Personal Brand Positioning. Helping service providers overcome obscurity by defining their superpower. Identify WHO you are, HOW to show up, and WHAT to say. | Your Passion, Purpose and Personal Brand podcast.

Working with me feels like stepping into a room where you can finally exhale.


I create space for high achievers to drop the weight of performing and explore who they’re becoming with honesty, clarity, and zero judgment. You don’t need to impress me. You don’t need perfect words. I can hear what’s shifting beneath the surface.

Who I Am
I’m known for being calm, grounded, and disarmingly perceptive — the person who sees the real story before you can articulate it. I read patterns quickly, translate complexity into clarity, and help leaders make sense of the inner shift they can’t ignore.

My insight comes from lived experience: identity unraveling, reinvention, visibility wounds, burnout, and the quiet ache of outgrowing who you were “supposed” to be. That journey sharpened my intuition and refined my ability to bridge logic and inner knowing.

What I Do
I help leaders interpret the internal shift they’re experiencing and turn it into aligned identity, messaging, leadership direction, and strategic decisions.
My work sits at the intersection of identity, strategy, communication, and authentic leadership.

Think:
Identity Interpreter + Strategic Advisor + Narrative Guide.

What You’ll Experience
• Immediate sense of safety, clarity, and direction
• Someone who sees beyond the mask
• Deep insight delivered with calm precision
• A bridge between logic + intuition
• Grounded strategy (not theory or spiritual theatrics)
• Practical next steps for work, leadership, and life

I listen for what you’re not saying.
I see the truth under the story.
I help you make meaning of the shift you feel but haven’t named — and translate it into identity, message, voice, and next-chapter alignment.

Who I Work Best With
Leaders, founders, executives, and high performers who feel:
• successful on the outside, restless on the inside
• aware something is shifting but unsure what it means
• done performing and ready to be real
• ready for clarity, direction, and aligned leadership
• in transition and craving a business or career that fits who they’re becoming

If you’re standing between achievement and awakening, misalignment and reinvention, intuition and logic — I’m the bridge.

Your next chapter starts with clarity.
If you’re navigating an inner shift and want clarity without the performance, message me privately. My inbox is always open to real conversations.

Contact: lisa@lisamcguire.com
678.520.7660

Lisa McGuire, Ed.S.

𝗧𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝗜 𝗼𝗻𝗹𝘆 𝘀𝗵𝗮𝗿𝗲 𝗶𝗻 𝗾𝘂𝗶𝗲𝘁 𝗰𝗼𝗿𝗻𝗲𝗿𝘀.
Not because they’re secret.But because they need stillness to be heard.

In this week’s edition of my 𝙎𝙤 𝙈𝙪𝙘𝙝 𝙈𝙤𝙧𝙚 newsletter, I tell a story I’ve never shared publicly about a question I started asking at age 10:"𝗪𝗵𝘆 𝗮𝗺 𝗜 𝗵𝗲𝗿𝗲?"

That question has guided every moment since...especially now, when the systems around us are breaking open, and so many are waking up to a truth they can’t ignore.

𝗧𝗵𝗶𝘀 𝗺𝗼𝗺𝗲𝗻𝘁 𝗶𝘀 𝘀𝗮𝗰𝗿𝗲𝗱.
Not because it’s easy.
But because it’s part of a bigger story. 

𝗜𝘁'𝘀 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝘀𝘀, 𝗻𝗼𝘁 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲.

If you're feeling the pull…If you're sensing something old is falling away, and something real is asking to be born…

This week’s newsletter is for you.

Subscribe to 𝗦𝗼 𝗠𝘂𝗰𝗵 𝗠𝗼𝗿𝗲 for reflections, insights, and quiet reminders to help you unlock the story you were meant to write.

Register here: https://lnkd.in/g6WJ5GsB

#PersonalLeadership #SacredEvolution #ConsciousLeadership #EmailNewsletter

Strategic Identity Advisor for High-Achieving Leaders at Pivotal Decisions | Clarity, Messaging & Next-Chapter Direction | Host of top 5% globally ‘Your Passion, Purpose & Personal Brand’ Podcast

𝗙𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗠𝗢𝘀, 𝗖𝗢𝗢𝘀, & 𝗖𝗫𝗢𝘀 - 𝗬𝗼𝘂'𝘃𝗲 𝗯𝗲𝗲𝗻 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝗶𝗻 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗳𝗼𝗿 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗶𝗱-𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝘀𝗵𝗶𝗳𝘁.

