Lindsey Canant Brand & Marketing

Brand strategy | Voice & tone | Messaging & brand storytelling | B2C and B2B2C campaigns | Marketing channel playbooks | Editorial themes and marketing/merchandising narratives | Cultural & competitive analysis | Coaching & workshops 

SELECT RESULTS: 
• Served as a trusted advisor, coach, and sounding board for visionary leaders in e-commerce, retail, tech, fashion, beauty, lifestyle, manufacturing, and more. 
• Overhauled the voice, tone, and messaging for fashion label Jude Connally, helping the eponymous designer nail her story for the "first time" after 14 years of business through revised brand positioning, omnichannel campaign concepts, and editorial/cultural marketing narratives
• Crafted brand positioning, strategy, verbal identity, and omnichannel copy for Hollis Loudon Interiors – earning a 2022 Web Excellence Award
• Oversaw the launch of an award-winning leggings brand – from initial strategy, competitive/consumer research, and voice/visual identity to a social media, press, and influencer outreach playbook
• Created awareness strategy and partnership outreach messaging for a direct-to-consumer luxury shoe brand, resulting in a boutique hotel pop-up shop and interest from premier global retailers  

FROM MY CLIENTS:
• "She took my gut instinct/inkling of an idea and turned it into an actual brand." 
• "Lindsey 'gets it.' When I'm at a loss for words, she finds them and takes the idea to the next level."
• "Because of Lindsey, we have the tools to achieve our positioning. Now we can get to where we want to be in the long run."
• "Lindsey has helped me define the 'who' and 'what' of my brand in a way that is bigger than words."

Owner, Brand Marketing Consultant

Bizee

• Developed and executed global brand strategy, including brand positioning, messaging, and visual identity.
• Partnered with product, revenue, content, sales, and customer service teams to achieve brand integration throughout every touchpoint. 
• Piloted strategic, big swing initiatives designed to create a 360°, omnichannel lifestyle experience
• Owned P&L for Brand initiatives, including UI/UX resources, designers, writers, and content creators

*From 3/23 to 12/23, I was employed by an agency full-time for their largest client. When my role was eliminated due to agency-wide layoffs, the client bought my employment contract and brought me in-house.

📌 Building the first lifestyle brand for the Everyday Entrepreneur

Head of Brand

First Page Strategy

(Role/function eliminated due to agency-wide RIFs)
• Spearheaded corporate brand strategy, brand marketing, and customer retention for the agency's largest account – a tech brand on the Inc5000
• Served as right hand and advisor to CEO, translating his vision into a large-scale corporate rebrand
• Developed new brand book, including positioning, personas, creative guidelines, brand voice, AI photography art direction, and omnichannel activations
• Acted as the voice, vision, and steward of the brand, guiding and evangelizing it to partners and teams
• Directly managed email marketing, organic social, customer lifecycle and retention marketing, and video teams – including setting and managing KPIs, reporting, and budgets
• Owned relationship with external PR agency partner – including overseeing KPIs, reporting, and budgets
• Consistently exceeded Brand Division channel KPIs and revenue goals each month

🗨️ Transforming an Inc5000 tech company into a culturally relevant, first-of-its-kind lifestyle brand

Head of Brand & Customer (Inc5000 Tech Client)

Summit Strategy

• Supported general brand strategy efforts and employer branding for the agency's roster of architecture, construction, and engineering firm clients
• Crafted client surveys, conducted both written and video interviews, summarized key insights, and presented findings to agency and client leadership
• Wrote positioning messaging for brand projects and provided briefs to marketing and design teams
• Received praise from agency founder and executive leadership team for impactful work and executive presence

Brand Strategist

Global CPG Brand

• Worked with the president, CEO, and product lead of a Miami-based brand carried by national grocers as part of the Babson Consulting Experience
• Proposed annual marketing budget and fully integrated marketing mix including digital, OOH, partnerships, experiential, and influencer marketing
• Based on research and consumer trend data, proposed new product line that has entered development
• Received kudos from client and teammates for outstanding individual impact on the project, including data analysis and client delivery

MBA Marketing Consultant

Wayfair

• Partnered with CMO and GM to develop new positioning, tagline, voice, visuals, and customer persona
• Wrote 30-second national TV commercial, driving +300% response rate vs. comparable Wayfair ads
• Served as brand steward and evangelist internally and externally
• Collaborated with storefront to concept, prototype, and launch a new homepage experience
• Championed customer research, including calls, user tests, and shop-alongs/home visits

