Human Brands Win

Founded and scaled the business to $100K in revenue within the first four months by helping founders and executives build high-impact, trust-driven brands.

Assembled a team of expert partners to deliver full-scale brand strategy, content, and growth solutions for companies ranging from startups to enterprises.

Develop personal and corporate brand strategies that increase engagement, credibility, and industry influence.

Implement human-centered content strategies, incorporating podcasts, video, and storytelling to deepen audience connection.

CEO & Executive Advisor

Caspian Studios

I partner with the brilliant Caspian Studios crew to serve Founders, Executives, and marketing teams seeking growth through creative, video‑forward, AI‑accelerated content strategy grounded in human‑first storytelling.

Strategic Partner

Pavilion

I co-lead Pavilion’s 1,000+ member women’s community, driving engagement through virtual and in-person events, resources, and networking opportunities. Pavilion is the world's leading private community for go-to-market leaders.

Co-Leader of Women of Pavilion & Executive Member

Casted

Scaled VC-backed Casted 5x in 24 months, secured 100+ customers, generated millions in ARR, and achieving 125% net revenue retention.

Invented industry-first features, including unified video + audio publishing, audience analytics, and in-platform content clipping.

Launched with impact, drawing 300+ attendees to our in-person debut (despite a winter storm).

Created & launched Casted’s Amplify event to thousands of attendees virtually and in-person, defining a new approach to B2B content marketing .

Raised $13M across three rounds of venture capital as a Midwest-based, female, first-time founder, overcoming the challenges of VC fundraising outside major startup hubs.

Built and scaled a fully remote, culture-first team of 50+ during COVID, fostering flexibility, inclusion, and high performance.

Earned industry recognition, including three Mira Startup of the Year nominations, Mira Entrepreneur of the Year finalist, and Indy’s 40 Under 40 award.

Positioned Casted as an industry leader, with features in Forbes, TechCrunch, NPR and speaking engagements at SXSW, INBOUND, and 300+ podcasts.

CEO & Co-Founder

Emarsys

Owned the company's global brand & content strategy, including a $4M+ budget and a 20+ member team, driving brand consistency and growth leading up to SAP's acquisition of Emarsys in 2020.

Led the North American Marketing Team, including 10-person business development team (BDRs/SDRs), field and event marketing, email, social media, PR, direct marketing, and paid media. 

Positioned Emarsys as an attractive acquisition target by elevating brand equity, strengthening market perception, and showcasing customer success — contributing to SAP’s acquisition.

Launched several global, in-person events, including "Revolution", the company's first industry event, which attracted 1,200 attendees to London from around the world in its first year, as well as several Revenue Kick-Offs, and dozens of regional "Evolution" customer events worldwide. 

Created and hosted the "Marketer + Machine" podcast and "Revolution" video series — reaching more than 20,000 audience members in their first year, amplifying customer success stories, and strengthening industry relationships.

Spearheaded a global integrated marketing strategy to align and localize messaging, ensuring a cohesive brand presence across all regions and audiences.

Worked directly with several key accounts, including Tupperware, Char-Broil, Cosabella, and BrightWave.

Partnered with global marketing leaders to drive consistent, impactful messaging across digital, content, and event marketing, enhancing customer engagement throughout the lifecycle.

Global VP, Brand and Content and Director of Marketing, North America

Relevance

Managed strategic relationships with global brand accounts, including Intel, Office Depot, Vistaprint, Ashley Furniture, Humana, and L'Oréal.

Led a team of strategists and creatives to develop research-driven content strategies.

Shaped the agency’s strategic direction, overseeing services that fueled audience engagement, brand differentiation, and revenue growth—leading up to it's private acquisition in 2016.

Developed high-impact, data-backed marketing strategies, including:
- Content strategy and brand positioning
- Audience, competitive, and market analysis
- Buyer’s journey development and conversion optimization
- Lead generation and promotional strategies to drive measurable growth

Principal Strategist & Director of Content

Blueprint Marketing

Founded and scaled Blueprint Marketing to $100K in revenue within the first six months, delivering high-impact brand and marketing strategies to businesses and agencies.

