Personal Brand Positioning. Helping service providers overcome obscurity by defining their superpower. Identify WHO you are, HOW to show up, and WHAT to say. | Your Passion, Purpose and Personal Brand podcast.

Working with me feels like stepping into a room where you can finally exhale.


I create space for high achievers to drop the weight of performing and explore who they’re becoming with honesty, clarity, and zero judgment. You don’t need to impress me. You don’t need perfect words. I can hear what’s shifting beneath the surface.

Who I Am
I’m known for being calm, grounded, and disarmingly perceptive — the person who sees the real story before you can articulate it. I read patterns quickly, translate complexity into clarity, and help leaders make sense of the inner shift they can’t ignore.

My insight comes from lived experience: identity unraveling, reinvention, visibility wounds, burnout, and the quiet ache of outgrowing who you were “supposed” to be. That journey sharpened my intuition and refined my ability to bridge logic and inner knowing.

What I Do
I help leaders interpret the internal shift they’re experiencing and turn it into aligned identity, messaging, leadership direction, and strategic decisions.
My work sits at the intersection of identity, strategy, communication, and authentic leadership.

Think:
Identity Interpreter + Strategic Advisor + Narrative Guide.

What You’ll Experience
• Immediate sense of safety, clarity, and direction
• Someone who sees beyond the mask
• Deep insight delivered with calm precision
• A bridge between logic + intuition
• Grounded strategy (not theory or spiritual theatrics)
• Practical next steps for work, leadership, and life

I listen for what you’re not saying.
I see the truth under the story.
I help you make meaning of the shift you feel but haven’t named — and translate it into identity, message, voice, and next-chapter alignment.

Who I Work Best With
Leaders, founders, executives, and high performers who feel:
• successful on the outside, restless on the inside
• aware something is shifting but unsure what it means
• done performing and ready to be real
• ready for clarity, direction, and aligned leadership
• in transition and craving a business or career that fits who they’re becoming

If you’re standing between achievement and awakening, misalignment and reinvention, intuition and logic — I’m the bridge.

Your next chapter starts with clarity.
If you’re navigating an inner shift and want clarity without the performance, message me privately. My inbox is always open to real conversations.

Contact: lisa@lisamcguire.com
678.520.7660

Lisa McGuire, Ed.S.

𝗧𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝗜 𝗼𝗻𝗹𝘆 𝘀𝗵𝗮𝗿𝗲 𝗶𝗻 𝗾𝘂𝗶𝗲𝘁 𝗰𝗼𝗿𝗻𝗲𝗿𝘀.
Not because they’re secret.But because they need stillness to be heard.

In this week’s edition of my 𝙎𝙤 𝙈𝙪𝙘𝙝 𝙈𝙤𝙧𝙚 newsletter, I tell a story I’ve never shared publicly about a question I started asking at age 10:"𝗪𝗵𝘆 𝗮𝗺 𝗜 𝗵𝗲𝗿𝗲?"

That question has guided every moment since...especially now, when the systems around us are breaking open, and so many are waking up to a truth they can’t ignore.

𝗧𝗵𝗶𝘀 𝗺𝗼𝗺𝗲𝗻𝘁 𝗶𝘀 𝘀𝗮𝗰𝗿𝗲𝗱.
Not because it’s easy.
But because it’s part of a bigger story. 

𝗜𝘁'𝘀 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝘀𝘀, 𝗻𝗼𝘁 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲.

If you're feeling the pull…If you're sensing something old is falling away, and something real is asking to be born…

This week’s newsletter is for you.

Subscribe to 𝗦𝗼 𝗠𝘂𝗰𝗵 𝗠𝗼𝗿𝗲 for reflections, insights, and quiet reminders to help you unlock the story you were meant to write.

Register here: https://lnkd.in/g6WJ5GsB

#PersonalLeadership #SacredEvolution #ConsciousLeadership #EmailNewsletter

Strategic Identity Advisor for High-Achieving Leaders at Pivotal Decisions | Clarity, Messaging & Next-Chapter Direction | Host of top 5% globally ‘Your Passion, Purpose & Personal Brand’ Podcast

𝗙𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗠𝗢𝘀, 𝗖𝗢𝗢𝘀, & 𝗖𝗫𝗢𝘀 - 𝗬𝗼𝘂'𝘃𝗲 𝗯𝗲𝗲𝗻 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝗶𝗻 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗳𝗼𝗿 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗶𝗱-𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝘀𝗵𝗶𝗳𝘁.

So the systems wobble. 
Priorities keep changing. 
Execution never quite sticks.

That’s not an operations issue. 
That’s an unspoken identity transition.

I clarify:
• the founder’s real priorities 
• the non-negotiables of the next phase 
• where energy is leaking through misalignment 

So when you build, you’re building on something stable.
That’s when systems actually hold.

#alignment #identity #brandpositioning #fractional

Catherine Brown

Super Connector* Group Builder & Facilitator* Entrepreneur* Creator & teacher for The Good Humans Growth Network™ (You CAN sell more without the sleaze or cheese)

Entrepreneurs and business development professionals know that no lead generation tactic produces qualified leads better than a referral. Referrals become new clients 50-90% of the time! Because referrals are the easiest and least expensive path to your next client, I created an ecosystem of networking groups for B2B companies called The Good Humans Growth Network. Together our members refer business to one another into the middle market, so we can easily reach decision makers who want to speak with us. 

The GHGN offers structured meetings, along with two in-person conferences each year, hosted by B2B professionals. Members and sponsors develop meaningful relationships that lead to long-term growth. We focus not just on sales referrals, but ways to elevate your visibility. One-to-many opportunities help you tap into a broader market and more diverse networks.

Join a GHGN Grow Group (our version of B2B networking groups), where we increase our sales pipelines together. This way of building your business IS business development redefined. Visit https://theghgn.com for a complete list of Grow Groups or to learn about starting your own within our ecosystem.

If you're struggling with sales, purchase the Kindle or paperback of How Good Humans Sell at https://amzn.to/34odVaT and sign up for bi-weekly sales tips we'll send over email: https://newsletter.theghgn.com/signup

President

I am the president of the National Business Development Association (NBDA).

Business development professionals want a better path to sales success. We get it! We all want to sell like good humans. You don’t have to manipulate or coerce people to learn to set sales calls with hard-to-reach buyers.

NBDA believes you can figure it out. We will share with you all the good we know about business development so that you can close new clients confidently, without sacrificing integrity. You can be a successful sales professional who doesn’t manipulate people into buying something they don’t need. Through training in lead generation, B2B referrals, and qualifying NBDA has you covered.

With NBDA you can: Build your pipeline. Build your confidence. Build trust with prospects.

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Catherine Brown

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