AMAKA Studio

SaaS Content Strategist

Lisa Steingold

I've always been obsessed with behavior change and unlocking human potential! This is my personal contribution to the world as I write on all things resilience and performance in a constantly changing world.

Books authored include 
- "Cut the Crap: The Power of Brand Authencticy" 
- "El Amor de Lisa"
- "Change for Good""

I also spent 2 years creating, producing and hosting "Velo Dulce" - a podcast featuring the world's leading women in their respective fields to yield 'the secret' behind high performance.

I've been privileged to speak on the subject of human behaviour and wellness
- Key Note speaker at GIBS Women in Leadership Conference 2013
- Presenter at the GIBS Accelerate Programme for high performance individuals 2013 & 2014 
- Chosen speaker for 2013 Innovation Summit 
- Speaker for 2014 Association of Change Management Professionals Conference 2014 
- Deloitte Women's Day Key Note Speaker 2012

Wellness expert, resilience specialist and writer

Whale (usewhale.io)

Whale (SaaS) is an online knowledge-sharing and training software solution that replaces outdated learning methods, enabling teams to unlock their next level of growth. 

My role is designing a strategy that attracts, delights, and inspires our audience. This involves partnership marketing, digital and content, including social media, email communications, our podcast, thought leadership, and sales-specific content.

Key Results
Successful partnerships with Hubspot, EOS and G2.
25% of all leads generated from organic content
Organic traffic increased 1900% over 3 years
26% average email open rate with 5.9% click-through rate
Creation of the Unlocking Growth podcast featured on Spotify's top 30% of business podcasts
Increased Google Authority from 14 to 51
Gated content and webinars to drive MQL's

We're excited to continue to deliver value content to the world's entrepreneurs and Google thinks we're doing something right as we saw our Google authority ranking double in just one year.

I am grateful to work with the best.

Head of Content Marketing

10x for Brands

I've always been passionate about growing world-changing brands and I founded 10x4 Brands to translate the vision of entrepreneurs into reality through authentic brand narratives combined with growth hacking tools.
10x4 Brands was my growth agency where I utilized a specific framework to help grow brands. My work included strategy, marketing campaigns, paid marketing, social media marketing and growth campaigns. 
Clients have included
BIA Cycling
Novus Global
Teams & Beyond
ASSECO
LaForma
Curtains2Fit
Discovery Limited

Chief Growth Officer

METACO 

A globally connected consultancy, Metaco is the recognised leader in Systemic Leadership Team solutions in Africa with a strong track record for delivering transformational results across a range of industries and contexts.

My responsibility includes
● Development of the growth strategy with integrated brand and digital strategy
● Google, LinkedIn and Facebook campaigns to deliver content and generate leads with development of CPA on digital channels.
● Development and management of events to press, partners and potential clients
● Development of corporate identity in line with strategy requirements
● Alignment of stakeholders from Comair and external agencies to ensure brand and business consistency in communications
● Writing and publishing of relevant articles in the media
● Development of Metrics and Reporting dashboard to ensure delivery of relevant metrics including revenue, traffic, proposals and ROAS for both Google and LinkedIn campaigns
● Mentorship of junior team members

Head Of Marketing

ChewyMoon

ChewyMoon is an eCommerce brand powering a future generation of super heroes through convenient healthy nutrition for kids.

With a belief that nutrition is fundamental to powering healthy happy growing humans and that producing great products that kids love instils healthy eating habits early on, ChewyMoon is giving more traditional kids food brands a run for their money. 

As Marketing Director, my role was to deliver on the brand mission, ensure growth and ensure LTV.

Marketing Director

Popimedia

Global Ad-tech platform and Facebook Marketing Partner #BuildingBusinessOnSocial

Using their proprietary platform, meedee8, Popimedia offers brands maximised and scalable social media exposure through targeted campaigns that offer campaign management, lead generation and reporting through Facebook, Instagram and the Facebook Audience network.

As Head of Marketing at Popimedia, my role included the brand and marketing strategy leveraging PR, sales collateral, cross channel digital campaigns, events, thought leadership (in the form of downloads, blogs and mailers), product and partner marketing to deliver of client acquisition and retention across a range of territories. This included all communication and measurement platforms including the website, MailChimp, Google Analytics, Google Data Studio and our own CRM system. As an essential part of brand I was additionally responsible for internal culture.

