Human Brands Win

Founded and scaled the business to $100K in revenue within the first four months by helping founders and executives build high-impact, trust-driven brands.

Assembled a team of expert partners to deliver full-scale brand strategy, content, and growth solutions for companies ranging from startups to enterprises.

Develop personal and corporate brand strategies that increase engagement, credibility, and industry influence.

Implement human-centered content strategies, incorporating podcasts, video, and storytelling to deepen audience connection.

CEO & Executive Advisor

Caspian Studios

I partner with the brilliant Caspian Studios crew to serve Founders, Executives, and marketing teams seeking growth through creative, video‑forward, AI‑accelerated content strategy grounded in human‑first storytelling.

Strategic Partner

Pavilion

I co-lead Pavilion’s 1,000+ member women’s community, driving engagement through virtual and in-person events, resources, and networking opportunities. Pavilion is the world's leading private community for go-to-market leaders.

Co-Leader of Women of Pavilion & Executive Member

Casted

Scaled VC-backed Casted 5x in 24 months, secured 100+ customers, generated millions in ARR, and achieving 125% net revenue retention.

Invented industry-first features, including unified video + audio publishing, audience analytics, and in-platform content clipping.

Launched with impact, drawing 300+ attendees to our in-person debut (despite a winter storm).

Created & launched Casted’s Amplify event to thousands of attendees virtually and in-person, defining a new approach to B2B content marketing .

Raised $13M across three rounds of venture capital as a Midwest-based, female, first-time founder, overcoming the challenges of VC fundraising outside major startup hubs.

Built and scaled a fully remote, culture-first team of 50+ during COVID, fostering flexibility, inclusion, and high performance.

Earned industry recognition, including three Mira Startup of the Year nominations, Mira Entrepreneur of the Year finalist, and Indy’s 40 Under 40 award.

Positioned Casted as an industry leader, with features in Forbes, TechCrunch, NPR and speaking engagements at SXSW, INBOUND, and 300+ podcasts.

CEO & Co-Founder

Emarsys

Owned the company's global brand & content strategy, including a $4M+ budget and a 20+ member team, driving brand consistency and growth leading up to SAP's acquisition of Emarsys in 2020.

Led the North American Marketing Team, including 10-person business development team (BDRs/SDRs), field and event marketing, email, social media, PR, direct marketing, and paid media. 

Positioned Emarsys as an attractive acquisition target by elevating brand equity, strengthening market perception, and showcasing customer success — contributing to SAP’s acquisition.

Launched several global, in-person events, including "Revolution", the company's first industry event, which attracted 1,200 attendees to London from around the world in its first year, as well as several Revenue Kick-Offs, and dozens of regional "Evolution" customer events worldwide. 

Created and hosted the "Marketer + Machine" podcast and "Revolution" video series — reaching more than 20,000 audience members in their first year, amplifying customer success stories, and strengthening industry relationships.

Spearheaded a global integrated marketing strategy to align and localize messaging, ensuring a cohesive brand presence across all regions and audiences.

Worked directly with several key accounts, including Tupperware, Char-Broil, Cosabella, and BrightWave.

Partnered with global marketing leaders to drive consistent, impactful messaging across digital, content, and event marketing, enhancing customer engagement throughout the lifecycle.

Global VP, Brand and Content and Director of Marketing, North America

Relevance

Managed strategic relationships with global brand accounts, including Intel, Office Depot, Vistaprint, Ashley Furniture, Humana, and L'Oréal.

Led a team of strategists and creatives to develop research-driven content strategies.

Shaped the agency’s strategic direction, overseeing services that fueled audience engagement, brand differentiation, and revenue growth—leading up to it's private acquisition in 2016.

Developed high-impact, data-backed marketing strategies, including:
- Content strategy and brand positioning
- Audience, competitive, and market analysis
- Buyer’s journey development and conversion optimization
- Lead generation and promotional strategies to drive measurable growth

Principal Strategist & Director of Content

Blueprint Marketing

Founded and scaled Blueprint Marketing to $100K in revenue within the first six months, delivering high-impact brand and marketing strategies to businesses and agencies.

