AMAKA Studio

SaaS Content Strategist

Lisa Steingold

I've always been obsessed with behavior change and unlocking human potential! This is my personal contribution to the world as I write on all things resilience and performance in a constantly changing world.

Books authored include 
- "Cut the Crap: The Power of Brand Authencticy" 
- "El Amor de Lisa"
- "Change for Good""

I also spent 2 years creating, producing and hosting "Velo Dulce" - a podcast featuring the world's leading women in their respective fields to yield 'the secret' behind high performance.

I've been privileged to speak on the subject of human behaviour and wellness
- Key Note speaker at GIBS Women in Leadership Conference 2013
- Presenter at the GIBS Accelerate Programme for high performance individuals 2013 & 2014 
- Chosen speaker for 2013 Innovation Summit 
- Speaker for 2014 Association of Change Management Professionals Conference 2014 
- Deloitte Women's Day Key Note Speaker 2012

Wellness expert, resilience specialist and writer

Whale (usewhale.io)

Whale (SaaS) is an online knowledge-sharing and training software solution that replaces outdated learning methods, enabling teams to unlock their next level of growth. 

My role is designing a strategy that attracts, delights, and inspires our audience. This involves partnership marketing, digital and content, including social media, email communications, our podcast, thought leadership, and sales-specific content.

Key Results
Successful partnerships with Hubspot, EOS and G2.
25% of all leads generated from organic content
Organic traffic increased 1900% over 3 years
26% average email open rate with 5.9% click-through rate
Creation of the Unlocking Growth podcast featured on Spotify's top 30% of business podcasts
Increased Google Authority from 14 to 51
Gated content and webinars to drive MQL's

We're excited to continue to deliver value content to the world's entrepreneurs and Google thinks we're doing something right as we saw our Google authority ranking double in just one year.

I am grateful to work with the best.

Head of Content Marketing

10x for Brands

I've always been passionate about growing world-changing brands and I founded 10x4 Brands to translate the vision of entrepreneurs into reality through authentic brand narratives combined with growth hacking tools.
10x4 Brands was my growth agency where I utilized a specific framework to help grow brands. My work included strategy, marketing campaigns, paid marketing, social media marketing and growth campaigns. 
Clients have included
BIA Cycling
Novus Global
Teams & Beyond
ASSECO
LaForma
Curtains2Fit
Discovery Limited

Chief Growth Officer

METACO 

A globally connected consultancy, Metaco is the recognised leader in Systemic Leadership Team solutions in Africa with a strong track record for delivering transformational results across a range of industries and contexts.

My responsibility includes
● Development of the growth strategy with integrated brand and digital strategy
● Google, LinkedIn and Facebook campaigns to deliver content and generate leads with development of CPA on digital channels.
● Development and management of events to press, partners and potential clients
● Development of corporate identity in line with strategy requirements
● Alignment of stakeholders from Comair and external agencies to ensure brand and business consistency in communications
● Writing and publishing of relevant articles in the media
● Development of Metrics and Reporting dashboard to ensure delivery of relevant metrics including revenue, traffic, proposals and ROAS for both Google and LinkedIn campaigns
● Mentorship of junior team members

Head Of Marketing

ChewyMoon

ChewyMoon is an eCommerce brand powering a future generation of super heroes through convenient healthy nutrition for kids.

With a belief that nutrition is fundamental to powering healthy happy growing humans and that producing great products that kids love instils healthy eating habits early on, ChewyMoon is giving more traditional kids food brands a run for their money. 

As Marketing Director, my role was to deliver on the brand mission, ensure growth and ensure LTV.

Marketing Director

Popimedia

Global Ad-tech platform and Facebook Marketing Partner #BuildingBusinessOnSocial

Using their proprietary platform, meedee8, Popimedia offers brands maximised and scalable social media exposure through targeted campaigns that offer campaign management, lead generation and reporting through Facebook, Instagram and the Facebook Audience network.

