Personal Brand Positioning. Helping service providers overcome obscurity by defining their superpower. Identify WHO you are, HOW to show up, and WHAT to say. | Your Passion, Purpose and Personal Brand podcast.

Working with me feels like stepping into a room where you can finally exhale.


I create space for high achievers to drop the weight of performing and explore who they’re becoming with honesty, clarity, and zero judgment. You don’t need to impress me. You don’t need perfect words. I can hear what’s shifting beneath the surface.

Who I Am
I’m known for being calm, grounded, and disarmingly perceptive — the person who sees the real story before you can articulate it. I read patterns quickly, translate complexity into clarity, and help leaders make sense of the inner shift they can’t ignore.

My insight comes from lived experience: identity unraveling, reinvention, visibility wounds, burnout, and the quiet ache of outgrowing who you were “supposed” to be. That journey sharpened my intuition and refined my ability to bridge logic and inner knowing.

What I Do
I help leaders interpret the internal shift they’re experiencing and turn it into aligned identity, messaging, leadership direction, and strategic decisions.
My work sits at the intersection of identity, strategy, communication, and authentic leadership.

Think:
Identity Interpreter + Strategic Advisor + Narrative Guide.

What You’ll Experience
• Immediate sense of safety, clarity, and direction
• Someone who sees beyond the mask
• Deep insight delivered with calm precision
• A bridge between logic + intuition
• Grounded strategy (not theory or spiritual theatrics)
• Practical next steps for work, leadership, and life

I listen for what you’re not saying.
I see the truth under the story.
I help you make meaning of the shift you feel but haven’t named — and translate it into identity, message, voice, and next-chapter alignment.

Who I Work Best With
Leaders, founders, executives, and high performers who feel:
• successful on the outside, restless on the inside
• aware something is shifting but unsure what it means
• done performing and ready to be real
• ready for clarity, direction, and aligned leadership
• in transition and craving a business or career that fits who they’re becoming

If you’re standing between achievement and awakening, misalignment and reinvention, intuition and logic — I’m the bridge.

Your next chapter starts with clarity.
If you’re navigating an inner shift and want clarity without the performance, message me privately. My inbox is always open to real conversations.

Contact: lisa@lisamcguire.com
678.520.7660

Lisa McGuire, Ed.S.

𝗧𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝗜 𝗼𝗻𝗹𝘆 𝘀𝗵𝗮𝗿𝗲 𝗶𝗻 𝗾𝘂𝗶𝗲𝘁 𝗰𝗼𝗿𝗻𝗲𝗿𝘀.
Not because they’re secret.But because they need stillness to be heard.

In this week’s edition of my 𝙎𝙤 𝙈𝙪𝙘𝙝 𝙈𝙤𝙧𝙚 newsletter, I tell a story I’ve never shared publicly about a question I started asking at age 10:"𝗪𝗵𝘆 𝗮𝗺 𝗜 𝗵𝗲𝗿𝗲?"

That question has guided every moment since...especially now, when the systems around us are breaking open, and so many are waking up to a truth they can’t ignore.

𝗧𝗵𝗶𝘀 𝗺𝗼𝗺𝗲𝗻𝘁 𝗶𝘀 𝘀𝗮𝗰𝗿𝗲𝗱.
Not because it’s easy.
But because it’s part of a bigger story. 

𝗜𝘁'𝘀 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝘀𝘀, 𝗻𝗼𝘁 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲.

If you're feeling the pull…If you're sensing something old is falling away, and something real is asking to be born…

This week’s newsletter is for you.

Subscribe to 𝗦𝗼 𝗠𝘂𝗰𝗵 𝗠𝗼𝗿𝗲 for reflections, insights, and quiet reminders to help you unlock the story you were meant to write.