Led strategy engagements for major brands, including LinkedIn, Cummins Allison, and CDW, helping them refine brand positioning and marketing effectiveness.

Pioneered a strategy-first approach to brand positioning, content, integrated marketing, and customer experience.

Developed fully customized, research-driven marketing Blueprints, including:
- Audience research and competitive analysis
- Brand positioning and marketplace opportunity identification
- Integrated marketing and lead generation strategies
- Designed a non-template, tailored approach—ensuring every client strategy was built uniquely to address specific business objectives.

Brand & Content Strategist

Maestro

Led the launch of the company's first marketing strategy, increasing website visitors by 93% in 12 months and boosting leads by 10% YOY.

Built a high-performing content marketing engine, publishing 20-30 pieces per month - up from 1-2 per quarter previously, significantly increasing traffic and engagement.

Expanded the company’s social media presence, attracting thousands of followers across LinkedIn, Twitter, Facebook, and Google+.

Planned and managed the company's first industry trade show strategy, overseeing participation in 24+ conferences annually to drive brand visibility and lead generation.

Optimized digital properties and CRM integration, ensuring seamless alignment between sales and marketing to maximize efficiency.

Introduced and managed HubSpot within the organization, leveraging automation to improve inbound marketing and lead nurturing.

Ensured brand consistency and market positioning, strengthening competitive differentiation and audience engagement.

Head of Marketing

Charles River Laboratories

Celsis (Acquired by Charles River Labs)

Led internal and external communications team of 10+ individuals and agencies for a global life sciences company, ensuring brand consistency and market positioning leading up to its acquisition.

Developed and managed content strategy, creating high-impact assets to support customer engagement and sales enablement.

Optimized and localized digital presence through website management, SEO, and paid media (SEM) to drive traffic and lead generation.

Managed CRM and database marketing, improving customer segmentation and outreach effectiveness.

Planned and executed conference & trade show strategies, enhancing brand visibility among key industry players.

Directed annual marketing strategy and planning, aligning efforts with business objectives to support growth and efficiency.

Head of Marketing Communications

HUMANeX Ventures

Managed brand strategy and positioning, ensuring consistency across all marketing and communications.

Led content creation efforts, developing high-quality materials to engage audiences and support business objectives.

Facilitated client consulting sessions, equipping teams with the knowledge and tools to hire top talent and increase team effectiveness.

Oversaw the production of marketing videos, driving brand storytelling and audience engagement.

Marketing & Branding

From scaling startups to leading global marketing teams, I've worked with brands like IBM, LinkedIn, Salesforce, Gong, HubSpot, L'Oreal and Intel to turn bold ideas into brands people trust, follow, and buy from. 

Here's a bit about where I am today:

- Founder & CEO, Human Brands Win: I help founders and executives grow their influence through personal brand strategy and increase trust in their businesses by making their corporate brands more human-centric.

- Former Founder & CEO, Casted: I built the first-ever B2B podcast and video marketing platform, scaling it 5x and to 50+ team members in 24 months and raising $13M in VC funding as a Midwestern, female, first-time SaaS CEO.

- Speaker & Thought Leader: Featured in Forbes, TechCrunch, NPR, and on 300+ podcasts and stages like SXSW and INBOUND.

- Community Leader, Pavilion: I co-lead Pavilion’s 1,000+ member women’s community, fostering connection and growth through curated events and resources.

I believe the strongest brands—personal and corporate—are built on clarity, conviction, and connection. If you’re looking to stand out, scale up, or sharpen your brand strategy, let’s connect.