I was fortunate to oversee the marketing department including two direct reports and a number of agencies including the PR agency, web and social.

In my time with Popimedia I founded the CMO2020, Ad-tech Academy and SHiFT initiatives which were indicative of brand thinking and acted as PR and lead generation platforms.

The team at Popimedia were incredible and it was a blessed two years that I was able to spend with them.

Head Of Marketing, EMEA

Vega School

Responsibilities included
Development of marketing plans including objectives, brand positioning, channels, SWOT, calendar and budget in line with business and brand objectives
Spearheading market research to ensure that marketing decisions are aligned with the market and support the business objectives
Monitoring of field information and trends in and trends in the markets, customers, prices, channels and competition
Preparation of competitor pricing analysis reports
Identification of value enhancing opportunities for the brand
Employee and internal communications initiatives
Agency management to ensure delivery of tactical projects; PR agency, digital agency and ATL agency
Development of copy for all marketing material including the website, presentations and sales collateral for the student relationship team
Promotional planning (ATL & BTL) and development of promotional items (including collateral) and creative concepts. This included website, collateral for student relationship centers, presentations, school expos and external events presentations
Partnership marketing including maintaining inclusion at various awards including The Loeries and other prominent South African awards
Direction of marketing and recruitment team and processes to support the marketing function
Budget preparation and management to ensure ROI of marketing spend and achievement of weekly targets including preparation of weekly sales reports
Analysis of the business, evaluation of competitive challenges and identifies opportunities for growth
Management of marketing staff to ensure that the marketing function delivered on objectives at events 
Served on national marketing committee across other company brands within the master group
Presentations to Exco and (internal and external) stakeholders
Monitoring of field information and market trends
Reporting including sales reports, digital analytics and budgets into Exco

National marketing manager

Zodiac Pool Deutschland GmbH

•	Strategic brand plan incorporating market analysis, brand proposition, promotions plan, budget & time plan.  
•	Promotional planning incl. ATL & BTL (packaging, POS, CRM, direct marketing, relationship marketing) project implementation.
•	Corporate social investment program. 
•	Communications with external agencies (ATL, BTL, activation and media)  and internal business units e.g. sales. 
•	Trade marketing including implementation of loyalty program, trade road show and joint advertising.
•	Competitor analysis & tracking
•	Product packaging and new product launches.
•	New product development with R&D
•	Pricing analysis & and margin management.

Brand Manager

Growth obsessed • Strategic Thinker • People Focused • Girl on Wheels • Collaborator • Results-Driven  • Learner for life • Investor in people & brands • Reslience

What else?
I've authored three books, 
I'm the podcast host of 3 podcasts
I once wrote for Oprah Magazine, 
And I spend my weekends on 2 wheels 🏍️

Lisa Steingold 🇿🇦 🇪🇸

Mastercard Data & Services

Key member of the marketing services leadership team for EEMEA. Global Subject Matter Expert in Digital Performance Marketing. Regional lead (EEMEA) of the Lifecycle Management Practice.
Responsible for expanding the EEMEA and European Marketing Services pipeline by partnering with Mastercard business development teams in order to position and create products that solve business problems and ultimately improves performance for a diverse client base across Financial Services, Government and Retail.

Leads and engages with key stakeholders including customers, partner agencies, technology vendors, and Mastercard business partners. Oversees the management and delivery of the acquisition and activation marketing campaign strategy. Supports, plans, executes, as well as measures targeted Omni channel marketing campaigns. Responsible for optimising end-to-end digital marketing solutions and collaborating with partners to troubleshoot and propose successful results-driven digital marketing strategies.

Leverages the knowledge of trends and insights to inform the execution of strategic digital marketing solutions that drive client value and results, and design end-to-end marketing strategies and execution plans for end-to-end new product launches. Conduct paid, earned, and owned channel media planning, management, and deployment across digital and physical (Omni channel) ATL and BTL channels.

Leverages, interprets, and analyses data and insights to inform strategy, planning, implementation, measurement, and optimisation of marketing strategies and tactics. Serves as the expert in leveraging 1st, 2nd, and 3rd party data to create audiences for activation in digital channels while leveraging the ad tech and mar- tech ecosystem.

