Lisa Edmondson

Made in Doraville - The Movie

Flexing all my creative muscles on this passion project to create a movie about my hometown of Doraville, Georgia. I created our website (www.madeindoraville.com), as well as all the SWAG located via our shop. I'm writing the script and will be co-directing the motive.  Check out my page on IMDb.com!

Doraville. She's made legendary cars. She's made legendary music. Soon, she'll be known for making legendary movies. But it's her diversity that she wants as her legacy.

Producer/Co-Director/Writer

Leadership Reno

Established company and business strategy to deliver on a “passion project” that addresses gaps in leadership development programs, expectations, metrics, and succession planning. Established LLC, to provide consulting services for training content development, script writing, storyboarding, certification development, and leadership development. 

- 2024: Writer/Director: Made in Doraville Documentary (in pre-production)

- Author of the book, "The Ethology of Leaders."

- Awarded a Silver Telly Award in 2023 in recognition for my eLearning course titled, "Dissolving Bullying in the Workplace." 

- Recognized in 2023 by GreatCompanies Business Magazine with one of their Women Entrepreneur awards.

Founder & Owner

GP Strategies Corporation

Designed comprehensive role-based end-user training (EUT) curriculum development and deployment plan for CloudSuite Healthcare SaaS implementation at client's site.

Principal Training Lead

ISG (Information Services Group)

Led a team of Consulting Managers, Senior Learning Consultants and Learning Designers to deliver training design, development and implementation expertise (Training as a Service - TaaS) to organizations who needed support with their ever-evolving learning and capability development needs. 

Our specialties included custom ILT/VILT, eLN, AR/VR and micro-learning training development for onboarding, customer service skills/reinforcement, and systems training needs (e.g., ERP software) for clients such as Delta, Bank of America and Fiserv.

North America Training as a Service (TaaS) Delivery Lead

Infor

Owned the program management, development, and delivery of end-to-end global training solutions for a fast-paced, SaaS / software development organization. Responsible for Enterprise Resource Planning (ERP), Human Capital Management (HCM), Workforce Management (WFM) and Enterprise Asset Management (EAM) technology training solutions for Healthcare, Public Sector and Corporate verticals. 

Specialized in organization development, people leadership, cross-functional collaboration, business program management, portfolio management and certification. Built the team and infrastructure that supported high-stakes certification exams for partners, employees and customers.

Led the team that pioneered a new delivery medium that enabled autonomous, structured learning with access to virtual training environments, resulting in a new revenue stream that offered learner flexibility.

As "employee #1" in the Curriculum Development workstream, built the department infrastructure and team from the ground up, resulting in a department of over 50 instructional designers producing thousands of hours of eLearning, self-directed learning, ILT and VILT software product training annually, achieving an annual revenue of ~$40 million at the time of my departure.

Director (Sr. Director), Curriculum Development & Certification

Coca-Cola Enterprises, Inc.

Maintained role as an individual contributor throughout tenure to maintain work-from-home status. 

Led learning and development projects as program manager and project manager, from consultation and project scoping through program design and development (ADDIE) to deliver instructor-led training and digital learning solutions aligned with corporate strategy, and core competencies. 

Created curricula across diverse topics and functions, including: Lean/Six Sigma for supply chain professionals; frontline leadership development program of 13 interactive eLearning courses; HR onboarding; global train-the-trainer program to roll-out a new compensation structure to 70K+ employees; 2-year career rotation program for finance interns; company-wide software implementations and change management.

Principal Curriculum Designer

National Vision Associates

As Head of Learning and Development, provided leadership for the development of learning strategies, growth initiatives, change management and talent sustainability of the retail segment of this complex part health care, part retail organization; developed relationships with business stakeholders to align training with key business performance indicators.

Led an organization of six regional managers and 60 field trainers to implement the companies’ first comprehensive management certification program; used video production and instructor-led training content to accommodate “pre-internet” learning organization; administered annual operating budget for learning organization.

Manager (Director), Training & Development

With over 25 years of experience in the learning and development industry, I am passionate about delivering training solutions that meet the needs of diverse and dynamic organizations. My background in instructional design, certification development, and organizational leadership has enabled me to establish, grow, and strengthen learning organizations for large global SaaS, retail, and manufacturing organizations. 

I thrive at developing and leading others because I find true joy watching others achieve their professional goals. The reward is always a high-performing team of motivated, innovative employees who are engaged and determined to exceed expectations.

In 2023, I won a Silver Telly Award in recognition for a course I developed in collaboration with www.flowcess.com to address bullying in the workplace. I've been recognized by Who's Who in America and Who's Who in Professional Women for my contributions in the Learning & Development space and enjoy consulting others and offering helpful content free of charge.

