Lindsey Canant Brand & Marketing

Brand strategy | Voice & tone | Messaging & brand storytelling | B2C and B2B2C campaigns | Marketing channel playbooks | Editorial themes and marketing/merchandising narratives | Cultural & competitive analysis | Coaching & workshops 

SELECT RESULTS: 
• Served as a trusted advisor, coach, and sounding board for visionary leaders in e-commerce, retail, tech, fashion, beauty, lifestyle, manufacturing, and more. 
• Overhauled the voice, tone, and messaging for fashion label Jude Connally, helping the eponymous designer nail her story for the "first time" after 14 years of business through revised brand positioning, omnichannel campaign concepts, and editorial/cultural marketing narratives
• Crafted brand positioning, strategy, verbal identity, and omnichannel copy for Hollis Loudon Interiors – earning a 2022 Web Excellence Award
• Oversaw the launch of an award-winning leggings brand – from initial strategy, competitive/consumer research, and voice/visual identity to a social media, press, and influencer outreach playbook
• Created awareness strategy and partnership outreach messaging for a direct-to-consumer luxury shoe brand, resulting in a boutique hotel pop-up shop and interest from premier global retailers  

FROM MY CLIENTS:
• "She took my gut instinct/inkling of an idea and turned it into an actual brand." 
• "Lindsey 'gets it.' When I'm at a loss for words, she finds them and takes the idea to the next level."
• "Because of Lindsey, we have the tools to achieve our positioning. Now we can get to where we want to be in the long run."
• "Lindsey has helped me define the 'who' and 'what' of my brand in a way that is bigger than words."

Owner, Brand Marketing Consultant

Bizee

• Developed and executed global brand strategy, including brand positioning, messaging, and visual identity.
• Partnered with product, revenue, content, sales, and customer service teams to achieve brand integration throughout every touchpoint. 
• Piloted strategic, big swing initiatives designed to create a 360°, omnichannel lifestyle experience
• Owned P&L for Brand initiatives, including UI/UX resources, designers, writers, and content creators

*From 3/23 to 12/23, I was employed by an agency full-time for their largest client. When my role was eliminated due to agency-wide layoffs, the client bought my employment contract and brought me in-house.

📌 Building the first lifestyle brand for the Everyday Entrepreneur

Head of Brand

First Page Strategy

(Role/function eliminated due to agency-wide RIFs)
• Spearheaded corporate brand strategy, brand marketing, and customer retention for the agency's largest account – a tech brand on the Inc5000
• Served as right hand and advisor to CEO, translating his vision into a large-scale corporate rebrand
• Developed new brand book, including positioning, personas, creative guidelines, brand voice, AI photography art direction, and omnichannel activations
• Acted as the voice, vision, and steward of the brand, guiding and evangelizing it to partners and teams
• Directly managed email marketing, organic social, customer lifecycle and retention marketing, and video teams – including setting and managing KPIs, reporting, and budgets
• Owned relationship with external PR agency partner – including overseeing KPIs, reporting, and budgets
• Consistently exceeded Brand Division channel KPIs and revenue goals each month

🗨️ Transforming an Inc5000 tech company into a culturally relevant, first-of-its-kind lifestyle brand

Head of Brand & Customer (Inc5000 Tech Client)

Summit Strategy

• Supported general brand strategy efforts and employer branding for the agency's roster of architecture, construction, and engineering firm clients
• Crafted client surveys, conducted both written and video interviews, summarized key insights, and presented findings to agency and client leadership
• Wrote positioning messaging for brand projects and provided briefs to marketing and design teams
• Received praise from agency founder and executive leadership team for impactful work and executive presence

Brand Strategist

Global CPG Brand

• Worked with the president, CEO, and product lead of a Miami-based brand carried by national grocers as part of the Babson Consulting Experience
• Proposed annual marketing budget and fully integrated marketing mix including digital, OOH, partnerships, experiential, and influencer marketing
• Based on research and consumer trend data, proposed new product line that has entered development
• Received kudos from client and teammates for outstanding individual impact on the project, including data analysis and client delivery

