The Culture MRI®

Connecting companies and consultants to help create thriving cultures where people want to work. They no longer need to wonder and can leverage a diagnostic tool the measures engagement, identifies the challenges, provides prescriptive solutions and ties it in with the financial ROI. As a result, companies experience higher employee retention, increased productivity, higher profits, and a robust customer experience.

Business Development Specialist, Super Connector

Lisa McGuire, Business Growth Advisor & Marketing Consultant

Build your personal brand of integrity and wholeness from the inside out. 

The transformational experience and ecosystem that guides you to build a business aligned with your design instead of trying to fit yourself into the one-size-fits-all business models that don't work for you. 

You learn how to define your brand identity, determine the ideal direction, and differentiate who you are to stand out in your industry. 

You are mentored to build this rising consciousness of self awareness with visioneering, assessments, personality systems, neuroscience principles, quantum thinking, mental fitness, mindset work, business design with Human Design, business growth principles, personal brand strategies, messaging techniques, content design, marketing strategy, and business development.

Clients are those who serve in the business, wealth, health, and relationships industries. They are business and financial advisors, CPAs, attorneys, fundraisers, event planners, health and wellness professionals, corporate trainers, consultants, coaches, authors and speakers.   They are weary of following the formula for success they were given that didn’t deliver what was promised. They aren't interested in giving it all only to feel guilty, shamed or they aren't good enough when the results don't match. As growth-minded individuals, they are ready to take action to build a business that allows them to live a life of "so much more." 

It's offered in a VIP 1:1 Experience (6 months or 1-year) or a Small Group Coaching Program.

Contact: lisa@lisamcguire.com
678.520.7660

Creator The Difference Is You ™

Business Growth Advisor to help professional service providers identify and overcome hurdles in growing their business. Marketing audit, diagnostic and advisory services for business leaders working to elevate their personal brand and corporate leaders seeking to launch and accelerate their own business. StoryBrand Certified Guide Alumni - Active 2018-2025

Certified personal brand strategist, business storyteller, business coach, mental fitness trainer, and purpose coach.

Available for speaking engagements on business storytelling, personal branding, and marketing strategy for networking groups, industry gatherings, and Lunch & Learns.

Business Growth Advisor, Reinvention and Marketing Strategist

Your Passion, Purpose and Personal Brand Podcast

Welcome to Your Passion, Purpose & Personal Brand with Lisa McGuire, the show where we talk about how to do the work you love, have the business you were created to build and attract others by being your authentic self. 

🔥 Have you felt a pull on your heart that you have something more to give to the world?
 
🔥 How can you leverage years of expertise and your “why” into your next act?

🔥 And finally, isn't it time to share “who you are” and start building the relationships you need to stand out in the marketplace? 

Our world is in the midst of a reawakening to chase after what you were created to do. 

Join us weekly to hear stories, strategies, and from those who have made the big leap to a life of meaningful work.

Founder & Host

King's Ridge Christian School

There are times in your life when you have no doubts about what you are called to do. 

Being a founding member of a faith-based school allowed me to combine three things I know:

🔥The power of education can open doors. 
🔥We are each designed for a purpose with unique talents and gifts.
🔥People are created to be in a community with others. It’s how we build a better world. 

I leveraged my knowledge of message development, consumer science, and educational leadership to help grow this non-profit from a vision to a vibrant major player in the metro Atlanta independent school market.

👉 Launched a go-to-market strategy 
👉 Established the organization’s market research practices to monitor growth in areas of mission alignment, customer satisfaction, ROI, student body demographics, marketplace positioning, brand identification, and competitive advantage.
👉 Secured 91% of the $18 M operating budget by creating a tuition-driven revenue plan and leveraging customer engagement.
👉 Supported $50+ million in fundraising for capital projects, operational enhancements, and tuition gap with strategies to inspire charitable giving. 
👉 Increased new client acquisition by 145% within a two-year period by disrupting traditional industry practices with a customer-centric approach 
👉 Recognized with eight communicator awards for brand-infused content and storytelling platforms.
👉 90% client loyalty was maintained throughout change management in four CEO transitions, strategic planning, vision casting, accreditation reviews, charitable giving, and cost adjustments
👉 38% increase in Net Promoter Score over a two-year period 
👉 15-day Annual Fund of $450,000 exceeded the goal by 28% via the launch of a high school student marketing apprentice program.
👉 Engaged 100% of employees in ownership of the client acquisition process 
👉 Strengthened client loyalty, attract new business, and reinvigorate fundraising campaigns via strong brand management messaging and experiences.

