Human Brands Win

Founded and scaled the business to $100K in revenue within the first four months by helping founders and executives build high-impact, trust-driven brands.

Assembled a team of expert partners to deliver full-scale brand strategy, content, and growth solutions for companies ranging from startups to enterprises.

Develop personal and corporate brand strategies that increase engagement, credibility, and industry influence.

Implement human-centered content strategies, incorporating podcasts, video, and storytelling to deepen audience connection.

CEO & Executive Advisor

Caspian Studios

I partner with the brilliant Caspian Studios crew to serve Founders, Executives, and marketing teams seeking growth through creative, video‑forward, AI‑accelerated content strategy grounded in human‑first storytelling.

Strategic Partner

Pavilion

I co-lead Pavilion’s 1,000+ member women’s community, driving engagement through virtual and in-person events, resources, and networking opportunities. Pavilion is the world's leading private community for go-to-market leaders.

Co-Leader of Women of Pavilion & Executive Member

Casted

Scaled VC-backed Casted 5x in 24 months, secured 100+ customers, generated millions in ARR, and achieving 125% net revenue retention.

Invented industry-first features, including unified video + audio publishing, audience analytics, and in-platform content clipping.

Launched with impact, drawing 300+ attendees to our in-person debut (despite a winter storm).

Created & launched Casted’s Amplify event to thousands of attendees virtually and in-person, defining a new approach to B2B content marketing .

Raised $13M across three rounds of venture capital as a Midwest-based, female, first-time founder, overcoming the challenges of VC fundraising outside major startup hubs.

Built and scaled a fully remote, culture-first team of 50+ during COVID, fostering flexibility, inclusion, and high performance.

Earned industry recognition, including three Mira Startup of the Year nominations, Mira Entrepreneur of the Year finalist, and Indy’s 40 Under 40 award.

Positioned Casted as an industry leader, with features in Forbes, TechCrunch, NPR and speaking engagements at SXSW, INBOUND, and 300+ podcasts.

CEO & Co-Founder

Emarsys

Owned the company's global brand & content strategy, including a $4M+ budget and a 20+ member team, driving brand consistency and growth leading up to SAP's acquisition of Emarsys in 2020.

Led the North American Marketing Team, including 10-person business development team (BDRs/SDRs), field and event marketing, email, social media, PR, direct marketing, and paid media. 

Positioned Emarsys as an attractive acquisition target by elevating brand equity, strengthening market perception, and showcasing customer success — contributing to SAP’s acquisition.

Launched several global, in-person events, including "Revolution", the company's first industry event, which attracted 1,200 attendees to London from around the world in its first year, as well as several Revenue Kick-Offs, and dozens of regional "Evolution" customer events worldwide. 

Created and hosted the "Marketer + Machine" podcast and "Revolution" video series — reaching more than 20,000 audience members in their first year, amplifying customer success stories, and strengthening industry relationships.

Spearheaded a global integrated marketing strategy to align and localize messaging, ensuring a cohesive brand presence across all regions and audiences.

Worked directly with several key accounts, including Tupperware, Char-Broil, Cosabella, and BrightWave.

Partnered with global marketing leaders to drive consistent, impactful messaging across digital, content, and event marketing, enhancing customer engagement throughout the lifecycle.

Global VP, Brand and Content and Director of Marketing, North America

Relevance

Managed strategic relationships with global brand accounts, including Intel, Office Depot, Vistaprint, Ashley Furniture, Humana, and L'Oréal.

Led a team of strategists and creatives to develop research-driven content strategies.

Shaped the agency’s strategic direction, overseeing services that fueled audience engagement, brand differentiation, and revenue growth—leading up to it's private acquisition in 2016.

Developed high-impact, data-backed marketing strategies, including:
- Content strategy and brand positioning
- Audience, competitive, and market analysis
- Buyer’s journey development and conversion optimization
- Lead generation and promotional strategies to drive measurable growth

Principal Strategist & Director of Content

Blueprint Marketing

Founded and scaled Blueprint Marketing to $100K in revenue within the first six months, delivering high-impact brand and marketing strategies to businesses and agencies.

Led strategy engagements for major brands, including LinkedIn, Cummins Allison, and CDW, helping them refine brand positioning and marketing effectiveness.

Pioneered a strategy-first approach to brand positioning, content, integrated marketing, and customer experience.

Developed fully customized, research-driven marketing Blueprints, including:
- Audience research and competitive analysis
- Brand positioning and marketplace opportunity identification
- Integrated marketing and lead generation strategies
- Designed a non-template, tailored approach—ensuring every client strategy was built uniquely to address specific business objectives.

