Human Brands Win

Founded and scaled the business to $100K in revenue within the first four months by helping founders and executives build high-impact, trust-driven brands.

Assembled a team of expert partners to deliver full-scale brand strategy, content, and growth solutions for companies ranging from startups to enterprises.

Develop personal and corporate brand strategies that increase engagement, credibility, and industry influence.

Implement human-centered content strategies, incorporating podcasts, video, and storytelling to deepen audience connection.

CEO & Executive Advisor

Caspian Studios

I partner with the brilliant Caspian Studios crew to serve Founders, Executives, and marketing teams seeking growth through creative, video‑forward, AI‑accelerated content strategy grounded in human‑first storytelling.

Strategic Partner

Pavilion

I co-lead Pavilion’s 1,000+ member women’s community, driving engagement through virtual and in-person events, resources, and networking opportunities. Pavilion is the world's leading private community for go-to-market leaders.

Co-Leader of Women of Pavilion & Executive Member

Casted

Scaled VC-backed Casted 5x in 24 months, secured 100+ customers, generated millions in ARR, and achieving 125% net revenue retention.

Invented industry-first features, including unified video + audio publishing, audience analytics, and in-platform content clipping.

Launched with impact, drawing 300+ attendees to our in-person debut (despite a winter storm).

Created & launched Casted’s Amplify event to thousands of attendees virtually and in-person, defining a new approach to B2B content marketing .

Raised $13M across three rounds of venture capital as a Midwest-based, female, first-time founder, overcoming the challenges of VC fundraising outside major startup hubs.

Built and scaled a fully remote, culture-first team of 50+ during COVID, fostering flexibility, inclusion, and high performance.

Earned industry recognition, including three Mira Startup of the Year nominations, Mira Entrepreneur of the Year finalist, and Indy’s 40 Under 40 award.

Positioned Casted as an industry leader, with features in Forbes, TechCrunch, NPR and speaking engagements at SXSW, INBOUND, and 300+ podcasts.

CEO & Co-Founder

Emarsys

Owned the company's global brand & content strategy, including a $4M+ budget and a 20+ member team, driving brand consistency and growth leading up to SAP's acquisition of Emarsys in 2020.

Led the North American Marketing Team, including 10-person business development team (BDRs/SDRs), field and event marketing, email, social media, PR, direct marketing, and paid media. 

Positioned Emarsys as an attractive acquisition target by elevating brand equity, strengthening market perception, and showcasing customer success — contributing to SAP’s acquisition.

Launched several global, in-person events, including "Revolution", the company's first industry event, which attracted 1,200 attendees to London from around the world in its first year, as well as several Revenue Kick-Offs, and dozens of regional "Evolution" customer events worldwide. 

Created and hosted the "Marketer + Machine" podcast and "Revolution" video series — reaching more than 20,000 audience members in their first year, amplifying customer success stories, and strengthening industry relationships.

Spearheaded a global integrated marketing strategy to align and localize messaging, ensuring a cohesive brand presence across all regions and audiences.

Worked directly with several key accounts, including Tupperware, Char-Broil, Cosabella, and BrightWave.

Partnered with global marketing leaders to drive consistent, impactful messaging across digital, content, and event marketing, enhancing customer engagement throughout the lifecycle.

Global VP, Brand and Content and Director of Marketing, North America

Relevance

Managed strategic relationships with global brand accounts, including Intel, Office Depot, Vistaprint, Ashley Furniture, Humana, and L'Oréal.

Led a team of strategists and creatives to develop research-driven content strategies.

Shaped the agency’s strategic direction, overseeing services that fueled audience engagement, brand differentiation, and revenue growth—leading up to it's private acquisition in 2016.

Developed high-impact, data-backed marketing strategies, including:
- Content strategy and brand positioning
- Audience, competitive, and market analysis
- Buyer’s journey development and conversion optimization
- Lead generation and promotional strategies to drive measurable growth

Principal Strategist & Director of Content

Blueprint Marketing

Founded and scaled Blueprint Marketing to $100K in revenue within the first six months, delivering high-impact brand and marketing strategies to businesses and agencies.