As Head of Marketing at Popimedia, my role included the brand and marketing strategy leveraging PR, sales collateral, cross channel digital campaigns, events, thought leadership (in the form of downloads, blogs and mailers), product and partner marketing to deliver of client acquisition and retention across a range of territories. This included all communication and measurement platforms including the website, MailChimp, Google Analytics, Google Data Studio and our own CRM system. As an essential part of brand I was additionally responsible for internal culture.

I was fortunate to oversee the marketing department including two direct reports and a number of agencies including the PR agency, web and social.

In my time with Popimedia I founded the CMO2020, Ad-tech Academy and SHiFT initiatives which were indicative of brand thinking and acted as PR and lead generation platforms.

The team at Popimedia were incredible and it was a blessed two years that I was able to spend with them.

Head Of Marketing, EMEA

Vega School

Responsibilities included
Development of marketing plans including objectives, brand positioning, channels, SWOT, calendar and budget in line with business and brand objectives
Spearheading market research to ensure that marketing decisions are aligned with the market and support the business objectives
Monitoring of field information and trends in and trends in the markets, customers, prices, channels and competition
Preparation of competitor pricing analysis reports
Identification of value enhancing opportunities for the brand
Employee and internal communications initiatives
Agency management to ensure delivery of tactical projects; PR agency, digital agency and ATL agency
Development of copy for all marketing material including the website, presentations and sales collateral for the student relationship team
Promotional planning (ATL & BTL) and development of promotional items (including collateral) and creative concepts. This included website, collateral for student relationship centers, presentations, school expos and external events presentations
Partnership marketing including maintaining inclusion at various awards including The Loeries and other prominent South African awards
Direction of marketing and recruitment team and processes to support the marketing function
Budget preparation and management to ensure ROI of marketing spend and achievement of weekly targets including preparation of weekly sales reports
Analysis of the business, evaluation of competitive challenges and identifies opportunities for growth
Management of marketing staff to ensure that the marketing function delivered on objectives at events 
Served on national marketing committee across other company brands within the master group
Presentations to Exco and (internal and external) stakeholders
Monitoring of field information and market trends
Reporting including sales reports, digital analytics and budgets into Exco

National marketing manager

Zodiac Pool Deutschland GmbH

•	Strategic brand plan incorporating market analysis, brand proposition, promotions plan, budget & time plan.  
•	Promotional planning incl. ATL & BTL (packaging, POS, CRM, direct marketing, relationship marketing) project implementation.
•	Corporate social investment program. 
•	Communications with external agencies (ATL, BTL, activation and media)  and internal business units e.g. sales. 
•	Trade marketing including implementation of loyalty program, trade road show and joint advertising.
•	Competitor analysis & tracking
•	Product packaging and new product launches.
•	New product development with R&D
•	Pricing analysis & and margin management.

Brand Manager

Growth obsessed • Strategic Thinker • People Focused • Girl on Wheels • Collaborator • Results-Driven  • Learner for life • Investor in people & brands • Reslience

What else?
I've authored three books, 
I'm the podcast host of 3 podcasts
I once wrote for Oprah Magazine, 
And I spend my weekends on 2 wheels 🏍️

Lisa Steingold 🇿🇦 🇪🇸

Nedbank

I am accountable for the direction and market position of Nedbank Wealth Management SA, including Nedbank Private Wealth, Stockbroking, Nedbank Financial Planning and Nedgroup Trust.

Head of Marketing: Wealth Management SA

The Morning Show on etv

I am a personal finance contributor on The Morning Show on eTV. In this role, I am responsible for producing content for the finance segment and speaking on various relevant personal finance topics.

Personal Finance Contributor 

Discovery Limited

I partner with business units to develop and implement integrated, strategically aligned marketing solutions and deliver marketing, digital, PR, written communications and brand projects. I operationalise the business and marketing strategy through project management and deliver memorable work using best practice marketing principles and leveraging key partnerships internally and externally.

I provide specialist marketing advice to stakeholders and responsible for managing, coordinating and coaching a team.