Brand & Content Strategist

Maestro

Led the launch of the company's first marketing strategy, increasing website visitors by 93% in 12 months and boosting leads by 10% YOY.

Built a high-performing content marketing engine, publishing 20-30 pieces per month - up from 1-2 per quarter previously, significantly increasing traffic and engagement.

Expanded the company’s social media presence, attracting thousands of followers across LinkedIn, Twitter, Facebook, and Google+.

Planned and managed the company's first industry trade show strategy, overseeing participation in 24+ conferences annually to drive brand visibility and lead generation.

Optimized digital properties and CRM integration, ensuring seamless alignment between sales and marketing to maximize efficiency.

Introduced and managed HubSpot within the organization, leveraging automation to improve inbound marketing and lead nurturing.

Ensured brand consistency and market positioning, strengthening competitive differentiation and audience engagement.

Head of Marketing

Charles River Laboratories

Celsis (Acquired by Charles River Labs)

Led internal and external communications team of 10+ individuals and agencies for a global life sciences company, ensuring brand consistency and market positioning leading up to its acquisition.

Developed and managed content strategy, creating high-impact assets to support customer engagement and sales enablement.

Optimized and localized digital presence through website management, SEO, and paid media (SEM) to drive traffic and lead generation.

Managed CRM and database marketing, improving customer segmentation and outreach effectiveness.

Planned and executed conference & trade show strategies, enhancing brand visibility among key industry players.

Directed annual marketing strategy and planning, aligning efforts with business objectives to support growth and efficiency.

Head of Marketing Communications

HUMANeX Ventures

Managed brand strategy and positioning, ensuring consistency across all marketing and communications.

Led content creation efforts, developing high-quality materials to engage audiences and support business objectives.

Facilitated client consulting sessions, equipping teams with the knowledge and tools to hire top talent and increase team effectiveness.

Oversaw the production of marketing videos, driving brand storytelling and audience engagement.

Marketing & Branding

From scaling startups to leading global marketing teams, I've worked with brands like IBM, LinkedIn, Salesforce, Gong, HubSpot, L'Oreal and Intel to turn bold ideas into brands people trust, follow, and buy from. 

Here's a bit about where I am today:

- Founder & CEO, Human Brands Win: I help founders and executives grow their influence through personal brand strategy and increase trust in their businesses by making their corporate brands more human-centric.

- Former Founder & CEO, Casted: I built the first-ever B2B podcast and video marketing platform, scaling it 5x and to 50+ team members in 24 months and raising $13M in VC funding as a Midwestern, female, first-time SaaS CEO.

- Speaker & Thought Leader: Featured in Forbes, TechCrunch, NPR, and on 300+ podcasts and stages like SXSW and INBOUND.

- Community Leader, Pavilion: I co-lead Pavilion’s 1,000+ member women’s community, fostering connection and growth through curated events and resources.

I believe the strongest brands—personal and corporate—are built on clarity, conviction, and connection. If you’re looking to stand out, scale up, or sharpen your brand strategy, let’s connect.

Lindsay Tjepkema

MassMutual

• Leads a diverse team of Business Intelligence (BI) Developers and Strategic Consultants in the delivery of data and actionable insights to teams across the MassMutual enterprise. 
• Creates and owns the strategic roadmap for experience analytics and measurement for the Operations organization. Helps define the Experience Strategy for the organization. 
• Guides the implementation of new technologies and advanced analytics (AI) capabilities such as text and sentiment analyses. 
• Drives transformation of MassMutual's VOC feedback and listening program to drive business value.
• Develops and nurtures relationships across all levels of leadership to ensure fast feedback loops and efficient insights delivery. 
• Oversees monthly reporting and dashboard creation and delivery.
•  Partners with leaders across technology, legal/compliance/AI governance, product, and marketing to ensure strategic alignment and realize value at scale.
• Drives data storytelling and strategic communications across the Operations organization.
• Data Science Innovation Working Group member, WLBRG Mentor, Truth to Power Mentee

Notable projects/achievements: 
• With a focus on inclusion and engagement, leads a Customer Feedback Management (CFM) platform RFP and vendor evaluation (8+ organizations, 30+ stakeholders engaged)
• Strengthens partnerships with legal/compliance/AI governance teams, identifying and mitigating exposure
• Prepares strategic communications materials and provides data storytelling support to senior and executive leadership
•  Delivered an Operations Balanced Scorecard concept to senior leaders along with an Experience Scorecard concept to enable holistic reporting across journeys using leading and lagging indicators of experience
• Simplified the survey landscape by 41%, resulting in improved experiences and more efficient operations
• Identified data processing inefficiencies that led to process improvements (processing time reduced by > 30%) and reduced risk

Head of VOC & Analytics

• Drove the data and insights strategy for digital customer and advisor experiences across the end-to-end user journey.
• Led a team of developers, analysts, and product owners to deliver data products and actionable insights to stakeholders across all levels of leadership at MassMutual. 
• Oversaw intake and delivery of self-service enabled reporting and distribution across several Business Intelligence platforms including Tableau, MicroStrategy, and Quantum Metric.
•  Fostered a culture of user obsession by connecting data products and insights to user value.
•  Mentored MassChallenge HealthTech startups and facilitated conversations across the enterprise to pilot innovative data science and digital solutions.
•  Coached, mentored and guided young professionals in data and data science.