Check out my first book on Amazon: The Ethology of Leaders, published in December of 2023.

Established company and business strategy to deliver on a “passion project” that addresses gaps in leadership development programs, expectations, metrics, and succession planning. Established LLC, financial infrastructure operating software to manage business.

Content Creation, Curriculum Design and Development: Designed a strategic Leadership Development program with a proven track record, promising an increase in employee engagement and revenue and a decrease in employee turnover and turnover costs.  

Courseware: Becoming a GREAT Leader Master Class Series

Marketing and Advertising: Responsible for all digital content, marketing assets, website creation, blogs, social media presence and TEDx Talk, including Leadership Reform podcast series of 6 episodes with a team of book authors, executive consultants, and college professors / industry experts, to bring awareness to eradicating workplace bullying and the importance of effective people leaders, Close-Up Radio Podcast With Doug Llewelyn - guest appearance, Leadership Reno With the DIY Leader: YouTube Channel, hosting podcast recordings and eLearning courses

Sabbatical

Working on my doctoral dissertation and spending more time with my wife and kids

Sabbatical break to work on my doctoral dissertation

ShareBuilder 401k

•	Led Sales, Marketing, Customer Service, Product, Finance, HR, Accounting, IT Infrastructure, & Facilities

•	Crafted a $200M acquisition of a competitor that has generated more than $25 million in profit

•	Drove M&A event from Capital One with an on-time closing, final price 50% under budget, & $3M in year 1 profit

•	Achieved more than 4X EBITDA/Net Income goal for fiscal 2020, 2021, 2022 & 2023

•	Grew assets at a compounded annual growth rate (CAGR) of more than 35%

•	Piloted sales increases of more than 20% annually

•	Created a customer success organization that saw FinTech SaaS renewals at a 99% rate

•	Constructed handbooks, manuals, & plan documents in house saving over $2 million at startup

•	Vetted & contracted all vendors (Insurance, HRIS, Payroll, VPN, Security, Salesforce, Five9, Jira, Meraki, etc.)

•	Oversaw modernization of all technological systems savings of more than $3 million annually while leading to greater efficiency, risk mitigation, & business continuity

•	Distilled brand partnership efforts to concentrate on affinity, ISV, strategic, and influencer efforts to dive a 12% increase in partner leads and 12 new national partner agreements

Chief Operating Officer (COO)

Capital One

•	Collaborated with 8 Director teams across 6 sites to create the rhythm of the business (ROB), resulting in improved execution alignment for 850+ associate stakeholders including Sales, Presales, Sales Operations, Partners, Marketing, Services, & Customer Success, 52% Y/Y pipeline growth, & an 11% reduction in account whitespace within 9 months

•	Directed cross-functional teams, bringing together small & mid-size (SMB) business customer data, expanding whitespace customer interaction opportunities by 30%, & driving an increase in SMB product penetration by 23%

•	Public relations media spokesperson for radio, TV, & events (SXSW, GROWCO, Dreamforce, etc.)

•	Grew revenue by 32% compounded annual growth rates (CAGR) over 8 consecutive years

•	Increased assets under management (AUM) by 35% CAGR over 8 consecutive years

•	Boosted customer acquisition by 18% CAGR over 8 consecutive years

Vice President, Business Strategy, Acquisition & Retention

•	Saved over $100M in annual spending by moving Capital One from 26 instances of Salesforce to 2 (Business & Consumer) while also increasing whitespace business customer opportunities by 47%

•	Mentored startup founders on business fundamentals, financial discipline, & the FinTech landscape as an advisor in Capital One Lab’s startup accelerator. Three advised companies generated $300 million in profit for COF

•	Delivered on aggressive sales growth of $500M & $750M Y/Y

Senior Director, Business Development & Retention

•	Led a cross-functional cohort to craft Capital One's first diversity, inclusion, & belonging mission (later DE&I)

•	Expanded external sales team to 6 regions capturing $1.5B in mid-market and enterprise accounts over 3 years resulting in $10M in new recurring annual revenue

•	Initiated business banking referral program including crafting all messaging, training, & program details to increase customer whitespace opportunities by 78%

Director, Sales & Customer Services

•	Pushed external sales team to 3 regions & captured $180M in new SMB & enterprise sales in the first 12 months
 
•	Began managing call center customer service teams, quickly solving customer issues & driving an increase in Net Promoter Score (NPS) from +11 to +42 over 12 months

