🌟Empathetic Recruiter🌟Driven🌟Relationship Zealot 🌟Coach 🌟Elevated Experiences 🌟Organizational Development Specialist 🌟 Employee Engagement Leader

Executive Empress Executive Coaching & Recruiting

Executive Recruiting Partner:  Concierge-Style
Working with urgency and empathy, I make my clients look good while filling their executive roles with exceptional candidates.

Executive Recruiter

My experience as a C-Suite leader/hiring manager, corporate trainer, and recruiter have positioned me well to provide the following services. 

Executive Coaching: 
My passion is in developing people. My Executive Coaching clients range from mid-level and growing to senior leaders refining their leadership skills and navigating their leadership journey. We tackle the pillars of leadership and incorporate individual experiences as well.

Career & Job Search Coaching:
My background as a recruiter (both corporate & agency), and hiring manager, as well as building a large LinkedIn community, gives me insight into the rollercoaster that is job searching. Many of my job search clients are looking for growth opportunities while others have been laid off and need work quickly.

Executive Coach 

RECRUIT CRM: Affiliate Partnership
(Aug 2023 - Current)
This ATS + CRM is magical. Never ghost a candidate again with Recruit CRM keeping you organized and efficient.
https://recruitcrm.io/?linkId=lp_056505&sourceId=lisa-dean&tenantId=recruitcrm

MASSIVE: Brand Ambassador
(Dec 2023 - Current)
Massive applies to 50 jobs a week FOR you! I’m a cheerleader for them! Let it work in quantity remote applications while you work on local hybrid and on-site quality applications. Today’s market calls for a variety of strategies.
usemassive.com/?via=lisa

RESUME GENIUS: Contributing Partner
(Nov 2023 - Current)
Resume Genius has asked me to partner with them as an Industry Expert with Resume Reviews. You can find out more about them (and me) here. https://resumegenius.com/about 

EARNBETTER: Affiliate Partner
(Jan 2023-March 2023)

TEAL: Affiliate Partner / Brand Ambassador
(Oct 2023 -April 2024)
Teal simplifies your job search and helps you land your next position sooner with their all-in-one suite of tools.
http://tealhq.co/empatheticrecruiter

METAVIEW: Affiliate Partner
(Oct 2023)
Let Metaview take all your notes so you can focus on the candidate conversation.
https://www.metaview.ai/r/l_dean

Brand Ambassador/Affiliate Partnership

City Wide Facility Solutions - Oklahoma City

*I left City Wide as a full-time recruiter to focus on my dream of being a solopreneur. I continued my relationship with City Wide by partnering with them as my first recruiting contract client. 

City Wide is a B2B sales and management company that provides single source solutions for all building maintenance services.

At City Wide, I hired for all our internal corporate roles, entry level to leadership, in Oklahoma City and in Tulsa. 

● My new team members are at 90% new hire retention at 90 days. 
● Time to hire, phone screen to offer, less than 30 days
● Many roles are heavier on attracting passive clients using sales outreach methods.

Director of Internal Business Operations & Recruiting

Confidential Recruiting Agency - Manufacturing/Supply Chain

●	Developed and implemented scalable company-wide forms, processes & policies.
●	Used a variety of sourcing strategies to attract and recruit high-caliber target candidates through online social networking, job boards, professional networking.
●	Led full-cycle recruiting, technical and non-technical, in the manufacturing space.
●	Worked closely with candidates on a weekly basis, cultivating relationships through the pipeline.

Sr. Recruiter

Comma Insurance

As an early leader in this startup, I partnered with the CEO in a GM role. As we restructured, I chose to focus on Experience Operations as Chief Experience Officer.
●	Led the leadership team of a fast-paced startup company, growing the company 600%, instilling value for the Voice of the Customer, Voice of the Business Partner and Voice of the Employee.
●	Collaborated with CEO to drive organizational vision and operational strategy. 
●	Created the partner roadmap B2B and client roadmap B2C to ensure a world-class experience.
●	Constructed and directed the onboarding process for new agencies in our B2B operations, including opening branches, creating LLC, obtaining business insurance, etc.
●	Produced and led the producer recruiting process for all new agencies. 
●	Change agent leading strategic organizational development and design initiatives including implementation and holding the employees accountable. 
●	Implement talent management strategies, including attracting/recruiting, onboarding, performance management, succession planning and talent review.
●	Leadership collaboration to understand business needs proactively while addressing areas in need.
●	Developed key metrics for the company to manage efficiency, effectiveness, and capacity.
●	Proactively built scalable and automated processes, procedures and systems - SOPs.
●	Led collaboration with teams across the business to assess current and future needs.
●	Developed program to promote and train new leaders.
●	Cultivated culture and values to foster and develop a team in alignment with our culture. 
●	Designed ongoing employee engagement strategies.

