The Culture MRI®

Connecting companies and consultants to help create thriving cultures where people want to work. They no longer need to wonder and can leverage a diagnostic tool the measures engagement, identifies the challenges, provides prescriptive solutions and ties it in with the financial ROI. As a result, companies experience higher employee retention, increased productivity, higher profits, and a robust customer experience.

Business Development Specialist, Super Connector

Lisa McGuire, Business Growth Advisor & Marketing Consultant

Build your personal brand of integrity and wholeness from the inside out. 

The transformational experience and ecosystem that guides you to build a business aligned with your design instead of trying to fit yourself into the one-size-fits-all business models that don't work for you. 

You learn how to define your brand identity, determine the ideal direction, and differentiate who you are to stand out in your industry. 

You are mentored to build this rising consciousness of self awareness with visioneering, assessments, personality systems, neuroscience principles, quantum thinking, mental fitness, mindset work, business design with Human Design, business growth principles, personal brand strategies, messaging techniques, content design, marketing strategy, and business development.

Clients are those who serve in the business, wealth, health, and relationships industries. They are business and financial advisors, CPAs, attorneys, fundraisers, event planners, health and wellness professionals, corporate trainers, consultants, coaches, authors and speakers.   They are weary of following the formula for success they were given that didn’t deliver what was promised. They aren't interested in giving it all only to feel guilty, shamed or they aren't good enough when the results don't match. As growth-minded individuals, they are ready to take action to build a business that allows them to live a life of "so much more." 

It's offered in a VIP 1:1 Experience (6 months or 1-year) or a Small Group Coaching Program.

Contact: lisa@lisamcguire.com
678.520.7660

Creator The Difference Is You ™

Business Growth Advisor to help professional service providers identify and overcome hurdles in growing their business. Marketing audit, diagnostic and advisory services for business leaders working to elevate their personal brand and corporate leaders seeking to launch and accelerate their own business. StoryBrand Certified Guide Alumni - Active 2018-2025

Certified personal brand strategist, business storyteller, business coach, mental fitness trainer, and purpose coach.

Available for speaking engagements on business storytelling, personal branding, and marketing strategy for networking groups, industry gatherings, and Lunch & Learns.

Business Growth Advisor, Reinvention and Marketing Strategist

Your Passion, Purpose and Personal Brand Podcast

Welcome to Your Passion, Purpose & Personal Brand with Lisa McGuire, the show where we talk about how to do the work you love, have the business you were created to build and attract others by being your authentic self. 

🔥 Have you felt a pull on your heart that you have something more to give to the world?
 
🔥 How can you leverage years of expertise and your “why” into your next act?

🔥 And finally, isn't it time to share “who you are” and start building the relationships you need to stand out in the marketplace? 

Our world is in the midst of a reawakening to chase after what you were created to do. 

Join us weekly to hear stories, strategies, and from those who have made the big leap to a life of meaningful work.

Founder & Host

King's Ridge Christian School

There are times in your life when you have no doubts about what you are called to do. 

Being a founding member of a faith-based school allowed me to combine three things I know:

🔥The power of education can open doors. 
🔥We are each designed for a purpose with unique talents and gifts.
🔥People are created to be in a community with others. It’s how we build a better world. 

I leveraged my knowledge of message development, consumer science, and educational leadership to help grow this non-profit from a vision to a vibrant major player in the metro Atlanta independent school market.

👉 Launched a go-to-market strategy 
👉 Established the organization’s market research practices to monitor growth in areas of mission alignment, customer satisfaction, ROI, student body demographics, marketplace positioning, brand identification, and competitive advantage.
👉 Secured 91% of the $18 M operating budget by creating a tuition-driven revenue plan and leveraging customer engagement.
👉 Supported $50+ million in fundraising for capital projects, operational enhancements, and tuition gap with strategies to inspire charitable giving. 
👉 Increased new client acquisition by 145% within a two-year period by disrupting traditional industry practices with a customer-centric approach 
👉 Recognized with eight communicator awards for brand-infused content and storytelling platforms.
👉 90% client loyalty was maintained throughout change management in four CEO transitions, strategic planning, vision casting, accreditation reviews, charitable giving, and cost adjustments
👉 38% increase in Net Promoter Score over a two-year period 
👉 15-day Annual Fund of $450,000 exceeded the goal by 28% via the launch of a high school student marketing apprentice program.
👉 Engaged 100% of employees in ownership of the client acquisition process 
👉 Strengthened client loyalty, attract new business, and reinvigorate fundraising campaigns via strong brand management messaging and experiences.

Director of Enrollment & Community Engagement

Advancement for Christian Education

When an opportunity arises to impact the world, I want to ensure I'm ready. As a full-time volunteer, I was instrumental in securing resources for a start-up project and supporting board initiatives to launch a college preparatory, independent Christian school. Planned community events, researched demographics and curriculum development, did outreach marketing, and coordinated volunteers.