Led strategy engagements for major brands, including LinkedIn, Cummins Allison, and CDW, helping them refine brand positioning and marketing effectiveness.

Pioneered a strategy-first approach to brand positioning, content, integrated marketing, and customer experience.

Developed fully customized, research-driven marketing Blueprints, including:
- Audience research and competitive analysis
- Brand positioning and marketplace opportunity identification
- Integrated marketing and lead generation strategies
- Designed a non-template, tailored approach—ensuring every client strategy was built uniquely to address specific business objectives.

Brand & Content Strategist

Maestro

Led the launch of the company's first marketing strategy, increasing website visitors by 93% in 12 months and boosting leads by 10% YOY.

Built a high-performing content marketing engine, publishing 20-30 pieces per month - up from 1-2 per quarter previously, significantly increasing traffic and engagement.

Expanded the company’s social media presence, attracting thousands of followers across LinkedIn, Twitter, Facebook, and Google+.

Planned and managed the company's first industry trade show strategy, overseeing participation in 24+ conferences annually to drive brand visibility and lead generation.

Optimized digital properties and CRM integration, ensuring seamless alignment between sales and marketing to maximize efficiency.

Introduced and managed HubSpot within the organization, leveraging automation to improve inbound marketing and lead nurturing.

Ensured brand consistency and market positioning, strengthening competitive differentiation and audience engagement.

Head of Marketing

Charles River Laboratories

Celsis (Acquired by Charles River Labs)

Led internal and external communications team of 10+ individuals and agencies for a global life sciences company, ensuring brand consistency and market positioning leading up to its acquisition.

Developed and managed content strategy, creating high-impact assets to support customer engagement and sales enablement.

Optimized and localized digital presence through website management, SEO, and paid media (SEM) to drive traffic and lead generation.

Managed CRM and database marketing, improving customer segmentation and outreach effectiveness.

Planned and executed conference & trade show strategies, enhancing brand visibility among key industry players.

Directed annual marketing strategy and planning, aligning efforts with business objectives to support growth and efficiency.

Head of Marketing Communications

HUMANeX Ventures

Managed brand strategy and positioning, ensuring consistency across all marketing and communications.

Led content creation efforts, developing high-quality materials to engage audiences and support business objectives.

Facilitated client consulting sessions, equipping teams with the knowledge and tools to hire top talent and increase team effectiveness.

Oversaw the production of marketing videos, driving brand storytelling and audience engagement.

Marketing & Branding

From scaling startups to leading global marketing teams, I've worked with brands like IBM, LinkedIn, Salesforce, Gong, HubSpot, L'Oreal and Intel to turn bold ideas into brands people trust, follow, and buy from. 

Here's a bit about where I am today:

- Founder & CEO, Human Brands Win: I help founders and executives grow their influence through personal brand strategy and increase trust in their businesses by making their corporate brands more human-centric.

- Former Founder & CEO, Casted: I built the first-ever B2B podcast and video marketing platform, scaling it 5x and to 50+ team members in 24 months and raising $13M in VC funding as a Midwestern, female, first-time SaaS CEO.

- Speaker & Thought Leader: Featured in Forbes, TechCrunch, NPR, and on 300+ podcasts and stages like SXSW and INBOUND.

- Community Leader, Pavilion: I co-lead Pavilion’s 1,000+ member women’s community, fostering connection and growth through curated events and resources.

I believe the strongest brands—personal and corporate—are built on clarity, conviction, and connection. If you’re looking to stand out, scale up, or sharpen your brand strategy, let’s connect.

Lindsay Tjepkema

VP, Talent

High Alpha

Director, Founder Talent

Salesforce

Employee Success Business Partner - Tech

Employee Success Business Partner for LACA

Project Lead Go for Growth

Recruiter

As an Outbound Sourcing Recruiter, I identify and recruit passive candidates for strategic roles while strategically aiding the Recruiting team's hiring. I utilize Boolean Search Strings, job boards, and various other new techniques to locate the best future hires and actively network with professional communities.

