Personal Brand Positioning. Helping service providers overcome obscurity by defining their superpower. Identify WHO you are, HOW to show up, and WHAT to say. | Your Passion, Purpose and Personal Brand podcast.

Working with me feels like stepping into a room where you can finally exhale.


I create space for high achievers to drop the weight of performing and explore who they’re becoming with honesty, clarity, and zero judgment. You don’t need to impress me. You don’t need perfect words. I can hear what’s shifting beneath the surface.

Who I Am
I’m known for being calm, grounded, and disarmingly perceptive — the person who sees the real story before you can articulate it. I read patterns quickly, translate complexity into clarity, and help leaders make sense of the inner shift they can’t ignore.

My insight comes from lived experience: identity unraveling, reinvention, visibility wounds, burnout, and the quiet ache of outgrowing who you were “supposed” to be. That journey sharpened my intuition and refined my ability to bridge logic and inner knowing.

What I Do
I help leaders interpret the internal shift they’re experiencing and turn it into aligned identity, messaging, leadership direction, and strategic decisions.
My work sits at the intersection of identity, strategy, communication, and authentic leadership.

Think:
Identity Interpreter + Strategic Advisor + Narrative Guide.

What You’ll Experience
• Immediate sense of safety, clarity, and direction
• Someone who sees beyond the mask
• Deep insight delivered with calm precision
• A bridge between logic + intuition
• Grounded strategy (not theory or spiritual theatrics)
• Practical next steps for work, leadership, and life

I listen for what you’re not saying.
I see the truth under the story.
I help you make meaning of the shift you feel but haven’t named — and translate it into identity, message, voice, and next-chapter alignment.

Who I Work Best With
Leaders, founders, executives, and high performers who feel:
• successful on the outside, restless on the inside
• aware something is shifting but unsure what it means
• done performing and ready to be real
• ready for clarity, direction, and aligned leadership
• in transition and craving a business or career that fits who they’re becoming

If you’re standing between achievement and awakening, misalignment and reinvention, intuition and logic — I’m the bridge.

Your next chapter starts with clarity.
If you’re navigating an inner shift and want clarity without the performance, message me privately. My inbox is always open to real conversations.

Contact: lisa@lisamcguire.com
678.520.7660

Lisa McGuire, Ed.S.

𝗧𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝗜 𝗼𝗻𝗹𝘆 𝘀𝗵𝗮𝗿𝗲 𝗶𝗻 𝗾𝘂𝗶𝗲𝘁 𝗰𝗼𝗿𝗻𝗲𝗿𝘀.
Not because they’re secret.But because they need stillness to be heard.

In this week’s edition of my 𝙎𝙤 𝙈𝙪𝙘𝙝 𝙈𝙤𝙧𝙚 newsletter, I tell a story I’ve never shared publicly about a question I started asking at age 10:"𝗪𝗵𝘆 𝗮𝗺 𝗜 𝗵𝗲𝗿𝗲?"

That question has guided every moment since...especially now, when the systems around us are breaking open, and so many are waking up to a truth they can’t ignore.

𝗧𝗵𝗶𝘀 𝗺𝗼𝗺𝗲𝗻𝘁 𝗶𝘀 𝘀𝗮𝗰𝗿𝗲𝗱.
Not because it’s easy.
But because it’s part of a bigger story. 

𝗜𝘁'𝘀 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝘀𝘀, 𝗻𝗼𝘁 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲.

If you're feeling the pull…If you're sensing something old is falling away, and something real is asking to be born…

This week’s newsletter is for you.

Subscribe to 𝗦𝗼 𝗠𝘂𝗰𝗵 𝗠𝗼𝗿𝗲 for reflections, insights, and quiet reminders to help you unlock the story you were meant to write.

Register here: https://lnkd.in/g6WJ5GsB

#PersonalLeadership #SacredEvolution #ConsciousLeadership #EmailNewsletter

Strategic Identity Advisor for High-Achieving Leaders at Pivotal Decisions | Clarity, Messaging & Next-Chapter Direction | Host of top 5% globally ‘Your Passion, Purpose & Personal Brand’ Podcast

𝗙𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗠𝗢𝘀, 𝗖𝗢𝗢𝘀, & 𝗖𝗫𝗢𝘀 - 𝗬𝗼𝘂'𝘃𝗲 𝗯𝗲𝗲𝗻 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝗶𝗻 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗳𝗼𝗿 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗶𝗱-𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝘀𝗵𝗶𝗳𝘁.

So the systems wobble. 
Priorities keep changing. 
Execution never quite sticks.

That’s not an operations issue. 
That’s an unspoken identity transition.

I clarify:
• the founder’s real priorities 
• the non-negotiables of the next phase 
• where energy is leaking through misalignment 

So when you build, you’re building on something stable.
That’s when systems actually hold.