Project Launch & Resource Manager

Cobb County School District

Started my career in education as a high school and middle school teacher. Moved on to leadership with scheduling, budget planning, curriculum development, staff development , and the Student Support Process to monitor student learning interventions.

Department Chair, Teacher, Administration

Personal Brand Positioning. Helping service providers overcome obscurity by defining their superpower. Identify WHO you are, HOW to show up, and WHAT to say. | Your Passion, Purpose and Personal Brand podcast.

You don’t have to look very far to see the disconnection in the world.

Companies who see employees as disposable cogs in the machine rather than their secret weapon to increasing profits and keeping happy clients


Executive leaders or professional service providers whose identity is more about their job title than the value they can bring to their clients or community.


Entrepreneurs who are struggling to find the right clients when their message doesn’t connect and trust has not been established.


Company founders planning an exit strategy to sell  their business with more energy invested in “running from it” than "running to" their next chapter.


LinkedIn thought leaders who only post expertise content and are no longer connecting with their audience  

Business leaders: 
At 35 asking “is this all there is?”....
At 45 realizing  “I’m successful but there has to be more purpose to what I’m doing.” 
At 55 leaning into their wisdom, “I want to make a difference by impacting others.”

What do all of these have in common? 
They experience a craving or a need to bring their humanity back to business. 

As artificial intelligence continues to evolve, we need to hold on to what makes us unique.

As the current state of the world is on a track to distract us and  cause greater separation, we have the opportunity to not buy into the fear, turn off the noise, and instead choose to do good.

The way to counteract this is a call back to our humanity. 
It’s a celebration of how we can be the light in the darkness. 
When chaos ensues,”Look for the helpers.”

As a 3rd-generation entrepreneur I understand the desire to build our businesses by solving problems. We do this best by bringing our brilliance to our work.

I’ve spent 25+ years advising professional service providers who desire a trusted authority brand position.

They struggle to know how to develop a business around who they are and the right words to use when big opportunities appear. 

I do this by introducing companies to a tool that will identify and measure  why employees are disengaged and give them a prescription and plan on how to fix it.

With individuals, I guide clients through a transformational experience that creates a personal brand of integrity.

My clients are experts, entrepreneurs, consultants, and executives who are shifting the culture with their humanity to make business better. As growth-minded individuals, they are ready to take action to up-level to live a life of so much more.
Contact: lisa@lisamcguire.com
678.520.7660

Lisa McGuire, Ed.S.

NewDirections

Founder

Acadia Senior Living, LLC

Principal

Memory Care Centers of America, LLC

Primary responsibilities include site identification and evaluation, internal market / feasibility analysis, financial modeling, and preparation of investment summary packages and other documents for lenders and investors.

Member/Manager

Bertrand & Associate, Inc.

MAI designated appraiser specializing in the completion of appraisals and market studies of health care and senior housing properties nationwide.

Crown Consulting Services, Inc.

MAI designated appraiser; completed appraisals and market studies on a variety of commercial properties with a specialty in health care and senior housing.

Keystone Consulting Group, Inc.

Completed appraisals and market studies on a variety of commercial properties; evolving specialty in health care and senior housing.

Senior Consultant

Bank of New England/RECOLL Management Corporation

Assisted in the expansion of the real estate appraisal department in a major regional bank; managed the Health Care/Special Purpose Properties portfolio which included the ordering and review of all appraisals of these properties, communicating with fee appraisers, and working with other real estate financing and workout related areas of the bank.

Vice President

Pardue, Heid, Church, Smith & Waller of Tampa, Inc.

Commercial real estate appraiser; completed assignments on a variety of property types.

Senior Appraiser

Mr. Bertrand is a senior living market and development consultant who began his career as an MAI designated real estate appraiser. He has lived and worked in Louisiana, Florida and New England, and developed a specialty in the health care and senior living space beginning in 1989. His experience included the completion of appraisals and market studies throughout the United States on hundreds of senior housing developments including long-term acute care hospitals (LTACH), skilled nursing facilities, assisted living/memory care communities, independent living/congregate care communities, as well as Continuing Care Retirement Communities (CCRC’s). Clients included national and regional commercial banks, HUD, attorneys, as well as private investors.

In 2013, after 29 years in the appraisal business during which he was self-employed the majority of the time, Mr. Bertrand made a career change to focus more on providing market analysis and development consultation in the senior housing space. He ultimately became a partner in Memory Care Centers of America, LLC (MCCA) where his primary responsibilities were site identification and evaluation, internal market / feasibility analysis, financial modeling, and preparation of investment summary packages and other documents for lenders and investors. MCCA successfully constructed and opened three 48-unit/50-bed memory care communities in Baton Rouge, LA, Simpsonville, SC (a suburb of Greenville), and in a suburb of Richmond, VA. All three communities have been subsequently sold to a REIT.

Mr. Bertrand is now taking advantage of his 30+ years of experience in senior living/health care and dedicating most of his time to building a tech company in the senior living space.

taplio

The Battle

Lisa McGuire, Ed.S.

Michael Bertrand

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