Lindsey Canant Brand & Marketing

Brand strategy | Voice & tone | Messaging & brand storytelling | B2C and B2B2C campaigns | Marketing channel playbooks | Editorial themes and marketing/merchandising narratives | Cultural & competitive analysis | Coaching & workshops 

SELECT RESULTS: 
• Served as a trusted advisor, coach, and sounding board for visionary leaders in e-commerce, retail, tech, fashion, beauty, lifestyle, manufacturing, and more. 
• Overhauled the voice, tone, and messaging for fashion label Jude Connally, helping the eponymous designer nail her story for the "first time" after 14 years of business through revised brand positioning, omnichannel campaign concepts, and editorial/cultural marketing narratives
• Crafted brand positioning, strategy, verbal identity, and omnichannel copy for Hollis Loudon Interiors – earning a 2022 Web Excellence Award
• Oversaw the launch of an award-winning leggings brand – from initial strategy, competitive/consumer research, and voice/visual identity to a social media, press, and influencer outreach playbook
• Created awareness strategy and partnership outreach messaging for a direct-to-consumer luxury shoe brand, resulting in a boutique hotel pop-up shop and interest from premier global retailers  

FROM MY CLIENTS:
• "She took my gut instinct/inkling of an idea and turned it into an actual brand." 
• "Lindsey 'gets it.' When I'm at a loss for words, she finds them and takes the idea to the next level."
• "Because of Lindsey, we have the tools to achieve our positioning. Now we can get to where we want to be in the long run."
• "Lindsey has helped me define the 'who' and 'what' of my brand in a way that is bigger than words."

Owner, Brand Marketing Consultant

Bizee

• Developed and executed global brand strategy, including brand positioning, messaging, and visual identity.
• Partnered with product, revenue, content, sales, and customer service teams to achieve brand integration throughout every touchpoint. 
• Piloted strategic, big swing initiatives designed to create a 360°, omnichannel lifestyle experience
• Owned P&L for Brand initiatives, including UI/UX resources, designers, writers, and content creators

*From 3/23 to 12/23, I was employed by an agency full-time for their largest client. When my role was eliminated due to agency-wide layoffs, the client bought my employment contract and brought me in-house.

📌 Building the first lifestyle brand for the Everyday Entrepreneur

Head of Brand

First Page Strategy

(Role/function eliminated due to agency-wide RIFs)
• Spearheaded corporate brand strategy, brand marketing, and customer retention for the agency's largest account – a tech brand on the Inc5000
• Served as right hand and advisor to CEO, translating his vision into a large-scale corporate rebrand
• Developed new brand book, including positioning, personas, creative guidelines, brand voice, AI photography art direction, and omnichannel activations
• Acted as the voice, vision, and steward of the brand, guiding and evangelizing it to partners and teams
• Directly managed email marketing, organic social, customer lifecycle and retention marketing, and video teams – including setting and managing KPIs, reporting, and budgets
• Owned relationship with external PR agency partner – including overseeing KPIs, reporting, and budgets
• Consistently exceeded Brand Division channel KPIs and revenue goals each month

🗨️ Transforming an Inc5000 tech company into a culturally relevant, first-of-its-kind lifestyle brand

Head of Brand & Customer (Inc5000 Tech Client)

Summit Strategy

• Supported general brand strategy efforts and employer branding for the agency's roster of architecture, construction, and engineering firm clients
• Crafted client surveys, conducted both written and video interviews, summarized key insights, and presented findings to agency and client leadership
• Wrote positioning messaging for brand projects and provided briefs to marketing and design teams
• Received praise from agency founder and executive leadership team for impactful work and executive presence

Brand Strategist

Global CPG Brand

• Worked with the president, CEO, and product lead of a Miami-based brand carried by national grocers as part of the Babson Consulting Experience
• Proposed annual marketing budget and fully integrated marketing mix including digital, OOH, partnerships, experiential, and influencer marketing
• Based on research and consumer trend data, proposed new product line that has entered development
• Received kudos from client and teammates for outstanding individual impact on the project, including data analysis and client delivery