Lindsay Tjepkema

Scale Computing

Regional Sales Manager (TX, OK, LA, AR)

Territory Sales Representative (TX, OK, LA, AR)

Regional Sales Associate (TX, OK, LA, AR)

Account Development Representative

Pacers Sports & Entertainment

•	Responsible for reaching out to companies within my geographic territory in Central Indiana
•	Self-generate and research 50+ new leads each week as prospective clients for the Pacers
•	Actively schedule and lead 6-8 new meetings with C-Level Executives at prospective companies 
        weekly
•	Research different industries to find best product that meet industry specific needs

Corporate Ticket Sales Manager 

•	Responsible for making 120-150 outbound calls daily to sell ticket packages, groups or nightly 
        suite rentals
•	Met or exceeded every monthly new revenue, call and hustle goal
•	Remained top of the revenue board for the entirety of time in Consumer Sales
•	Responsible for $120,000+ in new revenue and 50+ new clients in a span of 5 months

Consumer Sales Executive

Indianapolis Colts

• Helped plan, promote and execute all Summer Tour Events including Fan Fests, Colts at Bat and Colts in Motion
• Assisted in the planning, promoting, and execution of all Training Camp events, as well as the overall Training Camp Experience
• Promoted and sold Fan Club Memberships at designated events
• Worked with other internal departments on various special projects throughout the summer
• Promoted and executed in-game promotions during Colts home games
• Assisted in the set up and execution of Touchdown Town

Marketing and Events Intern

The Children's Museum of Indianapolis

• Used admission software to accurately and efficiently sell products to guests including: admission tickets, membership sales, renewals, upgrades, account maintenance, special event tickets, ticket will call and member card replacements.
• Followed cash handling standards throughout shift. Balanced own cash drawer at the end of the shift and followed cash handling procedures at all times.
• Provided daily, extensive face-to-face customer service to museum guests, as well as resolved any conflicts that arose.
• Trained in both Box Office and Visitor Service operations, allowing me to be cross-utilized between departments.
• Worked within a cohesive team of staff in an open, public space. Dependability, consistently positive attitude and organizational skills were always expressed as we worked together to meet monthly, quarterly and yearly sales goals.

Box Office Sales Assistant 

Indiana University Bloomington

• Lead intern for the National Runner-Up IU Men's Soccer Program
• Worked select athletic events, including all home football games, several home basketball games, and several other sporting events, focusing on in-game promotions and fan experience initiatives.
• Various additional office tasks such as developing creative ideas, updating fan databases, assisting with the Crimson Guard rewards program, and other various duties as assigned.
• Distributed IU Athletics promotional materials on campus and around the community.

IU Athletics Marketing and Promotions Intern

Lead Marketing Intern - Men's Soccer

Indianapolis Indians

• Set up and prepared hospitality areas including the suite level, Corona Light Beach, and Elements Financial Picnic Area with appropriate signage, materials or equipment.
• Supervised nightly corporate picnics – monitored guests, facilities and services for both pre-game and in- game parties. 
• Helped stock and prepare the Box Office ticket windows and work stations.
• Organized clubhouse pass lists and ticket requests.
• Tabulated and reported nightly picnic attendance.
• Operated point-of-sale ticket terminal and Will Call ticket window.
• Answered phones and was able to assist and/or redirect callers.

Ticket Department Intern - Premium Services & Events

Skyhawks Sports Academy

• Established relationships with coordinators and facility managers.
• Supervised/Mentored coaching staff and worked with them to coordinate daily lesson plans. 
• Oversaw Day-to-Day operations during the week to ensure that the programs were running efficiently. 
• Met with Area Director weekly. 
• Updated program counts and attendance daily, as well as reconciled the number of participants with the Area Director by the end of the program. 
• Ensured that program curriculum were met by teaching life skills through sport.

Program Director

• Assisted fans with questions, directions, and welcomed guests to the stadium.
• Answered fans' requests serving as the liaison between the community and the organization.
• Reported issues with season ticket holders' seats to their chosen representative.
• Assisted fans in signing up for the Designated Driver program.

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