AMAKA Studio

SaaS Content Strategist

Lisa Steingold

I've always been obsessed with behavior change and unlocking human potential! This is my personal contribution to the world as I write on all things resilience and performance in a constantly changing world.

Books authored include 
- "Cut the Crap: The Power of Brand Authencticy" 
- "El Amor de Lisa"
- "Change for Good""

I also spent 2 years creating, producing and hosting "Velo Dulce" - a podcast featuring the world's leading women in their respective fields to yield 'the secret' behind high performance.

I've been privileged to speak on the subject of human behaviour and wellness
- Key Note speaker at GIBS Women in Leadership Conference 2013
- Presenter at the GIBS Accelerate Programme for high performance individuals 2013 & 2014 
- Chosen speaker for 2013 Innovation Summit 
- Speaker for 2014 Association of Change Management Professionals Conference 2014 
- Deloitte Women's Day Key Note Speaker 2012

Wellness expert, resilience specialist and writer

Whale (usewhale.io)

Whale (SaaS) is an online knowledge-sharing and training software solution that replaces outdated learning methods, enabling teams to unlock their next level of growth. 

My role is designing a strategy that attracts, delights, and inspires our audience. This involves partnership marketing, digital and content, including social media, email communications, our podcast, thought leadership, and sales-specific content.

Key Results
Successful partnerships with Hubspot, EOS and G2.
25% of all leads generated from organic content
Organic traffic increased 1900% over 3 years
26% average email open rate with 5.9% click-through rate
Creation of the Unlocking Growth podcast featured on Spotify's top 30% of business podcasts
Increased Google Authority from 14 to 51
Gated content and webinars to drive MQL's

We're excited to continue to deliver value content to the world's entrepreneurs and Google thinks we're doing something right as we saw our Google authority ranking double in just one year.

I am grateful to work with the best.

Head of Content Marketing

10x for Brands

I've always been passionate about growing world-changing brands and I founded 10x4 Brands to translate the vision of entrepreneurs into reality through authentic brand narratives combined with growth hacking tools.
10x4 Brands was my growth agency where I utilized a specific framework to help grow brands. My work included strategy, marketing campaigns, paid marketing, social media marketing and growth campaigns. 
Clients have included
BIA Cycling
Novus Global
Teams & Beyond
ASSECO
LaForma
Curtains2Fit
Discovery Limited

Chief Growth Officer

METACO 

A globally connected consultancy, Metaco is the recognised leader in Systemic Leadership Team solutions in Africa with a strong track record for delivering transformational results across a range of industries and contexts.

My responsibility includes
● Development of the growth strategy with integrated brand and digital strategy
● Google, LinkedIn and Facebook campaigns to deliver content and generate leads with development of CPA on digital channels.
● Development and management of events to press, partners and potential clients
● Development of corporate identity in line with strategy requirements
● Alignment of stakeholders from Comair and external agencies to ensure brand and business consistency in communications
● Writing and publishing of relevant articles in the media
● Development of Metrics and Reporting dashboard to ensure delivery of relevant metrics including revenue, traffic, proposals and ROAS for both Google and LinkedIn campaigns
● Mentorship of junior team members

Head Of Marketing

ChewyMoon

ChewyMoon is an eCommerce brand powering a future generation of super heroes through convenient healthy nutrition for kids.

With a belief that nutrition is fundamental to powering healthy happy growing humans and that producing great products that kids love instils healthy eating habits early on, ChewyMoon is giving more traditional kids food brands a run for their money. 

As Marketing Director, my role was to deliver on the brand mission, ensure growth and ensure LTV.

Marketing Director

Popimedia

Global Ad-tech platform and Facebook Marketing Partner #BuildingBusinessOnSocial

Using their proprietary platform, meedee8, Popimedia offers brands maximised and scalable social media exposure through targeted campaigns that offer campaign management, lead generation and reporting through Facebook, Instagram and the Facebook Audience network.

As Head of Marketing at Popimedia, my role included the brand and marketing strategy leveraging PR, sales collateral, cross channel digital campaigns, events, thought leadership (in the form of downloads, blogs and mailers), product and partner marketing to deliver of client acquisition and retention across a range of territories. This included all communication and measurement platforms including the website, MailChimp, Google Analytics, Google Data Studio and our own CRM system. As an essential part of brand I was additionally responsible for internal culture.