MBA Marketing Consultant

Wayfair

• Partnered with CMO and GM to develop new positioning, tagline, voice, visuals, and customer persona
• Wrote 30-second national TV commercial, driving +300% response rate vs. comparable Wayfair ads
• Served as brand steward and evangelist internally and externally
• Collaborated with storefront to concept, prototype, and launch a new homepage experience
• Championed customer research, including calls, user tests, and shop-alongs/home visits

Head of Brand/Copy, Joss & Main

• Established new voice direction and campaign concepts informed by customer insights
• Led Black Friday campaign, generating +223% revenue YOY and +128% lift in email visits
• Partnered with email marketing team to develop “persona-based” content for customer segments
• Introduced lifestyle storytelling – including editorial Color Crush and Style Destination email series

Head of Copy, Birch Lane

• Executed full brand reposition in 90 days, working closely with senior-level stakeholders
• Mapped customer journeys and developed communications plans tailored to audience segments 
• Developed customer personas based on sales trends, social media monitoring, survey data, customer call transcripts, site traffic, and market research
• Used A/B testing and research to create brand’s messaging playbook
• Drove copy and design initiatives in response to customer intent signals and inflection points

Brand/Copy Lead, Joss & Main

Launched Wayfair Inc.'s first luxury brand in just 90 days, including naming, positioning, customer research, brand voice, and all messaging.

• Crafted all pre-launch copy, including brand name, vision, value props, and go-to-market messaging
• Post-launch, developed and pitched 5 brand iterations for C-level and executive-level consideration
• Created an award-winning direct mail piece (2018 Gold Ink Silver Award, 2018 Premier Print Award Certificate of Merit Honoree, 2018 Graphic Excellence Award – Best of Direct Mail)

Brand/Copy Lead, Perigold

Oversaw all copy initiatives, including web, UX, email, direct mail, online advertising, push notifications, promotions, and more.

Copy Team Lead, Joss & Main

Product descriptions, editorial content, and themed romance copy. Managed a team of 8 direct reports.

Copywriter, Joss & Main

Product descriptions, editorial content, and themed romance copy.

Junior Copywriter, Joss & Main

The Improper Bostonian

Covered fashion, beauty, bridal, interiors, travel, and cocktails.

Assistant Editor

PinkMemo.com

Covered fashion and beauty stories out of New York and Paris – including in-person reporting on Paris Fashion Week and interviews with Oscar Blandi, Jonathan Adler, Lauren Santo Domingo, and more.

International Fashion & Features Writer

Head of Brand at Bizee (formerly Incfile) | Marketing MBA | Wayfair Alum

For a lifetime, "brand" has been my calling. And for 15+ years, it's been my professional call-to-arms. Combining an MA, MBA, journalism career, 7 years at a unicorn company, 4 years of running my own business, and leading an audacious rebrand for a company that's served over 1M entrepreneurs, I've got 💪s for storytelling and spreadsheets.

From the bootstrapped to the Fortune 500, B2Bs to DTCs, and companies that range from full luxury to full-on functional, I've always been able to find a fresh angle, concept, or truth that unlocks differentiation and connection. 

—

For many companies, those things feel just out of reach. 

💬 Throughout my career, I've heard: 
» “What we’ve done so far got us here. But, it won’t take us where we want to go.”
» “We have a big opportunity in front of us. But, we're inconsistent in meeting the mark."
» “My team is doing their best, but we’re either making it up as we go or stuck on repeat.”
» “I struggle to know if what we have makes sense. We're spinning a lot of plates, but what’s the big picture?”

—
•• WHAT MAKES ME DIFFERENT ••
In short? I can see a brand's latent potential and bring it to life.

My specialties? Voice & tone | Omnichannel campaigns | Consumer and cultural insights | Cross-functional partnership | C-suite guidance

But, most importantly? I'm motivated by a conviction that great brands make things great – for everyone. Great brands: 
➡️ Engage us
➡️ Inspire us
➡️ Connect us to like minds
➡️ Help us communicate our uniqueness to the world

—
📈 MY PAST RESULTS 📈
•   A brand repositioning that grew sales by 46% and new customers by 267%
•   A Q4 omnichannel brand campaign that drove 223% more revenue YOY
•   A direct-to-consumer footwear brand pop-up in a luxury European hotel (plus: establishing prestige wholesale connections)
•   Helping an award-winning business clear two years of strategy and messaging roadblocks in a single day

—
📣 WHAT OTHERS SAY 📣
• “Because of Lindsey, we finally have the tools to achieve our positioning. Now we can get to where we want to be in the long run.” 
• “[She did] a beautiful job capturing our essence. She didn’t try to make us just like everyone else. People can finally see how we’re different and choose us BECAUSE of that.” 
• “Hire Lindsey if you’re looking for someone who can listen to your story, understand your customers, and create stories that connect them.”
• “She's like a Swiss Army Knife – something you always want in your pocket.”
• “Sure – everyone says they understand 'brand.' But Lindsey knows what can't be taught.”