Outbound Sourcing Recruiter

IU School of Liberal Arts Career Development Office

In my role, I met with students looking for job opportunities whether on campus, through internships, or after college employment.  As a Liberal Arts Career Counselor, I worked with students who often choose their areas of study based on passion.  Therefore, I saw my responsibility as helping them continue pursuing their passions through employment.  As an office, we collaborated with recruiters to understand their hiring needs and recommend positions to qualified students.  On a daily basis, I worked with students one-on-one to develop and revise resumes and cover letters while also conducting interviews to source students and provide opportunities for feedback as I advised them on the job search process.  

I was on the working group for the NonProfit Expo, which drew 383 students and 61 organizations/businesses.  Our office worked with other schools on campus such as SPEA and Social Work to market and promote the Nonprofit Expo to students and employers through social media, marketing strategies, and word of mouth.

Career Counseling Assistant

Themed Learning Communities

As the Program Assistant for the Themed Learning Communities, I supported the logistics and programming for the TLCs in various capacities.   This 2013, we planned for 40 TLCs for the fall 2013 semester and worked with 12 schools and 33 departments.  In order to work with so many schools and departments, we utilized data systems to increase recruitment by providing a means for centralized communication among departments on campus that coordinate the course logistics.  In addition, I helped organize and support four of our Annual TLC Curriculum Planning Retreats for faculty, staff, and mentors to get together and kick start planning for the fall semester.  

During the fall of 2012, I assisted our office to plan the 17th Annual National Learning Communities Conference in Indianapolis, IN.  I helped ensure the planning meetings that took place in Indianapolis ran smoothly, and I was also named as an editor in the program that was given out to all the participants.

Program Assistant

IUPUI

I worked as part of a team to research the effects of the Super Bowl XLVI on the Indianapolis community.  We were able to begin researching before the actual Super Bowl took place to learn about the preparations that went into the event.  As a team, we all focused on different areas of the impact on Indianapolis.  I focused on the philanthropic efforts of the Super Bowl and how not-for-profit organizations were benefiting from their association with the Super Bowl, and how they were chosen from among the multitudes of not-for-profit organizations in Indianapolis.  I also focused on how philanthropic initiatives on the part of Host Committee benefited the image of Indianapolis.  

As a group, we had the opportunity to present our research at multiple conferences including the 72nd Annual Society for Anthropology Association in Baltimore, MD; the 24th Annual Butler Undergraduate Research Conference in Indianapolis, IN; and the IUPUI Research Day in Indianapolis, IN.  At the IUPUI Research Day, our group's poster presentation won 1st place.

Multidisciplinary Undergraduate Research Institute (MURI) Scholar

JagVenture

As the student coordinator for JagVenture, I helped develop the first ever Jagventure camp.  This is one of the highlights of my experience as an Undergraduate student because I took part in creating the transition camp for first-year students from concept to completion.

I attended a pre-conference workshop in Atlanta, Georgia about the S.T.R.I.P.E.S camp at Louisiana State University to learn more about camps for incoming students as part of their first-year experience.  I helped decide which campgrounds to use for the camp by visiting multiple locations, created the agenda for the camp filled with activities, and recruited student leaders on campus to be team leaders at the camp.   

During the actual camp, I coordinated the logistics of activities and communicated with team leaders to make sure everything ran smoothly despite it being a first-time event.  As we geared up for the next year of Jagventure, many students who attended the previous year could not wait to be student coordinators and team leaders for the next class of incoming students.

Student Coordinator

Special Task Force USA

I took part in a year long leadership program after graduating from high school.  After my first year, I wanted to take a more leadership role, so I deferred my scholarship for a second year to be a team leader.  During that time, I led teams of three to fourteen members on fundraising expeditions across America; organized, developed, and presented self-improvement weekend workshops to empower high school graduates; and trained first-year members to lead fundraising teams, community service activities, and workshops.  I often collaborated with other team leaders and group coordinators in implementing strategies for supporting my team members.  Depending on where we were, we participated in service activities that were taking place in that area and met with soon-to-be high school graduates and their families to give informational presentations about the program and answer any questions.

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Lindsay Tjepkema

Oaksoon Callahan, PHR

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