MBA Marketing Consultant

Wayfair

• Partnered with CMO and GM to develop new positioning, tagline, voice, visuals, and customer persona
• Wrote 30-second national TV commercial, driving +300% response rate vs. comparable Wayfair ads
• Served as brand steward and evangelist internally and externally
• Collaborated with storefront to concept, prototype, and launch a new homepage experience
• Championed customer research, including calls, user tests, and shop-alongs/home visits

Head of Brand/Copy, Joss & Main

• Established new voice direction and campaign concepts informed by customer insights
• Led Black Friday campaign, generating +223% revenue YOY and +128% lift in email visits
• Partnered with email marketing team to develop “persona-based” content for customer segments
• Introduced lifestyle storytelling – including editorial Color Crush and Style Destination email series

Head of Copy, Birch Lane

• Executed full brand reposition in 90 days, working closely with senior-level stakeholders
• Mapped customer journeys and developed communications plans tailored to audience segments 
• Developed customer personas based on sales trends, social media monitoring, survey data, customer call transcripts, site traffic, and market research
• Used A/B testing and research to create brand’s messaging playbook
• Drove copy and design initiatives in response to customer intent signals and inflection points

Brand/Copy Lead, Joss & Main

Launched Wayfair Inc.'s first luxury brand in just 90 days, including naming, positioning, customer research, brand voice, and all messaging.

• Crafted all pre-launch copy, including brand name, vision, value props, and go-to-market messaging
• Post-launch, developed and pitched 5 brand iterations for C-level and executive-level consideration
• Created an award-winning direct mail piece (2018 Gold Ink Silver Award, 2018 Premier Print Award Certificate of Merit Honoree, 2018 Graphic Excellence Award – Best of Direct Mail)

Brand/Copy Lead, Perigold

Oversaw all copy initiatives, including web, UX, email, direct mail, online advertising, push notifications, promotions, and more.

Copy Team Lead, Joss & Main

Product descriptions, editorial content, and themed romance copy. Managed a team of 8 direct reports.

Copywriter, Joss & Main

Product descriptions, editorial content, and themed romance copy.

Junior Copywriter, Joss & Main

The Improper Bostonian

Covered fashion, beauty, bridal, interiors, travel, and cocktails.

Assistant Editor

PinkMemo.com

Covered fashion and beauty stories out of New York and Paris – including in-person reporting on Paris Fashion Week and interviews with Oscar Blandi, Jonathan Adler, Lauren Santo Domingo, and more.

International Fashion & Features Writer

Head of Brand at Bizee (formerly Incfile) | Marketing MBA | Wayfair Alum

For a lifetime, "brand" has been my calling. And for 15+ years, it's been my professional call-to-arms. Combining an MA, MBA, journalism career, 7 years at a unicorn company, 4 years of running my own business, and leading an audacious rebrand for a company that's served over 1M entrepreneurs, I've got 💪s for storytelling and spreadsheets.

From the bootstrapped to the Fortune 500, B2Bs to DTCs, and companies that range from full luxury to full-on functional, I've always been able to find a fresh angle, concept, or truth that unlocks differentiation and connection. 

—

For many companies, those things feel just out of reach. 

💬 Throughout my career, I've heard: 
» “What we’ve done so far got us here. But, it won’t take us where we want to go.”
» “We have a big opportunity in front of us. But, we're inconsistent in meeting the mark."
» “My team is doing their best, but we’re either making it up as we go or stuck on repeat.”
» “I struggle to know if what we have makes sense. We're spinning a lot of plates, but what’s the big picture?”

—
•• WHAT MAKES ME DIFFERENT ••
In short? I can see a brand's latent potential and bring it to life.

