBusinessOnSocial

Using their proprietary platform, meedee8, Popimedia offers brands maximised and scalable social media exposure through targeted campaigns that offer campaign management, lead generation and reporting through Facebook, Instagram and the Facebook Audience network.

As Head of Marketing at Popimedia, my role included the brand and marketing strategy leveraging PR, sales collateral, cross channel digital campaigns, events, thought leadership (in the form of downloads, blogs and mailers), product and partner marketing to deliver of client acquisition and retention across a range of territories. This included all communication and measurement platforms including the website, MailChimp, Google Analytics, Google Data Studio and our own CRM system. As an essential part of brand I was additionally responsible for internal culture.

I was fortunate to oversee the marketing department including two direct reports and a number of agencies including the PR agency, web and social.

In my time with Popimedia I founded the CMO2020, Ad-tech Academy and SHiFT initiatives which were indicative of brand thinking and acted as PR and lead generation platforms.

The team at Popimedia were incredible and it was a blessed two years that I was able to spend with them.

Head Of Marketing, EMEA

Vega School

Responsibilities included
Development of marketing plans including objectives, brand positioning, channels, SWOT, calendar and budget in line with business and brand objectives
Spearheading market research to ensure that marketing decisions are aligned with the market and support the business objectives
Monitoring of field information and trends in and trends in the markets, customers, prices, channels and competition
Preparation of competitor pricing analysis reports
Identification of value enhancing opportunities for the brand
Employee and internal communications initiatives
Agency management to ensure delivery of tactical projects; PR agency, digital agency and ATL agency
Development of copy for all marketing material including the website, presentations and sales collateral for the student relationship team
Promotional planning (ATL & BTL) and development of promotional items (including collateral) and creative concepts. This included website, collateral for student relationship centers, presentations, school expos and external events presentations
Partnership marketing including maintaining inclusion at various awards including The Loeries and other prominent South African awards
Direction of marketing and recruitment team and processes to support the marketing function
Budget preparation and management to ensure ROI of marketing spend and achievement of weekly targets including preparation of weekly sales reports
Analysis of the business, evaluation of competitive challenges and identifies opportunities for growth
Management of marketing staff to ensure that the marketing function delivered on objectives at events 
Served on national marketing committee across other company brands within the master group
Presentations to Exco and (internal and external) stakeholders
Monitoring of field information and market trends
Reporting including sales reports, digital analytics and budgets into Exco

National marketing manager

Zodiac Pool Deutschland GmbH

•	Strategic brand plan incorporating market analysis, brand proposition, promotions plan, budget & time plan.  
•	Promotional planning incl. ATL & BTL (packaging, POS, CRM, direct marketing, relationship marketing) project implementation.
•	Corporate social investment program. 
•	Communications with external agencies (ATL, BTL, activation and media)  and internal business units e.g. sales. 
•	Trade marketing including implementation of loyalty program, trade road show and joint advertising.
•	Competitor analysis & tracking
•	Product packaging and new product launches.
•	New product development with R&D
•	Pricing analysis & and margin management.

Brand Manager

Growth obsessed • Strategic Thinker • People Focused • Girl on Wheels • Collaborator • Results-Driven  • Learner for life • Investor in people & brands • Reslience

What else?
I've authored three books, 
I'm the podcast host of 3 podcasts
I once wrote for Oprah Magazine, 
And I spend my weekends on 2 wheels 🏍️

Lisa Steingold 🇿🇦 🇪🇸

ProTouch™️ Africa - SportsTech & Media with Purpose

A purpose-led SportsTech business with a focus on fan engagement and unlocking value for athletes, brands, sports enthusiasts and investors. 

Having funded over 26 athletes from 2019 - 2022 from six African Nations through its #1 UCI-registered Continental Road Cycling Team, Rebecca truly understands the challenges facing Athletes - especially from Africa. 

As the distributor in Africa, of the Swiss-based BLOCKSPORT Fan Engagement Platform, PROTOUCH providing sports brands, teams, clubs and athletes with their own branded and fully-managed mobile platform combining information, community management, gamification, e-commerce, rewards and crowdfunding – easy to implement and ready to roll-out within 30 days!

We use this platform together with a range of other solutions to power our purpose - enabling athletes from Africa onto the World Stage! Soon we will be launching our Podium Pursuit Fan Engagement Platform and Athlete Impact Fund - watch this space for more!

Founder

Blocksport

Swiss-based BLOCKSPORT provides a customisable digital application platform to help traditional and eSPorts Clubs, Sports and Federations ACTIVATE, ENGAGE AND MONETISE their FAN COMMUNITIES, through a global brand ecosystem and gamification. READY TO USE WITHIN 30 DAYS.

A dedicated white-label mobile application, to access new revenue sources through engagement with fan communities and to analyse the brand visibility and interaction of sponsoring brands. 

This SaaS-Platform provides Clubs, Sports and Federations with access to new revenue sources, helping to engage your fan community and analyse your sponsor visibility, through a social sports platform without major IT-investments in customised mobile apps, using our white-label solution.

