The Culture MRI®

Connecting companies and consultants to help create thriving cultures where people want to work. They no longer need to wonder and can leverage a diagnostic tool the measures engagement, identifies the challenges, provides prescriptive solutions and ties it in with the financial ROI. As a result, companies experience higher employee retention, increased productivity, higher profits, and a robust customer experience.

Business Development Specialist, Super Connector

Lisa McGuire, Business Growth Advisor & Marketing Consultant

Build your personal brand of integrity and wholeness from the inside out. 

The transformational experience and ecosystem that guides you to build a business aligned with your design instead of trying to fit yourself into the one-size-fits-all business models that don't work for you. 

You learn how to define your brand identity, determine the ideal direction, and differentiate who you are to stand out in your industry. 

You are mentored to build this rising consciousness of self awareness with visioneering, assessments, personality systems, neuroscience principles, quantum thinking, mental fitness, mindset work, business design with Human Design, business growth principles, personal brand strategies, messaging techniques, content design, marketing strategy, and business development.

Clients are those who serve in the business, wealth, health, and relationships industries. They are business and financial advisors, CPAs, attorneys, fundraisers, event planners, health and wellness professionals, corporate trainers, consultants, coaches, authors and speakers.   They are weary of following the formula for success they were given that didn’t deliver what was promised. They aren't interested in giving it all only to feel guilty, shamed or they aren't good enough when the results don't match. As growth-minded individuals, they are ready to take action to build a business that allows them to live a life of "so much more." 

It's offered in a VIP 1:1 Experience (6 months or 1-year) or a Small Group Coaching Program.

Contact: lisa@lisamcguire.com
678.520.7660

Creator The Difference Is You ™

Business Growth Advisor to help professional service providers identify and overcome hurdles in growing their business. Marketing audit, diagnostic and advisory services for business leaders working to elevate their personal brand and corporate leaders seeking to launch and accelerate their own business. StoryBrand Certified Guide Alumni - Active 2018-2025

Certified personal brand strategist, business storyteller, business coach, mental fitness trainer, and purpose coach.

Available for speaking engagements on business storytelling, personal branding, and marketing strategy for networking groups, industry gatherings, and Lunch & Learns.

Business Growth Advisor, Reinvention and Marketing Strategist

Your Passion, Purpose and Personal Brand Podcast

Welcome to Your Passion, Purpose & Personal Brand with Lisa McGuire, the show where we talk about how to do the work you love, have the business you were created to build and attract others by being your authentic self. 

🔥 Have you felt a pull on your heart that you have something more to give to the world?
 
🔥 How can you leverage years of expertise and your “why” into your next act?

🔥 And finally, isn't it time to share “who you are” and start building the relationships you need to stand out in the marketplace? 

Our world is in the midst of a reawakening to chase after what you were created to do. 

Join us weekly to hear stories, strategies, and from those who have made the big leap to a life of meaningful work.

Founder & Host

King's Ridge Christian School

There are times in your life when you have no doubts about what you are called to do. 

Being a founding member of a faith-based school allowed me to combine three things I know:

🔥The power of education can open doors. 
🔥We are each designed for a purpose with unique talents and gifts.
🔥People are created to be in a community with others. It’s how we build a better world. 

I leveraged my knowledge of message development, consumer science, and educational leadership to help grow this non-profit from a vision to a vibrant major player in the metro Atlanta independent school market.

👉 Launched a go-to-market strategy 
👉 Established the organization’s market research practices to monitor growth in areas of mission alignment, customer satisfaction, ROI, student body demographics, marketplace positioning, brand identification, and competitive advantage.
👉 Secured 91% of the $18 M operating budget by creating a tuition-driven revenue plan and leveraging customer engagement.
👉 Supported $50+ million in fundraising for capital projects, operational enhancements, and tuition gap with strategies to inspire charitable giving. 
👉 Increased new client acquisition by 145% within a two-year period by disrupting traditional industry practices with a customer-centric approach 
👉 Recognized with eight communicator awards for brand-infused content and storytelling platforms.
👉 90% client loyalty was maintained throughout change management in four CEO transitions, strategic planning, vision casting, accreditation reviews, charitable giving, and cost adjustments
👉 38% increase in Net Promoter Score over a two-year period 
👉 15-day Annual Fund of $450,000 exceeded the goal by 28% via the launch of a high school student marketing apprentice program.
👉 Engaged 100% of employees in ownership of the client acquisition process 
👉 Strengthened client loyalty, attract new business, and reinvigorate fundraising campaigns via strong brand management messaging and experiences.

Director of Enrollment & Community Engagement

Advancement for Christian Education

When an opportunity arises to impact the world, I want to ensure I'm ready. As a full-time volunteer, I was instrumental in securing resources for a start-up project and supporting board initiatives to launch a college preparatory, independent Christian school. Planned community events, researched demographics and curriculum development, did outreach marketing, and coordinated volunteers.