Lindsey Canant, MA, MBA

SAE International

Coauthoring, coediting, collaborating on 12-part Edge Series published by the Society for Automotive Engineering, charting course for Automated Driving Developers (ADS) and Infrastructure Owner Operators (IOOs) to accelerate infrastructure readiness for AVs.

     🟢     Overview (2022) - Disrupts the stalemate between ADS Developers and IOOs on infrastructure (physical and digital) matters, laying the foundation for ways to advance planning and sound investment in roadways, facilities, hardware, software, and charging that is equitable, green, and affordable. 

     🟢     Pavements and Markings (2022) - Outlines the value of smooth pavement and key roadway features and visible lane markings to human- and machine-driven vehicles.  

     🟢     Trucking (2022) - Identifies how roadway infrastructure can expand automated trucking across transportation systems. 

     🟢     Accessibility (2022) - Exploring how infrastructure stops/helps realize the promise of autonomy for people with disability, whether buses or cars are driverless or have a human driving. 

     🟢     Electrification (2022) - Explores the pluses and minuses of how merging two technologies and where infrastructure fits in achieving benefits of both. 

     🟢     Transit (2022) - Details what is key to bringing automation up to speed for transit use cases. 

     🟢     Connectivity (June 2023) - Examines where connected and digital infrastructure fit for safer, smoother, more efficient machine- and human-driven transportation. 

     🟢     Automated Logistics and Delivery (September 2023)

     🟢     Curbside (March 2024) 

     🟢     Cybersecurity (In Draft)

     🟢     Managed, Dedicated, Separated Lanes (Fall 2024)

     🟢     Hubs (2025)

     🟢     Structures and Design Standards (2025)

Working at the Intersection of Automation and Infrastructure

 innovation4mobility.com

Delivering emerging mobility technology solutions to the "street"  achieving profit, social benefit, and a greener future. 
Customizing Mobility Innovation Roadmaps, mentoring and research featuring: 
🚏 Prioritized partnership targets based on data driven insight
🚏 Alternate procurement paths 
🚏 Steps to raise your profile before mobility partners and influencers
🚏 Pilots and programs of pilots with sustainable business models.
🚏 Matching making for partnership opportunities including funding strategies 
🚏 Tools to raise your visibility  and forge mobility innovation partnerships. 
🚏 Insight about what transit, freight,  public and private campus owners need from you. 
🚏 Subject matter expertise/credibility you need to move from innovation to innovation.

Moving from Mobility Pilots to Lasting Partnerships

Mobilitye3

Creating guidebooks on TNC, micromobility, and AV implementations for transit
Crafting frameworks for mobility innovation for cities and states
Designing and deploying mobility products and services that work for cities
Creating programs of A2CES Pilots and Demonstrations
Designing  planning and policy tools to harness benefits of AVs
Co-creating automated mobility futures for communities
Designing safety framework for the early stage deployment of AVs
Guiding scenario planning
Educating planners, real estate, architects, and policy makers on disruptive technology

Co-Creating An A2CES Future

Center for Regional Analysis, Schar School of Policy and Government, George Mason University

Creating and delivering workshops and courses online and live on AV planning and policy
Prototyping the policies, business models, and planning play book to create AV shuttles and fleets 
Assessing the impact and opportunities of shared mobility for aging and disabled populations
Promoting a new paradigm for transit-oriented development incorporating all forms of new mobility

Preparing for an   Autonomous Future

Leidos

Bringing  A2CES mobility solutions to scale through planning, policy, partnerships, and pilots.