Senior Marketing Manager (Divisional Manager): Discovery Invest

Standard Bank Group

Marketing Manager: Wealth and Investment and 1nvest

•	Responsible for the development and implementation of the Marketing and Communication strategy and plans which deliver results to the Investment and Fiduciary Services business unit;
•	Manage and execute marketing and communications campaigns and projects for South Africa, Africa and International;
•	Looking after customer segments as well as distribution channel partners such as Standard Bank Financial Consultants, Liberty and Stanlib and key internal stakeholders such Distribution, Wealth and Investment, Melville Douglas and Stockbroking to ensure strategic alignment;
•	Review marketing strategies and plans on a quarterly basis;
•	Analyse the marketing environment and undertake annual, quarterly and monthly planning to ensure the effective implementation of the marketing mix;
•	Ensure that the portfolio Marketing Strategy and plans are aligned to and part of, the Standard Bank brand strategy, policy, standards and guidelines;
•	Conceptualising and implementing an end to end communication strategy using the most relevant communication channels which includes above the line (TV, cinema, print, radio and internet), below the line elements (merchandise, collateral, POS, promotions and events) and digital elements (direct marketing, social media etc.) to deliver business objective;
•	Evaluate all the relevant portfolio’s Marketing campaigns by setting up targets and identifying measurement tools and reporting;
•	Develop and maintain effective and mutually beneficial relationships with the Manco’s and key product heads and enabling functions at global and regional level;
•	Commissioning market research and competitive intelligence; and
•	Drive effective project management of marketing related projects for the business;

Marketing Manager: Investments and Fiduciary Services

Purple Group

•	Ensuring that marketing budget and activities are aligned;
•	Building, maintaining and embedding s strong monolithic brand across the business using various channels – using digital, social media and content marketing as key channels;
•	Being aware of consumer insights and data, relaying the relevant content to the audience based on information learnt from understanding data analysis;
•	Measuring, monitoring and analysing campaign performance;
•	Researching and evaluating competitive marketing strategies and product offerings;
•	Developing and implementing marketing campaigns;
•	Managing internal and external communication;
•	On-going tracking and monitoring of activity results, to ensure ROI is measured and can provide a basis for informing future marketing decision making;
•	Assessing and recommending optimal strategy for distributing marketing assets both internally and externally;
•	Providing training and development on marketing activities and product information (including product launches);
•	Monitoring and keeping updated with current market and competitor trends;
•	Fulfilling PR duties, not limited to media interviews and writing content for mainstream and digital media;
•	Building awareness and understanding – growing the vision of the business opportunities; presented by various forms of marketing and;
•	Liaising with the relevant design and advertising agencies as and when required (compiling briefs and managing the project process in consultation with the relevant parties).

HKLM group

- Creating and driving brand and communication strategies and brand plans;
- Provide input for objectives to assist in the business planning process to align brand strategies for large organization’s business units;
- Providing input on above the line advertising – ensuring that it is aligned with communication and brand strategies; 
- Interfacing with senior management in various organizations to define and co-ordinate brand and communication strategies, campaigns and projects;
- Collating and presenting activity plans;
- Organizing and project managing corporate and media events;
- Generating and interpreting insights derived from relevant data and reports as needed;
- Working on extremely tight deadlines;
- Driving the highest standards of execution for the brand, ensuring excellence in the development and execution of assigned projects including marketing collateral;
- Briefing and managing creative and media teams to achieve set marketing objectives and;
-Project management

Brand Consultant (Mid-weight)

Premier Soccer League (PSL)

- Creating and implementing communication strategies and plans for the CSI department 
- Strategically networking with media and important stakeholders of the PSL
- Drafting of press-releases
- Organizing and running press conferences
- Updating the media on various PSL matters
- In charge of all internal and external communications in a FIFA World Cup Project by the PSL
- Crisis management 
- Contributing to website content, coordinating bursaries and sponsorships,
 - managing the Central Communications Mechanism
- Creating safety programmes and reports for PSL matches

CSI coordinator

An experienced marketing professional with a background in formulating and implementing integrated brand, marketing and communication strategies for major brands in South Africa.

taplio

The Battle

Lisa Steingold 🇿🇦 🇪🇸

Lungile Mashigo

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