Project Launch & Resource Manager

Cobb County School District

Started my career in education as a high school and middle school teacher. Moved on to leadership with scheduling, budget planning, curriculum development, staff development , and the Student Support Process to monitor student learning interventions.

Department Chair, Teacher, Administration

Personal Brand Positioning. Helping service providers overcome obscurity by defining their superpower. Identify WHO you are, HOW to show up, and WHAT to say. | Your Passion, Purpose and Personal Brand podcast.

You don’t have to look very far to see the disconnection in the world.

Companies who see employees as disposable cogs in the machine rather than their secret weapon to increasing profits and keeping happy clients


Executive leaders or professional service providers whose identity is more about their job title than the value they can bring to their clients or community.


Entrepreneurs who are struggling to find the right clients when their message doesn’t connect and trust has not been established.


Company founders planning an exit strategy to sell  their business with more energy invested in “running from it” than "running to" their next chapter.


LinkedIn thought leaders who only post expertise content and are no longer connecting with their audience  

Business leaders: 
At 35 asking “is this all there is?”....
At 45 realizing  “I’m successful but there has to be more purpose to what I’m doing.” 
At 55 leaning into their wisdom, “I want to make a difference by impacting others.”

What do all of these have in common? 
They experience a craving or a need to bring their humanity back to business. 

As artificial intelligence continues to evolve, we need to hold on to what makes us unique.

As the current state of the world is on a track to distract us and  cause greater separation, we have the opportunity to not buy into the fear, turn off the noise, and instead choose to do good.

The way to counteract this is a call back to our humanity. 
It’s a celebration of how we can be the light in the darkness. 
When chaos ensues,”Look for the helpers.”

As a 3rd-generation entrepreneur I understand the desire to build our businesses by solving problems. We do this best by bringing our brilliance to our work.

I’ve spent 25+ years advising professional service providers who desire a trusted authority brand position.

They struggle to know how to develop a business around who they are and the right words to use when big opportunities appear. 

I do this by introducing companies to a tool that will identify and measure  why employees are disengaged and give them a prescription and plan on how to fix it.

With individuals, I guide clients through a transformational experience that creates a personal brand of integrity.

My clients are experts, entrepreneurs, consultants, and executives who are shifting the culture with their humanity to make business better. As growth-minded individuals, they are ready to take action to up-level to live a life of so much more.
Contact: lisa@lisamcguire.com
678.520.7660

Lisa McGuire, Ed.S.

Behaviour, Communication & Performance

How to 
✅ Make a good impression: 
   Tools, recipes and scripts for building relationships and making a great impression. How to get rid of 'relationship wreckers', speak to a work colleague, and look great at a job interview.
✅ Use the skill of Diplomatic assertiveness: 
   Assertiveness is a good thing but the art of combining diplomacy with assertiveness is even better. How to be diplomatically assertive.
✅ Deliver Brilliant Customer Service: 
   Delivering great customer service when the going gets tough requires particular strategies and skills. How to turn customers into advocates, manage complaints and much, much more.
✅ Master Tough Conversations: 
   Some conversations are tough to think about having let alone actually have. Mark has developed a straightforward three-step framework 'Take Control' to help you deliver bad news, discuss poor performance, lay down the law, talk about our personal issue with friend to ......
✅ Put an End to Unacceptable Behaviour: 
   Sarcasm, bullying, sexual harassment, inappropriate comments and just plain bad manners, are all unacceptable. How to handle unacceptable behaviour is about making the point and making sure you look good in the eyes of others.
✅ Deal with Difficult people: 
   How to handle, manage, cope with and deal with people who: interrupt you; talk over you; break commitments; 'put you down'; make sarcastic remarks; are rude, discourteous or nasty; yell; bully; harass; are demanding; are belligerent; and are just plain difficult. 
✅  Say 'no' to a drunk driver, refuse the offer of a drink, .... : 
   Mark has an impressive track record in the design and delivery of social skills programs and drug and alcohol education programs. He helps teenagers, and helps parents and teachers help teenagers, handle the real world of alcohol and say 'no' to a drunk driver, refuse to drink more than a planned limit, and much more.

The Workplace Performance Architect: Get the Results You're Really After 

How to Teach any Interpersonal Communication You Like

I created the advanced behaviour rehearsal technique Agent Provocateur Role-Plays ® because of the shortcomings of, and problems with, traditional types of role-plays.