Head of Brand/Copy, Joss & Main

• Established new voice direction and campaign concepts informed by customer insights
• Led Black Friday campaign, generating +223% revenue YOY and +128% lift in email visits
• Partnered with email marketing team to develop “persona-based” content for customer segments
• Introduced lifestyle storytelling – including editorial Color Crush and Style Destination email series

Head of Copy, Birch Lane

• Executed full brand reposition in 90 days, working closely with senior-level stakeholders
• Mapped customer journeys and developed communications plans tailored to audience segments 
• Developed customer personas based on sales trends, social media monitoring, survey data, customer call transcripts, site traffic, and market research
• Used A/B testing and research to create brand’s messaging playbook
• Drove copy and design initiatives in response to customer intent signals and inflection points

Brand/Copy Lead, Joss & Main

Launched Wayfair Inc.'s first luxury brand in just 90 days, including naming, positioning, customer research, brand voice, and all messaging.

• Crafted all pre-launch copy, including brand name, vision, value props, and go-to-market messaging
• Post-launch, developed and pitched 5 brand iterations for C-level and executive-level consideration
• Created an award-winning direct mail piece (2018 Gold Ink Silver Award, 2018 Premier Print Award Certificate of Merit Honoree, 2018 Graphic Excellence Award – Best of Direct Mail)

Brand/Copy Lead, Perigold

Oversaw all copy initiatives, including web, UX, email, direct mail, online advertising, push notifications, promotions, and more.

Copy Team Lead, Joss & Main

Product descriptions, editorial content, and themed romance copy. Managed a team of 8 direct reports.

Copywriter, Joss & Main

Product descriptions, editorial content, and themed romance copy.

Junior Copywriter, Joss & Main

The Improper Bostonian

Covered fashion, beauty, bridal, interiors, travel, and cocktails.

Assistant Editor

PinkMemo.com

Covered fashion and beauty stories out of New York and Paris – including in-person reporting on Paris Fashion Week and interviews with Oscar Blandi, Jonathan Adler, Lauren Santo Domingo, and more.

International Fashion & Features Writer

Head of Brand at Bizee (formerly Incfile) | Marketing MBA | Wayfair Alum

For a lifetime, "brand" has been my calling. And for 15+ years, it's been my professional call-to-arms. Combining an MA, MBA, journalism career, 7 years at a unicorn company, 4 years of running my own business, and leading an audacious rebrand for a company that's served over 1M entrepreneurs, I've got 💪s for storytelling and spreadsheets.

From the bootstrapped to the Fortune 500, B2Bs to DTCs, and companies that range from full luxury to full-on functional, I've always been able to find a fresh angle, concept, or truth that unlocks differentiation and connection. 

—

For many companies, those things feel just out of reach. 

💬 Throughout my career, I've heard: 
» “What we’ve done so far got us here. But, it won’t take us where we want to go.”
» “We have a big opportunity in front of us. But, we're inconsistent in meeting the mark."
» “My team is doing their best, but we’re either making it up as we go or stuck on repeat.”
» “I struggle to know if what we have makes sense. We're spinning a lot of plates, but what’s the big picture?”

—
•• WHAT MAKES ME DIFFERENT ••
In short? I can see a brand's latent potential and bring it to life.

My specialties? Voice & tone | Omnichannel campaigns | Consumer and cultural insights | Cross-functional partnership | C-suite guidance

But, most importantly? I'm motivated by a conviction that great brands make things great – for everyone. Great brands: 
➡️ Engage us
➡️ Inspire us
➡️ Connect us to like minds
➡️ Help us communicate our uniqueness to the world

—
📈 MY PAST RESULTS 📈
•   A brand repositioning that grew sales by 46% and new customers by 267%
•   A Q4 omnichannel brand campaign that drove 223% more revenue YOY
•   A direct-to-consumer footwear brand pop-up in a luxury European hotel (plus: establishing prestige wholesale connections)
•   Helping an award-winning business clear two years of strategy and messaging roadblocks in a single day

—
📣 WHAT OTHERS SAY 📣
• “Because of Lindsey, we finally have the tools to achieve our positioning. Now we can get to where we want to be in the long run.” 
• “[She did] a beautiful job capturing our essence. She didn’t try to make us just like everyone else. People can finally see how we’re different and choose us BECAUSE of that.” 
• “Hire Lindsey if you’re looking for someone who can listen to your story, understand your customers, and create stories that connect them.”
• “She's like a Swiss Army Knife – something you always want in your pocket.”
• “Sure – everyone says they understand 'brand.' But Lindsey knows what can't be taught.”