#alignment #identity #brandpositioning #fractional

Kim Willis

Story-based content for Hot Leads, Authority, and Trust | Ghostwriting for Time Poor Experts, Founders and C-Suite Execs | Soft Skills Specialist | Cut Through the Online Noise NOW

You are a Business Founder or Expert.  You're great at what you do, but struggle to connect with your audience; you're invisible.

Here is what people have said to us…

👉 "We're better than our competitors, but no one knows who we are." 

👉 "We post on LinkedIn but don't have a formula that works."

👉 "We've got client success stories, but we're unsure how to package them so people read them."

👉 "We'd like to get quality leads regularly, but dont know how"

👉 "Sometimes we lose deals to inferior competitors and don't know why"  

People want messaging that cuts through -  content, conversations, whatever.  That's when they say to themselves, "it's like they're talking directly to me".	

Most content is similar to everyone else.That won't work. Not in the age of AI and commoditised content.

I propose a change....

1. Content that cuts through - written in the customer voice, not that of the vendor.
2. Customer success stories that sell.
3. Referral partnerships to generate warm leads.
4. Impactful sales conversations to drive sales.

Where to start?

We'll help you lift your content game - from voice of vendor to voice of customer, done for you. 

 Then, we'll help you set up referral partnerships so lead problems are a thing of the past.

And if you need help converting leads into sales, let me know.  

ABOUT ME

I've been making sales since I was 19.  I've trained thousands to use stories, high-impact content, and trust-based conversations to land more deals.

If you want more perfect-fit clients, talk to me.  Send a message. 

► 𝟭𝟮𝟭 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗜𝗡 𝟲 𝗠𝗢𝗡𝗧𝗛𝗦, 𝗔𝗡𝗗 𝗡𝗢 𝗔𝗗𝗦"Kim helped me improve my content, sales copy, and one-to-one engagement with people. To say he has a 'way with words' is an understatement.  With his help, I attracted 121 customers/clients online in six months. I spent no money on ads. Highly recommended." Connie Cachia, Digital Marketer (retired).

► 𝐀 𝐇𝐔𝐆𝐄 𝐀𝐌𝐎𝐔𝐍𝐓 𝐎𝐅 𝐕𝐀𝐋𝐔𝐄"Great ideas; I love the full post. Now, I understand the power of good writing. And I can vouch for Kim's brain dump call process. A huge amount of value there." Lloyd Thompson, Founder at Digitaldoo.com

► "𝗞𝗜𝗠 𝗪𝗜𝗟𝗟𝗜𝗦 𝗜𝗦 𝗔 𝗥𝗔𝗥𝗘 𝗥𝗘𝗦𝗢𝗨𝗥𝗖𝗘""Kim Willis is a rare resource and one you should connect with. He can easily mix his skills in copywriting, sales, and social media marketing in such a way that it works. I'll be forever grateful for the advice, coaching and mentoring he provided me, and so will you." Peter Beckenham. The Solopreneur Sales Strategist.

Partner

Got Skills But Minimal Sales?  The Shocking Truth About Most Experts…….

Most coaches, consultants and self employed ‘experts’ are great at what they do.  But here is where they often fall down: they’re not so good at finding clients.  If you’re like a lot of coaches, experts and creative people I talk to, sales and marketing is not a comfortable activity for you.

You just want to do what you do best – work with quality clients – and make a difference for them.

👉 Is This You?

Maybe you’ve got technical skills (SEO, web design, even accounting), or creative skills (writing, blogging etc), or maybe you're a coach.  Irrespective, you just want a better, easier way to find clients.  Without having to sell and hustle like a salesman

👉 A Better Way to Attract Clients

Here is where you want to be:  the expert and authority in your niche.  Get it right and people will beat a path to your door.  Mess it up and people will run a mile.
 
 ****Special Offer to My Linked In Connections****

If you want to attract ‘A’ class clients to you like bees to a honey pot, you should talk to me.  I’ve been using these techniques for years in my own business.  Techniques that enabled me to quit the rat race and travel the world as a digital nomad.  

So here is my $500 offer for you……

I will give you up to 1 hour of my time (by phone, Zoom or Skype) for brainstorming, including specific strategies on expert positioning and client acquisition.  I’ll always be focused on skyrocketing your income by showing you how to attract clients who pay you top dollar.  

All I ask for in return for this free help session is a testimonial and the opportunity to build a valuable relationship.

Results matter, so that will be my focus with you – to give you valuable ideas you can use straight away.

👉 Contact Me

Link me in (see above).

OR You can contact me here:
Phone:
USA: 310 601 8528
Australia: 07 3102 3572
Skype: kimwillishere
Email: kim@persuasionpursuit.com

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Kim Willis

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The Battle

Lisa McGuire, Ed.S.

Kim Willis

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