I was fortunate to oversee the marketing department including two direct reports and a number of agencies including the PR agency, web and social.

In my time with Popimedia I founded the CMO2020, Ad-tech Academy and SHiFT initiatives which were indicative of brand thinking and acted as PR and lead generation platforms.

The team at Popimedia were incredible and it was a blessed two years that I was able to spend with them.

Head Of Marketing, EMEA

Vega School

Responsibilities included
Development of marketing plans including objectives, brand positioning, channels, SWOT, calendar and budget in line with business and brand objectives
Spearheading market research to ensure that marketing decisions are aligned with the market and support the business objectives
Monitoring of field information and trends in and trends in the markets, customers, prices, channels and competition
Preparation of competitor pricing analysis reports
Identification of value enhancing opportunities for the brand
Employee and internal communications initiatives
Agency management to ensure delivery of tactical projects; PR agency, digital agency and ATL agency
Development of copy for all marketing material including the website, presentations and sales collateral for the student relationship team
Promotional planning (ATL & BTL) and development of promotional items (including collateral) and creative concepts. This included website, collateral for student relationship centers, presentations, school expos and external events presentations
Partnership marketing including maintaining inclusion at various awards including The Loeries and other prominent South African awards
Direction of marketing and recruitment team and processes to support the marketing function
Budget preparation and management to ensure ROI of marketing spend and achievement of weekly targets including preparation of weekly sales reports
Analysis of the business, evaluation of competitive challenges and identifies opportunities for growth
Management of marketing staff to ensure that the marketing function delivered on objectives at events 
Served on national marketing committee across other company brands within the master group
Presentations to Exco and (internal and external) stakeholders
Monitoring of field information and market trends
Reporting including sales reports, digital analytics and budgets into Exco

National marketing manager

Zodiac Pool Deutschland GmbH

•	Strategic brand plan incorporating market analysis, brand proposition, promotions plan, budget & time plan.  
•	Promotional planning incl. ATL & BTL (packaging, POS, CRM, direct marketing, relationship marketing) project implementation.
•	Corporate social investment program. 
•	Communications with external agencies (ATL, BTL, activation and media)  and internal business units e.g. sales. 
•	Trade marketing including implementation of loyalty program, trade road show and joint advertising.
•	Competitor analysis & tracking
•	Product packaging and new product launches.
•	New product development with R&D
•	Pricing analysis & and margin management.

Brand Manager

Growth obsessed • Strategic Thinker • People Focused • Girl on Wheels • Collaborator • Results-Driven  • Learner for life • Investor in people & brands • Reslience

What else?
I've authored three books, 
I'm the podcast host of 3 podcasts
I once wrote for Oprah Magazine, 
And I spend my weekends on 2 wheels 🏍️

Lisa Steingold 🇿🇦 🇪🇸

Engagedly Inc

✦ Work closely with the CEO and co-founders through regular strategy sessions and joint meetings to shape product design, go‑to‑market planning, lead generation, and executive hiring for the Bangalore team.
✦ Continue to advise on product development priorities and cost‑optimization strategies to maximize resource efficiency and operational impact.
✦ Assisted in integration planning for the acquisition of TheEmployeeApp, and am currently supporting the architecture and rollout of Engagedly’s emerging AI stack.

Board Member - Engagedly

PlayAblo.ai

✦ Advised CEO on the strategic pivot from a B2C app to an enterprise LMS — guiding the leadership team on market positioning, product–market fit, and go‑to‑market readiness
✦ Continue to support team on executive hiring, product roadmapping, cost‑control measures, and lead generation — ensuring operational rigor through the pivot
✦ Advise the leadership in architecting PlayAblo’s transition to an AI-ready LMS

Board Member – PlayAblo

SmartKarrot

✦ Co-founded and operated a bootstrapped SaaS platform serving global enterprises in customer success and engagement — built ground-up teams across the US and India
✦ Led all core functions outside of sales — including engineering, customer delivery, finance, support, marketing and people ops — balancing product execution with operational stability
✦ Scaled delivery, marketing and support teams in India while building repeatable playbooks for customer onboarding, implementation, and retention
✦ Navigated complex trade-offs in a resource-constrained, founder-led environment — managing scale, technical debt, and customer demands without external capital
✦ Ran a 6-year cross-border journey through pivots, scaling, and difficult shutdown decisions — gaining firsthand insight into what works (and doesn’t) when building products from scratch