Aligning Emerging Tech to Advance Safe Mobility for All  

City Tech Collaborative

Aligning Emerging Technology with City Mobility Needs

Stantec

Co-created the strategic foundation for the innovation business unit  now known as GenerationAV. As a partner, Mobility Innovation Lead, and advisor, collaborated to expand Stantec's smart mobility services to new and existing clients.

Forging New Partnerships to Bring A2CES to Scale

Mobility Lab

A longtime follower of Mobility Lab turned regular contributor, often under the not-so-secret moniker Mobility Momma. I have written on traffic safety, automated vehicles, law and policy, jitneys, animal vehicle conflict, and more. Send me a note if you have a pitch for a story.

Mobility Momma aka Contributor 

Northern Virginia Transportation Commission

Led the transformation of NVTC into a national, state, and regional leader in transportation and infrastructure policy, planning, programming, funding, and finance. Northern Virginia’s premiere transit organization, NVTC, encompasses 6 cities and counties in Northern Virginia, a 20-member Commission, and a transit systems that provide a half million trips each work day through 7 bus systems, the Metrorail, and the Virginia Railway Express. With a spotless audit history, managed more than $300 million in state and regional transit funds including administering revenue from the regional gas tax assessed on wholesale distributors in the region.

Executive Director

University of Maryland

Led a regional council of senior homeland security and emergency preparedness officials representing Governors of Virginia and Maryland, Mayor of the District of Columbia, and the Federal Emergency Management Administration. Served as all-in-one project manager, press and Congressional relations director, meeting facilitator, and liaison with the Council of Governments. Created and sustain multi-agency teams which join 17 local jurisdictions, dozens of state agencies, and the business, educational, and nonprofit communities to oversee the selection, implementation, and evaluation of federally funded projects.

Chief of Staff, Senior Policy Group, National Capitol Region

Designed and implemented disaster preparedness programs in collaboration with the nonprofits
Diversified financial resources for the Center
Evaluated and reoriented print and online communications tools 
Provided editorial supervision of research projects

Senior Advisor

You have a solution to mobility woes and you need a partner to put it in play by:  

🔹 	Scaling electric charging infrastructure 
🔹   Enabling A2CES through physical, digital and policy infrastructure. 
🔹 	Knocking down barriers to access and accessibility
🔹 	Taming curbside chaos
🔹 	Making it safe, efficient and feasible to bike wherever
 
 
I WORK WITH LEADERS AND THEIR TEAMS IN

🔹Cities, states, regional organizations, companies, and campuses to solve safety, mobility, equity, environmental and economic challenges 

                                                                in PARTNERSHIP with

🔹Mobility providers, data tech firms, MaaS EV infrastructure leaders, insurance companies, universities, and more.  
 
WHAT MAKES ME DIFFERENT
 
Working with dozens of government entities, companies, and nonprofits and evaluating hundreds of pilots, I have learned: 

Government and campus owners don’t understand disruptive technology firms. 
Tech Firms are befuddled and frustrated by government ways. 
 
✔ Partnerships are key 
✔ Pilots don’t scale by themselves
✔ Business models, policy, investment and consumer confidence make or break technology
✔ Generating revenue is key for BOTH government and tech firms
 
HOW I WORK
I will work with you to convert communities and campuses into innovation engines through:

🔹 1:1 and group mentoring to scale opportunities for green technology

🔹 Sustainable partnerships and networks. 
 
🔹 Living laboratories using streets, highways, curbs & sidewalks

🔹 Align Mobility Tech and Data Offerings to client needs
 
🔹 Forging partnerships for safer, more equitable and more vibrant sustainable communities
 

 
GETTING RESULTS
 
“In 2022, Kelley helped us opening the door to $160 million opportunities over the next five years by helping us learn how to align with what clients need.” Jen Atkinson
 
“I extended our work ($1M) with an existing client and landed a new high profile client by focusing on being the translator between technology and end-user.” Frank Domingo
 
"We won a $40M infrastructure project-- our ability to show we understood the state’s needs and dreams around disruptive technology was a differentiator.” Laura Niemeyer
 
LET’S GET STARTED
 
DM with your key challenge in 2023 and let's see if we can identify opportunities to give your mobility solutions wings.

taplio

The Battle

Lindsey Canant, MA, MBA

Kelley Coyner

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