Register here: https://lnkd.in/g6WJ5GsB

#PersonalLeadership #SacredEvolution #ConsciousLeadership #EmailNewsletter

Strategic Identity Advisor for High-Achieving Leaders at Pivotal Decisions | Clarity, Messaging & Next-Chapter Direction | Host of top 5% globally ‘Your Passion, Purpose & Personal Brand’ Podcast

𝗙𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗠𝗢𝘀, 𝗖𝗢𝗢𝘀, & 𝗖𝗫𝗢𝘀 - 𝗬𝗼𝘂'𝘃𝗲 𝗯𝗲𝗲𝗻 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝗶𝗻 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗳𝗼𝗿 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗶𝗱-𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝘀𝗵𝗶𝗳𝘁.

So the systems wobble. 
Priorities keep changing. 
Execution never quite sticks.

That’s not an operations issue. 
That’s an unspoken identity transition.

I clarify:
• the founder’s real priorities 
• the non-negotiables of the next phase 
• where energy is leaking through misalignment 

So when you build, you’re building on something stable.
That’s when systems actually hold.

#alignment #identity #brandpositioning #fractional

Behaviour, Communication & Performance

How to 
✅ Make a good impression: 
   Tools, recipes and scripts for building relationships and making a great impression. How to get rid of 'relationship wreckers', speak to a work colleague, and look great at a job interview.
✅ Use the skill of Diplomatic assertiveness: 
   Assertiveness is a good thing but the art of combining diplomacy with assertiveness is even better. How to be diplomatically assertive.
✅ Deliver Brilliant Customer Service: 
   Delivering great customer service when the going gets tough requires particular strategies and skills. How to turn customers into advocates, manage complaints and much, much more.
✅ Master Tough Conversations: 
   Some conversations are tough to think about having let alone actually have. Mark has developed a straightforward three-step framework 'Take Control' to help you deliver bad news, discuss poor performance, lay down the law, talk about our personal issue with friend to ......
✅ Put an End to Unacceptable Behaviour: 
   Sarcasm, bullying, sexual harassment, inappropriate comments and just plain bad manners, are all unacceptable. How to handle unacceptable behaviour is about making the point and making sure you look good in the eyes of others.
✅ Deal with Difficult people: 
   How to handle, manage, cope with and deal with people who: interrupt you; talk over you; break commitments; 'put you down'; make sarcastic remarks; are rude, discourteous or nasty; yell; bully; harass; are demanding; are belligerent; and are just plain difficult. 
✅  Say 'no' to a drunk driver, refuse the offer of a drink, .... : 
   Mark has an impressive track record in the design and delivery of social skills programs and drug and alcohol education programs. He helps teenagers, and helps parents and teachers help teenagers, handle the real world of alcohol and say 'no' to a drunk driver, refuse to drink more than a planned limit, and much more.

The Workplace Performance Architect: Get the Results You're Really After 

How to Teach any Interpersonal Communication You Like

I created the advanced behaviour rehearsal technique Agent Provocateur Role-Plays ® because of the shortcomings of, and problems with, traditional types of role-plays.

The Creator of: Real Life Rehearsals® and Agent Provocateur Role-Plays® 

Mark McPherson

Examples:  Designed, wrote & delivered a comprehensive step-by-step 5-day program for police in Vietnam, China and Myanmar; Researched, evaluated and wrote report on a university education program for parents; Produced research reports for NSW Health, Sydney City Council etc; Designed, wrote & delivered 2-day Introductory & 2-day Advanced program for staff of Federal MPs and Senators;  Designed, wrote & delivered programs for Housing NSW and other govt departments, and schools; Consultant for HIV/AIDS & HepC prevention.

Independent Researcher and Evaluator

UNSW

Researcher. Evaluator. Questionnaire design. Survey instrument design. Interviewer. Intrerpretation of results. Statistical analysis. Writing journal articles and conference papers.