Led strategy engagements for major brands, including LinkedIn, Cummins Allison, and CDW, helping them refine brand positioning and marketing effectiveness.

Pioneered a strategy-first approach to brand positioning, content, integrated marketing, and customer experience.

Developed fully customized, research-driven marketing Blueprints, including:
- Audience research and competitive analysis
- Brand positioning and marketplace opportunity identification
- Integrated marketing and lead generation strategies
- Designed a non-template, tailored approach—ensuring every client strategy was built uniquely to address specific business objectives.

Brand & Content Strategist

Maestro

Led the launch of the company's first marketing strategy, increasing website visitors by 93% in 12 months and boosting leads by 10% YOY.

Built a high-performing content marketing engine, publishing 20-30 pieces per month - up from 1-2 per quarter previously, significantly increasing traffic and engagement.

Expanded the company’s social media presence, attracting thousands of followers across LinkedIn, Twitter, Facebook, and Google+.

Planned and managed the company's first industry trade show strategy, overseeing participation in 24+ conferences annually to drive brand visibility and lead generation.

Optimized digital properties and CRM integration, ensuring seamless alignment between sales and marketing to maximize efficiency.

Introduced and managed HubSpot within the organization, leveraging automation to improve inbound marketing and lead nurturing.

Ensured brand consistency and market positioning, strengthening competitive differentiation and audience engagement.

Head of Marketing

Charles River Laboratories

Celsis (Acquired by Charles River Labs)

Led internal and external communications team of 10+ individuals and agencies for a global life sciences company, ensuring brand consistency and market positioning leading up to its acquisition.

Developed and managed content strategy, creating high-impact assets to support customer engagement and sales enablement.

Optimized and localized digital presence through website management, SEO, and paid media (SEM) to drive traffic and lead generation.

Managed CRM and database marketing, improving customer segmentation and outreach effectiveness.

Planned and executed conference & trade show strategies, enhancing brand visibility among key industry players.

Directed annual marketing strategy and planning, aligning efforts with business objectives to support growth and efficiency.

Head of Marketing Communications

HUMANeX Ventures

Managed brand strategy and positioning, ensuring consistency across all marketing and communications.

Led content creation efforts, developing high-quality materials to engage audiences and support business objectives.

Facilitated client consulting sessions, equipping teams with the knowledge and tools to hire top talent and increase team effectiveness.

Oversaw the production of marketing videos, driving brand storytelling and audience engagement.

Marketing & Branding

From scaling startups to leading global marketing teams, I've worked with brands like IBM, LinkedIn, Salesforce, Gong, HubSpot, L'Oreal and Intel to turn bold ideas into brands people trust, follow, and buy from. 

Here's a bit about where I am today:

- Founder & CEO, Human Brands Win: I help founders and executives grow their influence through personal brand strategy and increase trust in their businesses by making their corporate brands more human-centric.

- Former Founder & CEO, Casted: I built the first-ever B2B podcast and video marketing platform, scaling it 5x and to 50+ team members in 24 months and raising $13M in VC funding as a Midwestern, female, first-time SaaS CEO.

- Speaker & Thought Leader: Featured in Forbes, TechCrunch, NPR, and on 300+ podcasts and stages like SXSW and INBOUND.

- Community Leader, Pavilion: I co-lead Pavilion’s 1,000+ member women’s community, fostering connection and growth through curated events and resources.

I believe the strongest brands—personal and corporate—are built on clarity, conviction, and connection. If you’re looking to stand out, scale up, or sharpen your brand strategy, let’s connect.

Lindsay Tjepkema

Knowledge Services

•	Manage and lead the marketing team, providing guidance, support, and creating a collaborative and innovative team culture.
•	Oversee the strategic execution and brand management for Knowledge Services, StateRAMP, and The Club, ensuring consistent brand representation and messaging.
•	Contribute to the long-term growth and expansion plans by anticipating future needs and trends in the marketing landscape.
•	Collaborate with other departments, such as Sales and Product Development, to ensure a unified approach in achieving company goals.
•	Effectively communicate marketing strategies and performance to the Leadership Team.
•	Stay informed about industry trends, competitor activities, and emerging marketing technologies to keep the team at the forefront of innovation.