●	Achieved 92% customer retention by leading initiatives to recruit, develop, and train high-performing teams with a strong focus on client experience.
●	Directed initiative to increase 5-star Google reviews by over 1,000%.
●	Effectively managed, led, mentored and coached high-performing teams across multiple departments.

Chief Experience Officer

Cornerstone Home Lending, Inc.

●	Provided guidance and support to all department leaders, identifying needs and solutions for resolving complex employee relation issues.
●	Partnered with branch owners across multiple states to implement processes that result in delivering consistent world-class employee and client experiences.
●	Engaged and facilitated solutions for senior leaders, middle management, and new leaders.
●	Assessed needs and skill gaps for employees and developed training courses to meet their needs.
●	Conducted coaching and feedback sessions with other leaders and their teams to determine each team’s needs and facilitate team improvements and management. 
●	Led and influenced cross functional projects and initiatives that supported the business and maintained employee engagement.
●	Created the training department, concept to execution, for a nation-wide company, including establishing the strategic planning process and operating procedures.
●	Cultivated a culture that led to winning the Top Workplace award from the Daily Oklahoman.
●	Created, conducted, and evaluated over 100 training sessions on culture, best practices, efficiency and soft skills using alternating training methods to diversify instruction and strengthen learning opportunities.
●	Designed and implemented onboarding program for all new hires.
●	Created, organized, and edited training manuals and multimedia educational materials.
●	Built and developed a red-carpet Client Experience organization across multi-state locations.

Regional Director of Corporate Training & Client Experience

Director of Corporate Training

4Corners Homes

●	Founded the Customer Care department and increased customer survey scores from 37% to 83% satisfaction within the first year.
●	Delivered a 50%+ reduction in customer contract cancellation by spearheading cross-functional initiatives to improve bottom-line profits and achieve business goals.
●	Handled all customer escalated calls.
●	Implemented Traction EOS management plan, which defined all team member roles.
●	Hired, managed, and trained employees to maximize productivity and efficiency.
●	Created processes to create a consistent, elevated experience while boosting quality.
●	Engaged with 500 customers to effectively build rapport and lasting relationships.

Vice President of Customer Care

Director Of Customer Care

●	Managed a team of 20 sales and marketing professionals.
●	Grew sales team by sourcing well-qualified candidates using new recruitment strategy, including hosting Sales Career Nights.
●	Increased business profits by streamlining and simplifying processes.
●	Functioned as Editor in Chief for all public company documents and marketing campaigns.
●	Created and managed the company’s marketing budget.
●	Developed a quality assurance program for designer and model homes.
●	Attended trade shows and client meetings to increase brand awareness and build relationships with prospects and partners.
●	Planned and executed all company events, including VIP partner events, customer education, and full-scale vendor family events.
●	Negotiated with outside vendors.

Marketing & Sales Manager

Executive Assistant to VP of Sales & Marketing

If you’re ambitious but feeling stuck in your career, let me help you navigate your next steps. 

I reached the c-suite as Chief Experience Officer on the leadership team, and I now use my experience and knowledge to coach others the leadership skills and strategy it takes to climb the ladder. 

After transitioning from teaching into corporate, I earned 7 promotions and made 3 pivots over 12 years across multiple companies and industries. 

It’s not because I’m more amazing than the next amazing person; it’s intentional and strategic. I can help you do the same! 