Research Officer, National Centre for Social Research

NSW Police Force

Coordinator, Drug Programs Coordination Unit

NSW Health

Manager of Professional Development, Centre for Education and Information on Drugs and Alcohol

Manager. Leader. Educator. Facilitator. Trainer. Project manager. Presenter. HIV/AIDS. Sexual Health. HepC. Community programs. Staff programs. Prevention programs. Service delivery. Assertiveness. Dealing with difficult people- disruptive, uncooperative, difficult, intoxicated.

Coordinator of HIV/AIDS & Sexual Health Services, South Western Sydney

Educator. Facilitator. Designed and delivered education programs. Designed and delivered health promotion programs and public health programs. For staff and community. Program examples: Assertiveness; HIV/AIDS & HepC prevention; dealing with difficult people; and infection control.

Health Promotion, Education, Infection Control at Royal Prince Alfred Hospital

Board of Studies, Teaching and Educational Standards now the NSW Education Standards Authority

Teacher. Educator. Program designer. Instructional designer. Product development. Secondary/high schools. Alcohol education.

Senior Education Officer

TAFE NSW

Manager. Educator. Trainer. Project manager. Presenter. Produced numerous teaching resources and kits for teachers and other drug educators. HIV/AIDS. Sexual Health. HepC. Alcohol edcuation. Community programs. Staff programs. Prevention programs. Assertiveness. Dealing with difficult people.

Senior Education Officer, National Campaign Against Drug Abuse

Family Planning NSW

Educator. Trainer. Presenter. Produced numerous teaching resources and kits for teachers and other drug educators. HIV/AIDS. Sexual Health. Community programs. Staff programs. Prevention programs. Assertiveness. Dealing with difficult people.

Education Officer

University of Sydney

Health education. Classroom management. Teaching techniques.  HIV/AIDS. Sexual Health. HepC. Alcohol education. Assertiveness. Dealing with difficult people. Educator. Trainer. Presenter.

Lecturer, Health Education & Health Promotion

You’re good at what you do. And you work hard. It's why you're ready to move up the ladder or why you already have. But hang on a minute. What's this? It's leading people is very different from just getting the work done.

Now you’re dealing with real people with all their strengths, quirks, and challenges. And when things go wrong - someone underperforms, causes friction, or behaves badly - it’s your job to step in.

The problem? No one really showed you how.

Sure, maybe you had a webinar or some coaching along the way. But when it comes to those tricky conversations - the ones that knot your stomach and keep you awake at night - it still feels like you’re flying blind.

You know the ones I mean.

Telling someone their performance isn’t cutting it. Giving hard feedback. Calling out unprofessional behaviour. Having the conversation you wish you didn’t have to have.

You might rehearse it endlessly, put it off, or finally have it - only to walk away knowing it didn’t really change anything.

And that’s what makes these moments so exhausting. Not just the awkwardness, but the weight of them. The mental load that follows you home, into your evenings, your sleep, your self-confidence.

Meanwhile, others seem to handle it all with ease. They look calm. Clear. Respected. Promotable. You wonder: Why is this so hard for me?

It’s not just you.

The truth is, these conversations are a leadership skill - and like any skill, they can be learned. With the right tools and practice, you can approach tough conversations with clarity and confidence.

Imagine not dreading the next performance chat. Imagine being the manager who speaks up clearly, handles conflict well, and earns trust up and down the ladder.

You’d sleep better. Feel better. Lead better.

And when the next opportunity comes up? You’ll be ready.  It's why I created: 

1️⃣  The Workplace Performance Blueprint. 
2️⃣  Personal Conversations Scripts which can be tailored to people's specific needs 
3️⃣  A four-step process for Dealing with Difficult People 
4️⃣  A four-step process for Mastering Tough Conversations. 
5️⃣  Sets of clear practical realistic strategies people could immediately use.
6️⃣  Agent Provocateur Role-Plays 
 
➡️ My formal qualifications are in Education, Science, Health & Psychology - MEd, BSc, GradDipEd, GradDipHealth, PostGradDipPsych, DipHyp
➡️ Book in a time to ask any question you like
https://calendly.com/markmcpherson/talk

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