Director of Enrollment & Community Engagement

Advancement for Christian Education

When an opportunity arises to impact the world, I want to ensure I'm ready. As a full-time volunteer, I was instrumental in securing resources for a start-up project and supporting board initiatives to launch a college preparatory, independent Christian school. Planned community events, researched demographics and curriculum development, did outreach marketing, and coordinated volunteers.

Project Launch & Resource Manager

Cobb County School District

Started my career in education as a high school and middle school teacher. Moved on to leadership with scheduling, budget planning, curriculum development, staff development , and the Student Support Process to monitor student learning interventions.

Department Chair, Teacher, Administration

Personal Brand Positioning. Helping service providers overcome obscurity by defining their superpower. Identify WHO you are, HOW to show up, and WHAT to say. | Your Passion, Purpose and Personal Brand podcast.

You don’t have to look very far to see the disconnection in the world.

Companies who see employees as disposable cogs in the machine rather than their secret weapon to increasing profits and keeping happy clients


Executive leaders or professional service providers whose identity is more about their job title than the value they can bring to their clients or community.


Entrepreneurs who are struggling to find the right clients when their message doesn’t connect and trust has not been established.


Company founders planning an exit strategy to sell  their business with more energy invested in “running from it” than "running to" their next chapter.


LinkedIn thought leaders who only post expertise content and are no longer connecting with their audience  

Business leaders: 
At 35 asking “is this all there is?”....
At 45 realizing  “I’m successful but there has to be more purpose to what I’m doing.” 
At 55 leaning into their wisdom, “I want to make a difference by impacting others.”

What do all of these have in common? 
They experience a craving or a need to bring their humanity back to business. 

As artificial intelligence continues to evolve, we need to hold on to what makes us unique.

As the current state of the world is on a track to distract us and  cause greater separation, we have the opportunity to not buy into the fear, turn off the noise, and instead choose to do good.

The way to counteract this is a call back to our humanity. 
It’s a celebration of how we can be the light in the darkness. 
When chaos ensues,”Look for the helpers.”

As a 3rd-generation entrepreneur I understand the desire to build our businesses by solving problems. We do this best by bringing our brilliance to our work.

I’ve spent 25+ years advising professional service providers who desire a trusted authority brand position.

They struggle to know how to develop a business around who they are and the right words to use when big opportunities appear. 

I do this by introducing companies to a tool that will identify and measure  why employees are disengaged and give them a prescription and plan on how to fix it.

With individuals, I guide clients through a transformational experience that creates a personal brand of integrity.

My clients are experts, entrepreneurs, consultants, and executives who are shifting the culture with their humanity to make business better. As growth-minded individuals, they are ready to take action to up-level to live a life of so much more.
Contact: lisa@lisamcguire.com
678.520.7660

Lisa McGuire, Ed.S.

ISI Photos

Sports photographer covering FIFA Club World Cup, MLS Atlanta United and the WNBA Atlanta Dream.

Photographer

Atlanta Convention & Visitors Bureau

Responsible for evaluating the content strategy and executing initiatives for digital platforms – mobile apps, websites, owned MarTech platforms and partner programs  – with a focus on user experience, productivity and engagement, and revenue generation where appropriate. Works across internal teams, external agencies and vendors to identify the media opportunities and execute marketing projects that will best deliver the destination message to target audiences, while increasing the brand authority within the digital travel ecosystem. Produce written and visual content across platforms to drive engagement, keeping Atlanta at the forefront of business and leisure travelers regarding usability, discoverability, destination appeal and monetization initiatives.