Product Manager - Strategy & Insights

•	Working closely with a team of data scientists, managed a product portfolio that generated over $9M in business value annually through the delivery of data science models used in underwriting. 
•       Drove the vision, strategy, development, and delivery of new data science solutions for MassMutual and its subsidiaries (Haven Life, LifeScore Labs) leveraging machine learning models in an API-based architecture to estimate mortality risk. 
•	Built lasting partnerships with stakeholders across the MassMutual enterprise including members of the Medical, Engineering, Compliance, and Legal teams. Led product discovery efforts by conducting research, strategizing with stakeholders, and analyzing opportunities within the MassMutual ecosystem.
•	Named Inventor of four data science patent applications.

Product Manager - Data Science

Greenfield Community College

• Drove all marketing and communications strategy and implementation. Managed direct reports, interns, contract hires, and vendor relationships. Served as a valued member of the President’s Staff and Senior Leadership Team.
• Received an NCMPR Gold Medallion Award for communications and surpassed all targets for lead generation, new business conversions, and customer engagement by leveraging data and new technologies.
• Led the development and implementation of a data-driven strategic marketing and communications plan that resulted in record levels of brand engagement (avg. +279% across all social media channels) and new lead generation (+12% in digital inquiries) during a time of declining enrollment in higher education.
• In conjunction with the CIO, led the strategic implementation of Customer Relationship Management (CRM) and marketing automation platforms. Led the development of enterprise-wide key performance indicators (KPIs) to measure financial, operational, and sales performance.
• Planned, designed, and directed multi-channel marketing campaigns aligned to user segments.

Chief Communications & Marketing Officer

PV Squared Solar (Pioneer Valley PhotoVoltaics Cooperative)

•	Directed all strategy and operations of a worker-owned solar installation company to achieve record revenue, profitability, and customer satisfaction by embedding data and technology into every aspect of the company. 
•	Grew revenue from $6M to $11M in less than two years by focusing on user experiences, operational efficiencies, and quality lead generation strategies. 
•	Implemented new technologies to re-engineer the customer journey, resulting in a significant decrease in customer complaints and a 20% increase in organic referrals.

General Manager

•	Managed residential solar projects from sales to installation with a strong focus on the customer experience. 
•	Achieved fastest contract to installation timelines and improved customer satisfaction.
•	Led Salesforce integration planning and business process design activities.

Project Manager

Franklin Regional Council of Governments

•	Directed all traffic data collection, analysis, and reporting activities for the agency. 
•	Performed technical analyses to assess traffic flow, network efficiency, and infrastructure capacity.
•.     Managed all software and technologies for the traffic data collection program including applications, hardware, and platforms. 
•      Owned all data reporting and analysis shared with state (MassDOT) and federal (FHWA) agencies. 
•.     Built strong relationships with local, state, and federal partners.

Transportation Planning Engineer 

•	Performed traffic data collection and analysis activities.
•	Conducted transportation corridor studies, traffic impact and access studies, Chapter 43D planning studies, comprehensive and master planning studies, peer reviews, traffic circulation studies, and air quality and greenhouse gas analyses.

Transportation Planner 

Experienced strategic and data-driven leader with a history of success driving impact at scale by leveraging AI/ML, analytics, and digital capabilities. Adept at working across organizations with all levels of leadership to drive results and build positive momentum. Recognized for problem-solving in complex environments and connecting dots across enterprises to surface innovative solutions. Frequently consulted as an expert in strategic communications and data storytelling.  

Highlights:
• 5+ years managing high performing teams in leadership roles
• 4+ years as a Data Science & Strategy Product Manager, Head of Analytics 
• Adept at facilitating dialogue across technology, operations, marketing, product, and legal/compliance/AI governance organizations to drive alignment
• MassChallenge InsurTech (AI) Startup Mentor, Data Science Innovation Working Group Member, Women’s Leadership BRG Mentor, Data Science Product Management Mentor, Truth to Power Mentee
• Technical background (engineering) + business leadership (MBA)

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Lindsay Tjepkema

Stacy Metzger, MBA, MS Engineering

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