Lindsey Canant, MA, MBA

Hampstead Solutions LLC | HampsteadSolutions.com

As a consultant to the C-suite in small and mid-sized companies, I develop company-specific, data-driven strategies to grow and scale their companies. Some clients are facing stalled or declining revenue. Others have ambitious growth objectives. And sometimes, it’s a combination of those situations.

I engineer company-specific strategies to achieve their growth objectives. 

And I deliver measurable results. My strategies consistently achieve clients’ goals because I meet clients where they are, factor their environment, circumstances, resources, etc., and then engineer their strategy to quickly drive growth. 

I work across a range of industries although I consult most often in technology, financial services, professional services, and healthcare. 

To discuss your growth objectives, DM me or email Info@HampsteadSolutions.com. We’ll schedule a call to see if I can help.

Client successes include:

✔ MY STRATEGY ACHIEVED GROWTH OBJECTIVES by driving recurring revenue, while lowering costs, for a mid-sized SaaS company. I also identified an unseen revenue source that returned free money.

✔ I DEFINED THE 5-YEAR INDUSTRY & GLOBAL EXPANSION STRATEGY TO DOUBLE REVENUE TO $1 BILLION for a leading global B2B services and technology company that served a collapsing industry only. My strategy achieved their goal early.

✔ I INCREASED REVENUE, LONG-TERM LOYALTY & CUSTOMER VALUE for a Fortune 100 financial services institution by introducing cross-organization customer-centricity to previously siloed divisions.

✔ TO CAPTURE OPTIMAL REVENUE & SELF-FUND GROWTH, I conceived the B2B & B2C go-to-market strategies for a luxury direct-to-consumer start-up.

✔ I GREW REVENUE & LOWERED COSTS for an early stage SaaS company. My go-to-market strategy targeted additional industries & introduced a new revenue streams. The minor adaptations drove profitable growth. 

To discuss your growth objectives, DM me or email Info@HampsteadSolutions.com. We’ll schedule a call to see if I can help.

Quickly turn stalled or declining revenue into steady, profitable growth.

KleerMail

First-to-market, cloud-based SaaS start-up introducing disruptive technology that digitized a traditionally expensive, resource-intensive process to enterprise organizations. Founding member responsible for all aspects of growth from a blank slate. 
✔	Created the launch strategy, prioritized targeted prospects, and ensured preparedness to manage outsized response without compromising new client experience or exceeding cost objectives. Allocated and managed budget.
✔	Defined the business model to drive recurring revenue and ensure that the organization remained nimble through accelerated growth. Created the plan to measure performance against key corporate growth objectives. Implemented the methodology to identify both issues and opportunities and establish a measured history for current and potential investors.
✔	Devised and developed an additional revenue stream, an affiliate program, that further monetized the platform.
✔	Conceived and documented the fully integrated, holistic requirements for the first commercially viable products, and subsequent releases. Invented the proprietary decision algorithm resident in the software.

Chief Strategy Officer

Chief Marketing Officer & EVP of Business Development (2012-2013)
✔	Created the go-to-market strategy, revenue model, marketing and business development plans for the full customer lifecycle.
✔	Defined targeting, positioning, and content for all marketing, business development, and corporate communications to support different decision-makers and effectively drive sales, adoption, and recurring revenue. Rebranded the company.

Chief Marketing Officer and EVP of Business Development

Mercury Media

Provided strategic guidance to enterprise clients for this direct-to-consumer agency.
✔ Developed the growth strategy and tactics for an insurance company to evolve into a direct-to-consumer business model. Partnered with the client to implement the strategy which successfully improved planning, control, and achieved their first-year revenue objectives.
✔ At the request of our CEO, created the growth strategy that successfully achieved Mercury Media’s board’s objectives: scale the company and double our revenue in a year.

Group Account Director

Harte Hanks

Integrated database and marketing company with clients in financial services, telecommunications, retail, technology, and professional services. Joined the Custom Database division following a year with no sales. Introduced consultative selling and devised strategies to grow prospects’ revenue, profitability, and companies through the right complement of our products and services. Built internal partnerships to support prospects’ decision-makers through complex sales cycles. Promoted to lead Business Development within five months. As a management team member, ran a division of more than 500 employees. 
✔ Achieved unprecedented success by having every proposal selected by prospects for final-round consideration.

VP, Strategy and Business Development

Alliance Data Retail Services

Provider of marketing consulting and database services to national retailers. Developed integrated B2C go-to-market strategies to launch new products, and existing products to new customer segments. Created a customer segmentation strategy that increased client’s response rates and retained high-value customers. Partnered with our analytic team to build a predictive model that precisely projected response and long-term value. Developed growth strategies from that intelligence. Management team member.

