AMAKA Studio

SaaS Content Strategist

Lisa Steingold

I've always been obsessed with behavior change and unlocking human potential! This is my personal contribution to the world as I write on all things resilience and performance in a constantly changing world.

Books authored include 
- "Cut the Crap: The Power of Brand Authencticy" 
- "El Amor de Lisa"
- "Change for Good""

I also spent 2 years creating, producing and hosting "Velo Dulce" - a podcast featuring the world's leading women in their respective fields to yield 'the secret' behind high performance.

I've been privileged to speak on the subject of human behaviour and wellness
- Key Note speaker at GIBS Women in Leadership Conference 2013
- Presenter at the GIBS Accelerate Programme for high performance individuals 2013 & 2014 
- Chosen speaker for 2013 Innovation Summit 
- Speaker for 2014 Association of Change Management Professionals Conference 2014 
- Deloitte Women's Day Key Note Speaker 2012

Wellness expert, resilience specialist and writer

Whale (usewhale.io)

Whale (SaaS) is an online knowledge-sharing and training software solution that replaces outdated learning methods, enabling teams to unlock their next level of growth. 

My role is designing a strategy that attracts, delights, and inspires our audience. This involves partnership marketing, digital and content, including social media, email communications, our podcast, thought leadership, and sales-specific content.

Key Results
Successful partnerships with Hubspot, EOS and G2.
25% of all leads generated from organic content
Organic traffic increased 1900% over 3 years
26% average email open rate with 5.9% click-through rate
Creation of the Unlocking Growth podcast featured on Spotify's top 30% of business podcasts
Increased Google Authority from 14 to 51
Gated content and webinars to drive MQL's

We're excited to continue to deliver value content to the world's entrepreneurs and Google thinks we're doing something right as we saw our Google authority ranking double in just one year.

I am grateful to work with the best.

Head of Content Marketing

10x for Brands

I've always been passionate about growing world-changing brands and I founded 10x4 Brands to translate the vision of entrepreneurs into reality through authentic brand narratives combined with growth hacking tools.
10x4 Brands was my growth agency where I utilized a specific framework to help grow brands. My work included strategy, marketing campaigns, paid marketing, social media marketing and growth campaigns. 
Clients have included
BIA Cycling
Novus Global
Teams & Beyond
ASSECO
LaForma
Curtains2Fit
Discovery Limited

Chief Growth Officer

METACO 

A globally connected consultancy, Metaco is the recognised leader in Systemic Leadership Team solutions in Africa with a strong track record for delivering transformational results across a range of industries and contexts.

My responsibility includes
● Development of the growth strategy with integrated brand and digital strategy
● Google, LinkedIn and Facebook campaigns to deliver content and generate leads with development of CPA on digital channels.
● Development and management of events to press, partners and potential clients
● Development of corporate identity in line with strategy requirements
● Alignment of stakeholders from Comair and external agencies to ensure brand and business consistency in communications
● Writing and publishing of relevant articles in the media
● Development of Metrics and Reporting dashboard to ensure delivery of relevant metrics including revenue, traffic, proposals and ROAS for both Google and LinkedIn campaigns
● Mentorship of junior team members

Head Of Marketing

ChewyMoon

ChewyMoon is an eCommerce brand powering a future generation of super heroes through convenient healthy nutrition for kids.

With a belief that nutrition is fundamental to powering healthy happy growing humans and that producing great products that kids love instils healthy eating habits early on, ChewyMoon is giving more traditional kids food brands a run for their money. 

As Marketing Director, my role was to deliver on the brand mission, ensure growth and ensure LTV.

Marketing Director

Popimedia

Global Ad-tech platform and Facebook Marketing Partner #BuildingBusinessOnSocial

Using their proprietary platform, meedee8, Popimedia offers brands maximised and scalable social media exposure through targeted campaigns that offer campaign management, lead generation and reporting through Facebook, Instagram and the Facebook Audience network.