Director / Senior Managing Consultant

FNB South Africa

Oversaw the design and development of integrated digital marketing, content, performance marketing, eCommerce, and media strategy for the retail segment including the leadership of bank-wide campaigns across segments, business, and private banking.

Ensured adherence to professional standards and governance within the financial services industry while driving profitable growth across product houses and digital channels. Planned and managed performance, skills development, and talent to improve efficiencies and increase competencies and timeously conducted competitor benchmarking and research. 

Facilitated an integrated approach between marketing and sales to drive profitability across unassisted digital channels and ensured user experience across owned channels and paid fosters optimal conversion outcomes. Encourage a platform-first approach through app adoption initiatives across entry-level, mass market, and premium clients and serve as an active member of the segment marketing leadership team to deliver integrated marketing solutions informed by data and insights.

Developed and managed relationships within the business (product houses, segments) and externally (Visa) and managed relationships with third-party suppliers/partners to ensure final delivery is delivered on budget, time, and strategy. Reported on key performance outcomes and deliverables in order to drive optimisation opportunities across media and communication activities and managed the data-driven implementation of digital marketing and media strategies.

Senior Digital Marketing and Media Manager

Nestlé

Led the regional marketing and eCommerce strategy across East and Central Africa (Ethiopia, Kenya, Mauritius, Zambia, Zimbabwe, and Mozambique). Directed channel planning and the route to market process across these countries by defining core focus activities, assigning marketing spend, tracking performance, and managing local operations teams.

Implemented the data strategy across the region and oversaw eCommerce capability building. Identified 3rd party route to market opportunities (Jumia, MPESA, Takealot, and Amazon) and led the integrated channel plan for the marketing and sales team. Steered innovation and digital transformation across the region and facilitated deep consumer and trade understanding to meet consumer needs.

Regional Brand and eBusiness Development Manager

Spearheaded digital marketing within the market with close ties to the global Digital Services Unit (Barcelona) and eBusiness regional teams (Switzerland). Actively participated in the co-creation and implementation of the East and South African eBusiness strategy and roadmap. Conducted opportunity assessment and digital marketing acceleration for East Africa and fostered innovation in digital media across platform partners and programmatic buying formats.

Performed audience planning and segmentation across 1st, 2nd, and 3rd party data while driving best eBusiness practices and tools across marketing. Oversaw project management across diverse, multi-disciplined teams (locally and internationally) and monitored financial management as well as forecasting for internal and external resources.

HEAD OF DIGITAL MARKETING – EAST AND SOUTH AFRICA

Spearheaded the design and management of the confectionery business packaging and brand guidelines. Ensured legislation compliance on all packaging and facilitated innovation in design to ensure heritage brands were given a facelift whilst bringing through brand fundamentals.

Ensured compliance with brand CI guidelines on all inventory outsourced for marketing activities and managed as well as sourced relevant suppliers.

Senior Graphic Designer

iBurst

Managed and executed print and online design for the iBurst brand and all related collateral. Collaborated with all resellers to ensure brand CI guidelines are adhered to and provided internal branding solutions. Managed the Junior Designer and ensured all projects are trafficked into the system within applicable deadlines.

SENIOR GRAPHIC AND INTERACTIVE DESIGNER

Syndicate graphics

Packaging designer

Pod Advertising

Graphic designer

Hewitt and Associates

Barrows Design and manufacturing

Junior Graphic Designer

alpha graphics

JUNIOR DESKTOP OPERATOR & ADMIN ASSISTANT

As an astute Subject Matter Expert in digital and performance marketing with extensive local and international experience, I have the aptitude to craft innovative strategies for digital marketing, agile transformation, CRM as well as User Experience (UX) for a diverse client base across Africa, the Middle East, Saudi Arabia and Europe.

I am well-versed in identifying new opportunities to reach new market segments and expand the market share, formulating plans tailored to optimising and enhancing the brand, as well as ensuring that the organisation’s brand message is strong and consistent across an integrated marketing communications mix.

Highly skilled Subject matter expert in performance marketing and driving lower funnel conversion.
I am a transformational leader, with a passion for creating and driving best-in-class digital marketing campaigns by leveraging tools, systems, and multi-disciplinary teams in order to deliver and exceed business goals, with comprehensive strategic leadership capabilities that drive growth and development within the organisation.

taplio

The Battle

Lisa Steingold 🇿🇦 🇪🇸

Mayendrie Lalloo

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