Senior Manager

Merkle

Marketing consulting and database services provider. Partnered with clients to understand their business objectives. Collaborated with technical and analytic teams to ensure the alignment of technology and data to those objectives. Identified opportunities, and defined strategies and programs to leverage clients’ new systems, achieve their growth objectives, and increase ROI.

Relationship Director

Berkeley Enterprise Partners

Strategic consultants to major corporations. Sold and led our largest engagement: supporting Verizon’s cost reduction and revenue growth objectives, created the methodology to unify data, operations, and technology across 20 post-acquisition call centers. Led the cross-organization team of more than 50 members. Successfully delivered the engagement, meeting cost and growth targets. Partnered with other Berkeley leaders to structure our practice. Earned the COO Award for Leadership and Excellence.

Engagement Director

Pamet River Partners

Boutique consultancy and agency providing strategic services to multinational clients. Led the analytic business development and account management teams. Created and implemented data-driven strategies to efficiently drive clients’ revenue, growth, and achieve their business objectives. Successfully grew our client roster. Management team member.

Vice President, Strategic Data Analytics

Consultant to telecommunications provider British Telecom as the corporation was facing new competition in all categories.
✔ Developed a customer-centric B2B growth strategy that changed the SMB division's business model as British Telecom was losing its monopoly. The strategy effectively drove both a cost reduction of 25% and a revenue increase of 30%. 
✔ Revised the customer segmentation strategy to center on customers’ needs, introducing a necessary perspective to an enterprise that had never had to acquire, keep, and/or grow its customers—and was now in steady decline. The revised strategy informed targeted, proactive programs that successfully increased response and contributed to revenue growth.
✔ Created a predictive model that accurately pinpointed at-risk customers worth ~£100mm. Created the strategy and marketing plan to defend, and even grow, likely attritors which increased the response rate from 2% to 16%.
✔ Routinely presented analytic results and strategic recommendations to executive leadership, gaining approval for more targeted, insights-driven practices. The resulting strategies reduced attrition and increased response, win-back, and revenue.
✔ Established a task force with our client sponsor and partner teams to collect and integrate data across the organization. Adapted the technology infrastructure and analytic practices. Regularly produced critical customer intelligence and applied it to promote cross-product adoption, mitigate attrition, and stabilize and increase revenue.

Director of Marketing Technology

You need to grow your company, even if you’re experiencing a stall, or a dip, or a drop. You don’t want to adjust projections, but you’re also not sure how to reach your growth objectives.

What you need is an effective company-specific strategy that drives revenue near-term and directs you to scale efficiently as you achieve your larger goals.

✔️ A CLIENT CONFIRMS: “Marina accomplished in three months what a team from [big 6 firm] couldn’t complete in three years."

When you’re ready for a strategy that exploits your opportunities, gets you through this quarter, to predictable growth and a larger goal, message me. We’ll schedule a call to see if I can help. 

✔️ MY CLIENTS ARE: Funded start-ups to mid-sized company executives who need to quickly achieve profitable growth objectives.

✔️ HOW I WILL HELP YOU: I develop company-specific, data-driven strategies that grow and scale my clients’ companies quickly, and as they advance to their larger goal.

I pinpoint revenue opportunities & revenue leakage across your company—and often devise new revenue streams too.

Then I create the strategy to achieve your company’s objectives, whether that’s:

✔️ Reach a growth objective (like doubling revenue)
✔️ Reverse a revenue dip or drop
✔️ Scale the company
✔️ Demonstrate measurable results
✔️ Achieve ambitious growth objectives—even when pre-revenue

My strategies are effective because they’re specific to your company, its circumstances, environment, and resources. 

My clients gain greater revenue quickly and as they advance to their larger goals. 

✔️ WHAT MAKES ME DIFFERENT: I first turned around declining revenue for a Fortune 100 client, and I was hooked. 

My client was continually losing revenue in a category that was key to industry expansion—and their future. 

I developed key intelligence and devised a strategy to reverse the negative trend. 

Instead of ongoing investment & no return, my client secured competitive advantage and grew predictable revenue.
 
I can report the same results for clients and their unique opportunities and challenges, again & again.

✔️ ANOTHER SUCCESS STORY: A client served a failing industry only. However, the board demanded that they double revenue to $1 billion within five years. 

I created a growth strategy with a prioritized industry & global expansion plan. The board approved both.
  
My strategy was successful: they achieved their $1bn goal early.

As important: my strategy grew & diversified revenue, lowered costs, & de-risked the company.

To discuss your growth objective, DM me or email: Info@HampsteadSolutions.com

taplio

The Battle

Lindsey Canant, MA, MBA

Marina Erulkar

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