My specialties? Voice & tone | Omnichannel campaigns | Consumer and cultural insights | Cross-functional partnership | C-suite guidance

But, most importantly? I'm motivated by a conviction that great brands make things great – for everyone. Great brands: 
➡️ Engage us
➡️ Inspire us
➡️ Connect us to like minds
➡️ Help us communicate our uniqueness to the world

—
📈 MY PAST RESULTS 📈
•   A brand repositioning that grew sales by 46% and new customers by 267%
•   A Q4 omnichannel brand campaign that drove 223% more revenue YOY
•   A direct-to-consumer footwear brand pop-up in a luxury European hotel (plus: establishing prestige wholesale connections)
•   Helping an award-winning business clear two years of strategy and messaging roadblocks in a single day

—
📣 WHAT OTHERS SAY 📣
• “Because of Lindsey, we finally have the tools to achieve our positioning. Now we can get to where we want to be in the long run.” 
• “[She did] a beautiful job capturing our essence. She didn’t try to make us just like everyone else. People can finally see how we’re different and choose us BECAUSE of that.” 
• “Hire Lindsey if you’re looking for someone who can listen to your story, understand your customers, and create stories that connect them.”
• “She's like a Swiss Army Knife – something you always want in your pocket.”
• “Sure – everyone says they understand 'brand.' But Lindsey knows what can't be taught.”

Lindsey Canant, MA, MBA

findyourjobjoy.com

Provides high-performing professionals with personalized coaching to gain clarity, confidence, and a strategic plan for career fulfillment, whether advancing in their current role, transitioning to a new position, changing careers, or launching a business.

• Guides clients in developing executive presence to lead with confidence and impact.
• Supports professionals in gaining career clarity and aligning their work with long-term goals.
• Coaches executives through career transitions, ensuring a seamless and strategic move.
• Enhances leadership capabilities to inspire teams and drive organizational success.
• Helps clients overcome self-doubt and imposter syndrome to step into higher-level opportunities.
• Refines communication and influence strategies for stronger executive relationships.
• Develops personalized action plans with accountability and expert guidance.
• Supports work-life integration strategies to achieve career success without burnout.

Clients have successfully:
✔ Gained clarity on long-term career direction and leadership goals
✔ Landed executive roles with greater scope, responsibility, and compensation
✔ Strengthened leadership presence and influence within their organizations
✔ Transitioned to new careers or industries without financial setbacks
✔ Overcome imposter syndrome and stepped into higher-impact roles
✔ Improved communication skills to foster stronger executive relationships
✔ Achieved better work-life integration while excelling professionally

𝘉𝘺 𝘢𝘱𝘱𝘭𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘰𝘯𝘭𝘺. 𝘐𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘦𝘥 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘴 𝘤𝘢𝘯 𝘴𝘦𝘯𝘥 𝘢 𝘮𝘦𝘴𝘴𝘢𝘨𝘦 𝘰𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘵𝘰 𝘦𝘹𝘱𝘭𝘰𝘳𝘦 𝘧𝘪𝘵.

EXECUTIVE + LEADERSHIP COACH

Creator of "Find Your Job Joy", a structured coaching program designed to help professionals gain clarity, confidence, and a strategic plan to land the right job faster, more easily, and at a higher compensation level. Provides expert guidance on career transitions, personal branding, networking, interviewing, and salary negotiation to support long-term career fulfillment.

• Coaches job seekers through career transitions, enabling them to land new roles or pivot industries without a pay cut.
• Guides professionals in building a compelling personal brand that showcases their experience and attracts opportunities.
• Provides strategies for networking effectively and standing out in competitive job markets.
• Prepares clients with interview tools, scripts, and confidence-building techniques to secure multiple job offers.
• Supports salary and offer negotiations, with clients increasing total compensation by up to 94% and securing sign-on bonuses.
• Helps professionals establish leadership presence and credibility within their industries.
• Assists clients in redesigning their current roles for greater fulfillment and work-life alignment.
• Equips job seekers with tools to create long-term career success and build a life aligned with their values.

Job Joy graduates have successfully:
✔ Landed new jobs and career pivots without salary reductions
✔ Increased total compensation by up to 94%
✔ Negotiated higher salaries and $10K+ sign-on bonuses
✔ Launched profitable businesses or consulting careers
✔ Built confidence to navigate career decisions with clarity and ease

𝘐𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘦𝘥 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘴 𝘤𝘢𝘯 𝘷𝘪𝘴𝘪𝘵 𝘧𝘪𝘯𝘥𝘺𝘰𝘶𝘳𝘫𝘰𝘣𝘫𝘰𝘺.𝘤𝘰𝘮/𝘱𝘳𝘰𝘨𝘳𝘢𝘮 𝘰𝘳 𝘴𝘦𝘯𝘥 𝘢 𝘮𝘦𝘴𝘴𝘢𝘨𝘦 𝘰𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘵𝘰 𝘦𝘹𝘱𝘭𝘰𝘳𝘦 𝘰𝘱𝘵𝘪𝘰𝘯𝘴 𝘢𝘯𝘥 𝘧𝘪𝘵.