So the systems wobble. 
Priorities keep changing. 
Execution never quite sticks.

That’s not an operations issue. 
That’s an unspoken identity transition.

I clarify:
• the founder’s real priorities 
• the non-negotiables of the next phase 
• where energy is leaking through misalignment 

So when you build, you’re building on something stable.
That’s when systems actually hold.

#alignment #identity #brandpositioning #fractional

WinShape Teams

Senior Instructor

Peake Coaching

➤ WHAT WE DO: We help overwhelmed leaders get the business they want and the life they deserve by building high-performance teams who support them.

➤ WHOM WE WORK WITH: We partner with top leaders to help them grow their business while still making time for the things that matter most.

➤ SERVICES WE PROVIDE:
• Peake Pinnacle: Custom Executive Coaching for Leaders and their Teams
• Peake Ridgeline: Group Coaching for Executive Leaders
• Peake Basecamp: Group Coaching for Emerging Leaders

➤ HOW IT WORKS:
For Peake Pinnacle Custom Coaching:
• BOOK A STRATEGY SESSION: First, we get clear on your goals and what’s currently keeping you from them so we can get on the right path.
• DEVELOP A 30-DAY PLAN: Then, we’ll give you a month of day-by-day action items you can take for the most productive month ever.
• TAKE CONTROL OF YOUR BUSINESS: Once you’re back in the driver’s seat, you can relax knowing that your business and leadership team are back on track.

For Peake Group Offerings: TBD

➤ WHAT MAKES US UNIQUE:
We know what it feels like to wonder if your business is running you, rather than you running your business. We had many successes, but many failures as well

So, we’ve learned that simple is usually better. We can show you how to use simple, but highly effective methods to grow your leadership team and teach all of your employees to think and act more like owners...resulting in increased sales, higher profits, and greater customer and employee satisfaction.

➤ WHAT OTHERS SAY: 
“Bing helped me scale from one restaurant to two. My sales, profits and income increased significantly, allowing my entire organization to rise. I now enjoy more time to pursue my interests and time with my family.” Rocky D., Franchise Owner, Chick-fil-A, Orlando, Florida

See our other client testimonials here: peakecoaching.com/testimonials

➤ READY TO TALK?
• Connect With Us Here
• Download the HeRO Calendar
• Set Up a Strategy Call

Founder | President | Executive Coach

Chick-fil-A-Franchise

Leadership Consultant

Owner/Operator

Chick-fil-A Corporate

Senior Business Consultant

Are you growing your restaurant...to the point where you wonder about your role...and you feel your personal life needs some attention?

I've got you.

With leadership development experience as a franchisee and business consultant with Chick-fil-A I learned from some of the best leaders on the planet.

People like Jimmy Collins, Mark Miller and, of course, Truett Cathy...to name a few.

I enjoyed a reputation at Chick-fil-A for being a rockstar catalyst of positive change.

I've been in business as a full-time business leadership consultant since 2017.

You will move confidently along from glorified manager to visionary leader...with my CEO Game Plan.

Work with me for 90-days to make significant progress. 


I don't kiss and tell, but my clients do!
 
“Bing helped me scale from one restaurant to two. My sales, profits and income increased significantly, allowing my entire organization to rise. I now enjoy more time to pursue my interests and time with my family.” Rocky D., Franchise Owner, Chick-fil-A, Orlando, Florida

“My leaders and I are in our second year working with Peake Coaching. It has been great to see their growth as a team and as business leaders which helps our entire business grow and better serve our customers.” - Justin D., Franchise Owner, Chick-fil-A

“I had an intact leadership team but we were unclear on how we should structure our meetings, divide the work, and get things done. With Bing, we now have a clear schedule of very effective meetings, clear on what we want to accomplish, and effective at getting it done.” - John S., VP of Operations, Halstead



DM with questions. I look forward to meeting you.

Bing

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