As Head of Marketing at Popimedia, my role included the brand and marketing strategy leveraging PR, sales collateral, cross channel digital campaigns, events, thought leadership (in the form of downloads, blogs and mailers), product and partner marketing to deliver of client acquisition and retention across a range of territories. This included all communication and measurement platforms including the website, MailChimp, Google Analytics, Google Data Studio and our own CRM system. As an essential part of brand I was additionally responsible for internal culture.

I was fortunate to oversee the marketing department including two direct reports and a number of agencies including the PR agency, web and social.

In my time with Popimedia I founded the CMO2020, Ad-tech Academy and SHiFT initiatives which were indicative of brand thinking and acted as PR and lead generation platforms.

The team at Popimedia were incredible and it was a blessed two years that I was able to spend with them.

Head Of Marketing, EMEA

Vega School

Responsibilities included
Development of marketing plans including objectives, brand positioning, channels, SWOT, calendar and budget in line with business and brand objectives
Spearheading market research to ensure that marketing decisions are aligned with the market and support the business objectives
Monitoring of field information and trends in and trends in the markets, customers, prices, channels and competition
Preparation of competitor pricing analysis reports
Identification of value enhancing opportunities for the brand
Employee and internal communications initiatives
Agency management to ensure delivery of tactical projects; PR agency, digital agency and ATL agency
Development of copy for all marketing material including the website, presentations and sales collateral for the student relationship team
Promotional planning (ATL & BTL) and development of promotional items (including collateral) and creative concepts. This included website, collateral for student relationship centers, presentations, school expos and external events presentations
Partnership marketing including maintaining inclusion at various awards including The Loeries and other prominent South African awards
Direction of marketing and recruitment team and processes to support the marketing function
Budget preparation and management to ensure ROI of marketing spend and achievement of weekly targets including preparation of weekly sales reports
Analysis of the business, evaluation of competitive challenges and identifies opportunities for growth
Management of marketing staff to ensure that the marketing function delivered on objectives at events 
Served on national marketing committee across other company brands within the master group
Presentations to Exco and (internal and external) stakeholders
Monitoring of field information and market trends
Reporting including sales reports, digital analytics and budgets into Exco

National marketing manager

Zodiac Pool Deutschland GmbH

•	Strategic brand plan incorporating market analysis, brand proposition, promotions plan, budget & time plan.  
•	Promotional planning incl. ATL & BTL (packaging, POS, CRM, direct marketing, relationship marketing) project implementation.
•	Corporate social investment program. 
•	Communications with external agencies (ATL, BTL, activation and media)  and internal business units e.g. sales. 
•	Trade marketing including implementation of loyalty program, trade road show and joint advertising.
•	Competitor analysis & tracking
•	Product packaging and new product launches.
•	New product development with R&D
•	Pricing analysis & and margin management.

Brand Manager

Growth obsessed • Strategic Thinker • People Focused • Girl on Wheels • Collaborator • Results-Driven  • Learner for life • Investor in people & brands • Reslience

What else?
I've authored three books, 
I'm the podcast host of 3 podcasts
I once wrote for Oprah Magazine, 
And I spend my weekends on 2 wheels 🏍️

Lisa Steingold 🇿🇦 🇪🇸

CS Insider

🥳 Contributor to the Ultimate Questions Toolbox for CSMs
🥳 I was spotlighted in the #28 Report from CS Insider.
🥳 Contributor to 100 Ways to Stand out as a Customer Success Manager
🥳  Contributor to the Customer Success Rolodex: the communities, the blogs, the newsletters, the resources, the tech, the PEOPLE to follow in CS

CS Insider provides advice, stories, and resources that help Customer Success professionals thrive in their careers. No fluff allowed. I contribute to the creation of bi-weekly CS Insider Reports.

Contributing Member

CS Connect

City Lead at CS Connect. We're a bustling global community dedicated to empowering customer success professionals. Our mission? To cultivate future leaders in customer success through community-based learning, strong connections, and transformative mentorships.