JOB SEARCH COACHING + STRATEGY

Designs and facilitates corporate workshops, leadership development programs, and executive coaching engagements to help companies support their top talent, improve leadership effectiveness, and foster engaged, high-performing teams. 

Offers customized training programs tailored to company goals, covering topics such as executive presence, self-leadership, career growth, and workplace well-being.

• Develops and delivers high-impact workshops and keynotes on career development, leadership, and workplace engagement.
• Leads emerging and new leadership coaching programs (6-12 months) focused on executive presence, people management, and strategic leadership.
• Equips professionals with tools to improve confidence, communication, and influence in the workplace.
• Supports organizations in burnout prevention, career fulfillment, and employee engagement strategies.
• Specializes in leadership training for introverts, personal branding for career growth, and networking strategies.
• Partners with organizations to create customized training solutions that align with business goals and employee needs.
• Has facilitated workshops and spoken at conferences worldwide, including in the U.S., Canada, Sweden, and Singapore.

Sample workshop topics include:
✔ How to Be Happier and More Productive at Work
✔ Personal Branding for Career Success
✔ Burnout Recovery & Prevention
✔ Workplace Confidence & Empowerment for Women
✔ Establishing Influence at Work
✔ Networking for Introverts
✔ Leadership & People Management for New & Emerging Leaders

Past clients include: Estée Lauder, TD Securities, Associated Bank, Creatives on Call, Havi, Together Digital, Ellevate Women’s Network, World Happiness Summit, and more.

𝘖𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯𝘴 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘦𝘥 𝘪𝘯 𝘤𝘰𝘳𝘱𝘰𝘳𝘢𝘵𝘦 𝘵𝘳𝘢𝘪𝘯𝘪𝘯𝘨, 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘤𝘰𝘢𝘤𝘩𝘪𝘯𝘨, 𝘰𝘳 𝘴𝘱𝘦𝘢𝘬𝘪𝘯𝘨 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵𝘴 𝘤𝘢𝘯 𝘴𝘦𝘯𝘥 𝘢 𝘮𝘦𝘴𝘴𝘢𝘨𝘦 𝘰𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘵𝘰 𝘦𝘹𝘱𝘭𝘰𝘳𝘦 𝘧𝘪𝘵.

CORPORATE WORKSHOPS & LEADERSHIP PROGRAMS

Luxottica

During my time at this $50Bn Fortune 500 company, I honed my strategy, marketing and customer experience skills - which I now leverage and share with both my corporate & entrepreneur clients. (These skills are important no matter what you're doing in your career, as we're all selling something - whether it's going for a job, sharing an idea, or attracting ideal clients in your business.)

Strategy, Marketing, Customer Experience:
• Led newly created center of excellence team, responsible for retail growth across all brands and disciplines, primarily through consumer experience and affiliate partnerships
• Partnered with brands to determine marketing, messaging and promotional strategy for specific customer types
• Built cross channel, multi-brand calendar, strategy and marketing plan to drive traffic and improve customer experience
• Collaborated with marketing, CRM, operations and IT to ensure seamless customer experience
• Piloted new concepts, targeting and promotions and measure effectiveness of campaigns to determine success and recommendations

Strategy, Innovation, Product Development:
• Partnered with senior leaders to identify, develop, evaluate, prioritize and deliver strategic initiatives across the organization
• Leveraged internal data, external research plus sales and account management experience to develop consumer insight, and drive sales and marketing strategy by industry
• Led concept and product development stages including discovery, definition, design, development and deployment 
• Implemented new products and programs, worked cross-functionally with sales, design, IT, operations, etc. to execute

Market Research:
• Transformed market research into an insights and action-driven function, an integral part of strategy and innovation activities
• Led market research function, management and execution of 8+ ongoing and ad hoc quantitative and qualitative studies
• Managed $800K budget, streamlined studies and cut costs by 20% in first year

Director - Strategy, Marketing, Customer Experience

Alvarez & Marsal

Gained experience advising (and implementing for) Fortune 500 companies on their business, financial and strategic plans. Worked across multiple industries including retail, finance, manufacturing, logistics, entertainment and more.

