Few people have been both a successful venture-backed CEO and a global B2B brand leader.

Hi 👋 I’ve been both.

Today, I advise founders in relentless pursuit of their vision. Here’s why they choose to partner with me.

As founder and CEO of my own SaaS startup, Casted, I raised $13 million across three rounds of venture funding. I created a new category in B2B marketing, built a multi-million-dollar business, and led enterprise deals with Salesforce, HubSpot, IBM, Gong, and dozens of other B2B brands and VC firms — all during one of the most volatile periods in tech. (Looking at you: Covid, SVB collapse, workplace culture, and wild shifts in economic and political climates.)

Before that, I was Global VP of Brand and Content and Director of Marketing for North America at a global tech company. I launched a global brand, event, and content strategy that directly preceded the company’s acquisition by SAP. (Go ahead and try to tell me brand doesn't matter.)

I’ve also worked with iconic brands like LinkedIn, L’Oréal, Intel, and Drift — always focused on turning bold ideas into human-centered brands that people know, like, trust, and buy from.

My career has always been defined by one thing: human-centered brands as a strategic driver of business growth.

Today, I work with early-stage founders who want that same brand clarity from the start. I help them embrace their vision, define their purpose, and build personal brands that function as business strategy. My work isn't based on trends or theory, but on hard-won experience.

I’ve been featured in Forbes, TechCrunch, NPR, and Entrepreneur. I’ve appeared on 500+ podcasts and spoken on stages around the world, including SXSW and INBOUND. I also co-lead a global community of more than 1,100 executive GTM women: Women of Pavilion.

Human brands win. Always have. Always will.

Lindsay Tjepkema

I’m an executive product leader who builds data, analytics, and AI-ready platforms that power decision-making, embedded intelligence, and scalable enterprise products.

I’ve grown into enterprise data strategy by seeing the same pattern across every industry I’ve worked in: organizations create outsized value when product strategy, business architecture, data architecture, and technology decisions are aligned — not competing. I bring a product mindset to data and platforms — not to ship features, but to clarify problems, architect scalable systems, measure what matters, and drive outcomes that stick.

Today at MassMutual, I lead Business Data Strategy and Business Technology for Operations — owning the product vision for governed data foundations, semantic clarity, analytics platforms, and operating models that tie BI and insights directly to operational and executive value. My work enables trusted, reusable data assets that support embedded analytics, real-time decision support, and AI-ready use cases.

Previously, I led global product and platform strategy for IDEXX’s VetConnect PLUS diagnostics ecosystem — scaling product teams, unifying fragmented workflows, and using telemetry and behavioral data to drive critical product and experience decisions.

What I’m building now is the foundation for the next chapter of enterprise intelligence — where data platforms are treated as products, BI becomes a strategic asset (not just reporting), embedded analytics support real-time decisions, and AI-enabled decisioning can be deployed safely, consistently, and with confidence.

At my best, I work at the intersection — where product leadership, data strategy, and platform architecture converge to accelerate business outcomes.

Stacy Metzger

I'm really excited to share that I'm hiring for some new roles in my team. Our team sits at the intersection of business, data, and technology -- and it's one of the most impactful seats in the house. 

If you enjoy translating business intent into scalable data foundations through deep partnership with business and technology organizations, keep reading. 

💻 Data Analytics Engineer: https://lnkd.in/eY-vGmjZ

🎯 Business Systems Analyst: https://lnkd.in/ePPU8cM8

🚀 Technical Delivery Consultant: https://lnkd.in/evkrtf8k 

Apply directly and come help us turn data into decisions that matter! 

#DataStrategy
#BusinessIntelligence
#DataLeadership

Stacy Metzger, MBA, CAITL

Executive Product Leader for Data, Analytics & AI Platforms | Business Data Strategy & Technology at MassMutual

💫 Hiring Alert 

The most meaningful work I've done in my career has lived at the intersection of people, business, and data. 

Not dashboards for the sake of dashboards.
Not features for the sake of features. 
Not models for the sake of models. 

But work that actually helps teams make better decisions, serve clients and advisors better, and move the business forward.

That's what I'm building now. 

A business data strategy and technology team focused on:

• Clear decisions
• Real business problems
• Thoughtful use of data and AI

I'm hiring for new roles and I'm looking for people who: 

• Want to build things that matter
• Care about driving business impact
• Like translating complexity into clarity

If you want to do work that feels meaningful -- work that connects data, analytics, AI, and business transformation -- this might be for you. 

💻 Data Analytics Engineer: https://lnkd.in/eY-vGmjZ 

🎯 Business Systems Analyst: https://lnkd.in/ePPU8cM8

🚀 Technical Delivery Consultant: https://lnkd.in/evkrtf8k

If this sounds like the work you want to do, I'd love for you to apply. 

#DataStrategy #DataLeadership #Hiring #BusinessIntelligence #DecisionIntelligence

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Lindsay Tjepkema

Stacy Metzger

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taplio

The Battle

Lindsay Tjepkema

Stacy Metzger

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stacy Metzger's LinkedIn Performance

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Performance ScoreStacy Metzger's LinkedIn Performance