Fans can enjoy latest club-related news, team statistics and league tables. An aggregated social media wall and a moderated fan chat, help clubs to engage and manage their fan community efficiently. Day by day, fans can participate in global fan games, complete special missions and collect points to achieve a higher fan ranking and to unlock more rewards. 

Rebecca is responsible for rolling out BLOCKSPORT into various sporting codes in Africa, with the first edition launched already and focussed on African Road Cycling.

Distribution Agency - Africa

The RugbyDAO

We are a consortium of web3 experts and sports enthusiasts enabling the adoption of new technologies and representing fans, clubs, players and everything in between. Find out more at the RugbyDAO.com

Founding Member

Capital Block

Positioned at the crossroads of sports, entertainment and technology, we create next generation products that build new communities, inspire fan interaction and drive new revenue streams.

We're catalysts for change, reshaping how fans connect with their passions. We don't just consult; we unlock possibilities and co-create a future powered by Web3.

Africa Agent

Fanmode

The Fan language is the most widely used language in the World. It’s a language that’s understood by almost everyone and unites Fans and people, from around the World in celebration and support

Fanmode has digitized the global fan language and made it possible for Fans to share their support for their favourite Teams and Players - from where ever they are, to anywhere in the World - in milliseconds.

We endeavour to make the World a stadium for humanity and creating energy and sentiment media industries, with the Internet of Fans (IOF).

Our vision is for it to be possible for humanity to digitally gather and celebrate simultaneously the things that matter most. 

Our Purpose is to connect and unite the Fans of the World, in celebration and support of the things that matter most. We are starting with Sport but, we know that there are many other things too that people are fans of.

Commercial & Business Development Officer

SUPERSPORT SCHOOLS

SuperSport Schools exists to grow schools sport and get more sports stars to shine on the African continent. SuperSport Schools records and live streams schools sport automatically, using AI-based unmanned cameras that allow viewers to watch school sport live and on demand via the SuperSport Schools mobile application and website. Rebecca is responsible for the SuperSport Schools strategic platform development and stakeholder value added and commercial offerings.

Platform Programme Manager

bsmart (SA's best Cash Back Card)

Responsible for white label product development projects, leveraging the bsmart intellectual property (payments platform and retail partner network). Strategic business development and product management.

Business Development Executive

ThisIsMe Inc.

We enable businesses to reduce fraud, automate KYC, improve on-boarding & increase revenue while providing an on-demand, seamless customer experience. 

ThisIsMe for Individuals is your identity management and verification tool for the modern world. Use ThisIsMe to verify people when interacting online and to control your identity data.

Liberty Group South Africa

Rebecca joined the Liberty Group, as Managing Director of the Liberty Value Added Services business in April 2014, to re-engineer Liberty’s participation in the commoditised (gym, travel, movies) rewards space. Rebecca lead the decision for Liberty to exit the overtraded rewards programme space and, initiated the development of a range of customer-led value added services solutions.

Rebecca left the Liberty Group in May 2016 to return to her entrepreneurial passions, focussed on white space idea engineering, in the value added services industry.

Managing Director: Rewards & Value Added Services

Onyx Ventures Limited

In 2012, Rebecca joined the Onyx Ventures Group and founded Onyx White Space and Shiro: the Quest for White Space, a wholly owned subsidiary, responsible in South Africa to implement and manage white space projects.

During this time Rebecca was involved in developing a mobile application (iOS and Android) that connects shoppers with over 100 shopping malls and 14 000 retail stores and brands as well as the design of a carbon footprint reduction rewards programme, aimed at assisting consumers and business to understand, reduce and improve their carbon footprint in return for rewards and incentives.

White Space Idea Engineer

Rebecca started out her career in publishing before joining the start-up team of the MySchool Card - a purpose-led affinity programme aimed at fundraising for schools through a network of retail partners in South Africa. 

While responsible for partner negotiations, Rebecca started building a strategy and consulting business focussed on loyalty/ rewards and value added services in the retail and financial services industry. She has worked on many of the major retail, healthcare & financial services programmes in South Africa. 

She co-founded PROTOUCH AFRICA in 2017- a purpose-driven [for profit] SportsTech company, with a misson to enable African Athletes to perform on the World Stage. 

PROTOUCH AFRICA has funded more than twenty six athletes through Africa’s #1 UCI-ranked Continental Cycling Team for over four years. It’s 2022 squad contained fourteen riders from five African Nations, five National Champions and two Continental Champions. 

As the distributor in Africa of a number of fan engagement platforms, PROTOUCH provides sports brands, teams, clubs and athletes with their own branded and fully managed mobile platform combining information, community management, gamification, e-commerce, rewards and crowdfunding. 

Current client projects include: a Top SA Football Club, 2 Rugby Unions in Africa, SA Hockey Association and a cricket franchise, along with the Fan Engagement and Impact Investment Platform - Podium Pursuit - a new project which aggregates over 400+ athletes from 54 African Nations and their 30-million followers globally to enable more African Athletes onto the World Stage. 

WATCH THIS SPACE for more on this soon! 


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Lisa Steingold 🇿🇦 🇪🇸

Rebecca Eliot

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