Co-Founder & COO

emids Technologies

✦ Co-led Emids from early-stage services firm to a 2,500+ person cross-border organization focused exclusively on US healthcare IT — scaling delivery, operations, and people systems across India and the US
✦ Spearheaded a pivotal strategy shift in 2007 to specialize in US healthcare — built internal domain depth through a dedicated Healthcare Lab that enabled developers, QA leads, and BAs to gain hands-on industry exposure
✦ Led global operations across delivery, talent, systems, and client services — building the execution muscle needed to support scale and enterprise client maturity
✦ Drove inorganic growth by leading the acquisition and integration of Encore Health Resources — adding ~200 consultants, expanding healthcare analytics capabilities, and broadening the client base
✦ Helped drive a ~9x valuation increase through operational discipline and domain-led delivery scale, enabling a successful PE exit to New Mountain Capital in 2019
✦ Played a key role in transforming Emids from a founder-led company to a board-facing, institutional-grade platform — aligning execution with investor expectations through systems, structure, and scalable talent

Co-Founder, Head of Global Operations

Microsoft

✦ Led the first team to go live at Microsoft’s India GCC, successfully transitioning global developer product support from Redmond and setting the benchmark for future teams
✦ Recognized for operational success and invited to Microsoft HQ in Redmond to share best practices; later earned COPC® certification and audited global vendor partners as a certified Vendor Manager
✦ This early experience in global delivery, service quality, and vendor governance shaped my systems-driven approach to scaling operations in later founder-led roles

Senior Manager, Developer Products

Emids

✦ Co-founded Emids with a focus on delivering high-quality software solutions to Indian & US clients — led early delivery, hiring, client onboarding, and offshore setup
✦ Built the foundational delivery systems, networks and team structure from scratch — including tech stack selection, infrastructure setup, and knowledge transfer processes with clients
✦ Balanced hands-on technical execution with client-facing responsibilities during the company’s formative years — creating the base for what would a decade later become a scaled US-India healthcare IT platform

Co-Founder – Early Stage Buildout

Wipro Infotech

✦ Handpicked as a junior engineer to work on complex real-time operating systems (VxWorks), developing firmware components for scanner and printer products for EPSON (Japan)
✦ Collaborated closely with Japanese client teams both remotely and on-site — gaining early exposure to global delivery expectations, precision engineering standards, and cross-cultural communication
✦ Developed a strong foundation in disciplined execution, cultural fluency, and client-centric delivery — lessons that shaped my approach to scaling global teams in later leadership roles

Software Engineer – Real-Time Systems (VxWorks)

Cross-border operator. 2x founder. Trusted partner to boards and founders.

I’ve spent 28+ years building and scaling tech businesses across the US and India — leading operations, delivery, and organizational scale. I’ve co-founded two companies, built high-output global teams, and advised growth-stage businesses on operational transformation, AI-led productivity, and cross-border execution.
  
✦ Helped drive a 9x valuation expansion over 6 years at Emids — through disciplined execution, operational rigor, and cross-border delivery scale — enabling two PE transitions and a successful exit
✦ Co-founded and ran SmartKarrot — a bootstrapped cross-border SaaS platform — leading operations, engineering, and teams across Dallas, Bangalore, Hyderabad, Toronto and Singapore through a 6-year scale journey rich with lessons in product execution, global team building, and resilience
✦ Serve on boards (Engagedly, PlayAblo), advising on org design, operating metrics, and embedding AI into workflows for scale
    
I operate comfortably at the intersection of founder energy and enterprise discipline — helping teams scale delivery systems, redesign operating models, and embed AI into how work gets done. 

🔍 Now open to Operating Partner roles with PE funds (US-based, India-focused), where scaling Operations in India and unlocking AI-driven transformation are key to value creation.

taplio

The Battle

Lisa Steingold 🇿🇦 🇪🇸

Arnab Chatterjee

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