Marketing Manager

Oak Street Funding

•	Identified and resolved Marketing Email Strategy that restored the Sender Score from 43 to 99 in 4 months
•	Lead Executive Strategic Projects meetings monthly ensuring alignment and consistant progress to reach the business' initiatives 
•	Manage the digital technology roadmap to accelerate the omnichannel digital marketing strategy
•	Redesigned Customer Portal web application to improve the customer experience post-funding
•	Developed Company Podcasting go-to-market strategy to break into the audio marketing channel
•	Assist in video pre-production, production, and post-production editing to amplify company thought leadership through webinars

Digital Marketing Product Specialist

Office360

•	Lead company-wide migration to new CRM tools for marketing, sales, and support 
      •	Formalized Brand Guidelines to use as a reference for all design resources
      •	Addressed SEO issues resulting in an increase of average web impressions by 92% in 6 months
      •	Direct and guide Digital Marketing Intern to assist in learning strategic marketing experience
      •	Overhaul website design and optimize SEO resulting in an increase in web CTR by 75% in 6 months
      •	Increased Email Click-Through Rates 76.13% YOY 
      •	Developed Annual Sales and Marketing Strategy to maintain direction and focus on the business goals 
      •	Facilitate Monthly Sales Training on current best practices for sales

Liquidity Services

•	Formalize the process plan for all marketing communication for trade show marketing
•	Oversee creation of marketing resources for trade shows
•	Introduced a long-term content strategy to attract and retain client contacts
•	Develop and maintain social media strategies across various platforms
•	Overhauled website copy and design to increase acquisition conversion percentage 
•	Facilitate weekly meetings with the marketing department to implement strategic marketing tactics
•	Develop copy for outbound lead generation email series to increase visibility and attract new clients 
•	Write and publish content articles for every stage in the Buyer's Journey 
•	Generated 13% more leads through inbound and outbound marketing strategies
•	Code updated featured auctions on website three times a week

Digital Marketing Specialist

•	Lead  on developing an actionable business and marketing plan to gain market share in the Low Vacuum product line
•	Conduct SWOT Analysis to determine current sales plateau with Low Vacuum products 
•	Work inter-departmentally to evaluate product gaps, pricing, supply chain strategy, business and marketing plan
•	Draft new website storyboard and landing pages for the Low Vacuum product line to balance technical knowledge with customer understanding
•	Draft promotional items such as brochures and flyers for sales usage
•	Analyze current stocking strategy for the Low Vacuum Product line and optimized inventory strategy for 4,316 part numbers
•	Create price lists for 35 different product series based on import costs from vendor and competitive market price analysis to assist in correct pricing of parts
•	Standardize the price list creation process by creating and implementing an alterable excel template for the Product Managers

Associate Product Manager Intern

Stafforward

•	Provided human resources services, employment processing, compensation, health and welfare benefits, and labor relations
•	Successfully recruited 10% of the people for the Standardized Test Evaluator Project
•	Assisted with pre-employment paperwork for all potential new hires
•	Created and maintained a master spreadsheet of all candidates in the hiring process and update daily with progress

HR Recruiting Coordinator Spring Intern

I am a dynamic marketing professional with an passion for digital innovation. Currently serving as the Marketing Manager at Knowledge Services, I lead a team of talented individuals to thrive in a fast-paced environment.

My approach is characterized by collaboration and innovation, as I lead the development and execution of strategic communication plans to foster brand promotion and fuel growth. With a keen eye for crafting effective strategies across diverse channels, I ensure the delivery of the right message to the right audience at the right time.

With my strong background in digital marketing, combined with my keen interest in innovation, I continuously stay informed about the latest industry trends and advancements. By combining cutting-edge strategies, creative thinking, and data-driven insights, I consistently strive to generate meaningful outcomes for organizations.

Let's connect and explore how we can collaborate on driving digital marketing excellence and embracing innovation together.

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The Battle

Lindsay Tjepkema

Morgan Rolens

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