Beyond the tactical experience, I also saw firsthand the inner workings of all-sized organizations (startups to Fortune 500s) - what worked, what didn't, best practices for both employee growth and retention.

 • Provided interim financial, operational and change management, leading complex business analyses and creating strategic and long-range business plans with key metrics
• Determined key operational performance drivers, developed and maintained dashboards, built and managed multi-national budgets and forecasts, and established ways to maximize corporate resources and minimize low value expenditures
• Developed and implemented strategic plan centered on product mix, pricing, staffing, promotions and advertising recommendations for broadcast/online home shopping retailer
• Increased EBITDA through merger integration, vendor savings, quality control and streamlining of headcount, technology and inventory mix for merger between two consumer products companies
• Managed and trained internal teams and client staff

Senior Associate (Strategy & Management Consulting)

FTI Consulting

•	Performed multifaceted financial and market analyses (key solvency and operating ratios, benchmarking, cash flow, budget vs. actual forecast scenarios, trends and industry comparisons)
•	Prepared reports and presentations for lenders, creditor committees, clients and senior management
•	Negotiated with vendors on contracts and claims, and determined penalties for non-compliance

Consultant, Corporate Finance & Restructuring

Bank of America

•	Managed portfolio of 17 real estate (REITs) and energy companies, providing assistance with maintenance and renewal of credit facilities (focusing on credit worthiness and solvency)
•	Performed due diligence, underwrote transactions and reviewed contracts for loan renewals, debt acquisitions, letters of credit and credit agreement amendments (from $20 to $100 million)
•	Conducted monthly portfolio analyses and quarterly/annual business risk review, utilizing financial modeling, benchmarking and industry and market trends

Financial Analyst, Portfolio Management (Global Corporate Investment Banking)

Kaplan Test Prep and Admissions

•	Taught classes and workshops and provided private tutoring services for graduate and undergraduate admissions exams (GMAT, LSAT, GRE, SAT and other specialty tests)

Instructor

The best leaders and professionals don’t leave their careers to chance — neither should you.

Whether you’re an executive navigating leadership challenges, a high achiever seeking your next career move, or a company looking to develop and retain top talent, you deserve the right strategy and support to reach your goals.

As an Executive & Career Coach and Corporate Trainer, I help:
✔ Senior leaders & executives enhance leadership effectiveness, executive presence, and career clarity.
✔ High-achieving professionals land their ideal roles faster and negotiate higher salaries.
✔ Organizations develop engaged, high-performing teams through customized leadership workshops.

𝗛𝗢𝗪 𝗜 𝗖𝗔𝗡 𝗛𝗘𝗟𝗣:
🔹 Executive Coaching: Personalized 1:1 coaching to help leaders gain clarity, confidence, and strategic direction to excel in their roles, navigate career transitions, and lead with impact.
🔹 Job Search Coaching: Proven frameworks and strategies to help professionals land new roles, transition careers, and negotiate top compensation through my Find Your Job Joy program.
🔹 Corporate Training & Leadership Development: Engaging workshops and leadership programs designed to equip teams with the skills to thrive, reducing turnover and increasing employee satisfaction.

𝗣𝗮𝘀𝘁 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗵𝗮𝘃𝗲 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹𝗹𝘆:
✔ Landed executive roles with increased scope, salary, and impact
✔ Increased total compensation by up to 94%
✔ Transitioned careers without a pay cut
✔ Strengthened leadership skills and executive presence
✔ Improved talent retention and engagement through corporate programs

𝗟𝗘𝗧'𝗦 𝗖𝗢𝗡𝗡𝗘𝗖𝗧
If you're ready to advance your career, develop your leadership, or invest in your team, send me a message or email me at kristen@findyourjobjoy.com to explore how we can work together.

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Lindsey Canant, MA, MBA

Kristen Zavo

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