Building your knowledge around the pillars of leadership is my passion! We’ll work on positioning you to move on up - or move on out. But either way, you’ll become seen and appreciated for your gifts. 📈 

My background gives me a unique perspective to help you!
✨ C-level Executive 
✨ Hiring Manager & Coach 
✨ Corporate Trainer/Coach
✨ Agency Recruiter
✨ In-house Talent Acquisition 
✨ Executive Assistant to the VP of Sales & Marketing
✨ Teacher

I started my business, Executive Empress, in Feb 2022. Two years later, I resigned my corporate job to spend full time in my business working on my coaching passions. 

My business combines my talents in Executive Coaching + Executive Recruiting

- - - - - 
For Businesses Only:
As an Executive Recruiter, I partner with companies to hire top management and leadership candidates. 

Who better to hire executives than an executive with experience recruiting. hiring, and running a business?


About Me:
I'm a passionate executive with a wide range of industry experience. I've been a leader within startups going through massive growth, and a change agent within well-established organizations. 

Every experience I provide is elevated, red carpet, concierge-style. 

www.ExecutiveEmpress.com

Lisa Dean

WebMD

At WebMD, I spearhead multimillion-dollar digital ad campaigns, ensuring precise targeting, seamless execution, and optimal performance. I manage $11M+ in Latin American & US Based advertising campaigns, conduct quality assurance (QA) for ad creatives, and collaborate with cross-functional teams—including sales, product, and inventory—to enhance ad operations (Google Ad Manager).

Additionally, I played a key role in launching WebMD’s podcast ad operations (Adswizz), leading software testing, campaign setup, and the development of a comprehensive instructional manual to streamline internal processes. I also conducted training workshops to empower my team with industry-best practices.

Key Contributions:
✔️ Manage $11M+ in Latin American & US base digital ad campaigns
✔️ Led the podcast ad migration & testing for WebMD & Medscape
✔️ Created and conducted team training on ad operations and systems

Advertising Operations & Podcast Operations

Fins Talk Sports Network

As a contributing producer for Fins Talk Sports Network, I oversee advertising strategies, marketing initiatives, and production efforts to grow the channel’s reach and engagement. I collaborate on content planning, sponsorship opportunities, and audience growth strategies to enhance the network’s impact across YouTube and social media platforms.

🔹 Key Contributions:
✔️ Develop and execute advertising strategies to attract sponsors
✔️ Oversee marketing campaigns across YouTube & Twitter/X
✔️ Contribute to production and content planning to enhance audience engagement

Head of Marketing and Advertising

KGEZ Radio 

As an independent contractor for KGEZ Radio in Montana, I managed radio traffic operations and accounting functions, ensured seamless ad scheduling, financial accuracy, and compliance with broadcasting standards. I worked closely with station owner and advertisers to optimize revenue streams, maintain precise records, and streamlined financial processes.

🔹 Key Contributions:
✔️ Oversaw commercial scheduling & traffic management for on-air ads
✔️ Processed contracts, payments, and monthly financial reconciliations
✔️ Ensured accurate bookkeeping, log reconciliation, and financial reporting
✔️ Optimized inventory & campaign performance to enhance station revenue

Radio Traffic Management Services - Independent Contractor/Consulting

Nimble Talent

I managed digital ad campaigns, CRM data, and social media strategies for clients across industries. I specialize in optimizing paid advertising across Meta (Facebook & Instagram), LinkedIn, and Google Ads—most notably handling campaigns for BECU (Boeing Employees' Credit Union).

Additionally, I oversee national advertising & agency data for Viral Gains, ensuring precision in campaign execution and reporting. My expertise extends to crafting engaging social media content that strengthens brand presence and audience engagement.

🔹 Key Contributions:
✔️ Managed ad campaigns for a major financial institution (BECU)
✔️ Organized and maintained CRM & advertising data
✔️ Crafted targeted, high-converting social media content

Digital Ad Ops / CRM Data Support / Organic Content Writer - Service Desk Operations

Ramsey Solutions

As the Advertising Traffic Manager for Ramsey Network, I directed ad placements across radio, podcast, streaming, and newsletters, managing a $30M+ advertising portfolio. I played a pivotal role in inventory management, campaign optimization, and software migrations to improve efficiency and ad performance.