•	Created a Fee Fighters superhero campaign (piggybacking on the superhero movie craze) where employers & employees could receive social badges by uploading newly legislated fee disclosure documents increasing upmarket leads by 29

Senior Manager, Sales & Customer Service

•	Initiated & led a multi-year partnership with Costco resulting in a 57% annual increase in sales

•	Established external sales role to push "upmarket” resulting in the company's first $1M, $2M, $5M, & $10M sales

•	Segmented sales roles by customer type & associate experience creating 5 sales roles & 8 customer archetypes resulting in sales gains of 13% Y/Y & increased revenue of 26%

•	Led partnership acquisition strategy (affiliate, affinity, cross-marketing, distribution, influencer, ISV, strategic, referral, & white label) resulting in 47 agreements in the first 12 months and a 27% increase in qualified leads

•	Launched a reseller program, collaborating with external firms as authorized resellers to increase product reach resulting in a sales boost of 19%

Senior Manager, Sales & Marketing

•	Refined sales process & technique to increase sales by 234% in 12 months

•	Crafted dynamic customer journeys resulting in a 94% conversion increase & a 56% gain in sales Y/Y

•	Reformed product marketing messaging & voice driving a 187% increase in leads, 119% increase in opportunity creation, & a 62% increase in sales Y/Y

Manager, Sales & Marketing

AutoNation

•	Built, optimized, & refined sales processes & engagement framework for internet sales departments across multiple regions & then nationwide, reducing engagement time from days to minutes, resulting in sales increases of 387%

•	Designed & deployed Microsoft Dynamics, Customer Relationship Management (CRM), increasing revenue by 7% & earnings by 15%

•	Led product team that evaluated paper processes for digitization, eliminated $30M in annual spending, & increased on-time financial EOM close by 26%

•	Developed positioning, messaging, & campaign materials to propel AutoNation's $21 billion revenue, including messaging, pitch decks, creative, & datasheets.

Director, Sales Process & Operations

Younger Kitchens

Founder/Owner

People Leader | COO | CRO | CEO | Creating Efficiency | Accelerating Growth & Revenue | Satisfying Customers | Change Management | GTM Strategy | Fintech | Capital One | ING | AutoNation | Founder

An inclusive hands-on executive focused on finding talented people, optimizing processes, and disrupting markets with winning strategies. This is an approach that has equaled 20 years of explosive sales growth, brand-loving customers, and huge increases in revenue and earnings. Always examining challenges with a creative entrepreneurial approach while also applying business fundamentals through a rigorous financial lens. Utilizing Organizational Change and Leadership expertise acquired through doctoral studies at the University of Southern California to achieve impactful and lasting change!

Known for:

✓ Ability to Get Things Done
    • Always Meeting Deadlines & Quota
    • Providing Targeted Problem-Solving
    • Influencing Cross-Functionally Throughout Organizations

✓ Leading Initiatives that Spark Significant Gains in: 
    • Efficiency
    • Productivity
    • Operational Effectiveness

✓ Leveraging Interpersonal Acumen & Superior Communications Skills to Establish Relationships of Trust that Drive Growth & Exceed Objectives

✓ Bringing Extensive Enterprise SaaS sales, Go-To-Market, Product Marketing, Business Development, Customer Success, Finance, Accounting, & Partnering Expertise to Ignite Transformational Growth

✓ Being an Intellectually Curious Problem-Solver who is Successful in Identifying & Overcoming Business Obstacles

✓ Creating Diverse & Inclusive Cross-Functional Cultures that Empower and Instill a Shared Vision – Aligned with Aggressive Business Objectives & Goals

✓ Managing by the Numbers by Directing the Creation of Ambitions, Concrete, & Aligned OKRs/KPIs to Create Action-Oriented Achievement

✓ Being an Excited Father, Dedicated Husband, Early Adopting Technology Enthusiast, Sports Junkie, Whiskey Connoisseur, Indulgent Epicurean, & Flawed, but Ever-Evolving Man

Specialties: Revenue Growth | Strategy | Profit Optimization | Go-To-Market Leadership | Technology Solution Innovation | Account Management | Growth Strategy | Major Project Management | Sales and Marketing | B2B | B2C | Multichannel | Executive Vision | Organizational Development | Business Turnaround | Customer Acquisition | Customer Retention | Operations | Operational Excellence | P&L | Strategic Planning | Tactical Execution | Digital Transformation | Global Go-to-Market Planning | GTM Leadership | Continuous Improvement | Customer Success Management | Process Engineering | Digital Channels | Brand Strategy | Team Building | Analytics | Business Development | Client Relations

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The Battle

Lisa Edmondson

Robert Younger

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