Discoverability 
● Work with marketing agencies, content manager and vice president of brand to optimize site content 
● Track and monitor the evolution of search interest, changes in algorithms and shifts in user behavior 
● Use web analytics to monitor site traffic patterns, pathing and content use 
● Partner with social media manager to integrate content and social media functionality 

Destination Appeal 
● Enforce robust architecture to support the sales and service efforts 
● Engage prospective first-time visitors and re-energize past travelers through site design and content 
● Support vice president of brand with marketing agencies to ensure timelines are met for site updates, optimization and redesign as needed 

Paid Media 
● Oversee paid digital media budget, reporting, services and maintenance 
● Research and recommend paid digital media strategy to deliver department goals, optimize cross platform efficiencies and work with research team to provide regular reporting to internal teams 
● Coordinate with the social media manager to maximize efficacy of paid media budgets across all digital and social platforms and recommend budget allocations by platform

Manager, Digital Marketing and Media

AJC Digital, LLC

For Contractors:

●Build Your Authority, Book More Jobs: Contractor-Focused Digital Marketing
●From Leads to Local Legends: Attract High-Quality Clients with Powerful Contractor Marketing
●Ditch the Toolbox, Grab the Keyboard: Unleash Your Business Growth with Digital Marketing

For Lawyers:

●Win More Cases, Amplify Your Voice: Digital Marketing for Legal Excellence
●Justice Served Online: Attract the Right Clients with Strategic Lawyer Marketing
●Beyond the Courthouse: Dominate the Digital Landscape and Build a Thriving Law Practice

Through cutting-edge SEO, targeted PPC campaigns, and engaging social media strategies, we'll:

Boost your online visibility and dominate local search results.
Attract qualified leads that convert into loyal clients.
Showcase your expertise and build trust with your target audience.
Free up your time to focus on what you do best: [contractor - building, lawyer - representing clients].

We get it. You're busy [contractors - hammering nails, lawyers - arguing cases]. That's why we handle everything, from strategy to execution, and deliver measurable results you can see in your bottom line.

Ready to build a powerful online presence and achieve your business goals? Let's chat!

Owner

Explorer. Dream. Discover 

"Capturing life’s best moments."
Family, Pet and office photo shoots. Head shots, portraits and selling prints of landscapes across the US

Photography & Videography (Freelance)

Impactful Leaders

Interviewing leaders and business owners that are making a real impact on their communities and our country!

What you do, why you do it & what makes you stand apart as a leader.

With 8 years working in the nonprofit space I’ve come across a variety of impactful leaders.
On this podcast I want to do 3 things:

I want to showcase real people doing great things in their communities and give them the opportunity to share their story.

I want to give local businesses more insight into what it takes to serve their communities as it's not always as simple as it seems.

I want to learn from other entrepreneurs so that I can personally grow as a leader.

Podcast Host

Hite Digital Atlanta

Our mission at Hite Digital is to impact people’s lives by empowering them to reach their goals. We recognize that every person has a unique purpose, and that if every person fulfills that purpose, they, their community, and the world will be better for it. We practice our mission through our Three Pillars:

➜ Focus on Family
➜ Grow People
➜ Deliver Excellence

Yes, we offer digital marketing services, and yes, profits matter, but at the end of the day, Hite Digital is about serving, growing, and empowering people, from our team to our partners, franchisees, and clients. Digital marketing is what we do; empowering people is why we do it.

General Manager at Hite Digital - Atlanta

North Georgia Low Income Taxpayer Clinic

As the Community Outreach Director, I provided essential support to the NGA LITC’s community outreach and engagement efforts. These efforts include helping to build and maintain relationships with key community partners to facilitate collaborative efforts to spread awareness of the organization and its programs and to host programs to educate community members about important tax issues. In addition, I provide support to all operations of the NGA LITC. Including, assisting with fundraising, including preparing grant applications, and monitoring grant award compliance, and assisting with direct client representations to help resolve tax cases.