I led the implementation of Megaphone (Spotify’s podcast hosting platform) and streamlined digital ad operations across Ramsey’s multi-platform media network. Additionally, I optimized advertising revenue strategies, increasing revenue by $300K annually for Ramsey Network Shows

🔹 Key Contributions:
✔️ Managed a $30M+ ad portfolio across radio & digital platforms
✔️ Led the Megaphone podcast hosting migration & commercial ad integration
✔️ Increased revenue by $300K annually through inventory optimizations


----

Advertising Traffic Coordinator (initial role)

I played a key role in ad trafficking, scheduling, and campaign execution for Ramsey Network’s radio, podcast, and digital advertising. I worked closely with sales teams, media planners, and clients to ensure accurate ad placements and seamless execution across platforms.

My responsibilities extended to billing, revenue reporting, and campaign optimizations, where I provided insights that helped maximize ROI and ad efficiency.

🔹 Key Contributions:
✔️ Assisted in managing multi-platform ad campaigns
✔️ Provided billing & revenue reports to optimize ad sales
✔️ Ensured on-time, accurate ad placement & trafficking

Advertising Traffic Manager, Ramsey Network

Salem Media Group

As Station Traffic Manager & Business Manager at Salem Media Group, I oversaw broadcast traffic, commercial scheduling, and ad production to ensure seamless programming. I successfully led a major software migration from DeltaFlex to Wide Orbit, significantly improving efficiency.

Additionally, I participated in budget & commission meetings and identified opportunities to increase ad revenue through strategic placements and programming.

🔹 Key Contributions:
✔️ Led a successful software transition from DeltaFlex to Wide Orbit
✔️ Managed commercial scheduling & traffic operations
✔️ Played a key role in budget & revenue planning

Broadcast Traffic Manager & Business Manager

I began my radio career at Salem Media Group, where I gained hands-on experience in marketing, promotions, and traffic operations. I assisted in advertising campaign coordination, bilingual marketing initiatives, and sales team support.

My contributions included translating marketing campaigns into Spanish, expanding the company’s reach in diverse markets, and identifying over 500+ potential leads.

🔹 Key Contributions:
✔️ Supported advertising, marketing, and promotions teams
✔️ Translated campaigns to expand Spanish-speaking audience reach
✔️ Identified 500+ sales leads, 60% being Spanish-speaking

Broadcast Traffic Assistant

Picture Show Entertainment, LLC

Directed day-to-day activities of a staff of 10-15 team members; identified and assessed skills-based training needs and evaluated the adequacy of safety and facility improvement programs. Played an integral role in leading theater operations, including overseeing opening and closing procedures. Prepared daily communications and reports to monitor and evaluate theater performance.

Oversaw and led cash handling procedures; responsible for cash drawers, petty cash, and deposits.

Assisted in inventory process, maintaining accuracy and optimum inventory while placing and receiving orders as needed.

Assistant Manager

Univision Communications Inc.

Univision Puerto Rico- opportunity given to me before attending college

Casting Assitant,  Production Assistant - Objetivo Fama

I was working on-site up until October 2022, when I transitioned to remote work. It’s been a great shift that’s allowed me to explore new opportunities, connect with a wider range of teams, and continue growing in my career.

My name is Tatianna and I have over a decade of experience in advertising operations, I excel at the intersection of media, technology, and strategy, ensuring that digital, radio, and podcast campaigns run smoothly. From managing multimillion-dollar ad placements to optimizing campaigns across various platforms, I bring precision, problem-solving skills, and innovation to every project.

Key Strengths:

- Ad Operations & Campaign Management: Overseeing multi-platform campaigns across digital, radio, and podcasting.
- Broadcast & Podcast Expertise: Leading software migrations and ad integrations for major media networks.
- Strategic Problem-Solving: Enhancing workflows, increasing revenue opportunities, and driving digital transformation.
- Bilingual (English & Spanish): Connecting markets and expanding advertising reach in Latin America.

As the media landscape continuously evolves, I am passionate about adapting, innovating, and delivering results

Whether in traditional broadcast, digital media, or the rapidly growing podcast industry. Let’s connect and explore how we can develop impactful advertising strategies together!

taplio

The Battle

Lisa Dean

Tatianna M. I.

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