In this role, I'll be spearheading local events and initiatives in Berlin, fostering a thriving environment for customer success enthusiasts to connect, share, and grow together.

Join us in redefining customer success: https://www.linkedin.com/company/cs-connect

Chapter Lead-Berlin

Whale is a knowledge & SOP sharing tool that centralizes all of your standard operating procedures and knowledge so you can better grow your teams.

Customer Success Manager

Compass /

Managed relationships with a portfolio of 60+ customers ($125M in revenue). Implemented a workflow management platform (TC Workflow) to automate and track all real estate transactions, increasing revenue by more than 30% in 2021. Analyzed and presented data to Sales and Marketing teams. Revamped sales handover process to improve the customer onboarding experience. Migrated customer journey from paper to digital.

Transaction Manager for Jeff Block & the City Block Team

Keller Williams Philadelphia

Digitized the customer onboarding process, reducing onboarding completion times by 25%. Trained customers across 3 offices, enabling the onboarding of over 300 clients. Implemented a new customer orientation program, increasing the amount of annual enrolled customers. Led a team of employees to successfully onboard the largest-ever cohort of customers. Managed a portfolio of 300+ customers, providing a tailored customer journey that included personalized resources, and strategic cross-sell opportunities that helped customers accomplish their business goals.

Director of Agent Experience

Increased customer engagement via the creation of a marketing calendar and a monthly newsletter. Conducted over 100 warm sales calls per month, ensuring the management team’s KPIs of attracting, recruiting, and retaining customers were met. Resolved all customer issues submitted via email, phone, or in-person for 200+ agent real estate brokerage.

Market Center Coordinator/Office Manager

Bella Turka

Provided a consistent, high level of customer service by creating excellent client relationships for this retail business that specializes in selling jewelry from around the world. Customers came to us for guidance for special occasion pieces and requested our merchandise expertise.

- Drove continuous sales by maintaining and presenting merchandise in compelling
 ways.

- Developed product knowledge by learning merchandise features and benefits. 

- Understood all systems and procedures relating to sales and credit transactions.

Retail Sales Associate

David Williams Clothiers

As a mom and pop shop with a personal touch, I was able to give clients a stellar customer experience when ordering custom-made suits by making them feel as though they were our only client. By keeping detailed customer profiles on our clients, we knew their specific taste in clothes, styles, sizes and color.

Sales & Office Assistant

Profile Public Relations

I assisted in managing and promoting the reputation of 15+ high-profile chefs and 
restaurants by distributing press releases to targeted media outlets of upcoming events 
and new restaurant openings for our clients.

Marketing & Office Assistant

Customer Success Manager | Google Project Management Certified | Manager with a knack for building deep relationships and streamlining operations | Health & Wellness Enthusiast

My superpower is having a strong nocturnal rhythm. 😂 This allows me to be on top of my customer success game. 💪

Want to get to know me? 😄
 Check out this podcast interview I did with Stijn Smet from Whale.io 

👉  https://open.spotify.com/episode/7FXhS3dMBuIa01wHFrPrq6?si=6zAIzzTVRaKf5hybS0dkxQ

 With over 10 years of experience as a relationship manager, I have been dedicated to helping customers achieve their goals and fostering strong connections. My expertise lies in process improvement, data analysis, and change management, which has allowed me to creatively boost efficiency in various projects. In the real estate sector, I successfully utilized technology to drive revenue.


I am detail-oriented and THE go-to problem solver. You can always catch me either tweaking systems to make them more efficient, supporting my team, or tapping into workplace humor!

My colleagues and customers would say what they appreciate most about me is I keep it real, and I'm the first one to proactively step in and provide support or added value.

I'm excited to work for a company where I can bring my passion for customer obsession, talent for process improvement, and insatiable drive for personal and company growth.

taplio

The Battle

Lisa Steingold 🇿🇦 🇪🇸

Katrina Kugelmeier

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