● Developed all communication materials, social media posts, blog posts, videos, updating website, 
graphics, flyers, and all other digital assets within Adobe Creative Cloud
● Collaborated with new community partners to organize and lead two educational events for low 
income, Hispanic, Latinx, immigrant, and refugee
● Built and maintained a network of foundation stakeholders and donors in support of increasing 
funds by 403%
● Drove marketing strategy through paid advertising, SEO, and content marketing, reach of 685% for 
paid ads, 165% increase in organic search engine traffic

Community Outreach Director

Peace Corps

•Conducted virtual brainstorm sessions for Dignidad staff members on the economic and social impact of COVID 19 for developing countries like Peru, and underdeveloped regions like Iquitos. The staff members utilized this training to reflect on the potential impact on the organization and the effects on their activities, training, and means to reach the organization’s target population. 

•Conducted two Virtual Workshops for Dignidad Peru staff members on micro-credit opportunities, micro-credit management, implementation, development, and sustainable strategies to keep the “Banquitos Comunitarios” working during financial crises like the one caused by COVID19.
 
• Guided the organization’s team on how to design a Micro-Credit Implementation Plan for rural micro and small businesses.

Financial Education Specialist (Virtual Service Pilot Participant)

Centro Urku

• Design of an effective communication strategy for the Centro Urku’s message and the values of nature conservation.
• Design a communication strategy to strengthen the institutional brand of the Urku Center and its allies, linked to the positive values of wildlife conservation and the negative implications of illegal trafficking and destruction of habitats.
• Carry out strategies aimed at tourists, operators of tourist services, children and youth from educational institutions, among other groups.
• Implement effective communication campaigns to support conservation initiatives for wildlife and their critical habitats.
• Implement the communication strategy to reach nearly 25,000 people, who make up the annual goal of direct users of Centro Urku’s eco-educational and media services.
• Create a new message to be told to the guests of the Center 
• Conduct three quarterly campaigns that are primarily based on social media and website

Communications Manager

• Identified strengths and opportunities for improvement for economic development and communication strategies.
 • Led a successful rebranding Strategy Process for Urku Centre (Mission, Values, Objectives) 
• Developed new effective communication strategies to establish links for technical, scientific collaboration, 	financing, volunteer work, and other ways to contribute to the Urku Center’s new mission. 
• Co-designed activities, communication campaigns, programs and training for volunteers.
• Ran networking and sensitization campaigns, addressed to the international and national community, through web media and social networks.  
•Increased Average Organic Reach Per Post By 392%
• Increased Average Paid Reach Per Post by 151%
• Raised $2,400 in donations and a total recurring monthly donation of $40.  (985% Increase)
•Increased website traffic by 41.2%, activity by 32.9& and reach by 21.6%

Marketing Communications Specialist

Polished Concrete Solutions

•Work as part of the marketing team, assisting when necessary.
•Aid in pay-per-click marketing campaigns
•Tracked, managed and tested campaign to analyze function and effectiveness.

•Accurately input new products information
•Verified, updated and corrected product information
•Stepped in to answer phone calls and assist with other office duties during periods of heavy workflow.

Marketing & Design

When I was 22, I once found myself in the rainforest of Nicaragua, up the creek without a paddle, traveling on the roof of Jeeps, washing my clothes in the river.  I spent two years as the Marketing Communications Manager for a wildlife center in the Amazon Rainforest.

Now, I put that dedication and perseverance to work as the General Manager of Hite Digital, Atlanta. 

I’m truly passionate about my work and always eager to connect with other marketers. While I enjoy all aspects of my job, I think my favorite stage of a project is working with the client to understand his or her business objectives. As we go through that collaborative process, the ideas start to flow and that’s always the fun part. Being able to help clients and nonprofits empower themselves and their business and be part of the process to help maximize their needs through high-quality management of their Digital Marketing needs.

If you’re interested in grabbing a coffee and talking, please send a private message or an email. (Ajclark.co@gmail.com)

taplio

The Battle

Lisa McGuire, Ed.S.

Andrew J. Clark

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