The Creator of: Real Life Rehearsals® and Agent Provocateur Role-Plays® 

Mark McPherson

Examples:  Designed, wrote & delivered a comprehensive step-by-step 5-day program for police in Vietnam, China and Myanmar; Researched, evaluated and wrote report on a university education program for parents; Produced research reports for NSW Health, Sydney City Council etc; Designed, wrote & delivered 2-day Introductory & 2-day Advanced program for staff of Federal MPs and Senators;  Designed, wrote & delivered programs for Housing NSW and other govt departments, and schools; Consultant for HIV/AIDS & HepC prevention.

Independent Researcher and Evaluator

UNSW

Researcher. Evaluator. Questionnaire design. Survey instrument design. Interviewer. Intrerpretation of results. Statistical analysis. Writing journal articles and conference papers.

Research Officer, National Centre for Social Research

NSW Police Force

Coordinator, Drug Programs Coordination Unit

NSW Health

Manager of Professional Development, Centre for Education and Information on Drugs and Alcohol

Manager. Leader. Educator. Facilitator. Trainer. Project manager. Presenter. HIV/AIDS. Sexual Health. HepC. Community programs. Staff programs. Prevention programs. Service delivery. Assertiveness. Dealing with difficult people- disruptive, uncooperative, difficult, intoxicated.

Coordinator of HIV/AIDS & Sexual Health Services, South Western Sydney

Educator. Facilitator. Designed and delivered education programs. Designed and delivered health promotion programs and public health programs. For staff and community. Program examples: Assertiveness; HIV/AIDS & HepC prevention; dealing with difficult people; and infection control.

Health Promotion, Education, Infection Control at Royal Prince Alfred Hospital

Board of Studies, Teaching and Educational Standards now the NSW Education Standards Authority

Teacher. Educator. Program designer. Instructional designer. Product development. Secondary/high schools. Alcohol education.

Senior Education Officer

TAFE NSW

Manager. Educator. Trainer. Project manager. Presenter. Produced numerous teaching resources and kits for teachers and other drug educators. HIV/AIDS. Sexual Health. HepC. Alcohol edcuation. Community programs. Staff programs. Prevention programs. Assertiveness. Dealing with difficult people.

Senior Education Officer, National Campaign Against Drug Abuse

Family Planning NSW

Educator. Trainer. Presenter. Produced numerous teaching resources and kits for teachers and other drug educators. HIV/AIDS. Sexual Health. Community programs. Staff programs. Prevention programs. Assertiveness. Dealing with difficult people.

Education Officer

University of Sydney

Health education. Classroom management. Teaching techniques.  HIV/AIDS. Sexual Health. HepC. Alcohol education. Assertiveness. Dealing with difficult people. Educator. Trainer. Presenter.

Lecturer, Health Education & Health Promotion

You’re good at what you do. And you work hard. It's why you're ready to move up the ladder or why you already have. But hang on a minute. What's this? It's leading people is very different from just getting the work done.

Now you’re dealing with real people with all their strengths, quirks, and challenges. And when things go wrong - someone underperforms, causes friction, or behaves badly - it’s your job to step in.

The problem? No one really showed you how.

Sure, maybe you had a webinar or some coaching along the way. But when it comes to those tricky conversations - the ones that knot your stomach and keep you awake at night - it still feels like you’re flying blind.

You know the ones I mean.

Telling someone their performance isn’t cutting it. Giving hard feedback. Calling out unprofessional behaviour. Having the conversation you wish you didn’t have to have.

You might rehearse it endlessly, put it off, or finally have it - only to walk away knowing it didn’t really change anything.

And that’s what makes these moments so exhausting. Not just the awkwardness, but the weight of them. The mental load that follows you home, into your evenings, your sleep, your self-confidence.

Meanwhile, others seem to handle it all with ease. They look calm. Clear. Respected. Promotable. You wonder: Why is this so hard for me?

It’s not just you.

The truth is, these conversations are a leadership skill - and like any skill, they can be learned. With the right tools and practice, you can approach tough conversations with clarity and confidence.

Imagine not dreading the next performance chat. Imagine being the manager who speaks up clearly, handles conflict well, and earns trust up and down the ladder.

You’d sleep better. Feel better. Lead better.

And when the next opportunity comes up? You’ll be ready.  It's why I created: 

1️⃣  The Workplace Performance Blueprint. 
2️⃣  Personal Conversations Scripts which can be tailored to people's specific needs 
3️⃣  A four-step process for Dealing with Difficult People 
4️⃣  A four-step process for Mastering Tough Conversations. 
5️⃣  Sets of clear practical realistic strategies people could immediately use.
6️⃣  Agent Provocateur Role-Plays 
 
➡️ My formal qualifications are in Education, Science, Health & Psychology - MEd, BSc, GradDipEd, GradDipHealth, PostGradDipPsych, DipHyp
➡️ Book in a time to ask any question you like
https://calendly.com/markmcpherson/talk

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The Battle

Lisa McGuire, Ed.S.

Mark McPherson

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